EcoTroks Behavior based water efficiency

Transcription

1 EcoTroks Behavior based water efficiency GridPocket Copyrights Copyrights Filip Gluszak, CEO, GridPocket SAS London, GridPocket Copyrights

2 GridPocket SAS Specialist in online efficiency tools and value added services for water, electric and gas uqliqes Created in 2009 in French Riviera and Poland Support of private equity investors (2011) Awards and honors Best consumer application Top 5 Startups Top 14 world s SMEs Best research project 2

3 Problems with resources efficiency 50% of people find it difficult to read graphs and figures? $ 65% find financial incentives too low to be interested in efficiency 92% do not really understand underlying environmental challenges Sources : EDF PACA 2011, Health Literacy Inst. 3

4 Consumer engagement theory Peripheral awtude RaQonality: - UQlity - Costs - Performance ObservaQon PreparaQon AcQon Behavior: - Social sphere - OstentaQon - DepicQon Hold in Qme Locked- in Sources: Engagement theory (Boutaud, 09) ELM : Elaboration Likelihood Model

5 Water efficiency services Water Meters Behavioral consumer engagement M2M apps End Users GraQficaQon New services Energy savings Energy search engine (Big Data) Smart buildings SemanQc M2M (ETSI) Water udlides Increased customer profit Grid efficiency Reduced costs GridPocket Copyrights

6 EcoTroks : Water efficiency plan 2. Performance 3. Sustainability Ressources efficiency mokvakon Eco- eco Inhibated Classic familty Re fra G e e ks Hedonists Unimplicated ct or s 1. Efficiency Early Innovators Adopters Early Majority Late Majority Technology adopkon Laggards 6 A la base du modèle Jacques Lendrevie, Arnaud de Baynast, 2008

7 EcoTroks - funcdonalides Feedback Cognitive stimulation EcoTroks Loyalty program Challenge Comparative stimulation Share Social network Advises Individual support

8 EcoTroks consumer applicadon Personal computer WEB Tablets Mobile apps From : Grid-Teams To : You Subject : Congrats! You have won 1200 eco-troks last week. SMS Alert* Letter / invoice* 8

9 EcoTroks awards examples Transport en commun Economiseur d eau et autres goodies Places de spectacle

10 Business Model Research Water utilities End users B2B2C White Label License and SaaS GridPocket Copyrights

11 System performance Cannes trial results 10% improvement on energy usage High level of service usage for over 12 months Visible consumers segmentation Demand for additional services Consumption efficiency

12 THANK YOU! filip.gluszak@gridpocket.com Phone :

13 Services experts Team Behavioral experts External Advisors Filip Gluszak CEO Services & Technology Philips Start-up Experience Research IT Princeton USA Luc Juggery - MBA Web systems Airbus, EADS Embedded software TI MBA Alexandre Delanoë - PhD Behavioral Expert Start-up Experience Marketing Lafarge, Bayer Laura Draetta PhD Social Dynamics Expert Milan Uniiv, Belgium Telecom ParisTech Pierre Leray M2M Software specialist Architecture open data Etta Grover Master Energy San Francisco, Lughborgh. UK Fraunhofer Kassel, Mines ParisTech, OKwind Yann Esposito PhD Machine Learning expert Web systems AirFrance Guillaume Pilot M2M Energy software Inria Research Enginner Technology experts Yufei Han- PhD Statistics IFSTARR, INRIA, Mines ParisTech Chinese Academy of Science Energy & data experts GridPocket Copyrights 2014 Michaela Kurejova - MS Energy products strategy Usability requirements France, Slovakia 13

14 InternaDonal customers and partners UQliQes and operators Research Industry InsQtuQonal GridPocket SAS (HQ) France, Sophia- AnQpolis GridPocket Systems SA Poland, Gdansk 14