We believe you can revolutionise the direction of business. Starting tomorrow.

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2 2 WHY THIS EVENT We believe you can revolutionise the direction of business. Starting tomorrow. You can do this by leading a culture of change and innovation, from the top down. To do this, you need a pioneering, yet practical, digital strategy that aligns to your organisation. That s why we ve created the CDO Strategy Summit 2019 to give you the skills to roll out a successful digital transformation, no matter the hurdles, in any corporate environment. ABOUT CDO SUMMIT 2019 CDO Strategy Summit 2019 will enable you to execute a successful digital transformation. You face many barriers to success as a digital professional. This event brings together digital leaders giving practical presentations so that you can overcome them. You will learn how to drive organisational buy-in, understand and implement suitable technologies, safeguard data and ensure customers are at the heart of your digital strategy. The time to revolutionise your organisation is now.

3 3 CONFERENCE LOGISTICS VENUE GRACE HOTEL SYDNEY CBD ADDRESS 77 YORK ST, SYDNEY NSW 2000 DATES 2019 START/FINISH 8:50 AM 5:30 PM AUDIENCE Chief Digital Officers Heads of Digital Digital Transformation Specialists Chief Information Officers Chief Executive Officers Heads of Innovation Chief Data Officers GROUP PACKAGES Send 3 delegates and receive 10% off the currently advertised rate Send 4+ delegates and receive 15% off the currently advertised rate Send 7+ delegates and receive 20% off the currently advertised AGENDA THEMES Implement large scale digital transformations company-wide Overcome internal resistance and to drive organizational buy-in Optimise digital strategy by eliminating wasteful processes Utilise the full potential of data to achieve organisational goals Drive radical digital transformations Explore and exploit the many potential uses of your data, and how to ensure it is ready for anything SPONSORSHIP PARTNERSHIP OPPORTUNITIES Be part of Chief Digital Officer Summit 2019 and associate your business and brand with some of the largest and innovative companies in the workers compensation and beyond. As an event partner, we will work closely with you and your business to achieve your objectives, which may include: SPONSORSHIP CONTACT: Strategic sponsorship opportunities are limited. Contact the sponsorship team on or events@konnectlearning.com.au to discuss sponsorship package options.

4 4 KEYNOTE SPEAKERS IAN JANSEN SERVICE NSW CHIEF DIGITAL & PRODUCT KYLIE MCLEAN IBM CHIEF DIGITAL TANYA GRAHAM ALINTA ENERGY CHIEF DIGITAL & BUSINESS TRANSFORMATION MARK DRASUTIS IAG CHIEF DIGITAL MARCUS MARCHANT QBE INSURANCE CHIEF DIGITAL & INNOVATION RICHARD HILLIARD ORIX GENERAL MANAGER, TECHNOLOGY INNOVATION CHRIS MCWILLIAMS SOUTHERN CROSS AUSTEREO JENNIFER SCOTT FORMER COO EBAY FINANCE GM DIGITAL TRANSFORMATION & PERFORMANCE STEPHEN BOWEN TELSTRA DEVELOPMENT & STRATEGY

5 5 KEYNOTE SPEAKERS PETER BROWN DAILY TELEGRAPH ARIS KINNAS FOXTEL DIRECTOR OF DIGITAL ELISHA BOOTH LOWES MANHATTAN PTY LTD OPERATIONS LAMBROS KALLIANIOTIS AUSTRALIA POST ENGINEERING JO-ANN PASS SYDNEY WATER OPERATIONS JEROEN BLEEKER MERCEDES BENZ AUSTRALIA LEISA BACON AUSTRALIAN BROADCAST CORPORATION DIRECTOR AUDIENCES TRACY BELL AUSTRALIAN CONSERVATION FOUNDATION DIGITAL OPERATIONS LEADER BAYAN HAMMAMI DOMAIN.COM.AU DATA ANALYTICS PETER BUCKMASTER NSW DEPARTMENT OF EDUCATION DIRECTOR OF DIGITAL SERVICES BRUCE CALLOW GRIFFITH UNIVERSITY CHIEF DIGITAL KATE CARRUTHERS UNSW CISM, CHIEF DATA & ANALYTICS

6 6 DAY ONE 6 TH MARCH :30AM: REGISTRATION, MORNING COFFEE AND TEA 8:50AM: OPENING REMARKS FROM YOUR CHAIR: TBA THE EVOLVING ROLE OF THE CDO 9:00AM: OPENING KEYNOTE: Defining the role of the Chief Digital Officer Implementing effective digital strategies by appreciating the volatile CDO landscape Future-proofing your digital strategy with market foresight Stamping your authority on the CDO role Ensuring the digital strategy is at the forefront of company decision making Building a culture of change and innovation Communicating your role and responsibilities to senior stakeholders Eliminating confusion about the CDO role 9:50AM: KEYNOTE: The necessity for CDOs to become strategic company leaders Achieving leadership credibility by seeking more responsibilities Operationalizing day to day requirements Strategic and operational planning Marketing and selling Ensuring efficiency throughout digital and IT departmental restructures Gaining the authority and by-in to drive digital transformation Sustaining momentum throughout complex digital transformations 10:40AM MORNING TEA BREAK IAN JANSEN SERVICE NSW CHIEF DIGITAL & PRODUCT TANYA GRAHAM ALINTA ENERGY CHIEF DIGITAL & BUSINESS TRANSFORMATION COLLABORATING AND LOOKING ABROAD WITH DIGITAL STRATEGIES 11:00AM: PANEL DISCUSSION: Can we incorporate digital strategies from overseas conglomerates in the Australian market? Looking abroad how is the Digital strategy being tackled overseas? Who are leading in this space? What we can learn? Why is Australia so far behind? Organisations still struggling to align digital properly How to get organisations to catch up and move on from basic foundational digital processes? What lessons can be learnt from collaborating? Benefits of the Private and public sectors working together MARCUS MARCHANT QBE INSURANCE CHIEF DIGITAL & INNOVATION ARIS KINNAS FOXTEL DIRECTOR OF DIGITAL LEISA BACON AUSTRALIAN BROADCAST CORPORATION DIRECTOR AUDIENCES TRACY BELL AUSTRALIAN CONSERVATION FOUNDATION DIGITAL OPERATIONS LEADER DIGITAL CHANGE MANAGEMENT 11:50AM: CASE STUDY: Defining your digital goals to ensure an effective strategy How to build your digital strategy from the ground up Cultivating organisational by-in when your digital strategy is in its infancy Creating a strong foundation for your digital strategy to grow Sourcing the appropriate software for your digital plan Setting realistic goals to ensure a successful rollout of digital strategy ELISHA BOOTH LOWES MANHATTAN PTY LTD OPERATIONS

7 7 DAY ONE 6 TH MARCH :40PM: CASE STUDY: 12:40PM LUNCH BREAK Digital change management & Large-scale transitions The need for an organisation wide transition from a legacy business to a digital technology company Identifying and managing obstacles with a large-scale transformation Effectively accelerating value from digitization with your digital transformation STEPHEN BOWEN TELSTRA HEAD OF DIGITAL DEVELOPMENT & STRATEGY 2:30PM: CASE STUDY: Digital change management & transitioning to the next stage of your business transformation Understanding the key digital strategies essential to the next phase of your transformation Ensuring full realisation of your digital strategy by preventing internal interference Scope to identify how evolving technology can benefit your organisation JENNIFER SCOTT FORMER COO EBAY FINANCE GM DIGITAL TRANSFORMATION & PERFORMANCE 3:20PM AFTERNOON TEA BREAK DIGITAL WAR ON TALENT 3:40PM: Practical approaches to defining your digital strategy Effectively determining the right talent to implement the digital strategy Does the employee have the right capabilities or is lacking in understanding of the digital space? All talk when you need delivery The value to outsource the implementation or can the strategy be resolved inhouse Is the leadership cable and ready to oversee the transition? KYLIE MCLEAN IBM CHIEF DIGITAL CUSTOMER CENTRALIZATION 4:30PM: CASE STUDY: Cultivating brand loyalty through customer centralization How to create brand awareness through a cost-effective digital strategy Understanding the importance of defining your market and demographic Utilising pre-existing Data Minimum viable product Trying to get a 360 view of your customer Countering resistance from clients, because they think they have a solution that works. PETER BROWN DAILY TELEGRAPH HEAD OF DIGITAL 5:20PM END OF DAY ONE & NETWORKING DRINKS

8 8 DAY TWO 7 TH MARCH :30AM: REGISTRATION, MORNING COFFEE AND TEA 8:50AM: OPENING REMARKS FROM YOUR CHAIR: TBA CUSTOMER CENTRALIZATION 9:00AM: Ensuring customers are at the heart of your digital strategy The importance of organisations incorporating personalised user experiences in the digital strategy The necessity of two-way communication with customers to improve and meet their needs Negative consequence of having an ill effective digital strategy in a customer driven market. 9:50AM: Content is still king Ensuring content remains at the forefront of your digital strategy The significance of compelling content to enhance customer digital experiences Ensuring a practical delivery to optimize the digital strategy s consumer engagement Keeping up to date with emerging technology and software and pre empting how customers are using it 10:40AM MORNING TEA BREAK PETER BUCKMASTER NSW DEPARTMENT OF EDUCATION DIRECTOR OF DIGITAL SERVICES CHRIS MCWILLIAMS SOUTHERN CROSS AUSTEREO EMERGING TECHNOLOGY 11:00AM: CASE STUDY: Future proofing and preventing disruption by understanding new technology trends Improving revenue and efficiency by keeping abreast of advancing technology Being up to date with legalities and avoiding fines Insurance The importance of understanding what tech you re investing in to eliminate costly double handling. Being wary of the technology industry ensuring your business strategy isn t compromised. 11:50AM: PANEL: Emerging Technology - The influence of emergent technologies on digital transformation How to determine the effectiveness of the top emerging technologies Artificial Intelligence Blockchain Cloud Data Best practice when counteracting unnecessary anxiety around innovation by remembering the human factor in digital The fear of redundancy What does the future hold with technology and the digital space? TBA MARK DRASUTIS IAG CHIEF DIGITAL RICHARD HILLIARD ORIX GENERAL MANAGER, TECHNOLOGY INNOVATION JEROEN BLEEKER MERCEDES BENZ AUSTRALIA LAMBROS KALLIANIOTIS AUSTRALIA POST ENGINEERING

9 9 DAY TWO 7 TH MARCH 2019 ORGANISATIONAL BY-IN 12:40PM LUNCH BREAK 1:40PM: CASE STUDY: Cultivating a digital company culture Identify sources of possible resistance and why it s happening Politics Resistance in Management Understanding the importance of bridging all work silos and stakeholders with the digital transformation Ensuring transparent education/language explaining to staff why you are adapting Training to levitate complexities and anxiety 2:30PM: JO-ANN PASS SYDNEY WATER OPERATIONS Eliminating internal resistance to the digital strategy Avoiding cost myths with amicable discussions with Stakeholders on a realistic ROI expectation. Selling the benefits and features of digital value Needing to adapt to fast moving technology Lack of knowledge of how software will improve productivity Advocating agile mindsets to drive efficiency Rallying organisational support by dispelling short-term thinking Looking further than the easy wins Transitioning from a reactionary thinking to a proactive approach Going bigger than baby steps DATA GOVERNANCE 3:40PM: 3:20PM AFTERNOON TEA BREAK BRUCE CALLOW GRIFFITH UNIVERSITY CHIEF DIGITAL Ensuring the efficient use of data with a regimented Digital Strategy Understanding how to curate data effetely with your digital strategy Efficiently using Data management plans and platforms Driving the message that data is fundamental to business performance Data analytics BAYAN HAMMAMI DOMAIN.COM.AU DATA ANALYTICS 4:30PM: Overcoming data security concerns to support your digital strategy How alignment between digital strategy, data strategy, and cybersecurity can improve data security and risk management. Preventing cyber security breach by managing data risk: Why the guidelines are becoming standards: APRA CPG 235 ins and outs Compliance and governance IoT security: an impending explosion of risk areas KATE CARRUTHERS CISM CHIEF DATA & ANALYTICS UNSW PLANNING & PERFORMANCE 5:20PM END OF CONFERENCE

10 10 DAY THREE POST-CONFERENCE 8 TH MARCH 8:30AM: REGISTRATION, MORNING TEA AND COFFEE 9.00AM 12.30AM WORKSHOP A: BUILDING A POSITIVE CULTURE FOR ORGANISATIONAL BY-IN: The most common issue among Chief Digital Officers is infuriation at seeming contradictions in organisational logic: the role exists to effect digital transformation, yet every step seems to be met with internal resistance. This workshop will equip you with the tools to overcome resistance and push organisational buy-in with time-tested leadership techniques. This workshop will cover: Earning internal confidence for your digital strategy at all levels, from the board room to front of house Overcome resistance more effectively by understanding where it is coming from and how to elevate. Eliminating preconceptions about the cost of digital transformation with transparent and realistic goals Moving beyond short-term thinking and crippling risk assessments Stamping your authority on the digital role to ensure buy-in and outcomes Sahlia has a rich experience in digital strategy and consulting, deploying her skills in helping global and Australian organisations with diverse digital business challenges and opportunities. As a business leader and tertiary educator, Sahlia is passionate about equipping others with the mindset and skills needed to approach an effective digital transformation. Whether her clients are start-ups, Government, SMEs or multinationals; Sahlia recognises the value in collaboration, purposeful innovation, and empowering teams. Her passion is in creating lasting long-term impact from her contribution, developing actionable approaches with her clients, and building strategies which remain pivotable, agile, and mindful of cross-industry digital disruption. 12:30 LUNCH 1:30PM 5PM WORKSHOP B: DRIVING CUSTOMER CENTRICITY WITH YOUR DIGITAL STRATEGY: Customers are in control and now have the power to decide your organisations success and failure with a single click. Businesses around the globe are constantly being challenged with how to implement an effective digital transformation that will engage their core market. This interactive workshop will focus on the necessity to have Customer centralization at the heart of your digital strategy. The workshop will cover: Creating an affordable digital strategy that can create brand awareness Ensuring a practical delivery to enhance the digital strategy s consumer engagement The importance of two-way communication with customers The significance of compelling content to enhance customer digital experiences How to Incorporate personalised user experiences in the digital strategy Workshop Facilitator: Chloe Sasson, Owner, Robot Consulting Workshop Facilitator: Sahlia Painter, Consulting Leader, Reload Consulting Chloe Sasson is the founder and Head Robot at Robot Consulting. With over 15 years of experience in global digital and technology companies including Google, MySpace and News ltd, Chloe set up Robot Consulting to help grow Australian start-ups and enterprise technology businesses. With the core aim of Making the Complex Simple; she works with clients making big change and disrupting their markets. Consistently challenged with complexities in the digital and online space; she works to guide them through customer centric marketing and sales strategies that are actionable, measurable and effective. 5:00 END OF WORKSHOPS

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