Dozens of great ideas, both interesting and creative.

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1 UNILEVER THE PRODUCT MANAGERS OPINION ON BRAINEET Dozens of great ideas, both interesting and creative. Allowed us to better understand both the real expectations of our consumers and what they know about the brand. Ideas that will help guide and inform our strategic decisions for years to come. Created a more modern brand image for OMO, improved and reinforced the interactions between the brand and our consumers. 12 brands 620 conversations 18 challenges 4,200 likes 1,600 ideas 80,000 views The Braineet & Unilever collaboration Brand strategy Every day, more than 2.5 billion people use a Unilever product. Unilever has decided to make a strong commitment to its customers and its efforts to make its products more accessible and sustainable. Braineet played an integral role in Unilever s strategy to produce products that adapted to the needs and expectations of its customers Unilever The Group is a transnational consumer goods company that owns more than 400 brands and is present in 190 countries. It is one of the world s leading consumer goods companies. REVENUES EUR 53,3 BN HEADCOUNT 169,000

2 History and goals of the project As any Consumer Packaged Goods leader, Unilever faces 3 major challenges: Understand consumer needs without their own websites to generate data on buyer personas, as opposed to retailers, Engage with their customers to retain them and attract new ones, Reduce the ever soaring market research costs. To take up those 3 challenges, the group has chosen Braineet. The project was managed and overseen by each of the individual brands participating in the program. The Unilever Group launched 18 challenges relating to specific areas of concern: product, taste, packaging, experience, new target, communication, emotion, and corporate responsibility. The ideas gathered enable Unilever s team to identify the real expectations of their consumers, to break them down into groups, and to incorporate them into their strategy for the years to come and upcoming innovation strategy. In addition to helping them to improve their products, it also creates a positive e-reputation on social networks. Braineet s ROI for the Unilever brands In a matter of months, each brand has been able to identify valuable ideas. Some of them will allow the brands to generate additional revenue on existing products, other ideas point at emerging consumer demands, and still others are the source of optimized new product developments and launches

3 Braineet s ROI for Signal, Cajoline and Omo New product launches What if Signal had a smartphone game (a Mario-style game) to help children brush their teeth for a full 3 minutes? What if Cajoline sold fragrance sachets to put in cupboards, drawers, etc to keep your clothes smelling nice? What if Omo had citrus flavors? Orange or lemon for example? - 3 -

4 Braineet s ROI for Alsa, Elephant and Maizena New product launches What if Alsa offered flavored sugar, with flavours like chocolate, cinnamon, orange, or even violet to mix in with our pastry? What if Elephant offered flavors of candy like caramel, gummy...? What if Maizena launched a gluten free range? - 4 -

5 Braineet s ROI for Amora and Knorr New product launches What if Amora created new mustard flavors: honey mustard, pepper mustard, spicy mustard and so on? What if Knorr sold instant meals for the office, for camping trips,?. What if Knorr created broth powder (instead of cubes) to make dosing easier?

6 Braineet s ROI estimation for Dove + 100M recurring revenue on an existing business What if Dove put positive messages on the inside of their bottles? And the words could reveal as the bottle empties Like Answer Hello, thank you for your idea! A lot of you have been asking for personalized packaging on our products. It seems it is a popular idea and we're going to think about how we can make it happen. Like Answer Dove s shower gel bottles revenue 2.4bn annual revenue Revenue estimate by the Dove Product Manager Consumers empty their bottles faster +4.2% annual revenue + 100M recurring revenue Sources: Shampoo Market / Unilever Market Share / Average Shampoo Consumption + Interviews - 6 -

7 ABOUT BRAINEET Braineet is the most complete solution to continuously innovate with your customers. Thanks to an intuitive and customizable platform, you collect ideas, interact with your customers, and co-create a better customer experience with them. Braineet accompanies you in detailed idea analysis to help you capture all of the value created by the community, make the right decisions, and turn collective intelligence into concrete innovations. Never lose a profit-generating innovative idea again. Join the hundreds of companies using Braineet. Contact us: company@braineet.com Braineet All rights reserved