Media Kit Contents

Transcription

1 Media Kit 2014 Contents Page TRADE MAGAZINE Portrait Circulation Analysis 4 Readership Analysis 6 Editorial Schedule 10 Rate Card 14 WEBSITE, NEWSLETTER 19 DIALOGUE-MARKETING Crossmedia Market ads 18 Lettershop Address Rental ing 23 Whitepaper Package 24 SERVICE Trade Show Planner 25 Contacts 29 50,000 qualified recipients Dialogue with your target group Media partner of

2 Media Brand Trade Magazine E-Paper Newsletter Dialoguemarketing KEM Konstruktion Entwicklung Management The trade magazine for design engineers/managers, development engineers and technical managers in mechanical and electrical engineering. Now available as an e-paper Read all editions in Digital form! Website Up-to-the-minute news, rapid product search, articles on all the important themes: Everything the design engineer needs to know. See page 22 for details. Konstruktions-News The newsletter for design engineering solutions is distributed every 14 days to more than 10,000 personalised recipients: Qualified purchasing decision makers in buying centres, design engineers, research & development engineers and technical managers receive details of the latest trends and product recommendations. All online ad formats are possible... See page 28 for details. KEM offers efficient, individual direct marketing and dialogue media packages for successful market promotion and to generate interest and business contacts through: Webinars and Webcasts ings Whitepapers Crossmedia Packages Directory advertising Combinations of print and online and cross title Lead Generation See page 31 for details. 2

3 Media Concept Konstruktion Entwicklung Management KEM informs and inspires the design engineer with challenging ideas and a cross industry view of the following themes: Automation Machine elements Drive technology Electrical engineering/ electronics Metrology Fluid technology CAD/CAE Materials/processes Connection technology KEM observes market developments, researches on the spot, identifies trends and innovations and conveys what s worth knowing about new technologies and processes. KEM offers a glimpse of the world of tomorrow s technology. KEM provides technical managers with background knowledge and ideas for solutions, and supports decision making processes in companies. Konstruktion Entwicklung Management Länderteil Sonderteil The fit for future concept offers the ideal editorial environment for product reports and company presentations. Rubriken The clear and concise folder structure supports your communication goals, such as impact, advertising effect and awareness. 3

4 Trade Magazine Portrait 1 Title: KEM Konstruktion Entwicklung Management 2 In brief: Leading trade magazine for design and development engineers and technical managers responsible for solutions and optimisation, planning and decision making in the fields of mechanical and electrical engineering. Specialist information on drive technology, automation, machine components, electrical engineering/electronics, fluid, measurement and connection technology as well as materials/processes and CAD/CAE provides support design departments can rely upon in their daily challenges and feeds background understanding and ideas for solutions into company decision making processes. 3 Target group: For design and development engineers and engineering design managers, primarily in the fields of machinery construction, electrical engineering and electronics. 4 Frequency: 12 x per annum 5 Formats: DIN A4 6 Year: 52. Year Reference Price: Annual subscription: Foreign countries Free shipping only for qualified recipients 9 Media Partner: bvik Bundesverband Industrie Kommunikation e.v. 10 Publisher: Konradin-Verlag Robert Kohlhammer GmbH 11 Publishing Director: Katja Kohlhammer 13 Editorial: Jens-Peter Knauer, Editor-in-Chief Dr.-Ing. Ralf Beck, Editor Bettina Tomppert, Editor Gabriele Rüdenauer, Assistant Editor , Fax kem.redaktion@ 14 Pagination analysis 2013 = 14 issues Total pages: 1,158 pages = 100.0% Editorial: 816 pages = 70.3% Advertising: 342 pages = 29.7% including bound inserts 10 pages loose inserts: 13 pieces 15 Content analysis of the editorial section pages = 100.0% Articles: Drive Technology 99 pages = 12.1% Automation 88 pages = 10.8% Machine Elements 75 pages = 9.2% Electrical/Electronics 62 pages = 7.5% CAD/CAM 39 pages = 4.8% Materials/Process 35 pages = 4.3% Measurement Technology 30 pages = 3.7% Fluid Technology 27 pages = 3.3% Connection Technology 26 pages = 3.2% Summary information: Product information 220 pages = 27.0% From the Industry 115 pages = 14.1% 12 Advertising: Andreas Hugel, Advertising Manager 4

5 EDA Trade Magazine Circulation Analysis 1 Audited by: IVW-EDA The IVW is an independent, non-commercial and neutral inspection body. It audits and controls the circulation of newspapers, magazines and other periodical press products. 2 Circulation analysis: Average copies (1. July 2013 to 30. June 2014) Circulation: 22,600 Actual circulation 22,530 of them abroad: 99 Copies sold: 2,332 of them abroad: 6 Copies: 53 Retail sale: Other sales: 2,279 Free copies: 20,198 Residual / archive copies: 70 3 Geographical analysis: Share of total distributed copies Economic area % Copies 3.1 Circulation by post code regions: Percentage of actual circulation zip code 2 6.9% = 1,558 Copies zip code % = 2,595 copies zip code % = 2,838 copies zip code 6 9.3% = 2,089 copies zip code % = 4,109 copies Dortmund Düsseldorf Köln PLZ 5 PLZ 4 Osnabrück Mainz Saarbrücken PLZ 2 Hamburg Bremen Frankfurt PLZ 6 Stuttgart PLZ 7 Hannover PLZ 3 Kassel Nürnberg Schwerin Magdeburg Erfurt PLZ 9 PLZ 8 München PLZ 1 Berlin Potsdam Leipzig Dresden PLZ 0 zip code 1 2.8% = 629 copies zip code 3 9.7% = 2,175 copies zip code 0 5.2% = 1,178 copies zip code 9 8.5% = 1,924 copies zip code % = 2,481 copies Germany* 99, Foreign 0,4 99 thereof Switzerland 41,2 41 Austria 28,6 28 Rest of Europe 26,5 26 Other foreign countries 3,5 4 Rounding difference 0,2 Actual circulation 100, *inc. other = Not analysed Circulation, e.g. Trade Fair distribution. Brief description of the survey method: 1. Method: Recipient structure analysis through file evaluation full file 2. Universe: Actual circulation 3. Sample: Full file according to EDA guidelines 4. Target person for the survey: Magazine recipient 5. Time period of the survey: June/July Survey conducted by: Konradin Media Group Contact: Andrea Stegemann, Markt-/Mediaforschung,

6 EDA Trade Magazine Readership Analysis 1.1 Industry sector: Reader categories Actual circulation % Copies 24, 25, 28, 29, 30 Manufacturing systems engineering, vehicle construction, steel and light metal construction, metal processing ,429 20, 21, 22 Chemical, pharmaceutical industries, plastics processing ,700 26, 27 Electronics, electrical engineering, precision engineering and optics ,328 62, 71, 72, 74 Engineering practics, technical services , , 85.4, 94.1 Research and teaching (universities, techical colleges, institutes) Technical trade Other qualified industries with a share of < 0.5% Industries not yet covered in accordance with EDA criteria/unknown industries Other* Rounding adjustment Actual circulation ,530 *inc. other = Not analysed print run, e.g. Trade Fair distribution. 6

7 Trade Magazine Readership Analysis 1.2 Company size: Share of circulation % Copies 1 49 employees , employees , employees , employees , employees , and more employees 6.5 1,464 Non-business entity (school, university, etc.) Number of employees inapplicable/unknown 6.5 1,456 not specified Actual circulation (tva) , Job function Share of circulation % Copies Management/Technical Management ,776 Research/Development/Engineering ,947 Production Technical purchasing and other commercial functions 4.5 1,014 Education (Teachers, Students, etc.) Not applicable/unknown 4.6 1,036 Not specified Actual circulation (tva) ,530 For details of the Buying Center target group profile of KEM Konstruktion Entwicklung Management, please see page 8. For latest information please contact us: Walter Schwager , walter.schwager@ As part of the KEM redesign fell within the EDA reporting period, the distribution structure was suitably adapted. As a result of this the average annual values of the IVA-EDA may no longer correspond to today s statistics. Consequently, for this year the EDA is suspended for Items 1.2 and

8 The target group profile of KEM KEM Konstruktion Entwicklung Management is aimed at all decision makers in company buying centres who contribute to and implement design engineering decisions. Full coverage of all mechanical and electrical engineering companies Address database with 50,000 qualified recipients Company managers Buying Center Development engineers Exclusive articles and interviews researched by the editorial team Buyers Product managers Product Design engineers Technical managers Innovative power through collaboration with technical colleges and research institutes management information supplier product information technical innovations For your successful communication! 8

9 Trade Magazine Themes by product groups 2015 Machine elements Individual components: Cardan shafts, shaft-hub linkages, clamping elements, standards, springs, seals, chains and belts, brushes, shock absorbers, rollers, ropes, wheels, spools, filters, energy chains, sections, linear stages In issues 1-2, 5, 7-8, 10, 11 Plain and roller bearings: Linear guides, ball bearings, aerostatic bearings, roller bearings, tapered roller bearings, ball screws In issues 1-2, S1, 4, 7-8, 10, 11 Drive technology Motors: Geared motors, servo motors, AC/DC motors, ventilators, linear drives, hub motors, stepper motors, lubricants In issues 1-2, S1, 4, 9, 10, S2, 11 Power electronics: Variable frequency drives, soft start, servo controllers, power inverters, motor protection, network devices, controllers, electronic amplifiers In issues S1, 4, S2 Gears, geared motors, gearwheels: Planetary gears, cranked drives, hydrostatic gears, axles drives, pancake gears, worm drives, continuous ly variable transmissions, helical gears In issues S1, 4, 10, 11, 12 Clutches and brakes In issues S1, 4, 6, 11, 12 Automation Controls: SPS, CNC, Motion Control, safety technology, Robots, MDE, BDE In issues 3, S1, 4, 9, 10, S2, 12 Bus systems: Profibus, Profinet, Devicenet, Ethernet Powerlink, Ethercat, CC-Link In issues S1, 4, S2, 12 Sensors & rotary encoders: Angle encoders, inductive sensors, capacitive sensors, optical sensors In issues S1, 4, 5, 7-8, 9, 10, S2, 11 Image processing: Cameras, vision systems, LEDs, ring lights, Software, light cabinets, light gratings In issues 3, 4, S2 CAD/CAE Software: CAD, CAE, FEM, CFD, simulation, EDM/PDM, Product Lifecycle management, document management In issues 1-2, 4, 5, 12 Additive manufacturing: 3-D printer In issues 1-2, 5, 12 Fixing technology Screws, nuts, bolts, threaded inserts, clips, clasps, glues, solder, rivets, clinching, welding technology In issues 3, 6, 10, 12 E-Engineering/Electronics Electromechanical components: Switches, guards, relays, sockets & connectors, cables, power supplies, warning devices, counter, air-conditioning devices, batteries, magnets, lighting technology, explosion protection In issues 1-2, 5, 9, 11 Housings and cabinets In issues 1-2, 4, 5, 11 Fluid technology Hydraulics: Pumps, motors, cylinders, valves, filters, mobile hydraulics In issues 3, 6, 10, 11 Pneumatics: Compressors, pumps, motors, valves, cylinders, turbines, vacuum systems, dryers In issues 3, 11 Tubes, hoses, valves In issues 3, 4, 6, 11 Measurement technology Sensors: Temperature, pressure, humidity, mass, distance, flow, speed, ultrasound, noise, vibration, contents, tension In issues S1, 4, 5, 7-8, 9, S2 Measurement devices: Microscopes, endoscopes, measurement machines (length, concentricity) controllers, writers, data loggers In issues S1, 4, 6, 7-8, 9, S2 Materials/Processes Materials: Ceramics, NE metals, steel and iron, alloys, composite materials, glass, semi-finished products, lightweight, elastomers, thermosetting plastics, thermoplastics, films and foils In issues 3, 4, 7-8, 10, 11 Surface technology: Galvanising, lubricants, CVD, PVD, nitriding, plasma spray coating In issues 4, 7-8 Processes: Sheet working, separating, metering technology, pressing, casting and forging, laser technology In issues 3, 6, 7-8 Themes for technical management Planning and organisation, foreign markets, strategies, human resource management, training, legal, certification. This includes interviews and reports (Ask KEM, Guest of KEM, KEM on the spot) In every issue Also in every issue: Industry News, Personal Information, Trade Fairs 9

10 Issues recommended for particular product categories Details see page 9 Trade Magazine Editorial Schedule 2015 Issue Issue focus Shows 1-2/2015 Publication date: Advertising deadline: Machine Elements Chains, belts, springs, brushes, shock absorbers, profiles, roles, drive shafts, sliding and roller bearings Electrical Engineering Switches, contactors, relays, connectors, components, housing, cables, cable carriers Electric Drives AC/DC motors, fans, soft start, stepper motors, small motors CAD/CAE/PLM 3D printing, simulation, rapid prototyping, data management, E-CAD/CAE embedded world Nuremberg, Z Die Zuliefermesse intec Leipzig, /2015 Publication date: Advertising deadline: S1/2015 Publication date: Advertising deadline: Safety in Automation Light barriers, light curtains, safety controllers, image processing, signalling, warning systems, access control Materials/Process Metal materials, steel, cast iron, composite materials, semi-finished products, forging, cutting Special issue Driving, Controlling, Moving at the Hanover Fair, Leitmesse Motion, Drive & Automation Fluid Technology Hydraulic, pneumatic, valves, cylinders, filters, pumps, hydraulic motors, fittings, hoses Connection Technology Nuts, bolts, caps, sleeves, standard elements, bonding, fittings, threaded inserts Electric motors, frequency converter, stepper motors, transmissions, clutches, brakes, sliding and roller bearings, linear actuators, AC/DC drives, servo controller, controls, safety technology, bus systems, sensors, measurement, ethernet Fastener Fair Stuttgart, EMV Stuttgart, Automatisierungstreff Böblingen, Hannover Messe Hanover,

11 Issue Issue focus Shows 4/2015 Publication date: Advertising deadline: Hannover Messe with a focus on international trade fairs Industrial Automation Motion, Drive & Automation Digital Factory Industrial Supply Wind Energy Surface Technology MobiliTec Measurement Technology Laser measurement, measuring machines, controllers, microscopes, ultrasonic measurement, flow measurement Technical Textiles Structural parts, gaskets, coatings, pipes and hoses Hannover Messe Hanover, Medtec Europe Stuttgart, Techtextil Frankfurt, Control Stuttgart, Moulding Expo Stuttgart, /2015 Publication date: Advertising deadline: Sensors Incremental encoders, photoelectric sensors, capacitive sensors, encoders CAD/CAE Simulation, additive manufacturing, 3D printing, rapid prototyping, product lifecycle management Machine Elements Seals, profiles, rolling, springs, brushes, clamping elements, chains, belts, standard parts Electrical Engineering Enclosures and cabinets, fans, cable carriers, cables, wires, magnets, Sensor + Test Nuremberg, PCIM Nuremberg, /2015 Publication date: Advertising deadline: Clutches and Brakes Safety couplings, backlash-free couplings, bellows couplings, miniature couplings, electromagnetic clutches and brakes, safety brakes Laser Technology Lasers, optoelectronics, sensors, measuring and testing technology, imaging, biophotonics Fluid Technology Pumps, fittings, valves, pipes, hoses, hose couplings, compressors, seals, vacuum technology, dispensing equipment Connection Technology Plug, bonding, infrared welding, metal fittings, nuts, standard parts, threaded inserts, clinching Rapid.Tech Erfurt, ACHEMA Frankfurt, GIFA / NEWCAST, Dusseldorf, Laser Photonics Munich,

12 Issues recommended for particular product categories Details see page 9 Trade Magazine Editorial Schedule 2015 Issue Issue focus Shows 7-8/2015 Publication date: Advertising deadline: /2015 Publication date: Advertising deadline: /2015 Publication date: Advertising deadline: Encoder Inductive sensors, encoders, photoelectric sensors, measurement of physical quantities Materials/Process Thermoplastics, thermosets, metal materials, steel, iron, ceramic, glass, composites, surface engineering Packaging Technology Drive and control technology, positioning, grippers, packaging machines, sensors Electrical Engineering Electromechanical components, switches, relays, connectors, cables, wires Assembly and Handling Robot grippers, handling systems, linear technology, positioning Materials Thermoplastics, carbon fiber, GRP, copper, steel, semi-finished products Linear Technology Linear actuators, linear bearings, sliding and rolling bearings, profiles, ball screws Machine Elements Chains, clamps, brushes, springs, gears, vibration control, standard parts Measurement Technology Microscopes, measuring machines, controllers Motion Control PLC controllers, power controllers, power supplies, servo drives ENGINEERING CAMPUS PERSPEKTIVEN DER PRODUKTENTWICKLUNG Details Page 20 Mechanical Power Transmission Gear, sliding and roller bearings, belts, chains Agricultural Engineering Mobile hydraulics, sensors, actuators, simulation, machine components, bearings, linear technology, connectivity HUSUM Wind Husum, Composites Europe HYBRID Expo Stuttgart, FachPack Nuremberg, Motek / Bondexpo Stuttgart, EMO Milano, interlift Augsburg, Fakuma Friedrichshafen, Blechexpo Stuttgart, Agritechnica Hanover,

13 Issue Issue focus Shows S2/2015 Publication date: Advertising deadline: Special issue Automation Bus systems, HMI, controllers, industrial computers, encoders, measuring technology, safety equipment, motion control, CNC, AC/DC drives, stepper motors, small and micro motors, linear actuators, frequency inverters, servo motors, sensors, RFID software SPS IPC Drives Nuremberg, /2015 Publication date: Advertising deadline: SPS IPC Drives Servo Drives, AC/DC motors, transmissions, clutches and brakes, electromechanical components, housing Medical technology Micro motors, materials, miniature bearings Fluid Technology Hydraulic, pneumatic, cylinders, valves, pumps, mobile hydraulics, hydraulic motors, seals Machine Elements Sliding and rolling bearings, shock absorbers, linear technology, anti-vibration components, bellows, brushes Medica/Compamed Dusseldorf, FMB Bad Salzuflen, SPS IPC Drives Nuremberg, EuroMold, Frankfurt /2015 Publication date: Advertising deadline: Future trends in the design Systems engineering, Industry 4.0, bus systems, Powerlink, PLC Mechanical Power Transmission Clutches and brakes, belts, chains, gears CAD/CAE Simulation, calculation, additive manufacturing, 3D printing, product lifecycle management, data management, E-CAD/CAE Connection Technology Nuts, bolts, threaded inserts, bonding, welding Euroguss Nuremberg,

14 Trade Magazine Rate Card No. 50 (Prices valid as of , in, plus VAT) page 1 of 4 Magazine format: Type area: Printing and binding:: Charges: Position: Colour: 210 mm wide x 297 mm high, DIN A4 untrimmed: 216 mm wide x 303 mm high 188 mm wide x 270 mm high, 4 columns, each 44 mm wide Web offset, perfect binding No discount on Colour and Bleed surcharges. Other prescribed positions (from 1/4 page) additional on the relevant b/w 10% Colour charges see Rate Card colours (CMYK) in accordance with ISO other colours treated as spot colours. Price per special colour Metallic and phosphorescent colours on request Formats: Please see table on page 17 Series discount: For orders within any 12 months (insertion year) 3 ads 6 ads 9 ads 12 ads 5% 10% 15% 20% Classified Advertising Basic rate Opportunities 1 column, 44 mm wide, per mm b/w 6.50 Situations vacant 1 column, 44 mm wide, per mm b/w 6.50 Situations wanted 1 column, 44 mm wide, per mm b/w 4.00 Box number including response postage Market ads crossmedia per year 2, per issue more see page 25 Contact: Data delivery: Conditions: Payment conditions: Bank account: Advice, booking: see contacts on pages Order confirmation, bills, vouchers: Josephine Linseisen, Order management Take advantage of our advertisement portal to deliver via the Internet to Prior to digital transfer of advertising artwork the publisher must receive the corresponding advertisement booking. The order and copy deadlines are specified within the editorial schedule. A full size print out is required for checking the supplied advertisement, or a contract proof or press proof in the case of a colour advertisement. Advertising must be seen as distinct from the editorial section and, as such, a booked advertising format (display, bound supplement, loose insert, etc) may contain only the offer of an advertiser. In the case of Advertising Specials or Special Formats, specific placement and/or technical specifications may also apply. For further information please visit: For direct debit or advance payment 3% discount, for payment within 10 days of invoice date 2% discount payment in full no later than 30 days from invoice date. VAT No.: DE Baden-Württembergische Bank, BIC: SOLADEST600, IBAN: DE Our general terms and condition are available on the Internet at www. We would be happy to send you a copy on request. 14

15 Trade Magazine Rate Card No. 50 (Prices valid as of , in, plus VAT) page 2 of 4 Ads: Standard format Formats Basic rate b/w Colour surcharge 2c Total rate 2c Colour surcharge 3c Total rate 3c Colour surcharge 4c Total rate 4c Bleed surcharge Format: Wide x High in mm Trim: add 3 mm to each side Type area Trimmed 1/1 page 5, , , , , x x 297 Junior page 3, , , , col 140 x x 205 1/2 page 3, , , , wide high 4col 2col 188 x x x x 297 1/3 page 2, , , , wide high 4col 2col 188 x x x x 297 1/4 page 1, , , , wide high high 4col 2col 1col 188 x x x x x x 297 1/8 page , , , wide wide high 4col 2col 1col 188 x x x 133 not possible No discount on surcharges, Price by 1-Column for Referral Ads is 6.50 per Millimeter. For Special Formats and Ad Specials please see overleaf. For more information and technical details please visit 15

16 Trade Magazine Rate Card No. 50 (Prices valid as of , in, plus VAT) page 3 of 4 Ads: Special Sizes and Placement Basic rate b/w Colour surcharge 2c Total rate 2c Colour surcharge 3c Total rate 3c Colour surcharge 4c Total rate 4c Bleed surcharge Formats: Wide x High in mm Trim: add 3 mm to each side 2nd and 4th cover page 1/3 page next to editorial 1/2 page next to table of contents 6, , , , , Type Area Bleed 2, , , , Type Area Bleed 3, , , , Type Area Bleed 188 x x x x x x 297 Panoramic spread 2 x 1/4 page 2 x 1/3 page 3, , , , , , Horizontal across two pages, including the gutter. Placed centrally of the page. 420 x x 88 Panoramic spread 2 x 1/2 page 6, , , Spread over 2 pages, including gutter. Placement at the foot of the page. 420 x 150 Text format 44 mm wide 60 mm wide pro mm plus surcharge colour 4-colour Maximum 50 mm high, minimum 20 mm high, surrounded by editorial on at least 3 sides, placement in the magazine section. 44 x indiv. 60 x indiv. Advertorial 7, /1 Page, 4-Colour, production by Konradin in a layout adapted to KEM KEM MARKET Crossmedia package Single Entry Yearly Entry , Catalogue, Homepages, Tips, Dates, 1/6 Page, 4-Colour, inc. 2 months online please see page 25 16

17 Ad Specials More on Ad Specials: Trade Magazine Rate Card No. 50 (Prices valid as of , in, plus VAT) page 4 of 4 Specifications Prices More Options/Technical Notes Quantity/Formats: Wide x High in mm, plus 3 mm Bleed Cover Band Wrap 105 mm high 1 Single sided printing plus processing inc. production. 6, per Thou. Paper: 200 g matt art paper, 2 x fold grooves with adhesive dot Edition: 465 x ,530 cop. Title Flap mm wide, positioned on the left side with magazine title featured on the front 8, Partial front, full back printable. Advertising space approx. 0.8 Page 105 x 297 Bound inserts gsm Bound inserts gsm 1 leaf = 2 pages 80* 134 g/qm 2 leaves = 4 pages 80* 134 g/qm 1 leaf = 2 pages * g/qm 2 leaves = 4 pages * g/qm 5, , , , Front page marked. Other weights and sizes on request, with sample. Insert format: Delivery: Quantity: 210 x 297 untrimmed 23,130 cop. Loose inserts up to 25 g With inserts in all copies of magazine. Partial coverage is possible after first digit of Postcode per Thou. Min. run 3,000 cop. Other weights and sizes on request, with sample. Supplement format max: Quantity: 200 x ,130 cop. Tip-ins Postcard 3 Postcard, Automatic gluing Minimum size of backing advertisement: 1/1 page per thou per thou. plus Display Advertising Manual gluing (i.e. precise gluing) per thousand. Quantity: 23,130 cop. Partial allocation not available Quantity 22,530 cop. Tip-ins Post-it 4 Post-it Manual gluing Minimum size of backing advertisement: 1/2 page per thou per thou. plus Display Advertising Booklets and other Tip-ins (such as product samples) upon request. Quantity: 23,130 cop. Partial allocation not available Edition: 22,530 cop

18 Crossmedia KEM market (Prices valid as of , in, plus VAT) KEM Market: Promote your offer crossmedia! Catalogue, product news, trade show, seminar, event, anniversary, home page Booked individually or as an annual entry at a reduced price 1 x Markt advertisement print in KEM magazine You will reach design and development engineers and technical decision makers both in print and online! + 2 months online onf Price for this crossmedia package per booking per year 2, Standardised 1/6 page (92 mm wide x 84 mm high) 4 colour in the magazine inc. 2 months online For free design of your standardised advertisement please send us: a photo of what you are promoting, eg. home page, in digital form (TIFF-/EPS-/JPG-/PDF-file) a brief text (max. 400 characters) Company logo Contact data QR code and direct link to detailed information on your website MUSTER Take advantage of these 5 benefits: 1. You generate leads and create awareness of your product 2. You generate direct traffic on your home page 3. You increase your reach through crossmedia advertising 4. The standardised advertisement is produced for you free of charge 5. You book once and run print and online ads in parallel for one price. 18

19 kem.de Website Portrait (Prices valid as of , in, plus VAT) Design with edge Up-to-the-minute compact clear targeted 1 Web address: 2 In brief: kem.de offers exceptional search capabilities in the fields of design, development and management; regular up-to-the-minute information about products, news and expert opinions. 3 Target groups: Design and development engineers and technical managers, primarily in mechanical and electrical engineering/electronics, turn to the website for the latest developments, systems and components. 4 Publishing house: Konradin-Verlag Robert Kohlhammer GmbH Ernst-Mey-Str Leinfelden-Echterdingen kem.de regularly provides practical and current ideas for solutions from the whole world of design and development engineering. Subjects covered include: Drive technology, automation, machine elements, electrical engineering/electronics, fluid, measurement and connection technology as well as materials/processes and CAD/CAE Search for articles, products and companies Exclusive to kem.de: Interviews with opinion leaders Supplier search Applied research Product of the month Product of the year The Kompass rapidly navigates visitors to key items: Themed specials Catalogues/market Dates Training Newsletters Whitepapers/webinars/webcasts Video tips provides design engineers with powerful ideas and information for their day to day design activities; inspiring them, guiding them and ensuring that they are ahead of the game when it comes to information. The ideal online portal for design and development engineers and technical managers! 19

20 kem.de Website Formats Prices (Prices valid as of , in, plus VAT) 5 Advertising formats and prices: See table for overview, other advertising formats on request. * Size and position in illustration indicative; rotating position Advertising format*/website position Size in pixels (W x H)/Type Price per week Hockeystick On all pages 728 x 90 and 120 x 600 (I) 728 x 90 and 160 x 600 (II) Data delivery: 7 days before start of campaign by to auftragsmanagement@ Format: GIF, JPG, SWF, HTML, DOC, tracking code and redirect are permitted. File size: max. 60 KB. Video: format FLV, MPEG3/4 Skyscraper On all pages Leaderboard On all pages FullsizePlus Home page and sections 120 x x 600 (Wide) 728 x x 90 (Large) x Crossmedia increases success You can generate synergy through a creative and well-timed linkage of print and online. This increases the impact of your advertising and deepens the impression you make on customers. We have a powerful media network to help you achieve this objective. Ask for an individual proposal Fullbanner Home page and sections Rectangle Home page and sections Button III On all pages in the toolbar 468 x x 200 (Medium I) 716 x 200 (Large I) x More information and technical details, see 20

21 Newsletter Portrait Prices Format (Prices valid as of , in, plus VAT) Konstruktions-News the newsletter for design egineering solutions 1 Name: Konstruktions-News 2 In brief: Newsletter for design and development in mechanical and electrical engineering with up-to-the-minute industry news. Konstruktions-News covers trends and innovations and promotes understanding of new technologies and processes from the world of design engineering. 3 Frequency/Distribution: Mailed every 14 days on the Thursday of odd weeks to around 10,000 named recipients in mechanical and electrical engineering. 4 Target groups: Design and development engineers, technical buyers and purchasing decision makers in a company s buying centre. Ad form/format Text/image advertisement Image: 200 x 100 pixels Text: 300 characters inc. spaces and link Fullbanner 468 x 60 or 590 x 100 pixels Leaderboard over Header 728 x 90 pixels Skyscraper 120 x 600 pixels Price / Frequency 1 x 3 x 6 x , , , , , , , , Data delivery: 7 days prior to shipment date via to auftragsmanagement@ Format: GIF, JPG, (DOC additionally for text/image display), tracking code and redirect are possible, tracking pixels are not built in. File size: max. 60 KB. In the case of animated images, please bear in mind that not all systems can identify these as animations. 21

22 Newsletter Dates Konstruktions-News dates: Dispatch Week Day in advance of the shows intec, Z, embedded world Fastener Fair Hannover Messe Hannover Messe Techtextil, Control Sensor + Test, PCIM Rapid.Tech, ACHEMA, GIFA Laser Photonics Dispatch Week Day in advance of the shows Husum Wind Composites, Hybrid Expo FachPack, MOTEK, EMO Fakuma, Battery & Storage Blechexpo Agritechnica, SPS/IPC/Drives SPS/IPC/Drives, Euromold Euroguss Inspiration for daily use, latest trends and new brand tips for designers and engineers. Bettina Tomppert, Editor 10,000 personalised recipients within mechanical and electrical engineering every 14 days! Go to to obtain the current newsletter and/or register to receive it regularly. 22

23 Lettershop Address Rental ing (Prices valid as of , in, plus VAT) Successful target group marketing: print and Make use of our professional addresses to achieve success for your company. Unlock new groups of customers! Select addresses for your communications from a qualified database using criteria such as: Region Industry Company size Function Position We would be happy to advise you on how to successfully communicate by means of professional ings and mail shots. Talk to us! MUSTER Successful printed mail shots: Our Lettershop offers you a straightforward direct mail service From 0.55 per address Minimum order No agency commission Successful ings: Individual template, if desired Optional registration page Optional landing page Report at end of campaign Increased success with multiple shots From 0.75 per address Minimum order No agency commission Tip: ings are highly suitable for invitations to roadshows, open houses and events, exhibitions, webinars, webcasts, product launches and much more 23

24 Lead Generation Whitepaper Package (Prices valid as of , in, plus VAT) Whitepaper the simple route to qualified leads You support your target group in its development of possible solutions with your Whitepaper and the expertise it conveys. We integrate your Whitepaper into our website and highlight it with a high impact introductory text and image or logo. We promote your Whitepaper through our crossmedia channels and generate heavy traffic. You will receive the leads who register for your Whitepaper. These are potential business contacts for you to sell to. Data delivery: Whitepaper as PDF, Introductory text as DOC/TXT and image/logo as JPEG 7 days prior to start of campaign by to: industrie.online@ Benefits and price Inclusion in Whitepaper area with: Short introductory text Company logo or picture Promotion through teaser in: KEM Konstruktion Entwicklung Management Konstruktions-News Running time of 3 months, including leads Basic price for the running time 1, Charged for options: Extension of running time by a further 6 months Drafting of Whitepaper by specialist editor Further target groups beyond KEM Konstruktion Entwicklung Management English version No agency commission on price from 70.00/lead on request 24

25 Complete Trade Show Planner see kem.de/mediaservice Trade Show Planner 2015 (Details in the editorial schedule on pages 10 13) Selected shows in further industry magazines of the Konradin Publishing Group in issues ACHEMA Frankfurt, AGRITECHNICA Hanover, Automatisierungstreff Böblingen, Battery & Storage Stuttgart, Oktober 2015 Blechexpo Stuttgart, Composites Europe Stuttgart, Control Stuttgart, embedded world Nuremberg, EMO Milano Milano, EMV Stuttgart Stuttgart, ENGINEERING CAMPUS Stuttgart, ENGINEERING CAMPUS PERSPEKTIVEN DER PRODUKTENTWICKLUNG

26 Complete Trade Show Planner see kem.de/mediaservice Trade Show Planner 2015 (Details in the editorial schedule on pages 10 13) Selected shows in further industry magazines of the Konradin Publishing Group in issues EuroMold Frankfurt, Euroguss Nuremberg, FachPack/PrintPack/LogIntern Nuremberg, Fakuma Friedrichshafen, Fastener Fair Stuttgart, FMB Bad Salzufflen, GIFA/NEWCAST Dusseldorf, Hanover Messe Hanover, Husum Wind Hamburg, Hybrid Expo Stuttgart, Intec Leipzig, P2, S1,

27 Complete Trade Show Planner see kem.de/mediaservice Trade Show Planner 2015 (Details in the editorial schedule on pages 10 13) Selected shows in further industry magazines of the Konradin Publishing Group in issues Laser World of Photonics Munich, Medica/Compamed Dusseldorf, Medtec Europe Stuttgart, Motek/Bondexpo Stuttgart, Moulding Expo Stuttgart, PCIM Europe Nuremberg, Rapid.Tech/FabCon 3.D Erfurt, Sensor+Test Nuremberg, SPS IPC Drives Nuremberg, Techtextil Frankfurt, Z Die Zuliefermesse Leipzig, P1, S2,

28 Industry Portfolio Trade Magazine Circulation Industry Focus Focus on Job Function/Position/Size Automationspraxis 15,033 Production companies in all industries AutomobilKonstruktion 12,731 Automotive industry and suppliers Beschaffung aktuell 18,031 All industries cav chemie anlagen verfahren 21,632 cpp chemical plants & processes 21,685 Chemical and pharmaceutical industry in addition to suppliers and manufacturers of related plant and equipment Chemical and pharmaceutical industry in addition to suppliers and manufacturers of related plant and equipment CEO, Owners, Managing Directors, managers, technical managers Development engineers and designers within automotive development Area and Department Heads in purchasing with 500 employees and more Investment decision makers, technical management Investment decision makers, technical management dei die ernährungsindustrie 9,034 Entire food and beverage industry Investment decision makers, technical management elektro AUTOMATION 18,034 EPP Elektronik Produktion & Prüftechnik 9,136 EPP EUROPE 15,000 Industrieanzeiger 40,031 KEM Konstruktion Entwicklung Management mav Innovation in der spanenden Fertigung Mechanical engineering, electrical engineering, and other automation-intensive industries Electronics manufacturing and testing in DACH (in German) Electronics manufacturing and testing in EMEA (in English) Mechanical engineering, metalworking and processing, automotive, plastics processing and electrical engineering 22,530 Mechanical and electrical engineering 20,035 medizin&technik 9,933 Medical technology Pharmaproduktion 11,029 QUALITY ENGINEERING 20,633 Metal working and processing, mechanical engineering, vehicle construction Pharmaceutical industry in addition to suppliers and manufacturers of related plant and equipment Manufacturing with focus on machinery construction, metal, plastic, automotive... (Director) Construction/development, system integrators and technical management Management, Operations Manager, production, quality management and development Management, Operations Manager, production, quality management and development CEO/Owner/Managing Director, technical and commercial management in SMEs Designers/Design Manager, development engineers, technical management Production and manufacturing managers Executive Board, Director of development/design/ production, product management, quality management Technical management, decision makers in the procurement of systems, equipment and components Responsible for quality management, production and quality control departments *Actual Circulation 28

29 Sales management Your quick link to us: Fax Editorial Contacts General Advertising Manager Andreas Hugel Project management Konradin-Verlag Robert Kohlhammer GmbH Ernst-Mey-Straße Leinfelden-Echterdingen Germany Editor-in-Chief Jens-Peter Knauer jens-peter.knauer@ Eva Depner Claudia Drews Editor Dr.-Ing. Ralf Beck Order management eva.depner@ claudia.drews@ ralf.beck@ Josephine Linseisen Ingeborg Ellert Mona Frank Editor Bettina Tomppert josephine.linseisen@ ingeborg.ellert@ mona.frank@ bettina.tomppert@ Beate Günther-Hühn Andrea Kimmich Assist. Editor Gabriele Rüdenauer beate.guenther-huehn@ andrea.kimmich@ gabriele.ruedenauer@ 29

30 Contacts Sales team Helmut Bolldorf Manuela Bumler Heike Durz Dunja Gäckle Würzburg Fellbach Angelika Hörmann Christine Killer Katrin Kleberg- Schwarzkamp Neuss Julia Knapp Martina Lebherz Wolfgang Loppe Walter Rojan Clemens Scheffler Pfullingen Wegberg Schwifting Langenhagen Walter Schwager Martin Sellig Frank Stoll IFF Media AG Technoparkstr. 3 CH-8406 Winterthur f.stoll@iff-media.ch Carla Stahel IFF Media AG Technoparkstr. 3 CH-8406 Winterthur c.stahel@iff-media.ch 30

31 Trade media of the Konradin Publishing Group The Konradin Media group is one of the largest suppliers of trade information in the DACH region. The portfolio includes a total of around 50 trade, fine living, science and history magazines, online portals and sequences of events. Print: We are specialists in complex catalogue production involving different languages or versions as well as standard catalogues. Further details from: konradinheckel.de Market research: We offer market studies, target group surveys,, advertising impact research and so on in cooperation with professional market research companies. Corporate Publishing: We will produce corporate communication tailored to your target group in print and online, from customer magazines to specialist portals. Further details from: konradin-relations.de For further information about our portfolio in the fields of architecture, building, industry, the world of work, ophthalmology, fine living, science and history go to www.