Marketing. Digital Marketing. Integrated Marketing. Strategic Marketing

Transcription

1 Marketing Digital Marketing Consumer Behaviour, Marketing Fundamentals, Building a Web Presence, Social Media Marketing, SEO, SEM, Display Advertising, Content Marketing, User Nurturing, Marketing Analytics Integrated Marketing Evolution of Marketing, Community, Content, and Communication, Offline Marketing Channels, Digital Marketing Channels, Market Research, Integrated Marketing Strategy, Business Strategy Framework, Territory Management, Go-to-Market Strategic Marketing Customer Focus, Customer Behaviour and the Digital Landscape, Marketing Analysis Framework, Positioning and Branding, Social Media Marketing Strategy, Search, Display, and App Marketing, Leadership Communications, Marketing Analytics

2 This course is suitable for Entry-level Marketing Professionals Prerequisites Training Program for Digital Marketing The candidate should be a graduate, and proficient in English. Should be in a marketing role. Total Program Duration Hours per week Total Hours Video Hours Exercise Hours Project/Test Hours 16 weeks [Weeks 1-4] [Weeks 5-8] [Weeks 9-12] Building Web Presence [10 Hours] Elements of a Website Conceptual Design of a Website Information Structure and Wireframe Visual Design, Implementation and Testing The Hook Framework Consumer Behaviour [8 Hours] Understanding Consumer Behaviour Basic Consumer Behaviour Model Cultural Influencers Reference Groups Lifestyle Socio-Economic Classification Motivation, Perception and Learning Attitudes and Beliefs Consumer Decision Making Process Decision Making Process in the Digital Landscape B2B Decision Making Process Purchase Funnel Marketing Fundamentals [12 Hours] The Concept of Value The Marketing Concept Social Media Marketing [11 Hours] Establish Social Media Presence Creating Social Media Plan Amplify Social Media Plan Monitoring and Optimising Social Media Plan Masterclass Search Engine Optimisation [9 Hours] SEO Basics Keyword Strategy Display Marketing [8 Hours] Introduction to Display Ads Types of Display Ads Ad Network and Affiliate Marketing Ad Exchange and Programmatic Ad Buying Future of Display Marketing User Nurturing [12 Hours] Lead Management Marketing Basics Building an Strategy Marketing Analytics Remarketing Basics Content Marketing [8 Hours] Introduction to Content Marketing and Strategy Methodology of Content Marketing

3 Functions of Marketing What Is Segmentation? Evaluation of Segmentation Strategy Targeting Positioning The 4Ps Interdependence of the 4Ps What Is Branding? Elements of A Brand Models of Branding Branding Strategies SEO Strategy Measuring SEO Efforts App-Store Optimisation Search Engine Marketing [12 Hours] SEM Basics How SEM Works SEM Account Structure SEM Campaign Setup SEM Optimisation Measuring Content Marketing Click Asis Case Study Digital Marketing Analytics [6 Hours] Introduction to Digital Marketing Analytics Google Analytics Walkthrough App Analytics

4 Training Program for Digital Marketing Strategies This course is suitable for Marketing Leads Prerequisites Should be familiar with basics of digital marketing. Should be in roles that involve building brand and marketing strategy. Total Program Duration Hours per week Total Hours Video Hours Exercise Hours Project/Test Hours 12 weeks [Weeks 1-4] [Weeks 5-8] [Weeks 9-12] Search Marketing Strategy [12 Hours] Search Fundamentals Keywords and Their Role in Search Marketing Content Optimisation Technical Optimisation Authority Measuring Content Optimisation Measuring Technical Optimisation Measuring Authority Anatomy of a Search Ad AdWords Auction SEM Campaign Creatives SEM Campaign Structure SEM Ad Copy Tracking AdWords Campaign Measuring and Optimising Campaigns Across the Purchase Funnel Customer Focus, Customer Behaviour, and the Digital Landscape [8 Hours] Digital Transformation in Businesses Digital Disruption in Businesses Digital Consumer and Digital Marketing Overview Advantages of Digital Marketing Digital Marketing Framework Customer Focus & Customer Insights Consumer Purchase Funnel Marketing Analysis Framework [8 Hours] Introduction to Opportunity Analysis Framework for Marketing Analysis Competitor and Company Analysis Need of Segmentation Strategy Segmentation Types Approaching Segmentation Identifying Target Segments Display, , And App Marketing Strategy [12 Hours] Display Marketing Ecosystem Display Marketing Strategies Measuring and Optimising Display Marketing Campaigns Marketing Ecosystem List Building and Segmentation Measuring and Optimising Marketing Campaign App Marketing Marketing Analytics in Digital World [12 Optional Hours] Important Macro-Business Metrics LTV and CAC Drawing Insights from Web Analytics Tools

5 Defining Target Strategy Position and Branding [8 Hours] Creating Positioning Statement Executing Positioning Statement Positioning: A Strategic Choice Brand Building Process Branding in The Digital Change Social Media Marketing Strategy [12 Hours] Network Effect in Social Media Marketing Objectives in Social Media Social Media Marketing Strategy Executing Social Media Strategy Monitoring and Optimising Social Media Plan Drawing Insights from App Analytics Tools Attribution Modelling Dashboard Insights Data to Decision Mapping

6 Training Program on Integrated Marketing This course is suitable for Marketing Managers Prerequisites Should have worked on one or more marketing channels Total Program Duration Hours per week Total Hours Video Hours Exercise Hours Project/Test Hours 12 weeks [Weeks 1-4] [Weeks 5-8] [Weeks 9-12] Marketing Analytics - 1[9 Hours] Chalking Out Customer Journey Identifying the Marketing Metrics at Each Stage of The Purchase Funnel Google Analytics Reports Clevertap/Mixpanel Analytics Walkthrough Appsflyer Walkthrough Marketing Fundamentals [6 Hours] Deciding the Right Marketing Mix - 4Ps STP Introduction to Branding Competition and Marketing Environment Drivers of Consumer Behaviour Consumer Purchase Funnel Business Communications [4 Hours] Non-Verbal Communication Emotional Intelligence Oral Communications Business Writing Performance Management Traditional Marketing Channels [8 Hours] Television and Radio Advertising Print Publication Advertising Marketing Analytics - 2 [9 Hours] Goal Setting in Web Analytics Tools Goal Setting in App Analytics Tools Drawing Insights from Analytics Tools Solving the Attribution Problem Attribution Models Key Dashboard Components Dashboard Insights Data to Decision Mapping Integrated Marketing Strategy [18 Hours] What Is Integrated Marketing Strategy? Digital First Strategy Situation Analysis Formulating Integrated Marketing Strategy Use of Attribution Models in Devising an Integrated Marketing Strategy Channel Mix and Budgeting Media Planning Design and Plan Communications Analyse and Optimise Your Integrated Marketing Strategy Cost Vs Scale Model GTM & Economics for Managers [6 Hours] Pricing: Tactical & Strategic Break-Even Analysis

7 Event Marketing Outdoor Marketing Traditional Marketing Analytics Digital Components of Marketing [12 Hours] Pull and Push Based Marketing Social Media Marketing Building A Social Media Plan Search - SEO Vs SEM SEO Campaigns and Their Optimisation SEM Campaigns and Their Optimisation Display Marketing Campaigns and Their Optimisation User Nurturing Campaigns and Their Optimisation Structured and Unstructured Analytics Heat Mapping Text Analytics Product Version Launch Route to Market