NEXT GEN WEBSITES AND INTERNET MARKETING SERVICES FOR SMALL BUSINESSES INVESTOR PRESENTATION

Transcription

1 NEXT GEN WEBSITES AND INTERNET MARKETING SERVICES FOR SMALL BUSINESSES INVESTOR PRESENTATION

2 The web guy is just a phone call away when something goes wrong. And something always goes wrong John\Jane Doe - WebBased.com Client

3 Overview and Value Proposition Better website and digital marketing services for all small businesses.

4 BUSINESSES WANT TO BE SERVICED 3% 97% 3% Do It Yourself Freelancer, Developer\Agency Businesses need a web presence that does more than simply exist. To drive revenue, they need their web presence to be engaging but fully managed at an affordable cost in an evolving digital marketing landscape. 73% Small businesses have only two options. Cookie cutter DIY solution or paying thousands for a professionally managed web presence through an agency. SMB s are increasingly not able to keep up with the changing internet marketing landscape nor do they want to. 73% of small businesses prefer a full service model over the DIY model. Very few affordable and effective solutions exist between the DIY and the agency sector for this huge middle market of SMB s who want to be services and don t want to pay through the nose for it. Few low cost, full service solutions exist.

5 OPPORTUNITY $34 Billion $24 Billion 55% 58% Total Market Size 6% Spent On Agency\Freelancer \Developer Model Of All Small Businesses Don't Have A Website Of Those Plan on Building One in 2018/2019 Annual Growth Rate What this means is that small businesses are looking for an affordable full-service model to manage their web presence. WebBased.com is the answer

6 THE SOLUTION WebBased.com provides engaging custom web design services coupled with internet marketing services that work and to an evolving digital marketing space. Fully managed and worry free. All for a low monthly fee. Why DIY when you can WDI (WebBased Did It)? Engaging and custom design. Holistic and full service digital marketing team. SEO, PPC, Social, Video, Content and Tech. Leading edge open source technology stack. Fully managed, worry free. Simple and affordable monthly fee.

7 TARGET MARKET Small Businesses Galore Hispanic Owned Businesses Small businesses that spend more than $200 /month on either internal or outsourced web design, digital marketing or hosting services Hispanic entrepreneurs are starting businesses 50 times factor than any other demographic group and are 12% of all enterprises. Total market of 3.6 M small businesses. Total Market Major Vertical Markets 74% % of small businesses are investing or wanting to invest in web design, SEO, social media or other forms of digital marketing. That is total market of 20.7 M small businesses. Law Firms Healthcare Medical Offices Home Services Real Estate 21% 29% 05% 30% 15%

8 REVENUE MODEL Our recurring revenue model means faster growth, greater predictability, better customer retention, higher margins, faster feedback loop, brand value and higher evaluation. $ $215 83% Average Customer Lifetime Value (CLV) Cost Per Acquisition (CPA) Average Gross Margin

9 REVENUE POSITIVE AND READY TO SCALE Revenue Positive: After process validation we challenged our sales process and are now padding our revenue base with 80% revenue from existing clients and 20% from new clients. Client s Love Us! Response from our clients has been spectacular and resulted in a 5 star rating on Google and Yelp. LEAN Ready: Our process has been tested, augmented with Kaizen and LEAN methodologies and now proven. Built for Growth: By hiring the right talent and a 3 to 1 marketing\operations spend, WebBased.com is ready to take things to the next level.

10 MARKETING AND SALES STRATEGY Short Term (1-6 Months) Mid Term (7-24 Months) Long Term 2 Years Plus Hire Key Resources AI based PPC Ads Remarketing Ads Social Marketing Marketing Opt In Hire Key Resources SEO Affiliate Partnerships ISO\Payment Industry Penetration (Strategic Partnerships) Radio TV Public Relations.

11 OUR TEAM Kapil Pershad Nitin Saini Kristen Schilder Aliesha Phillips President CTO Director of Client Services Director of Business Development

12 PROJECTION Cost to Acquire Recurring Rev from Client Base $700, $600, $500, $400, $300, $200, $100, $- Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 Jan-21 Recurring Rev from Client Base $2,000.0 $4,000.0 $6,000.0 $6,800.0 $9,500.0 $13,000. $16,500. $22,000. $27,500. $32,500. $40,000. $52,500. $68,750. $79,750. $96,250. $123,750$151,250$209,375$246,875$296,875$319,125$365,125$422,625$480,125$549,125 Cost to Acquire $5,625.0 $5,625.0 $5,625.0 $2,250.0 $2,150.0 $7,525.0 $7,525.0 $11,825. $11,825. $10,750. $16,125. $25,000. $20,000. $20,000. $30,000. $50,000. $50,000. $60,000. $60,000. $80,000. $76,000. $76,000. $95,000. $95,000. $114,000

13 COMPETITION AND INVESTMENT SPACE Successful Industry Investment Space Our competition is succeeding. That is good news for WebBased. The market is growing and we are ready to grow with it! Our Local Competitor $127.3M $8M $73.3 million Raised funds in annual revenue in revenue for 2015

14 INVESTMENT AND USE OF FUNDS Asking for $750k Hiring\Human Resources Marketing/ Business Development Technology and infrastructure $250 k $250 k $150 k Operations $50 k

15 THE FUTURE B2B Kiosks Partner with key firms targeting where business people go such as Staples or FedEx Office. Bridge the virtual with the physical. Augmented Reality Ecommerce The experience economy is coming and SMB s will need to be ready. WeBased.com will be poised to cater to this boom when ecommerce sites are forced to update their web presence to comply.