An Introduction to Social Media

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1 An Introduction to Social Media Presenter Name: Tammy Finch Web Services, Inc.

2 Changing Small Business Marketing Outbound Marketing Expos / Trade Shows Direct Mail Print Ads TV/Radio Ads Telemarketing Inbound Marketing Search Engine Optimization Social Media / Local Online Directories Pay Per Click Ads Blogs / Articles Annoying Interruption Permission Marketing

3 Human resource departments and recruiters can initially screen candidates Customers takes on a more engaged role Clients seek out information or products You can provide real time information to clients Free promotion for your facility More jobs for writers, marketers and social media managers

4 Many Reasons Better Search Engine Rankings More Traffic to your Website Better Online Exposure with Other Sites Connect with Clients and Potential Clients Generate Publicity Be the Resources for your Industry

5 Speak directly with clients Answer questions and comments Meet people Recruiting efforts made easy Handle complaints Promote yourself or others Research people before meeting them

6 Client Unique Visits Before Unique Visits After Consultant Pizza Place Construction Company Hunting Clothing Store WTS months of using social media Web Services Social Media Customers

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8 Americans spend more time on Facebook than they do on any other U.S. website including Google! 23% of Facebook users sign on 5 or more times a day. Social networking apps are the 3 rd most-used among U.S. smartphone owners 70 percent adult social networkers shop online 53 percent of active adult social networkers follow a brand, while 32 percent follow a celebrity Nielsen, Social Media Week Chicago 2011

9 Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising Nielsen April 2012

10 Let your existing customers do your promoting You Your Connections Their Friends

11 Average Facebook fan has 200 connections 10 good customers x 200 = 2,000

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13 Personal Page/Account first Personal info you may keep this private Business Pages Have as many as you like (suggestion) only allow comments from fans Community Groups Private or open

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15 819 million monthly active users who used Facebook mobile products as of June 30, million daily active users on average in June billion monthly active users as of June Facebook 2013

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17 LinkedIn operates the world s largest professional network on the Internet with more than 238 million members in over 200 countries and territories. Professionals are signing up to join LinkedIn at a rate of more than two new members per second. There are over 30 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographic.

18 Disaster & Amber alerts Business Management / Support Fundraising Non-Profits / Associations Daily health tips Business Collaboration Sharing industry related articles Think of Twitter as a news feed

19 Justin Bieber gets about 60 new mentions on twitter per second whether he tweets or not. Today it only takes one week for users to send a billion tweets. 40% of registered Twitter users have never sent a single tweet. The average business has 14,709 Twitter followers. 340 million tweets are sent each and every day.

20 YouTube.com Unlimited Videos on YouTube Use Vendors or Clients Interview Someone One-on-One Information (speak to camera) Workshop or Presentation Clips How to Videos

21 More than 1 billion unique users visit YouTube each month Over 6 billion hours of video are watched each month on YouTube that's almost an hour for every person on Earth, and 50% more than last year 100 hours of video are uploaded to YouTube every minute According to Nielsen, YouTube reaches more US adults ages than any cable network

22 NOT Junk Constant Contact or MailChimp Professional communications via Permission based Inform people of events and schedules Get a lot of information out at once

23 still leads social media in referral traffic Saturdays are actually the best day to send Marketing newsletters for click rates with video has a 400% increased open rate 37% view on a mobile device keep correspondence concise

24 Who is your target audience? Connect with City or Community Facebook Pages Like your Client s pages Encourage participation by asking questions Answer questions Check in Be active! Share posts with your fans You are doing it wrong!

25 Use to tag others. They get notified. #Hashtags will expand the conversation to non-connections ex. #peoriajobs Ask questions for more interaction from connections. Listen to what connections are saying and like or comment if appropriate.

26 Talk to your customers Encourage interaction Get online recommendations Word-of-mouth marketing

27 Valuable Information Participate & Engage Website Integration Help Others Follow up!

28 We are hiring CNAs in Chicago. Call today #CNAJobsChicago Transportation within a 15 mile radius of the patient's home is free with our service.. Find out more on our website (link) Care ranges in cost from $20 an hour, to flat fees for shorter shifts. (link) Blood drive at Kelly School in Peoria on Saturday 9am-12. See you there!

29 Over Connect Use Facebook Games Over Sell 80/20 rule Abandon your Account Share Secrets

30 My son s diaper rash is gone! Leaving for vacation be back the 24 th Left my worst client, time for a beer. Let us know if you need help with your odor (they meant order) Post useful information or something relevant. Type it then re-read it before hitting send.

31 Be Consistent! Be Professional Keep personal and professional use completely separate. Be clear at what you do. New connections should know what you do. Stick to Your Business. Stick to your area of expertise. No drama! Put the fun in social media. Be general and informal and have fun!

32 Over 60% of Comments are Positive 4-5 stars Like the comment Share with fans and friends Thank them! Source: SocialMediaQuickstarter.com, 2011

33 Try to handle the comment publicly in front of fans They will see you are trying to help Send direct message if needed Delete profanity Comcast uses Twitter for customer support. Faster response than calling them.

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38 Put policies in place before using social media Discuss these policies with employees and social media managers Check with a compliance advisor if needed Keep your posts general without client or patient identifiers Read the rules of your social networks and follow them

39 Nice resource Click Policies Find a comparable company or organization Use templates

40 Better to delete this one rather than calling more attention to the mistake

41 Write informative articles or news content for your website Add share this bar to your website Makes articles easy to share with other networks

42 GotBalance.com View Website Sharing creates webtraffic

43 Use hashtag # to bring attention to words ex: #homecare Tag pictures when appropriate sign on Facebook to notify people they are mentioned

44 Popular time management and monitoring tools include: Google Alerts HootSuite TweetDeck Ping.fm

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46 Press Releases Article Submission Blog for you or someone else Google Local Page Local Directories Google Good website titles and descriptions

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