Do more with data, privately

Transcription

1 Do more with data, privately Julian Ranger Exec Chairman & Founder

2 Your personal data is valuable. It s time to unlock its true potential.

3 Today s personal data model is broken Businesses promote products and services to you relying on information that can be inaccurate to target you which results in less engaging experiences. We ve all experienced the pain of inaccurate marketing resulting in a poor experience. The result is a rise in measures that can feel intrusive and disengage us with online businesses. There is a new model emerging for personal data economy and this model requires a shift in control over personal data to the individual. This shift is already happening.

4 The new model puts you in control You own and control your data, and decide who can use it and for what. Businesses can offer better products, services and experiences when you share data that is richer because it comes directly from you. Consenting to share data makes marketing relevant and timely more useful to you and more efficient for businesses. This new model is built on trust that benefits both you and business. This is what s known as the Internet of Me, where you are at the centre of your connected life.

5 Key trends leading to Internet of Me Choice The Data Generation We now expect a digital world that is always on, offering choice and 24/7 services Insight Data Analysis Our data should benefit us first, helping us understand ourselves and make better choices Services Personalisation As consumers we demand products, services and marketing to be tailored to our needs Control - Data Protection We want all this without having to compromise our privacy or give up our rights

6 Solving the privacy paradox We share data all the time it s what makes the digital world go round. Sharing is what powers the things we use every day, from online banking and social media to fitness trackers. Businesses need your data to provide these very services and exciting new ones. This creates a privacy see-saw where the more you share the less privacy you have a challenge for both you and businesses. With digi.me you can share your data AND keep your privacy.

7 The current market the privacy seesaw maximum sharing maximum privacy minimum sharing minimum privacy

8 The current market But it is more than just the see-saw - Most personal data is not generally available - Medical, financial, wearables, communications, calls, media use, IoT, etc (Cars) - And personal data is not available to all - Concentrated in a few businesses We want to Do More with personal data, Privately

9 Personal data is scattered across many online accounts and services Users don t have access to or control of their data. Businesses need data to provide the services that consumers crave 79% of consumers believe the main use of personal data is for the economic gain of organisations rather than theirs * *

10 Users have none of this data

11 and businesses can access only a thin slice

12 Combining all personal data at the individual offers new levels of insight to user Users keep their personal data Secure & Private, Get a complete picture of themselves. Digi.me does not see, touch nor hold the data 94% I own & control my own data of consumers want more control over their personal data * *

13 Businesses can access Rich Data with consent Users can choose to share their richer data with 3 rd parties and organizations Businesses can offer more tailored services and experiences 81% believe that industries boundaries will blur as platforms reshape industries into interconnected ecosystems * *

14 This is the Internet of Me

15 How digi.me works The digi.me app creates your own secure personal library and lets you add data from different sources. You own this library and keep it on your choice of secure cloud storage. Then you can share your data in a totally new way one that you control.

16 How do I start? Download app Choose where you want to store your library Connect any sources you have an online account with digi.me never sees, holds or touches your data Currently live: - Social media - Finance (Yodlee API) - Medical records

17 5 th Gen UI Do More yourself Clean, tile based UI Supports multiple devices (OS and form factor) Supports multiple data types Supports multiple data uses (view, search, insights)

18 Video

19 A better way to work with data digi.me never sees, touches or hold your personal data digi.me never runs any programs to look at customer data digi.me never copies or shares customer data with anyone There is no central digi.me storage of any personal customer data

20 Value Proposition Me? - I own & control my data That means I am the first to benefit from the greater insight and understanding my information reveals about me I have complete control over who I share my data with - for service, convenience or reward Businesses? - Rich data Rich data: wider, deeper, 100% accurate, normalised, permissioned Which comes directly from the consumer with the explicit permission to use it in return for service, convenience or reward This straightforward relationship means better data at lower cost, with less hassle Society? - A world where an individual s rights and privacy are respected Relationships between people, businesses, authorities and services are open and transparent, building far greater trust Value is shared on the basis of genuinely mutual benefit to all

21 Consent Access & Rich Data Value exchange business & consumer

22 Private Sharing - how does that work? 2. User downloads app/visits website EU-GDPR compliant 4. If user Accepts, data extracted from library & passed to app/website (& updated daily if applicable) 3. digi.me triggered via SDK to verify & display certificate 1. Register for Consent Access Certificate Central Certificate Register 5. User has dashboard of Certificates & can manage consent & right to forget

23 Example programs LIVING LAB: ICELAND SECTORS INNOVATION HEALTHCARE INSURANCE TELCO Government and Industry sponsored initiative to return all data to citizens via digi.me Foreign corporations can develop their PDE Applications in this Lab BANKING HARDWARE Companies are building Apps on the digi.me platform

24 Example: Creditworthiness Calculate local Financial Health Score Data minimization as processing local to member Help user understand history of score and how to improve Can ask to share score to offer loans, etc

25 Health - Patient Centricity helping the entire health ecosystem

26 US programme over 6M patients to date Returned GP note data to patients Many upfront GP concerns However result was Improved patient understanding Better relationships (with doctors) Improved health At the end 99% of patients wanted to continue sharing notes and no doctor asked for the notes to be turned off

27 Multi-use local Health app The mehealth App will be a sector leading, intuitive and highly useful healthcare application. This App will be given to patients to encourage them to download their healthcare data in order to share it with 3 rd parties. This will be created by a consortia of companies for commercial use in their own industries and geographies

28 Patient centricity benefits

29 Taking just one health item: futility analysis

30 US PoC Pharma business Phased Approach Phase 1: Feasibility - Proof of Concept (PoC) phase The purpose of the PoC is to establish the key components, demonstrate the technical capabilities and explore perceptions of the Personal Data Ecosystem developing the business case for Phases 2 and 3. Phase 2: Viability - Make it real Having established that the approach is feasible and explored the key issues around individuals and the business, phase 2 will seek to establish a working model to demonstrate the business case is viable. Phase 3: Scale out and wider adoption Having established the viability of the business case and demonstrated the operating model and economics, phase 3 will be see the approach scaled out across other healthcare providers. The primary focus of this phase will be the continued lobbying for change and supporting the implementation processes across the US. 30

31 Private sharing here today ANY company now how can have access to RICH data about an individual What are the use cases in insurance: e.g. health: Streamlined onboarding; client health improvement; better risk assessment;. e.g. motor: Private processing of driving behaviour increased engagement;.. e.g. {. Fill in the blanks..} Opportunity to move from Transaction to Engagement

32 - do more, privately maximum privacy and maximum sharing Better for individuals, businesses & society

33 digi.me do more, privately Putting the individual at the centre of everything we do : Reduces Burden of sharing Compliance / governance Cost Increases Richness & quality Relationships & Trust Opportunity & value

34 Get in touch Julian Ranger

35 Appendix Principles Data Types Technology Components Spectrum of Sharing Free/charges Health care data normalisation Security GDPR

36 digi.me principles Privacy Digi.me is 100% private because we never see, touch nor hold your data. Only you do that. Neither do we ever sell or trade your data (we can t as we don t see, touch nor hold it) Security The very best security is our priority, built on the solid foundations of distributed architecture and the encryption of data and communications Interoperability The ability to bring together data from a wide range of sources lies at the heart of digi.me, but that doesn t mean your information becomes locked inside it Digi.me will promote ways of making data accessible and usable across different formats and methods of exchange, and support international standards and trust models

37 Example data types Social networks - Facebook (inc. Pages), Twitter, G+, Instagram, LinkedIn, Pinterest, Flickr, RSS, etc Health records - Initially Iceland Living Lab project & US - Direct & Blue Button, Others through 2018 Financial - Banks, Insurers, Credit Unions and Credit Card firms initially US & Europe Wearables - Fitbit, Apple Health, etc Retail and FMCG - Loyalty card profiles, Online shopping behaviour Media / Entertainment - Film, music, behaviour, Informational interests (news, books, magazines) Telecom sector data - Calls - text messages, location, Geolocation service providers, Social check-ins (phone/other sources) Energy sector - Smart meters Internet of Things - Device intelligence Transportation - Oyster Card, Frequent Flyer

38 digi.me Technology Components Personal Infrastructure Rest of World PC/Mac ios Android digi.me the company never sees, touches or holds your personal data DEVICE INDEPENDENT COMMON DATA ACCESS PARTNER INTEGRATION CONNECTORS DATA NORMALISATION TECHNOLOGY MOBILE OPTIMISED HIGHLY EXTENSIBLE DATA OBJECT STORAGE Personal Storage DropBox OneDrive GoogleDrive NAS CLOUD TO LOCAL STORAGE ACCESS MODEL PACE vpc Universal SyncEngine CLOUD BASED DATA PROCESSING WORKFLOW MULTI-DATA PERMISSIONED ACCESS CLOUD ENGINE CLOUD BASED MULTI-DATA SYNCHRONISATION ENGINE INTERNET HIGHLY FLEXIBLE DATA CONNECTORS Business EXTERNAL DATA SOURCES

39 Spectrum of Sharing On board Process on board Results off board Off board Identifiable Optimum privacy Controlled privacy 2 4 Anonymous Data on personal device / infrastructure Off device

40 Is it free? For individuals Yes For organisations receiving shared data: USD 0.10 per data share Capped at USD 3.00 per user, per organisation, per annum So an organisation never pays more than USD 3.00 p.a. for unlimited client engagement, lead generation, etc.

41 Access to Health Care Data BB, CDA, API National API Hospital Group API Via GP systems Digi.me Health Ontology

42 Military Grade Security - through architecture and best practice Data is distributed to each individual No central honey pot to attack Data individually encrypted in each location (random no & master key) No single key / access point Permissioned data transfers all peer-topeer with public/private key encryption

43 GDPR: the legal game-changer The new EU General Data Protection Regulation comes into force on 25 May Four key provisions: Privacy by design Explicit & Informed Consent Data Portability Right to Forget digi.me s Consent Access is beyond legal complies with and enables businesses to comply with GDPR With digi.me GDPR can be an opportunity for businesses to gain a competitive advantage.

44 Basic Copyright Notice & Disclaimer 2017 This presentation is copyright protected. All rights reserved. You may download or print out a hard copy for your private or internal use. You are not permitted to create any modifications or derivatives of this presentation without the prior written permission of the copyright owner. This presentation is for information purposes only and contains non-binding indications. Any opinions or views expressed are of the author and do not necessarily represent those of Swiss Re. Swiss Re makes no warranties or representations as to the accuracy, comprehensiveness, timeliness or suitability of this presentation for a particular purpose. Anyone shall at its own risk interpret and employ this presentation without relying on it in isolation. In no event will Swiss Re be liable for any loss or damages of any kind, including any direct, indirect or consequential damages, arising out of or in connection with the use of this presentation.