Module: Innovation, Economy and Entrepreneurship

Transcription

1 Module: Innovation, Economy and Entrepreneurship Mandatory Courses Health Economics Coordinator: Alexandrina Stoyanova Department: Department of Economy - School of Economics and Business Credits: 6 The course introduces students to the way in which microeconomics principles and concepts can be applied to the analysis of decisions by consumers, firms and governments regarding health, health and pharmaceutical care and healthcare technologies; to give them understanding of the economic context within which economic evaluation takes place; to familiarise them with key economic issues confronting health systems; and, to provide them with tools and methods to analyse the economic causes and implications of health care issues. The course pretends to build the foundations in the principles of health economics with core economic topics in microeconomics and regulatory economics, statistics and econometrics, and economic evaluation applied to the analysis of health care issues. Management of Innovation and Entrepreneurship in MedTech Firms Coordinator: - Credits: 6 Not yet available. 1

2 Elective Courses: Economy of Innovation and Public Policy in the Biomedical Industry Microeconomic Foundations of Competitiveness Coordinator: Joan Gil Department: Department of Economy - School of Economics and Business The aim of this course is to provide students with models and tools to understand the functioning of non-competitive markets (i.e., monopolies, dominant firm markets or oligopoly industries) and the strategies followed by firms to continually raise profits. In other words, we study the behavior of the firm within the limits of technology and the degree of competition in their specific market and predict the expected result given the restrictions. To achieve this end, we combine in class graphical and mathematical concepts in adequate doses. By the end of the course the student should be able to determine whether and when firms enjoy market power; how firms acquire and maintain such market power, what the implications of market power are and if there is a role for public policy regarding market power. Empirical Industrial Organizations and Pharmaeconomics Coordinator: Joan Ramon Borell Department: Department of Econometrics, Statistics and Applied Economics - School of Economics and Business Pharmaceutical products are characterized by large investments in basic research and development, and are subject to intense regulation in most OECD countries. This course aims at providing a balanced view of this crucial sector, reviewing the many arguments and concepts that are used to either justify or question interventions such as patents, compulsory disclosure of clinical trial results, centralized approval, procurement, price regulation (e.g., reference pricing), or listing for public subsidy. Market responses to such regulations like patent races, parallel imports, risk sharing agreements or generic entry will also be addressed. 2

3 Public Health Policies at Work Coordinator: Lidia Farré Department: Department of Econometrics, Statistics and Applied Economics - School of Economics and Business The main goal of this course is to understand the role of the government in the provision of health services and care. In most developed countries, the largest and most rapidly growing government expenditure during the recent decades is on health care. This course will study the nature of health economics and identify the need for public intervention. We will study the microeconomic tools necessary to understand the effects of the government interventions in the economy. We will also review the main issues in empirical public economics, the use of data and statistical methods to measure the impact of government policy on individuals and markets. 3

4 Elective Courses: Creation of Companies, Organization and Strategy in the Biomedical Sector Creating and Sustaining successful of Biomedical Companies Coordinator: Claudio Cruz This course aims to explore business creation and growth as a multidimensional phenomenon. Both with theoretical and practical sessions, the course aims to provide students an entrepreneurial perspective and a hands-on experience in the development of new business ventures in the field of biomedical engineering. The course has the following main learning objectives: generate and discover ideas with business potential, be able to evaluate opportunities and the viability of a business project, know how to communicate a business project, manage decision-making in situations of uncertainty, identify and manage the resources needed to start up a business project and write and present an effective business plan for a new venture. Strategy and Biomedical Technology Coordinator: José Enrique Alarcón Not yet available. Organization and Management Systems Coordinator: Mercè Bernardo The main objective of this course is to introduce the different managerial practices to enhance the management of Biomedical organizations. Aspects such as the continuous improvement processes, tools and management systems will be analyzed with the aim of satisfying all the stakeholders. Practices such as quality, environment and social responsibility will be analyzed paying special attention to the Biomedical companies. Course evaluation will be based in short exercises solved in class to internalize the practices presented and a final project in which these practices will have to be applied. The project could be based on an existing project of creating a Biomedical company or another existing example in the Biomedical industry. 4

5 Elective Courses: Commercialization and Financing of Biomedical Innovation Business Marketing and Sales in the Biomedical Industry Coordinator: Ruben Huertas Business marketing and sales in the biomedical industry is an eminently practical subject in which students will begin to think like a marketer. Today, marketing has a broad definition that considers all stages of the process of exchange (product design, fixing their price, communication of their existence, and distribution to consumers) taking into account the addition of value to customers, shareholders and other interested parties. The focus of this course will be on three important issues: try to find out if customers are interested in a new product, know some tools that can help give some answer to that question, and how to develop a health promotion program. Financial management of biomedical firms Coordinator: Yuliya Kasperskaya The course is aimed to deliver the basics of financial management and accounting essential for the decision making of the entrepreneurs who are non-finance specialists. This knowledge will allow to the students to understand the core financial statements, such as the balance sheet, income statement and cash flows. As well, the course s contents embrace financial decisions referring to the management of biomedical firms, such as evaluation of investment projects, choice of financing sources, management of working capital and budgeting. 5