SellingYourHome. with the professionals

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1 SellingYourHome

2 the contents 2 OUR MARketing See how our marketing gives your home a competitive advantage in a cluttered marketplace. 4 DigitAL MARketing 90% of all home buyers use the internet to search for homes. Reaching this key audience is a priority. 6 PRint MARketing We offer a variety of newspaper and magazine advertising alternatives for agents who incorporate print advertising in their marketing campaigns. 8 BROChUReS AnD FLyeRS See how we use professional photography and attractive layouts to favorably position your home with potential buyers and other real estate agents. 10 DiReCt MARketing Agents may use postcards and communications to promote your home and announce promotional events like Open houses Agent RePReSentAtiOn Professional representation is the important first step to help you sell your home and optimize your return. this section outlines how our agents serve you. 13 PROFeSSiOnAL StAFF We identify the staff and departments who support your agent from listing through closing. 14 ReLOCAtiOn AFFiLiAtiOnS Our relationships give us global reach. See how we are able to introduce your home to this key segment of potential buyers. Cover: A captivating private residence beautifully framed by gorgeous gardens and located within a highly sought-after St. Louis neighborhood. Courtesy of Mary and Chris Desloge.

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4 our marketing Our marketing does more than differentiate our listed properties in a cluttered marketplace, it gives your home a competitive edge. Our mission is to exceed client expectations. On listed properties, we research and suggest how to position each home so it sells quickly and at optimum value. next, our agents work to enhance the home s appeal. We then employ professional photography, inviting copy, compelling advertising and a promotion plan for each home. Finally, we utilize multi-channel marketing to create optimum awareness. throughout the process, we keep clients updated on market conditions and provide decision options until the home sells. it s a successful process that has helped clients for over three decades. 3

5 digital marketing 4 We live in a digital world and our marketing reflects that reality. We have significant investments in local, national and global digital networks. Our properties are displayed in beautiful color on over 500 websites, worldwide. key sites include: Janet McAfee Real estate, the St. Louis Multiple Listing Service, Realtor.com, ReLO home Search, Leading Real estate Companies of the World, Who s Who in Luxury Real estate, Luxury Portfolio, Zillow, trulia, St. Louis Post-Dispatch, yahoo Real estate, google Base, the Wall Street Journal and hgtv s Frontdoor. With digital marketing via the internet, our listed homes are displayed on over 500 sites world-wide. And today, potential buyers may view your home with their smart phone or tablet. Visit The Best Real Estate Website in St. Louis See all our fine listings, search the MLS, check on Open houses or find a Janet McAfee Agent: m.janetmcafee.com (mobile)

6 digital marketing janetmcafee.com realtor.com relohomesearch.com luxuryportfolio.com ($1,000,000+) luxuryrealestate.com ($750,000+) realestate.yahoo.com 5 stltoday.com zillow.com frontdoor.com trulia.com google.com/base wsj.com ($1,000,000+)

7 9563 PLAINFIELD DRIVE, Webster Groves. Convenient location. Wonderful first floor family, newer sun porch, eat-in kitchen and so much more. $229,900. Open 6/ PM 32 MIDDLESEX DRIVE, Brentwood. $449, PARKRIDGE AVENUE, Brentwood. $367,500 6 CLAYCHESTER, Des Peres. $3,300, EDWIN AVENUE, Glendale. $529, E. JACKSON RD., Webster Groves. $369, BARRETT PINES LANE,Des Peres. $319,000 7 STRATFORD LANE, Brentwood. $250, CARDINAL TERRACE, Brentwood. $167, SUFFOLK AVENUE, Shrewsbury. $162, NORTH BERRY ROAD, Glendale. $154, Barrett Pines Lane, Des Peres Offered at $319, Middlesex Drive, Brentwood Offered at $449,900. Open 6/12, 1-3 PM Cardinal Terrace, Brentwood Offered at $167, Parkridge Avenue, Brentwood Offered at $367,500. Open 6/ PM. 115 Edwin Avenue, Glendale Offered at $529, Suffolk Avenue, Shrewsbury Offered at $162,000. janet mcafee inc. I 9889 clayton road I saint louis, missouri I I print marketing 6 Ladue news two Page Spread Ladue news inside Front Cover new listings See everything at open house Sunday l June 12th 1:00-3:00 PM more fine listings 1412 CLAYTONIA TER., Richmond Heights. $149,900 global affiliations Webster-kirkwood times and West end Word 9 Property Layout 4 Property Layout

8 print marketing We use print marketing to actively promote our listed properties and direct readers to our website to see more color photographs and key property details. Print campaigns may include newspaper and magazine ads. Print campaign investments begin with classified ads in the Ladue News, Webster-Kirkwood Times and West End Word. Property display ads appear in all three publications and in Elegant Living Magazine. the size, frequency and composition of advertising may vary throughout the year. All individual property promotional ads are at the discretion of your agent and are typically based upon the list price, commission rate and term of the listing contract. 7

9 brochures flyers 8 The marketing team works with your Agent to create unique brochures and promotional materials to highlight key selling features and favorably position your home with potential buyers and other real estate offices. We combine our beautiful color photography with rich copy and white space to invite readership. examples may include posters, special feature sheets, disclosures, brochures, flyers, forget-me-nots, special note cards or custom exterior signage where permissable. Our goal is to leverage our professional photography and create promotional materials reflecting the sophistication of our clients and the lifestyle choices of today s buyer.

10 Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna al iquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, veli illum GLOBAL AFFILIATIONS Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna tempor invidunt ut labore e Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt bergren, no sea takimata sanctus est Lorem justo duo dolores et ea rebum. Stet clita kasd gu- ut labore et dolore magna aliquyam erat, sed diam ipsum dolor sit amet. Lorem ipsum dolor sit amet, voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no mod tempor invidunt ut labore et dolore magna consetetur sadipscing elitr, sed diam nonumy eir- sea takimata sanctus est Lorem ipsum dolor sit aliquyam erat, sed diam voluptua. At vero eos et amet. Lorem ipsum dolor sit amet, consetetur accusam et justo duo dolores et e a rebum. Stet sadipscing elitr, sed diam nonumy eirmod tempor clita kasd gubergren, no sea takimata sanctus est invidunt ut labore et dolore magna aliquyam erat, Lorem ipsum dolor sit amet. Duis autem vel eum sed diam voluptua. At vero eos et accusam et iriure dolor in hendrerit in vulputate velit esse mo- Agent One Listing Agent Agent Two Listing Agent Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna a janet mcafee inc clayton road saint louis, missouri I The information contained in this brochure is not intended for advertising purposes and Janet McAfee Inc. specifically disclaims any knowledge as to its truth or falsity. Purchasers, or others interested, are cautioned not to rely upon any information contained herein and should independently verify same before entering into a contract to purchase. brochures flyers Longest StreetName LongestCityName janet mc afee REAL ESTATE Lead Goes Here See everything at See everything at Longest StreetName I LongestCityName Lead Goes Here Lead Goes Here See everything at Longest StreetName I LongestCityName

11 janet mcafee, inc clayton road saint louis, missouri Gracious Anytown Home On A Verdant Acre Barbara Wulfing Listing Agent direct marketing Symphony In Green SYMPHONY IN GREEN One McAfee Lane Anytown MLS: Rooms, 4 Bedrooms, 4.5 Baths Fabulousl decor and wonderful amenities Over 4,600 square feet Click For More Details 10 Offered at $0,000,000. Jumbo Size Postcard Communication Standard Size Postcard Panoramic Size Postcard

12 direct marketing Direct marketing allows us to select specific audiences and tailor messages to promote your home. We announce new listings, update prices and promote our Open Houses. Direct marketing campaigns may include both mail and digital communications. the majority of direct mail communications consist of beautiful high-gloss postcards featuring attractive layouts, high-resolution photography and descriptive copy. Postcards may be mailed to addresses within a radius around your home or to specific neighborhoods and streets. Our digital communications consist of attractive campaigns with imbedded photographs that are directed to real estate agents active in your market area. We utilize campaigns to announce new listings, promote Open houses and update list prices. 11

13 agent representation 12 There is a reason you will find so many outstanding agents at our firm. they are dedicated professionals who enjoy working with other top professionals. they truly value the impressive Janet McAfee network of buyers and sellers and the scope of available resources. Our agents keep abreast of the market through weekly sales meetings where we review new listings, current sales and coming attractions. We also discuss real estate issues, market opportunities and case studies to help agents anticipate potential problems and understand possible solutions. Annually, our agents receive intensive training and attend seminars led by experts. We also visit the properties for sale in our market and we study comparable sales and listings. in short, we do everything we can to serve our clients well. We also know that getting an offer is just the first step in a very complex process. We will also help you with the following transactional elements: l negotiating contracts l Working contingencies l Municipal inspections l Financing questions l Utility changeovers l Problem solving l title and survey issues l Closing coordination Our agents drive our business. They are experts in the areas they live and work. Their market knowledge is unparalleled; their commitment to service has never been stronger. They deliver results.

14 professional staff Ted Thornhill President Janet Horlacher Principal 13 Marty von Weise Business Manager Chuck Roper Marketing Director Cathy Noll Broker Jamie Godar Marketing Assistant Mike Adkins Relocation Director Kelly Kirk Marketing Assistant Mary Beth Gold Closing Manager Georgia Quinlan Office Manager

15 relocation affiliations A GlobAl RelocAtion network 14 We are Ambassadors to Saint Louis. For many relocating candidates, we are an influential factor in their decision to make St. Louis their new home. We introduce them to our outstanding civic, entertainment and cultural institutions. We also preview neighborhoods, visit schools and identify retail conveniences. We help the candidates define their housing needs and we provide research and insight to help them make an informed decision on their purchase. For sellers, we are able to introduce their properties to this key segment of qualified home buyers. in addition to dedicated staff, we have a global network of affiliations to allow us to capitalize on any opportunity. Our network affiliations include the following relocation organizations: Leading Real Estate Companies of the World is the largest relocation affiliation in the world and is comprised of the best independent real estate names in the business. With 5,000+ members and annual sales over $400 billion, our affiliates sell more homes annually than any other residential real estate organization including Coldwell Banker and Prudential.

16 relocation affiliations the world s largest AffiliAtion Luxury Portfolio is comprised of the very LUXURY f best independent luxury PORT OLIO FINE PROPERTy COLLECTION real estate brokerages INTERNATIONAL from all over the world. Featured properties are among the most exclusive in the world and include fine homes ranging from estates to exotic island retreats and country manors. Luxury Real Estate is an international network of the finest luxury brokerages in the world. Membership consists of 120,830 agents in 5,800 offices and 65 countries. Members are proven leaders in the marketing of distinctive properties and are committed to high performance, quality service and professional representation. Realtor.com is the official website of the national Association of Realtors. nationwide, the site is the most widely used real estate resource by buyers searching for real estate. All of our listings are showcased on this important real estate portal. 15

17 The best address The best address for insight into luxury homes in the Saint Louis market is See our featured homes, search all MLS listings, find an agent and discover important buying or selling tips. It s the best address in town clayton road saint louis, missouri