Appendices. 1. What is your sex? Male ,1% Female 10 7,9% Combined ,0% 2. What is your age?

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1 Appendices Appendix A 1. What is your sex? Male ,1% Female 10 7,9% Combined ,0% 2. What is your age? What is your age? 46,00 23,00 19,00 39,00 36,00 23,00 22,00 33,00 33,00 39,00

2 What is your age? 44,00 30,00 21,00 30,00 22,00 34,00 14,00 51,00 37,00 30,00 36,00 33,00 21,00 36,00 21,00 35,00

3 What is your age? 37,00 17,00 35,00 38,00 23,00 23,00 36,00 21,00 34,00 22,00 33,00 22,00 17,00 42,00 36,00 35,00

4 What is your age? 31,60 17,00 30,00 38,00 33,00 18,00 34,00

5 What is your age? 16,00 35,00 3. Do you own a smartphone? Yes ,6% No 3 2,4% Combined ,0% 4. Which type of smartphone do you own? Android 36 29,8% iphone 79 65,3% Windows Phone 7 3 2,5% Other (specify which model) 3 2,5% Do not know 0 0,0% Combined ,0% Which type of smartphone do you own? - Other (specify which model) Symbian Blackberry Meego, N9 5. Are you familiar with location- based services such as Foursquare, Facebook places, Everplaces etc.? Yes ,0% No 6 5,0% Combined ,0%

6 6. Have you ever performed a check- in on your smartphone through an application such as Foursquare, Facebook Places, Everplaces etc.? Yes ,5% No 12 10,5% Combined ,0% 7. Why have you never checked- in to a location/venue by using your smartphone? I would feel as if people could monitor my whereabouts I am lacking an economic incentive for doing so I do not wish that information about where I am located be publicly available I do not see any value in a check- in Other: (Please specify the reason for never checking- in) 1 8,3% 0 0,0% 4 33,3% 7 58,3% 0 0,0% Combined ,0% 8. How often do you check- in at a location/venue? Once every day 6 6,1% Several times each day 26 26,3% 1-3 times a week 17 17,2% 4-5 times a week 6 6,1% Less than 1-2 times each month 20 20,2% 1-2 times a month 15 15,2% 3-4 times a month 9 9,1% Combined ,0% 9. What is your reason for checking- in? (Select more than 1 answer) To allow my friends to find me 49 49,5%

7 To become the mayor of a specific location/venue To brag about my whereabouts 44 44,4% 40 40,4% To receive a free gift (deal) 15 15,2% To pass time (e.g. While waiting for the train etc.) Other: Please specify reason for checking- in 53 53,5% 20 20,2% Combined ,0% What is your reason for checking- in? (Select more than 1 answer) Other: Please specify reason for checking- in To make ones girlfriend paranoid To receive points Points, the game- element Using it as part of a Facebook- status update I only use in on PC I primarily use check- ins if I am in a context where I deem them useful for example at a concert or a place that makes sense from a work perspective For fun If I am at a funny location. I was recent watching football in Haderslev Stadium and as I am living in Copenhagen, I thought it would tell a funny story if I checked in. Being socially connected Self- tracking Documenting my 'whereabouts'. My visits at different locations are noted. However, I don t know what I want to use that knowledge for. I only use Facebook Places, and to me it s a feature on my status updates that I happen to be at a specific location. I would probably have made the status update anyway. To gain badges It is funny. It s funny when you fight for mayorships at different locations and bizarre places. To show where I am and what I do. I use it for Foursquare badges and I do research in gamification Data storage so I can keep track of where I have been over time

8 What is your reason for checking- in? (Select more than 1 answer) Other: Please specify reason for checking- in To be funny I see it as a game where I fight for mayorships. Testing the new technology To show my friends a new and exciting place 10. When you check- in at a location/venue do you share that information on social networks such as Facebook and Twitter? Yes 61 61,6% No 38 38,4% Combined ,0% 11. Would you consider checking- in at location to get one of the following? (Please select the answers you would be interested in) Cash discount on products 81 82,7% Loyalty points which can be spent on goods later on Invites to special events only for the most loyal customers Receive e- mail notifications with customized offers based on the locations that you have previously checked in at? Other: Please specify what could potentially make you check in at a location. None of the answers stated above are attractive enough for me to check- in 69 70,4% 44 44,9% 13 13,3% 6 6,1% 10 10,2% Combined ,0%

9 Would you consider checking- in at location to get one of the following? (Please select the answers you would be interested in) Other: Please specify what could potentially make you check in at a location A surprising gaming element If the place is cool Free stuff Free goods To keep track of how often I eat Thai- food and work out Free condoms Something fun, or just a request to do something Check- in and tell us why you shop here, and if we can do something better - ish 12. Would you share information about your location on social networks e.g. Facebook and Twitter, if you were able to get discounts or personalized offers delivered on your smartphone? Yes 57 58,2% No 41 41,8% Combined ,0% 13. Do you agree with the following statement? The protection of my private information is important to me when I use location- based services on my smartphone Completely agree 33 35,1% Agree 35 37,2% Neither / or 18 19,1% Disagree 3 3,2% Completely disagree 5 5,3% Do not know / not relevant 0 0,0% Combined ,0% 14. Do you agree with the following statement? I would like to have the opportunity to have offers personalized to me delivered on my smartphone Completely agree 17 18,1%

10 Agree 28 29,8% Neither / or 19 20,2% Disagree 16 17,0% Completely disagree 13 13,8% Do not know / not relevant 1 1,1% Combined ,0% 15. Do you agree with the following statement? I see it as natural consequence that the grocery sector (Bilka, Kvickly, Netto, SuperBrugsen etc.) in the future start sending me offers based on my location and shopping pattern Completely agree 19 20,2% Agree 27 28,7% Neither / or 14 14,9% Disagree 19 20,2% Completely disagree 12 12,8% Do not know / not relevant 3 3,2% Combined ,0% 16. Do you agree with the following statement? - I would be willing to install a smartphone application that allows me to save up points based on my location Completely agree 24 25,5% Agree 41 43,6% Neither / or 12 12,8% Disagree 5 5,3% Completely disagree 8 8,5% Do not know / not relevant 4 4,3% Combined ,0% 17. Can I contact you with few elaborating questions? Yes Enter your e- mail address 48 52,2% No 44 47,8% Combined ,0%

11 Can I contact you with few elaborating questions? - Yes Enter your e- mail address tor_forsberg@hotmail.com 4sq@hojbjerg.net Martin.bo.Hansen@hotmail.com hasse@ramlev.dk moth30@gmail.com anders.holm.larsen@gmail.com andrewgump@hotmail.com ahitofrede@gmail.com bornholmer1@hotmail.com janholmquist@gmail.com antilopekid@gmail.com madslykken@gmail.com daniel.ord@gmail.com joakim.ditlev@gmail.com xtckilla@gmail.com Sjorslev79@hotmail.com Sp@hansmartin.dk Kimlaurits@gmail.com hhm@telenor.dk krsr@berlingske.dk diverse@cjn.dk mail@jakobfaust.dk docnielsen@gmail.com maniactor@gmail.com jesper@jarlskov.dk faaborg@faaborgs.net mail@jrudbeck.dk christoffermalling@gmail.com rgjakobsen@gmail.com stinesorensen@hotmail.com mikkelsteenolesen@gmail.com Hej@mauran.me Jdines10@student.aau.dk

12 Can I contact you with few elaborating questions? - Yes Enter your e- mail address ambusanga@gmail.com mail@martinbh.dk solbergjunior@gmail.com anette.arrghhh@gmail.com blogstrup@gmail.com Kristianhedengran@gmail.com anders.jensen@bet24.com John_graugaard@hotmail.com Jesper.sme@gmail.com Rasmus@contentcube.dk gormruge@gmail.com Maglenydal@gmail.com Thommasw@gmail.com faerchen@gmail.com kristianmj@gmail.com Overall status New 0 0,0% Distributed 0 0,0% Some answers 11 8,7% Completed ,3% Dropped out 0 0,0% Combined ,0%