BRAND INTRODUCTION. Health & Wellness Meat-Free

Transcription

1 BRAND INTRODUCTION Health & Wellness Meat-Free

2 Who We Are.. Company Name: Dee s Wholefoods Limited Brand Name: Dee s Eat Well, Be Happy Brand Launch Date: July 2009 Location: Cork, Ireland Listings: SuperValu, Dunnes Stores, SuperQuinn, Tesco Distribution Channels: Ireland: Horgans Delicatessan Supplies U.K. Marigold Health Foods

3 What We Do.. We create delicious Wholefood Burgers loaded with health benefits; made of nutritious whole grains, beans and superfood seeds (hemp and sunflower seeds) We are a 100% Plant-Based Food Company dedicated to recycling, composting and supporting fair-trade producers. Mission: We are committed to improving the health and happiness of those around us. "Eat Well, Be Happy"

4 2007/2008 Farmers Markets & Events Building customer lists at every market and event

5 2008 Advanced Food Development Programme Bullseye Food Marketing, SCEB, Cork County Council Economic Development Section A big empty unit SCARY! 1 st Packaging Development SHOP 2008 Building STORE list Focus this year on branding, packaging and attending festivals and events

6 2009 Rebrand from Veg-e-Que to Dee s and Launch in UCC New Packaging

7 Awards FREE PR! Shell Livewire Young Entrepreneur Award winner Highly Commended in JFC Awards Scooped Pigsback.com Irish Enterprise Award Mitchelstown Food Festival "Best Product at Show Dragon's Den Winner Small Firms Association National Award

8 the cycle CUSTOMERS MARKETING SALES MULTIPLES DISTRIBUTION Customer must remain No. 1

9 How we maintain customer relationships Generate Demand for your products via PR getting column inches, customers look for your product in-store, they buy it you want to know what they think. The more people hear about your product the better Put yourself out there, get involved with SOCIAL MEDIA FACEBOOK AND TWITTER CUSTOMERS -Micro sales-reps -Informed about in-store promotions -New product development BUILDING YOUR BRAND -AND -Stores -Highlight in-store activity -Interact with potential new customers Clear and consistent communication of brand values over all channels.

10 1. DISTRIBUTION Management Key you issue one invoice and wait for one cheque this hugely cuts down on your admin cost 2. CLOUD BASED COMPUTING Web-based accountancy no software needed FREE CRM software such as ZOHO CRM GOOGLE DOCS Smartphone All this means that your office is where ever you are. 3. Sales Team 3. A good PR company to write your press releases. 4. A smartphone! 5. A notebook for scribbling your next idea! You can input these into CRM also and view progress of projects.

11 Our Products.. Organic Wholefood Burgers Omega Burger 230g Multi-Grain, Seeds and Vegetables Spicy Bean Burger 230g Adzuki Beans, Whole-grains & Vegetables

12 Our USP s.. FREE FROM: gluten, dairy, eggs, soy, wheat Easy to store, easy to cook, great for kids too! 100% Vegan & 100% Organic No added salt, sugar or additives of any kind Low Saturated Fat High Nutritional Health Value High Satiety balanced protein and fibre content (keeps you feeling full) Low G.I. - suitable for diabetics Approved by Irish Coeliac Society

13 Why we are different.. We have created an innovative range of fresh, organic, Wholefood burgers. We use the very best ingredients combined with Organic and Fair-Trade grains and spices. All our products are gluten free, soy-free, vegan, additive free and naturally low in salt and saturated fats. All our products have a HIGH Nutritional Health value, through the use of natural ingredients and fresh vegetables

14 2011 Exporting to the UK Small Firms Awards Finalist SuperValu Supplier Development Programme Bord Bia/Smurfit Fellow UK Market Exploring opportunites in Scandanavia and Middle East Exhibiting at Taste of Cork in Chicago Artisan Catering at Bloom in the Park Working on our website.

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