Mooch Creative Creative agency // We think BIG! HOW CAN. Instagram Stories GIVE YOUR BUSINESS A BOOST?

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1 ?? HOW CAN Instagram Stories GIVE YOUR BUSINESS A BOOST?

2 Instagram Stories are a powerful tool which can enable businesses to engage with audiences whilst developing and nurturing customer relationships. The feature gives brands the opportunity to showcase their personality with fun and creative attention-grabbing content. When used alongside an effective social media plan, Instagram Stories provide a great way for businesses to engage with audiences in informal, creative and exciting ways, and what s more it s free! Drive traffic to wherever you like! If your business account has more than 10,000 followers, you can add a swipe up call-to-action to your Instagram Story to drive traffic to an outbound link. This could be to your website for users to learn more about your products and services, or other external pages such as a blog, article or landing page, extending the users journey. Here at mooch, we ve put together a guide to help your business use Instagram Stories including some top tips, ideas and advice

3 Feature your audience Audiences love to feel involved in brands. Featuring user-generated content in your Instagram Story can make followers feel like they are part of your brand story. User-generated content can also help to establish credibility amongst wider audiences, as it s generally considered more trustworthy than branded content. Use highlights The Instagram highlights feature allows you to create permanent collections of stories, which can be grouped together into separate archives that stay on your profile for as long as you like. Highlights are a useful tool for businesses to showcase different product ranges, collections, topics, events and campaigns, helping users to quickly find the content they re interested in.

4 Make Announcements Instagram Stories are a brilliant way to build anticipation amongst followers and subsequently make company announcements. This makes followers feel special and privy to the latest news and information. Great announcements include sharing company statements or news and introducing new products or team members. Question and Answers A brand new feature on Instagram Stories is question stickers, allowing followers to submit questions which can be answered by your business in another story. The fun new feature is a great way for businesses to start conversations with followers as well as providing customers with another way to get answers regarding products or services.

5 You Win! Tag, Tag, Tag Just because your Instagram Story doesn t stick around forever, it doesn t mean you can t take advantage of hashtags and geotags. Using tags is a great way to increase reach and engagement as stories with hashtags and geotags can be discovered by users searching for or following those tags. Competitions Got a great product or service to give away? Instagram Stories are a great way to create buzz and a sense of urgency for followers to enter. If you re running a competition using a permanent post on your feed, why not use Instagram Stories to post regular reminders detailing the rules, start date, end date and prizes available? Don t forget to give the winner their five minutes of fame using your story!

6 Ask a question GO LIVE! Yes Research Using Polls No Go Live Gone are the days of customer questionnaires and feedback forms. With the interactive poll feature on Instagram Stories, you can ask followers a question and give them opportunity to vote for their choice with a simple tap. The benefit to your business? You get to learn a whole heap about your audience in a fun and dynamic way. Why not ask what content they would like to see more of or which products are their favourite? Another feature of Instagram Stories is the ability to Go Live to your followers. Although this may be a daunting prospect, going live is a great way to drive engagement and have some fun with your followers. A few ideas on how you could use the live feature on Instagram include Q&A sessions, product demonstrations and giving audiences a sneak peak of behind the scenes activity or events.

7 If you ve enjoyed our little book and are hungry for a dollop more, then fear not there s more where this came from. We re already working on the next edition of our Little Book of Marketing Guides series, but if you re just too impatient to wait until we re done, why not drop us a line or chat with us online? We re a friendly bunch always willing to help. T: E: ideas@moochcreative.co.uk W: moochcreative.co.uk Copyright 2018 Ltd