country of production or manufacture Made in

Transcription

1 ~ Advances in Psychological Science Schooler 1965 B849 C93 Country of Origin COO country of production or manufacture Made in Dichter 1962 Made in... [1] Schooler [2] Schooler Nagashima(1970) [3] Gaedeke(1973) [4] Bilkey Nes(1982) [5] Erickson (1984) [6] [7] Schooler 1965 [2] Schooler [8~12] [13 14]

2 [11] [15] [5, 16] [10] [17] [8,18] Ahmed 1994 [18] Dzever Quester [19] Chao(1993) [13] [9,20] Iyer Kalita 1997 [21] Chao(1998) [22] [19] [23] [24]

3 [17] [25] [26] ( ) [20] [8] Johansson 1985 [27] Janda Rao(1997) [29] Hong Wyer 1989 Maheswaran(1994) Hong Wyer [10] Maheswaran [12] Zeithaml 1988 [30] Zeithaml 1988 Maheswaran 1994 [12] [31 25] [21] Ettenson, Wagner Gaeth (1988) [32]

4 Peterson Jolibert [26] Hong Yi(1992) [33] [12] Klein (1998) [34] [4] [35] [36] [37] [38] Signaling hypothesis [28] [16] [31] Han Han(1989) (halo) [28] country image (belief) (attitude) Li Wyer 1994 [39] [40] stereotype (Independent-attribute hypotheses) [10][16] [41] Li Wyer 1994 [39] summary construct model Han(1989) [28]

5 [28] A B A Agrawal Kamakura(1999) [42] flexible model Han 1989 Han 1989 Han 1989 Knight Calantone(2000) 1 [43] [5 17] Dzever Quester 1999 [19] Knight Calantone(2000) [43] Chang Kim 1995 [8,3,11,13,14] 90 Maheswaran [12] Pecotich Rosenthal [44] Hong Wyer [10,21,39] conjoint Ettenson (1988) [32] Klenosky 1996 [45] Ahmed 1994 [18] meta-analysis

6 Peterson Jolibert [26] Verlegh Steenkamp Li Monroe [41] Agrawal Kamakura [42] Janda Rao [29] 1 2 [1] Dichter E. The world consumer. Harvard Business Review, 1962, In Dzever S, Quester P. Country-of-origin effects on purchasing agent's product perceptions: An australian perspective. Industrial Marketing Management, 1999,28: 165~175 [2] Schooler R D. Product bias in central American common market. Journal of Marketing Research, 1965,2: 394~397 [3] Nagashima A. A comparison of Japanese and US attitudes toward foreign product. Journal of Marketing 1970, 34: 68~74 [4] Gaedeke R. Consumer attitudes toward products Made In developing countries. Journal of Retailing, 1973, 49: 13~24 [5] Bilkey W J, Nes E. Country-of-origin effects on product evaluations. Journal of International Business Studies, 1982, 13: 89~99 [6] Erickson G M, Johansson J K, Chao P. Image variables in multi-attribute product evaluations: country-of-origin effects. Journal of Consumer Research, 1984, 11: 694~699 [7] Roth M, Romeo J B. Matching product category and country image perceptions: A framework for managing country-of-origin effects. Journal of International Business Studies, 1992, 23(3): 477~497 [8] Chao P. The impact of country affiliation on the credibility of product attribute claims. Journal of Advertising Research, 1989, 29(2): 35~41 [9] Cordell V V. Effects of consumer preferences for foreign sourced products. Journal of international business studies, 1992, 23(2): 251~269 [10] Hong S T, Toner J F. Are there gender differences in the use of country-of-origin information in the evaluation of products? Advances in Consumer Research, 1989, 16: 468~476 [11] Johansson J K, Ronkaninen I, Czinkota M. Negative country-of-origin effects: the case of the New Russia. Journal of international Business Studies, 1994, 25(1): 157~176 [12] Maheswaran D. Country of origin as a stereotype: effects of consumer expertise and attribute strength on product evaluation. Journal of Consumer Research, 1994, 21: 354~365

7 [13] Chao P. Partitioning country-of-origin effects: consumer evaluations of a Hybrid product. Journal of international business studies, 1993, 24(1): 291~306 [14] Wall M, Heslop L A. Consumer attitudes toward Canadian-made vs. imported products. Journal of Academy of Marketing Science, 1986, 14: 27~36 [15] Lee C W, Suh Y G, Moon B J, Product country images: The roles of country-of-origin and country-of-target in consumers' prototype product evaluations. Journal of International Consumer Marketing, 2001, 13(3): 47~62 [16] Johansson J K. Determinants and effects of the use of 'Made in' labels. International Marketing Review, 1989, 6(1): 47~58 [17] Cattin P, Jolibert A, Lohnes C. A cross-cultural study of 'Made In' concepts. Journal of International Business Studies, 1982, 13: 131~41 [18] Ahmed S A, d Astous A, El Adraoui M. Country-of-origin effects on purchasing managers product perceptions. Industrial marketing management, 1994, 23: 323~332 [19] Dzever S, Quester P. Country-of-origin effects on purchasing agent's product perceptions: An australian perspective. Industrial Marketing Management, 1999, 28: 165~175 [20] Johansson J K, Nebenzahl I D. Multinational production: effect on brand value. Journal of international Business Studies, 1986, 17: 106~126 [21] Iyer G R, Kalita J K. The impact of country-of-origin and country-of-manufacture cues on consumer perceptions of quality and value. Journal of Global Marketing, 1997, 11(1): 7~28 [22] Chao P. Impact of country-of-origin dimensions on product quality and design quality perceptions. Journal of Business Research, 1998, 42: 1~6 [23] Tse D K, Gorn G. Removing negative country images: effects of decomposition, branding and product experience. Journal of International Marketing, 1993, 1(4): 25~48 [24] Huabl G, Elrod T. The impact of congruity between brand name and country of production on consumers' product quality judgments. International Journal of Research in Marketing, 1999, 16: 199~215 [25] Peterson R A, Jolibert A J P. A meta-analysis of country-of-origin effects. Journal of International Business Studies, 1995, 26(4): 883~899 [26] Verlegh P W J, Steenkamp J B E M. A review and meta-analysis of country-of-origin research. Journal of Economic Psychology, 1999, 20: 521~546 [27] Johansson J K, Douglas S P, Nonaka I. Assessing the impact of country of origin on product evaluations: A new methodological perspective. Journal of Marketing Research, 1985, 22: 388~396 [28] Han C M. Country images: Halo oh summary construct? Journal of Marketing Research, 1989,26(2): 235~256 [29] Janda S, Rao C P. The effect of country-of-origin related stereotypes and personal beliefs on product evaluation. Psychology & Marketing, 1997, 14(7): 689~702 [30] Zeithaml V. Consumer Perceptions of Price Quality, and Value: A means-end model and synthesis of evidence. Journal of Marketing, 1988, 52(3): 2~22 [31] Eroglu S A, Machleit K A. Effects of individual and product-specific variables on utilizing country of origin as a produvt quality cue. International Marketing Review, 1989, 6(6): 27~41 [32] Ettenson R, Wagner J, Gaeth G. Evaluating the effect of country of origin and the "Made in the USA" campaign: A conjoint approach. Journal of Marketing, 1988, 64(1): 85~100 [33] Hong S T, Yi Y. A cross-national comparison of country-of-origin effects on product evaluations. Journal of international consumer marketing, 1992, 4(4): 49~71 [34] Klein J G, Ettenson R, Morris M D. The animosity of model of foreign product purchase: an empirical test in the People s Republic of China. Journal of Marketing, 1998, 62: 89~100 [35] Darling J R, Kraft F B. Competitive profile of products and associated marketing practices of selected European and non-european

8 countries. European Journal of Marketing, 1977, 11(7): 519~531 [36] Heslop L A, Papadopoulos N. But who knows where or when: Reflections on the images of countries and products. In: Papadopoulos N, Heslop L A ed. Product-Country images: Impact and role in international marketing. New York: International business Press, 1993 [37] Tan C T, Farley J U. The impact of cultural patterns on cognition and intention in Singapore. Journal of Consumer Research, 1987, 13(4): 540~544 [38] Papadopoulos N G, Heslop L A, Beracs J. National stereotypes and product evaluations in a socialist country. International Marketing Review, 1990, 7(1): 32~47 [39] Li W K, Wyer R S. The role of country of origin in product evaluations: informational and standard-of-comparison effects. Journal of Consumer Research, 1994, 3(2): 187~212 [40] Meyers-Levy J, Tybout A M. Schema congruity as a basis for product evaluation. Journal of Consumer Research, 1989, 16: 39~54 [41] Li W K, Monroe K B. The role of origin information on buyers product evaluations: An in-depth interview approach. AMA Educators Proceedings: Enhancing Knowledge Development in Marketing, 1992, 3: 274~281 [42] Agrawal J, Kamakura W A. Country of origin: A competitive advantage? International Journal of Research in Marketing, 1999, 16: 255~267 [43] Knight G A, Calantone R J. A flexible model of consumer country-of-origin perceptions. International Marketing Review, 2000, 17(2): 127~145 [44] Pecotich A, Rosenthal M J, Country of origin, quality, brand and consumer ethnocentrism. Journal of Global Marketing, 2002, 15(2): 31~60 [45] Klenosky D B, Benet S B, Chadraba P. Assessing Czech consumers' reactions to western marketing practices: A conjoint approach. Journal of Business Research, 1996, 36: 189~198 A Review Of Researches On Country-Of-Origin Effect Huang Heshui (Department of Journalism and Communication, Xiamen University, Xiamen ) Abstract: A review of the literature indicated that country-of-origin effect research has emerged as an important area of investigation in consumer behavior after Schooler s 1965 study. The previous studies, which utilized methodologies of survey, experimentation, conjoint, meta-analysis, in-depth interview, and so on in the setting of consumer marketing and industrial (or business-to-business) marketing, had convincingly demonstrated the effects of country-of-origin on buyers product perception. However, country-of-origin effect has been shown to be mediated by other external product attributes, consumer knowledge and experiences, product attribute information, type of product and consumer s race. Four models, which are signaling, independent-attribute, summary construct and flexible model, has been established to explain country-of-origin effect. Key words: country of origin, country of origin effect, brand name, product evaluation.