We developed the SLi line to make you faster

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2 2 We developed the SLi line to make you faster

3 VISION: FUSION - BE UNSTOPPABLE FUSION - a modern performance brand, that delivers supreme products with Comfort and Functionality to help you always perform to your best. 3 The best thing about selling Fusion products is that you know for sure that the customer is going to be completely satisfied. It is visibly clear that Fusion product is not only comfortable to wear but has the quality that lasts. That s something you can guarantee every time. The Fusion range has products for everyone, Beginner to Pro with good quality that cannot be denied delivering supreme value for money and product performance. The brand features strong standard products within a range that does not constantly change meaning constant expensive write-downs are avoided. The advantage is that we can always have the right amount of relevant products in stock. / HENNING BECHMANN, INTERSPORT SKIVE /HENRIK TRUELSEN, INTERSPORT HORSENS

4 HANDS ON 4 We are control freaks. That s what sport has taught us. At Fusion we are dedicated down to the finer detail as this is what we found ensures better performance. That means that we often go against the flow, not necessarily because we want to but because we always ask questions about the wisdom of other brands who outsource their R&D, production of prototypes and finished articles and use a supply chain system that is one dimensional and does not allow flexibility needed to be efficient and successful. We have a responsibility for our brand and our customers to ensure our product is the best it can possibly be. This is why we do everything ourselves using our own staff within company owned facilities. Almost literally... We have our own sewing workshop so we are able to quickly visualize ideas, design new products, turning them into prototypes and deliver final product to market. We can also add product updates and improvements all in such a very short space of time. Our own factory in Europe means that we do not need to produce in vast quantities. We can switch flexibly between small production runs based exclusively on demand and completely independent of season as many markets around the world are different. We can also adjust and improve along the way with focus on sustainability for resources and the environment. We never over produce and transportation from our production facility to our warehouse in northern Jutland Is relatively short. By stocking the products at a good level within our warehouse and not in your store enables our retailers to order the latest products when your customers need them minimizing stock risk typically experienced in this industry based on a pre order mentality and just 2 x 6 monthly production cycles throughout the year. We live close to our clothes and innovation. We wear our clothes, which always gives us the vital insight into how to make things that little bit better tomorrow.

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7 FUSION FLOW SYSTEM WE BELIEVE IN A NEW, EFFICIENT AND REVOLUTIONIZING WAY OF STOCK REPLENISHMENT TO THE RETAIL MARKET What does that mean? Retail is in a state of change, when reaction times and stockholding become enormously important elements in running a good business. We take the responsibility and control for this by acting as the central warehouse for you, allowing you to only order the goods you want right now. How does it work? Via an intuitive web portal, you can regularly order the goods you need and we will ship them the same day. Through small well-planned production orders we ensure that we always have the right goods in stock to act as your backup, avoiding tying money up in overheads and stock. Our name for our system is SoBo - Sell one Buy one, because every time you sell an item, you can simply order another for next day delivery. Drop shipment And as an extra service (and if you suddenly run out of a product), we will send it direct to your customer of your behalf with you as the sender. That means that no customer ever need leave your store without the FUSION product they want. What s more, you will have access to the entire range as a result enabling dealers to try out any new product groups by just ordering the new product in a size run. We will then drop ship when a customer wants to buy. This is the modern way of retailing. 7

8 PRODUCTS 8 High performance FUSION products are designed to help athletes to be unstoppable in any conditions. They are high performance products, chosen because wearers want to perform at their best. We have two lines, the SLi line for the competition segment and designed to enhance performance and the C3 line designed to be the best training products with top comfort and protection. Product categories: Running, Cycling and Triathlon = C3 and SLi Changing room winners: What makes FUSION clothes stand out is that they are changing room winners. It s not just smart product design, functionality and quality but when the customer first tries them on, they will feel the quality first hand with a high probability they will buy it and from that point never use anything other than Fusion. DK=NL=S=N Our clothes are developed in Denmark under Nordic conditions and for Nordic conditions. That s why our product is perfect for these markets and these markets are perfect for our products. Target market Fusion is a brand for everyone. We produce Unisex, Male and Female specific product across an extensive sizing range.

9 All products are Oeko-Tex certified so harmful substances do not touch your skin 9

10 10 Developed for those who want to use their product in all conditions. Rain, wind or sunshine.

11 VALUES AND RESPONSIBILITY Long-lasting We do not follow fashion but design sports clothing with a neutral timeless appearance that s lasts a very long time. We mean it No compromise and no frills. If it cannot further improve or enhance the product, why use it. We are passionate about our brand and its important for our partners to trust our system and our brand. OEKO-TEX and Bluesign No wearer of our clothes should have harmful substances next to their skin. That s why we chose our suppliers with great care and in Europe so that we are sure that anything to do with a FUSION product has been produced here by us and is OEKO-TEX certified.* Doing it different to the rest We produce in small runs at our own factories in Europe, which means that we are highly flexible - to your benefit. In contrast to many other suppliers, you don t have to pre-order from us, only re-order. What that means in practice is that you do not need to place large orders 6 months in advance but only have to order small amounts regularly. That makes your stockroom more efficient and will increase sales and profitability. We wear them ourselves We believe we know what the customers of Fusion want as our staff participate in regular exercise, competitions and endurance events. Made in Europe - not Asia We produce in Europe, which makes a lot of sense for the environment, cuts down on transportation and delivery times. That s also why the stocks we hold are always up to date and are the products you need right now. 11 * YKK zips are from Japan, but are the best in the world. That s why they are the only non-european product we use.

12 MARKETING WE BRING DEALERS, BRANDS AND WEARERS MUCH CLOSER TOGETHER We deliver dynamic campaigns via the social media designed to support those towns and cities where we have dealers. 12 FUSION Club creates a common platform for like minded wearers and a strong expert panel is there to provide good advice on how to achieve optimum performance in any conditions. We sponsor a number of top athletes including the ColoQuick cycling team who compete in international events in Sweden, Norway and Holland. Our aim is for our sponsored athletes to be good role models, communicate well and help promote our brand and retailers globally. Fusion is for everyone, not just for top athletes.

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14 14 We have test centres in main locations where we constantly develop the products

15 THE FUTURE OF RETAILING People want quality People will not wait and they want their products here and now People want to get closer to brands People want a local presence 15 People want brands that take responsibility What FUSION gives you The right products without stock-binding Flexibility No surplus stock Optimised performance for your store within running, cycling and triathlon A high performance and genuine brand

16 CONTACT Fusion ApS Atletikvej Svenstrup J Denmark support@fusion.dk #worldoffusion