MEHRKANAL Marketing Management System

Transcription

1 Central marketing departments, distributors and dealers, franchise holders and outlets can use our web-based Marketing Management System to implement digital and analogue marketing measures that are 100% compliant with your CI. Guaranteed! With the, you get everything from one single platform, from planning to customisation, booking and production to distribution. The fully automated processes save a lot of time and help you and your partners to market your products efficiently. Comprehensive reporting tools that are integrated in the system also allow you to perform detailed analyses of all your marketing activities. The can be individually adapted to any need or problem. It has a modular design, so you can either use it on a stand-alone basis or as a total solution in combination with our comprehensive portfolio of services. Provider Theodor-Althoff-Straße 2 DE Essen +49 (0) 201/ info@mehrkanal.com Updated on: First installation: 2007 Reference customers PEUGEOT, KIA Motors, HUK-COBURG, Renault, Dacia, Stihl, Banque PSA Finance Deutschland, Ford, Opel, Deutz- Fahr, Iveco, Hyundai, Intersport, Claas, Pirelli, SAAM, Sonepar, BKK, HUK, Carl Zeiss Vision, mobilcom-debitel Application Business-to-Business Business-to-Consumer Consumer-to-Consumer Operator Media service providers Companies Publishers Products Advertising material, office equipment Large formats Newspapers, magazines Books, teaching aids Catalogues, price lists Technical documentation Mercandises, promotional items Packaging Media channels Print Website, webshop Online ads E-paper Apps E-books Video/Audio Social media Messenger Office applications Search engines Online marketplaces Page 1 / 6

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3 Features Closed shop Open shop E-shop in-house development E-shop standard system Printed file upload Print on demand Individualisation Personalisation Creation of publications Database publishing Online data check Correction workflow Technical workflow Commercial workflow Media asset management Product information management Web content management Text database Editorial system Translation management Marketing management Media planning, media booking Customer relationship management Cross-media management Modules Website Construction Kit The website construction kit module was developed to effectively reconcile the interests of the distribution partners and the brand. Fast, simple and always up to date. Online Marketing and Mobile Marketing Flexible and user-friendly online Marketing. Whether you prefer Online Banner, Ad Words or Mobile Marketing; with online advertising your partners can reach their target group in a targeted and effective way on the World Wide Web. Digital Signage and Digital Photo Frame Scripted customer communications and on-screen sales promotion. For a modern and indivdual show time in the showroom. Advertisement All you need for newspaper and magazine advertisements. It allows local dealers to place CI- conform advertisements that are customised to their requirements and to book them in the media database that is integrated in the system (webto-publish). Supplement and Direct Mail Customise advertising materials and book them straight from the system. Partners select the medium they want to use to reach their target group from a media database that is connected to the Marketing Management System. Outdoor Advertising Individual booking of media and locations. The fast and versatile way to outdoor advertising. Customisation, booking, production and billposting in the same system ensures an efficient workflow. Print Mailshot Always at the right address.the mailshots are individualised and linked to address files in the system. These address files can be provided centrally, locally or via a link to the partner s CRM system. Radio Commercial Page 3 / 6

4 The fast and simple way to professional radio advertising with station selection, add-on orders and booking in one single system All the necessary media data are fully integrated in the booking process for full cost transparency. Newsletter Individualised and selectively distributed news. Centrally provided templates can be customised in line with the CI and adapted to regional market requirements. This ensures the effectiveness of individualised online advertising. Onlineshop Perfectly organised marketing materials. The online shop module offers your distribution partners a clearly set out ordering system with articles, photos, information and prices. It can be used for various advertising materials and POS stock. More modules The system has a modular design. Only the system base is a prerequisite for its use. Any number of modules can be added to the system base so that you can design your marketing activities to be just as unique as your brand. One of our system s special features is its open design, which means it can be used to connect other systems. External data sources such as customer relationship management (CRM) systems or merchandise management systems (e.g. SAP) or product information management (PIM) systems can be quickly and simply integrated in existing infrastructures at any time. System basis Frontend devices Frontend operating systems Frontend web browsers Frontend technology Server operation systems Server technology Webserver PDF engine Database system Operating Desktop PC, Laptop, Notebook, Tablet PC, Smartphones Windows, ios, Linux All common desktop browser AJAX, DHTML Linux PHP Apache PDFlib mysql On provider server or On customer server Interfaces Pre-press and printing Order systems Databases Other External data sources such as customer relationship management (CRM) systems or merchandise management systems (e.g. SAP) or product information management (PIM) systems can be quickly and simply integrated in existing infrastructures at any time. E.g. SAP The media asset management module offers users a wide range of image, text, video, sound and online materials. With accompanying information and diverse options to order selected data as assets, download them or forward them. Licence models Costs for system setup Negotiable Page 4 / 6

5 Buying license Negotiable Rental license Negotiable Own services in the market overview Mehrkanal Services () Page 5 / 6

6 Powered by TCPDF ( Market overview Web-to-Publish systems: System information As a strategic partner for brand-oriented companies with decentralised commercial structures, MEHRKANAL makes marketing control easy and efficient for its customers with software automation and customised services. For measurable performance increases - both online and offline. Systems and services Mehrkanal Services Page 6 / 6