What s new in Commerce for the Fall. David Bowen Director, Product Management for Commerce

Transcription

1 E-handelsspåret

2 What s new in Commerce for the Fall David Bowen Director, Product Management for Commerce

3 Fall 15 features and Roadmap Our promise: Empowering you Launch effective campaigns quicker Facilitate frequent tasks for marketers and merchandisers Improved performance for business users and customers

4 Continuous Improvements

5 Continuous Improvements Catalog management Item relationship management Search and drag & drop Price editing Dictionary types

6 Campaigns

7 Fall 15 features Campaigns Collection of Content to achieve a goal Landing pages Promotional content Product range Discounts Goals Transactions, Revenue and Average Order Value Engagement Lead Conversions

8 Fall 15 features Commerce Campaigns Projects & Collaboration Commerce Campaigns Discounts

9 Fall 15 features Projects and Collaboration Create, edit, preview, and publish multiple items at once: Create campaigns with pages, media assets and blocks Launch products ranges and initiatives with full confidence Collaborate on projects without affecting other marketers or merchandisers

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11 Fall 15 features Commerce Campaigns Current, Scheduled and Inactive Campaigns Overall Campaign Impact Discount Collections

12 Fall 15 features Commerce Campaigns Campaign Schedule Target Market Goals: Revenue / Transactions Tracking Codes Discounts Summary

13 Fall 15 features Commerce Discounts Intuitive discount creation More powerful discounts Drag & drop catalog items from catalog search / browser Individual schedule

14 Fall 15 features Commerce Discounts Intuitive discount creation More powerful discounts Drag & drop catalog items from catalog search / browser Individual schedule

15 Fall 15 features Custom Discounts Meet exotic requirements / connections to other systems Easier development of custom types Discount logic User interface for settings

16 Fall 15 features Discount Types Multi-Buy Discounts Cheapest or most expensive item from the same or alternative product collection at a discount Combine Discount Types: Evaluate spend and apply rewards on items Currency Specific Discounts Also Delivery discounts Buy Product X, get free product Y

17 Persona = Business user Campaign a collection of content to achieve a goal Projects Short term Commerce campaigns Collaborative workflow Mid term Marketing campaigns Campaign metrics Long term Cross channel campaigns ROI and attribution metrics

18 Technology Improvements

19 Fall 15 features Technology Improvements Reference Solution Quicksilver Service API

20 Fall 15 features Performance Overall API performance, page response, checkout Catalog import speed through Service API APIs for testability

21 And More

22 Fall 15 features Instant templates Marketers and web editors can quickly create their own templates: Speed up content production Avoid repetitive and tedious tasks Create a library of reusable components

23 Fall 15 features New Forms Entirely new forms engine and builder for Marketers that let you: Build forms using drag and drop Add validation and conditions to form fields Connect to Marketing Automation, CRM or other systems Build multi-step forms with customizable flow

24 Fall 15 features New Forms Entirely new forms engine and builder for Marketers that let you: Build forms using drag and drop Add validation and conditions to form fields Connect to Marketing Automation, CRM or other systems Build multi-step forms with customizable flow

25 Fall 15 features Digital Experience Hub Connectors: SharePoint Instantly connect Episerver and SharePoint including Office 365/ SharePoint Online: Set up asset libraries in SharePoint and mirror them in Episerver Work with custom lists and document libraries Add custom processing of items

26 Fall 15 features Cloud delivery Episerver Digital Experience Cloud one delivery partner for your entire digital presence: One point of contact for deploy, maintenance, monitoring, scaling Scalable, dependable, and fast web delivery Enhance performance of your digital experience delivery

27 Product roadmap Seasonal releases Future releases, release content and release dates are subject to change without notice Spring 15 Fall 15 Spring 16 Fall 16 Powerful Cloud bundles Digital Experience Hub Catalog enhancements Discounts and promotions Instant templates Improved forms Commerce performance Content optimization Behavioral content Social functions Self-care portal Omnichannel Order mgmt Customer service tools Agile Improved in-page editing Multi-publish & preview 8 new DXH connectors Single sign on Collaborative workflows Reference architecture Content staging I Automated provisioning PaaS advances Content staging II Mobile connectivity Find scalability Marketing campaigns Commerce blueprints IT security certification Insightful PowerSlice Content compare Find Virtual Appliance Commerce campaigns Find enhancements Profile store Experience builder Improved reporting Campaign ROI Profile enrichment * Summer 15 and Winter 16 releases will be documented on websites only

28 Fall 15 Features Questions?