electronica experience: Employer Branding, Recruiting & Media Overview

Transcription

1 electronica experience: Employer Branding, Recruiting & Media Overview Connecting Global Competence A Few Tips to Start Handling and Procedures Table of Contents Electronics Experience and Career Event

2 Table of Contents electronica experience: Your Live Demo - one presence - three target groups.. 3 Employer Branding & Recruiting: Triple your score in the "war for talent"... 4 Media Highlight: Make the Headlines The architecture:six Elements for Your Success The Seventh Element: Supporting Program for Even More experience and Emotion Orientation: Structure and Distance Effect The discovery stage: Press Conference Company Presentation Key Note Speech Become an Experience - Let Yourself Be Discovered Custom-fit: Landing Page for Young Professionals. 11 Introductory Rates: Stand Options and Participation Costs Demo Areas: Even More Visibility through Action and Branding electronica experience: Information Reservation Booking

3 electronica experience: Your Live Demo one presence - three target groups With electronica experience, electronica celebrates the premiere of its new Electronic Experience and Career Event in the Munich exhibition center's brand new Halle C6. The event excels as a combination of first-hand experience and information that inspires curiosity in its participants first and foremost with your demo. The hall's central and defining feature is that it enables live demos of your product's applications. Making you an attraction for your target market and the focus of their attention: Appealing to your audiences emotions, you make your products relatable to their needs. You make your products "cool" for young talent, and in doing so make your company an attractive employer, into an exciting story with interesting images for the general media. With your presence at electronica experience: you have the best starting position for successful employer branding and effective recruiting, you generate attention and interest from trade visitors that would not have visited your main stand you give specialist and general media the images and stories they require for their coverage. Present yourself and your products as the experience that they are. 3

4 Employer Branding & Recruiting Triple your score in the "war for talent" Candidates rely heavily on their emotions when deciding on an employer. Companies, who score points in this respect and set themselves apart from their competitors, have a higher chance of attracting trainees and exceptionally talented specialists, and also of retaining those that they want. The emotionalization of products is already a standard practice in classic brand marketing. This emotional approach, however, is just as significant in employer branding. With your presence at electronica experience you promote your image as an employer, your credibility and your competitiveness in the war for talent three times in one go: Live demos of your products applications appeal to apprentices, trainees, and other potential employee on an emotional level. With peer2peer communication you are more authentic than any ad campaign or headhunter. Employees personalize the company both in a professional and private context and therefore act as representatives of your brand. So just go ahead and appoint your apprentices, trainees and employees as ambassadors and testimonials at your experience stand. To make your participation even more effective also take the opportunity to place interviews with your young talent on electronica experience's special landing page, or a spectacular and entertaining image film, where employees from your target group play the lead roles. This will make you approachable and extend the reach of your participation well beyond your on-site presence. 4

5 Media Highlight: Make the Headlines electronica experience supports your efforts to find an audience in editorial offices and to get media coverage beyond the specialist publications. Of course, every journalist has different interests, every editorial staff its own focus areas. However, there are a few basic criteria that play a role in virtually every decision on whether a topic is important enough to justify coverage. Relevance Novelty Significance Originality - Out-of-the-ordinary events are regularly newsworthy. Important: Speak to the emotions and have your message resonate with its recipients (readership). This is where electronica experience joins the game. 5

6 The architecture: Six Elements for Your Success electronica experience is largely defined by six elements in perfect cooperation: The architectural center is the discovery stage. The interior has a diameter of over 30 feet. Including the visitor stands, the stage segment measures over 65 feet in diameter. The first ring around the discovery stage is the Panorama Walk, which connects the four entrances to the stage area and is also where the experience Cafe is located. Arranged in concentric circles around the central discovery stage are the almost puritanical exhibitor stands of every desired size. If needed, they are connected directly to a larger demo area for your live demonstration. Ceiling banners that descend to a floor of the same color, provide additional orientation and accommodate the space. 6

7 The Seventh Element: Supporting Program for Even More experience and Emotion Special displays, discovery stage und Job-Area complete the appeal of your live-demo and give plenty of space for an interesting supporting program. From information on old and new job profiles to employer portraits. From short workshops to a Tech Slam From playing an active role to being stunned and gaining knowledge. The goal of the supporting program always is to have electronics-related topics reach the hearts and minds of viewers. Get involved! More information on the supporting program will be available on the electronica experience landing page at a later point of time. You d like to contribute to the supporting program and are interested in using die discovery stage? Contact us! 7

8 Orientation: Structure and Distance Effect Four extra-wide electronica-red "boulevards" lead through the exhibitor presences and demo areas directly to the discovery stage. In combination with the floor-to-ceiling banners they give structure to electronica experience and with their distance effect guarantee ease of orientation from every point in the hall. On the walls along the Panorama Walk there are floor plans as well as information on the exhibitors, and exciting "fun facts" about electronics. 8

9 The discovery stage Press Conference Company Presentation Key Note Speech discovery stage The discovery stage is at the center of the electronica experience. The large stage is framed by three terraces that serve as seating and lounge areas for the visitors. It offers the perfect setting for the opening press conference on the morning of the first day (November 13) and can subsequently also be booked by a limited number of exhibitors for their own press conferences or events. Starting on Wednesday, November 14 it will be the hot spot for keynotes by top-class speakers on various technology, career choice or simply entertaining topics that strike just the right chord for each of the target audiences. Why not make use of this platform for your recruiting event? In addition to your live demo, you would like to contribute to the supporting program? Contact us! 9

10 Become an experience: Let Yourself Be Discovered Alongside the concentric arrangements of the main walkways, the visitor is free to go on a discovery tour between the exhibition space and demo areas. With your stand, exciting live demos and a staff that speaks to your target group, you have the best chance to be "discovered." 10

11 Custom-fit: Landing Page for Young Professionals The electronica-website is geared towards professional B2B communication. Young talent "thinks differently that's why electronica experience maintains its own landing page geared towards addressing this young audience. With its own design, own message, special features, and a natural tone appropriate for this audience electronica is something entirely different electronica is for your young professionals. Among the special features include lots of moving images: For example, interviews with trainees who report on why they decided on an apprenticeship in electronics. And what is particularly exciting and great about their job. Or with reports on the exciting applications of their products. "How does that work in practice?" This way, the product s use comes to the fore. 11

12 Introductory Rates: Stand Options and Participation Costs At the premiere of electronica experience, you receive special rates when booking your additional presence. The space prices included in the electronica experience packages equate to 50% of the regular electronica rates. Stand space White lighting system consisting of profiles (integrated lighting) Carpet color of your choice 4 bar stools, 1 body (lockable) as a standing table Power supply connection, 3kW alternating current, includes usage White rear walls, 3 m high White rear walls, 4 m high Small 9 m² 3, please ask for quotation Medium 18 m² 6, please ask for quotation Large 27 m² 8, please ask for quotation For larger stands kindly ask for quotation For conditions for live demo space please see next page Branding graphics on rear wall: Digital print includes lamination. Preparation of print data is not included. Print data are to be provided: 70,00 /m² plus AUMA charges of 0,60 /m², plus advanced payment for services of 20 /m², plus fixed rate disposal fee of 4,00 /m² 12

13 Demo Areas: Even More Visibility through Action and Branding For all live demos with an increased need for space (e.g. because they are best presented or tested while in motion), book special demo areas directly adjacent to your stand. These will be delineated by colored floor markings. Demo areas that require a firm boundary for reasons of security or because of the need to restrict access, offer you even more opportunities for branding and extra visibility with respect to young professionals, trade visitors and the media. Demo Area: 50/m² up to 50 m² for larger areas ask for a quotation Divison by Mannesmann barriers including branding (Husse): 182/piece Without branding: 70/piece Floor markings: 10/rm 13

14 electronica experience: Information Reservation - Booking We are interested in the following services in addition to our already booked participation in electronica Please contact us. Booth in electronica experience ( m²) Booth plus Live-Demo-Space (Demo-Space: m²) Contribution to the supporting program on the discovery stage (incl. employer branding / Employer-/company presentation) Sponsorship of special program aimed at students and pupils (formerly Student Day) Articles or advertising space on the electronica experience landing page electronica career: Job ads, Job-area and career portal Company In addition to our already booked participation in electronica 2018 we hereby book: 9 m² electronica experience Package booth 18 m² electronica experience Package booth 27 m² electronica experience Package booth m² electronica experience Package booth as per quotation dated m² Live-Demo-Space; preferred: m x m as per quotation dated Remarks: Contact Person Phone 14

15 Contact: