From Clicks to Bricks and why Physical Stores Matter More than Ever

Transcription

1 From Clicks to Bricks and why Physical Stores Matter More than Ever August 6, 2015 Click here to go to the recorded webinar in Brighttalk

2 Submit additional questions or comments after the webinar in Twitter. Hashtag: #obravowebinar Simple steps for increasing the the Attachment tab on the webinar page. Visit openbravo.com/retailers/resources/overview/ share them with your colleagues. Have a question? Click the Question tab.

3 Presenter Elena Martinez Retail Specialist More than 10 years experience in IT sector M.Sc. Telecommunication Engineering, M.Sc. Master in Information, Communication and Audiovisual Media Technolgies International Project Manager, Researcher Elena-Martinez In Openbravo since 2008 International Project Manager Retail Specialist

4 Agenda and Goals Introduction Why pure online retailers are going physical Physical stores matter today more than ever Key Takeaways Q&A

5 Trusted Vendor World leader in the Professional Open Source Enterprise Software Space Focused on helping midsize to large organizations to achieve superior competitiveness Present on all continents Pure channel organization with a distribution network of authorized Openbravo Partners Offices in India, Mexico, France and Spain 5

6 Online-Only Retailers Going Physical

7 Vision and Strategy Founded in 2010, Warby Parker started as pure online retailer. They opened their first store in "As awesome as the internet is, somebody can experience a brand in a physical setting in a way that no digital experience can replicate." His mid- "In five years when people use the term "retail,' it'll mean both physical and e- commerce. The - even be used any Source: Warby Parker

8 Which are the drivers? Which are the reasons for these pure online retailers to opening brick-and-mortar stores: Source: Warby Parker Improve customer experience, where digital Reinforce the communication message & connect with the customer Offers gravitas to the brand and more exposure Pop-up stores & showrooming phenomenon Increase customer loyalty and sales

9 Challenge: Create Destination Brands Birchbox is another pure play gone destination. Destination brand was originally pioneered by Genius Bar of Apple The challenge here is to transform the physical store as a place to feel, touch, listen and BUY and create seamless brand experiences Source: Apple Source: Birchbox

10 Keys for Success Focus on delivering multichannel retail experience and seamless shopping experience will be key for success: Ability for customers to pick up and return online orders in store Offer consistent pricing and promotional offers across channels Ability to synchronize the data from online and offline stores Flexibility options in the delivery Customers need to feel that they are valued and remembered, regardless of which channel will respond to online inquiries via chat, or phone Source: Bonobos

11 Benefits of Physical Stores Retail IT landscape is constantly evolving and customers are increasingly demanding experimental experiences. Some of the benefits of having physical stores and related to the concept of providing a seamless cross-channel shopping are: Physical stores act as distributed fulfillment centers, serve online orders from stores So retailers are embracing ship-fromstore more than ever before service same day delivery at low cost Offer click-and-collect Increase up-selling opportunities Create a more emotional connection by appealing to the five human senses, and possible with face-to-face service

12 2015 Openbravo Inc. All Rights Reserved

13 2015 Openbravo Inc. All Rights Reserved Speed

14 Speed Convenience 2015 Openbravo Inc. All Rights Reserved

15 Speed Convenience Personalization 2015 Openbravo Inc. All Rights Reserved

16 The real challenge becomes to do more and faster 2015 Openbravo Inc. All Rights Reserved

17 Omnichannel is becoming a more difficult goal 2015 Openbravo Inc. All Rights Reserved

18 Physical Stores Matter More than Ever Despite of the exponential growth expected in e- commerce and m- commerce, physical stores will remain driving sales in the coming years (>95% of total sales) The role of the brick and mortar store is evolving from being a destination of commerce to being a hub of omnichannel customer engagement Openbravo Infography, 2014

19 In this transformation Mobile is becoming the real driving force 2015 Openbravo Inc. All Rights Reserved

20 POS have Transitioned from a Store

21 into a Complex Store Brain Customers and Employees Engagement Store Operational Excellence Business Agility Visibility and Insight That helps providing the promise of a truly seamless shopping experience

22 Customers and Employees Engagement Customers and Employees Engagement Store Operational Excellence Business Agility Visibility and Insight

23 Customers and Employees Engagement Data from and Image taken from Eric Feinberg post, Jan 20, 2015

24 Top Technologies Providing Maximum Impact in the Stores Nearly 300% more retailers plan to deploy mobile POS in the next two years Approximately 200% more retailers plan to use geolocation within three years 350% more retailers plan to support NFC payments by October 2015 Source: 2015 POS/CUSTOMER ENGAGEMENT BENCHMARKING SURVEY

25 Mobile POS

26 Customer Management Named or anonymous transactions. Back Customers creation and management at the POS. 26

27 Assisted Sale Information to associates about applicable discounts and promotions. Back Search by product characteristics. Information about complementary products and best sellers. 27

28 Loyalty & Gift Cards

29 Stores Operational Excellence Customers and Employees Engagement Store Operational Excellence Business Agility Visibility and Insight

30 Inventory Visibility

31 Pick-Up & Delivery Flexibility

32 Security and Fraud Control Improve operational and fraud control with Back Complete support to opening and closing store and terminals including control of cash differences. 32

33 Visibility & Insight Customers and Employees Engagement Store Operational Excellence Business Agility Visibility and Insight

34 Embedded Retail Analytics Out-of-the-box predefined analytical reports. Embedded query widgets in your workspace. Back Capacity to create new cubes and dashboards. 34

35 Business Agility Customers and Employees Engagement Store Operational Excellence Business Agility Visibility and Insight

36 Business Agility Failure to anticipate and respond to changing consumer preferences in a timely manner could result in a decline in our sales. Source: BEST BUY FISCAL YEAR END FEB , FORM 10-K (Factor Risks section) We may not be successful in expanding our business, opening new retail stores or extending our existing store leases. Source: URBAN OUTFITTERS FISCAL YEAR END JAN FORM 10-K (Factor Risks section) If we cannot successfully implement our retail store expansion strategy, our growth and profitability would be adversely impacted. Source: FORM 10-K (Factor Risks section)

37 Business Agility A legacy system is any system that is not sufficiently flexible to meet changing business needs

38 2015 Openbravo Inc. All Rights Reserved Easy to Deploy

39 Easy to Maintain and Adapt Install, uninstall and disable modules, scan for updates and check module information. Back Search for new modules in the central repository or your file system and check the installation history. 39

40 Easy to Learn and Use Back 40

41 The Future

42 Single Commerce Platform Next steps

43 Closing the Loop More Speed More Convenience More Personalization 2015 Openbravo Inc. All Rights Reserved

44 Thank you very much for your attention Click logos to access our channels Web: Spain Office: France Office: +33 (0) India Office: Mexico Office: