2018 Media Kit. Contact us today XNSP83797 SP82342

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1 2018 Media Kit Contact us today XNSP83797 SP82342

2 Welcome to the Salina Journal Welcome to the Salina Journal In 1871, the Salina Journal was founded as a newspaper 13 years after Salina became a city. The Salina Journal remains the leading source for news and information in our area. The Salina Journal covers Central and Northwestern Kansas with subscribers in over 30 counties. With a daily circulation of 24,752 and a Sunday circulation of 25,593, the Salina Journal is the fourth largest circulated newspaper in Kansas. We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market s competitive media landscape. About Salina Salina is a growing and vibrant community with an excellent standard of living for its residents. Located at the junction of two major cross-country interstate highways, the community has built up its agricultural roots diversifying into the global economy with concentrations in high-tech manufacturing, active retail and service sector, financial, a regional center for advanced medical care, and higher education. Moreover, Salina offers a flourishing lifestyle with a sophisticated arts community, entertainment, live theater, recreation, cultural activities and a Big 12 satellite college campus. More than 7 million vehicles traverse the area annually, highlighting Salina s attributes as a center of transportation and warehousing. Busy executives can reach all domestic and international points through a convenient schedule of daily airline flights from Salina s active airport.

3 GateHouse Media Overview Portfolio Overview GateHouse Reach 100% OF OUR DAILY NEWSPAPERS HAVE BEEN PUBLISHED FOR MORE THAN 50 YEARS 640+ TOTAL COMMUNITY PUBLICATIONS OPERATE IN 540+ MARKETS ACROSS 38 STATES 130 REACH 21 MILLION PEOPLE + ON A WEEKLY BASIS DAILY NEWSPAPERS SAAS, DIGITAL MARKETING SERVICES, & IT SERVICES 540+ RELATED WEBSITES I N-MARKET SALES R E PRE S E N TATIV E S SERVE OVER 225K SMALL & MEDIUM BUSINESSES As part of GateHouse Media, we offer a diverse and growing portfolio of resources to serve your marketing needs locally, regionally and nationally.

4 Market Profile Salina, KS Total Adults 91,022 Lincoln Ellsworth Ottawa Salina Saline Dickinson Gender Men 45,316 50% Women 45,706 50% Age ,803 27% ,493 15% ,437 16% ,289 42% Mcpherson Total Population 118,833 Total Households 48,239 Average Household Income $67,629 Education (adults age 25+) College Graduate 24,333 30% Some College, no degree 21,075 26% High School Graduate 26,482 33% Other 8,184 10% Total Households 48,239 Home Ownership Own 34,357 71% Rent 13,882 29% Household Income Under $35,000 15,746 33% $35,000-$49,999 7,544 16% $50,000-$74,999 9,700 20% $75, ,249 32% Children at Home 14,722 31% 2017 Nielsen - Saline, Ellsworth, Dickinson, Ottawa, Lincoln, McPherson Counties, KS

5 Consumer Spending Total Annual Consumer Spending $1.8 Billion Key Consumer categories Expenditure (in millions) Apparel and Services $80 Contributions $71 Education $37 Food at Home $200 Food Away from Home and Alcohol $134 Health Care $253 Household Furnishings & Appliances $61 Housing Related Expenses $302 Personal Care Products and Services $44 Pet Expenses $29 Sports & Entertainment $85 Transportation & Auto Expenses $398 We will help you increase your sales Nielsen - Saline, Ellsworth, Dickinson, Ottawa, Lincoln, McPherson Counties, KS

6 Reach Print & digital newspaper delivers 10 6out of shoppers. Digital Traffic salina.com Average Monthly Traffic Page Views 1,000,000 Unique Visitors 133,000 Source: Google Analytics, Jan.-Dec Print & Digital Reach 60% of Total Adults 59% of Men 60% of Women 55% of Adults Age % of Adults Age % of College Educated Adults 54% of High School Graduates 54% of HHI under $50,000 65% of HHI $50, % of Homeowners 55% of Families with Children in the Home Scarborough USA R1, National average; INA+ Audience (weekly print, monthly digital) We reach your most profitable customers.

7 Multi-Media Solutions one source We are the for your customized solution GUIDE TO SALINA 2016 H O L I D A Y E D I T I O N RECIPES FROM READERS O FIVE CATEGORIES O OVER 75 RECIPES A product of the SALINA JOURNAL $ 4 FALL 2016 An Advertising Supplement of the Salina Journal SUNDAY, JUNE 5, 2016 Farmers markets growing in NCKS food system By TIM UNRUH I think we re doing OK. We just need more people aware of the quality of local food, John Thelander said. We re always looking for more variety in vendors. Salina Journal Outlets for fresh local fruits and vegetables, meats, eggs, milk and cheese; sweets, treats, and crafts, could be poised for expansion as the reincarnation of regional food systems continues in north-central Kansas. In a state where food production has flourished for generations, farmers markets represent a throwback option; when good food from fields and pastures nearby could be purchased, at least from late spring through the fall. It s an advantage for our local population, said Phyll Klima, managing partner of Kitchen 4Hire, which operates the Ninth and Grand Farmers Market. We re trying to get back to the point where we can feed ourselves, and not be so dependent on the food superhighway, she said. Three markets in Salina For the second straight year, there are three outdoor markets available in Salina at separate times during the week, and they all accept food stamps. Some vendors take credit and debit cards, Klima said. Salina Farmers Market, in the Waters True Value parking lot, 460 S. Ohio, 7:30 to 11 a.m. every Saturday from May 7 through mid-october. Downtown Farmers Market, 4 to 7 p.m. Fridays through mid-september at 321 N. Ninth, just north of the Dairy Queen. Ninth and Grand Farmers Market open from 4 to 7 p.m. every Tuesday through Sept. 30, at the corner of Ninth Street and Grand Avenue. If you prefer indoor shopping, Salina is also home to Prairieland Market, 305 E. Walnut, that stocks produce from many of the same producers in the farmers markets. Prairieland is open from 2 to 6 p.m. every Tuesday through Thursday; 11 a.m. to 6 p.m. Friday, and 11 a.m. to 3 p.m. Saturday. Spirit of cooperation The markets are hardly competitors. The aim is to work together and provide greater access to local food, said Melanie Sanders, Prairieland s general manager. Our goal is to support local people and give them an avenue to distribute what they produce, she said. And for the consumer, Prairieland provides a daily market for people to access local produce, Klima said. Through a grant a couple of years ago from the U.S. Department of Agriculture, and another one that s in the application process, a local food task force is working on a plan to better distribute local foods. The outcome would hopefully allow us to reach out and coordinate in the area, create a plan for the distribution of local foods, and make it happen, Sanders said. Prairieland is working toward accepting food stamps, she said. Ten producers are participating in a program to sell local boxes of produce through the Prairieland Market, she said. The market itself is growing and the local foods are the most popular things we sell, Sanders said. Excited to get started The Downtown Farmers Market is run by Larry and Teresa Brundridge, who live and raise produce near Concordia. We got some hail on Mother s Day, but everything else is looking good, Teresa Brundridge said. We re excited about getting started in the market this year. We need to get more vendors to come. The Salina markets are far from exclusive, Klima said. We try to fit the schedules of the region, she said. Kansas Area Agencies on Aging provide vouchers to senior citizens to use at farmers markets, said Mardy File, manager of the Beloit Farmers Market. The Kansas Senior Farmers Market Nutrition Program provides a monetary benefit to low-income seniors living in Kansas to purchase fresh fruits and vegetables, herbs and honey from certified farmers at Farmers Markets in Kansas, according to the Kansas Department of Health & Environment website. This market has been so great for our community, File said of Beloit. The Beloit market is in its seventh year and averages from 14 to 21 vendors a week, she said. September in Moses Shane Park. Hillsboro Farmers Market, 5 to 7 p.m. Thursday from Memorial Day to Labor Day in Memorial Park. Service organizations often offer meals. Herington Farmers Market, 8 to 11 a.m. Saturdays through the growing season in downtown Herington, Broadway Boulevard and Walnut Street. Belleville Farmers Market, 8 to 11 a.m. Saturdays through September on the courthouse square in downtown Belleville. Cawker City Farmers Market, 8 to 10 a.m. Saturdays starting June 4 and running through September in City Park. Reporter Tim Unruh can be reached at or by at tunruh@salina.com. Other markets throughout region Here s a listing of some of the farmers markets from other towns in north-central Kansas: Abilene 5-Star Farmers Market, 4 to 7 p.m. Wednesdays at the Union Pacific Depot (Civic Center) Minneapolis Farmers Market, 4:30 to 7:30 p.m. Thursdays through October, weather permitting, at 120 Second, near the Minneapolis Post Office. Beloit: Solomon Valley Farmers Market, 4 to 6 p.m. Wednesdays through Aug. 31 at the roadside park on U.S. Highway 24. Some vendors continue into September. Concordia Farmers Market, 4:40 to 6:30 Thursday nights in Concordia City Park. Ellsworth Farmers Market, 8 to 11 a.m. Saturdays through early October in Cowtown Square, Main Street and Douglas Avenue. Lindsborg Farmers Market, 4:30 to 7 p.m. Thursdays through the growing season in the Bethany Lutheran Church parking lot, 320 N. Main. McPherson County Farmers Market, 7:30 a.m. to noon Saturdays through October at the McPherson County Fairgrounds. Hopps Farmers Market, 3:30 to 6 p.m. Monday through Thursday through Aug. 18 at Hopps Corner on Euclid Avenue, just east of Main Street in McPherson. Concerts start at 7 p.m. Moundridge Farmers Market, 8 to 11 a.m. Saturdays and starting June 7, in addition to Saturdays, 5 to 7 p.m. Tuesday at 406 W. Cole. Marion Farm & Art Market, 5 to 7 p.m. Wednesdays through the growing seasons in Brooker Central Park in Marion. Florence Farmers Market, 5 to 7 p.m. Tuesdays through SARAH BROWN Marissa Bozarth, with Gabriels Gourmet LLC Cooking Oils, shows the variety of olive oil flavors to Dan Wells, of Salina, at the Farmers Market located at the Waters True Value parking lot on Saturday, May 21, 2016.{Sarah Brown/Salina Journal} AARON ANDERS Fresh potatoes and asparagus sit for sale at the Saline County produce table during the farmers market early Saturday morning at the Waters True Value parking lot. Saturday, May 21, 2016 (Aaron Anders/Salina Journal) Each market is unique While there is a connection, the markets enjoy their own flavors. Some pipe in music or have live performers. Others may feature a chef who can show how to turn local ingredients into succulent dishes. Another food vendor buys straight from the booths and prepares food to sell onsite. Salina Farmers Market has an average of 10 or more vendors, and what s offered varies, depending and what s ready or ripe, said John Thelander. He and wife, Kellie Thelander, sell beef, chicken and pork, along with a lot of baked goods that my wife bakes, John said. Music is available every week except during the Saturday of the Smoky Hill River Festival, which is June 11 this year. Patty Robben, of Salina, grabs some fresh tomatoes at the Saline County produce table during the farmers market early Saturday morning at the Waters True Value parking lot. Saturday, May 21, 2016 (Aaron Anders/Salina Journal) PRINT PRODUCTS We offer a large variety of print products and other creative solutions to grow your business: Premium Placement Special Sections Magazines Total Market Coverage Polybags DIGITAL SOLUTIONS salina.com ThriveHive Thanking the hands that feed us. Flour Power SALINA AREA S PREMIERE MAGAZINE ON PEOPLE, PLACES & STYLE! 2016 kansasagland.com We deliver shoppers to your business.

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12 The Salina Journal and Salina.com provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve. Trusted. Local. Engaged. How to Reach Us Salina.com Salina Journal 333 S. 4th Salina, KS (785) Display Advertising: (785) Classified Advertising: (785) Circulation: (785) Breaking News: (785)