THE ROAD TO THE BRAND FACILITATOR: PROF. RAYAN ABDULLAH. Web: I Phone: I

Transcription

1 THE ROAD TO THE BRAND FACILITATOR: PROF. RAYAN ABDULLAH Web: I Phone: I training@idoiraq.com 1

2 TABLE OF CONTENTS Program Leader... 3 Program Value...4 Target Audience... 5 Program Objectives... 6 Program Description... 7 Contact Info Phone: training@transition-se.com 2

3 PROGRAM LEADER PROF. RAYAN ABDULLAH Professor Rayan Abdullah, a world-renowned authority in corporate design and the famous designer not only in Germany but also in Europe, is an Iraqi logo designer in Germany. redesigned the German Eagle Logo to be clearer, also redesigned logos and banners for Volkswagen and Audi and redesigned a Bugatti car logo, also supervised all the designs of public transport and rail company (BVG) and all guidance that can be seen underground metro stations in Berlin, Germany. Professor Ryan Abdullah is the Dean of the Faculty of Fine Arts in Leipzig Germany, dean and founder of the College of Fine Arts at the German University in Cairo. He was born in 1957; he completed his Bachelor and Master in Berlin specializing in (computer aided design) and studied (Art Education) and (visual understanding by computer). He prepared a thesis that got honors and tagged: "Modern Arab print Design and Development", He is the founder of the design firm, Markenbau. He held many seminars and educational activities in multiple global cities, including: Berlin Cairo - Damascus - Leipzig - Marrakech - Potsdam (Germany) - Beijing - London - Ulan Bator (Mongolia) - Beirut - Amman Kuwait He held many international exhibitions, including: 1993 Arab printing, Munich - Germany Design transfer in Berlin - Germany Design at the Goethe Institute, Morocco European elections in Berlin 1995 Calligraphy workshop Design transportation companies in Potsdam. PUBLICATIONS During the period he published many specialized scientific research in international periodicals on several topics related to the Arab art through history and modernity, design firms, icons, illustrations, and visual understanding, and others... Phone: training@transition-se.com 3

4 PROGRAM VALUE The training that is offered by Professor Rayan Abdullah focuses on The Road to the Brand In this training we will talk about brand building, the relationship between the logo design and the subsequent elements, how to search for the product or the company's identity and translate them visually. In addition to an expanded explanation of the most necessary tools for the logo design, where there are 13 points and steps to be followed. Phone: training@transition-se.com 4

5 TARGET AUDIENCE It is important for you to attend if you: Brand consultant Branding specialist and officer Product development officers and specialist Branding & advertising professional Senior Graphic & Web Designer Marketing officers and specialist Any other individuals interested in branding course. Web: Phone: training@transition-se.com 5

6 PROGRAM OBJECTIVES In today s highly competitive marketplace, brand equity is critical to ensure competitive advantage, growth and profitability in companies large and small. Thus, the primary objective of this course is learning how to develop, maintain and grow your product s brand equity. Other objectives of this course are: To increase understanding of the important issues in planning and evaluating product and brand strategies. To provide and be able to work with the appropriate theories, models and other tools to ensure better branding decisions, and to make these concepts relevant for any type of organization. To provide real world experience and understanding of product and branding strategies. To understand product and branding concepts from the consumer s point-of-view. To explore contemporary issues in product and branding development and sustainability. To provide a strategic approach to product and To provide an in-depth understanding on a topic that can be readily transferred to the corporate world. A brand is more than a logo. A brand is a name, term, design, symbol or other feature that identifies your brand as distinct in the marketplace. Brand is a promise, is about products, services, concepts, even people Develop a Brand Promise. Take some time to develop what your brand says to the world and the promises you want to make to your customers. Branding isn t just for big business. Branding is all about marketplace perception how clients and customers perceive the personality of your organization and can work for organizations big or small. Keep your brand consistent. Keep the design, logo, tagline and messaging of your organization consistent across all media channels to boost credibility and familiarity with your customers. Web: Phone: training@transition-se.com 6

7 PROGRAM DESCRIPTION We will talk about brand building: The relationship between the logo design and the subsequent elements, How to search for the product or the company's identity and translate them visually. In addition to an expanded explanation of the most necessary tools for designing a logo, Where there are 13 points and steps to be followed. Topics will be covered during the course are: Building of identity The most important ways of building identity Finding Vision Guidelines Mission Statement Corporate design The visual elements of corporate design Mind Map of corporate identity Logo Design Phone: training@transition-se.com 7

8 CONTACT INFO For more details please contact us: Rasha Ramadan Training Manager Office: Mobile, WhatsApp training@transition-se.com Phone: training@transition-se.com 8