Digital&Communication, Public Relations Manager

Transcription

1 PERSONAL INFORMATION Carmen Nettis Via Famagosta 63, Roma (Italy) Sex Female Date of birth 20/11/1982 Nationality Italian POSITION Digital&Communication, Public Relations Manager +10 years in communication strategy and media planning +10 years in PR and international PR Budget management, digital PR, internal and external communication, advertising, media, events, product placements and target engagement, digital communication & web sites, web media buying, mobile advertising, CRM. External relations initiatives including press conferences, media announcements, executive interviews, building tours. Manage end to end campaign and the marketing automation flow: campaign logic map, assets, traceability, response lead management. P&L responsibilities,partnership Management Traditional & New media content management Media Partners daily contact&agreement Knowledge of trend setter Medias and Life Style Markets

2 WORK EXPERIENCE From June 2010 Ministry of Labour and Social Policies, Roma (Italy) General Direction of information systems, technological innovation and communication Responsible for the implementation of the European Commission s Communication Strategy. Develop and execute a coherent marketing strategy accordingly with the EU Communication Guidelines to increase corporate awareness and preference. Collaborate with the EU Commission to develop plan and deliver digital marketing campaigns to promote the principal employment initiatives and the involvement of target people in specific programs. Monitoring market researches and insights to support marketing plans development. Coordinate off line and online campaigns through all phases of launch and maintenance, including negotiation of the media buying, contract review and approval, creative development, trafficking, reporting, analysis and optimization Oversee and coordinate all the local digital platform (web site + social media) Develop, plan and overseeing online editorial contents (website, social media, newsletters, branded contents). Develop promotional programs strategy to push the end user s engagement (contests, incentive programs, events, seminars, partnerships etc) Be responsible for Digital ATL Media Buying (Display ADV, Social media, Video campaigns, Partnerships, SEO, DEM) Manage media planning and buying both on web and mobile with a deep knowledge of User Acquistion flow and digital price model (CPC, CPM, CPA, CPL, CPI) Manage a strong network of lifestyle, TV media contacts and editors. Preparing and supervising the media products to be delivered on tv/radio/press channels and web; Manage the relationship with media, business, press and agencies. Analysis and search of national/international bloggers and influencers. Develop partnerships with main stakeholders and companies. Identify KPI for the measurement and the evaluation of the communication activities and constantly monitor ROI with related reports. Management and editing of material on labour-related issues, in collaboration with the economic newspaper "Il Sole 24 ORE" (newsletters, newspaper supplement, radio newscast). From June 2008 to June 2010 Channel Marketing Assistant IBM Italia, Segrate (Italy) Develop and oversee the marketing plan for specific channels within the organization. Management of the marketing process, co-developed with IBM Business Partners: implementation and development of the business case, evaluation of business opportunities billing reimbursement of activities. Provide support to the management through quantitative analysis and sales channel reports. Monitoring of the competitors. Implementing channel campaigns in order to expand market share and pursue aggressive growth targets. Work closely with all aspects of the business to gather product and channel insights. Work closely to the product and corporate marketing teams and support brand development and experiential activities. Writing digital content to build the IBM TA&O brand and generate leads among talent acquisition leaders and corporate buyers. Digital video scripts; landing page copy; nurturing campaigns and other digital assets. Support creative team on development of communication materials (Content, Banners, Direct mail campaigns, rich media, video, social media). Writing offering collateral and sales materials for new offerings or to appeal to specific prospects. Assist and coordinate management town hall and employee meetings. Organize internal events and workshops. 2

3 From January 2008 to May 2008 Account Manager - Communication&Events ISPI - Ministry of Foreign Affairs, Milano (Italy) Management of PR and international events "Observers: Europe - Mediterranean". Worldwide press review coordination. Press days organization. Management of fund-raising and contacts with sponsors, media and suppliers. Provide support for the management of publications (Policy Brief, Working Paper, Notebooks of International Relations, Foreign Policy Yearbook Italian). Provide content support for the institutional newspaper (bimonthly) and website. From October 2006 to June 2007 Marketing Assistant London Fund Raising Office W.R.V.S. Royal Voluntary Service, Londra (United Kingdom) WRVS, which counts Her Majesty the Queen Elizabeth II as patron, is the largest provider of practical support for older people in the UK. Since 1938 WRVS has been delivering vital services for older people whilst also providing emergency support throughout the UK. Support to develop and implement an all encompassing fundraising strategy including events, grant applications, community fundraising and the opportunity to develop exciting new funding streams for the charity. Brand Partnership to develop mutually-beneficial fundraising campaigns, events co-branded merchandise, media (Fashion& Lifestyle:Balenciaga, Ralph Lauren, Jimmy Choo,Tesco) EDUCATION AND TRAINING From 2001 to 2006 Master Degree - Marketing and Corporate Communication 110/110 with honours From 2004 to 2005 Università degli Studi di Bari (Italy) Post Graduate Master Degree Social and Health Communication Università degli Studi di Bari (Italy)

4 From 2008 to 2009 From 2009 to 2010 September 2012 Post Graduate Master Degree Communication and International Public Relations Ateneo Impresa -Confindustria, Roma (Italy) Designed to train experts in public relations, with a focus on communication skills, extended to cover management, cultural, marketing and sales aspects (enhancement and promotion of products and services) for work in companies, agencies and institutions at national and European level (food and wine sector, retail, etc.). Project Work in MERCEDES BENZ ITALIA: internal communication plan for the sales and services network to promote new products to enhance customer loyalty. Pyschology and Sociology Teacher Training Course Evaluate Università Cattolica Your Digital del Sacro Marketing Cuore, Miilan Campaign (Italy) Course Engaging Young People - Social Media Strategy" Course Bringing your Job Day on line- Social Media Strategy" Course "Evaluation Enrolled in Journalist your communication Association activities" Course From September 2012 to March 2013 Evaluate your Digital Marketing Campaign Course Engaging Young People - Social Media Strategy" Course Bringing your Job Day on line- Social Media Strategy" Course "Evaluation your cross channel marketing campaigns" Course ICF Mostra, Global consulting, Communication and Technology services (European Commission, Bruxelles) September 2015 TOEIC Certificate: Test of English for International Communication (C1 level, Advanced) From September 2015 to November 2015 Media and Digital Strategy Ebiquity- Marketing Performance Optimization Agency - Milan PERSONAL SKILLS Mother tongue(s) Italian Other language(s) UNDERSTANDING SPEAKING WRITING Listening Reading Spoken interaction Spoken production English C1 C1 C1 C1 C1 4

5 French B2 B2 B1 B1 B1 Levels: A1 and A2: Basic user - B1 and B2: Independent user - C1 and C2: Proficient user Common European Framework of Reference for Languages Communication skills Able to communicate effectively with a wide range of clients and colleagues by showing interest Strong presentation skills and confidence demonstrated by experience of delivering presentations in different languages Excellent written and verbal communication skills Speaking in public, to groups, or via electronic media in Italian, English and French Excellent presentation and negotiation skills Organisational / managerial skills Job-related skills Computer skills General Organizational skills: ability to be organized and focus on the projects. These skills allow me to determine the supplies I need, how to arrange my files and whom to contact for specific information Planning skills: ability to plan my tasks ahead of time considering that certain problems should come up and projects could potentially delay Time management, scheduling, and meeting deadlines: ability to meet deadlines, to use time wisely, to prioritize tasks and to meet deadlines Coordinating resources: I had the opportunity to lead junior resources and at the time I was able to organize the work of my employees, delegating and being productive. Currently Job Day Coordinator (communication activities) for the Italian EURES network that is made up of 62 advisers, located in provincial and regional offices Analytical skills, high level of comfort with data and a creative approach to problem solving, with the ability to understand key metrics and apply these to performance optimizations Good knowledge of user experience flow and mapping, web usability Good Excel Skills and proven competency in numeracy and logical reasoning Outstanding teamwork, organizational & interpersonal skills with robust attention to detail Ability to work across different cultures Good command of Microsoft Office tools (WORD, EXCEL, POWERPOINT). Knowledge of Social Media Advertising,CMS, Digital content management, Bloggers relation management, Digital PR, SEO; Google Analitics ADDITIONAL INFORMATION

6 Cross- Channel Campaigns Digital Education - Google Partnership (2016) Hackathon- Microsoft Partnership (2016) Flexible Working (2016) Convention on the Rights of Persons with Disabilities United Nations (2016) Vocational education and Training (2016) Selfiemployment Facebook Partnership (2016) Voluntary resignation (2016) DURC (2015) ISEE (2015) Youth Guarantee (2015) #diamociunamano (2015) European Job Days Campaign(2014) European Online Campaign (Twitter, Facebook, Linkedin, You Tube) The Job of my life (2014) European Online Campaign (Twitter, Facebook, LinkedIn, You Tube) Cliclavoro: the new public job meeting portal (2012) Safety and Health at work (2010) Women Work Life Balance (2010) I 6