MARKETING BE UNSTOPPABLE

Transcription

1 C A T A L O G H I G H E R E D U C A T I O N MARKETING BE UNSTOPPABLE

2 BE UNSTOPPABLE Dear Valued Professor, Improve Your Teaching Outcomes Welcome to the NEW Cengage Asia Sectional Catalog for Higher Education! We are excited to present our latest range of products for Our comprehensive offerings stretch across all disciplines and programs such as business, economics, mathematics, sciences, engineering, social sciences and the humanities. Cengage Asia provides you with the tools and confidence to achieve your teaching goals. With the shift towards hybrid learning, we ensure our print content is always supplemented with ebooks and/or online learning solutions such as MindTap, CengageNow, Enhanced WebAssign, OWLv2, SAM, Aplia, and 4LTR Press Online. You will be pleased to know that substantial investments have been made to boost our digital products in the coming years. These carefully-designed products complement our quality textbooks, help you teach better, and improve student performance. Access a myriad of online teaching resources. Customize course content by including readings, assignments, YouTube videos and blogs. Create self-grading homework which increases student learning. Review student progress at the click of a button. Empowered by education, every student has the potential to Be Unstoppable. We hope you enjoy reading our latest catalog. And get in touch with your sales representative for a review copy or to request access to our online learning solutions. We would love to hear from you. Sincerely, Cengage Learning Asia Pte. Ltd. Roy Lee Managing Director and Vice President, Asia Janet Lim Senior Regional Director Higher Education

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5 Contents Marketing Advertising/Promotion... 2 B2B/Industrial Marketing Business Logistics Consumer Behavior International Marketing Internet Marketing Marketing Channels Marketing Management Marketing Research Marketing Strategy Pricing Principles of Marketing Purchasing Retailing Selling Services Marketing Social Media Marketing Sports Marketing Combined Author/Title Index Order form/pricelist is available upon request through Cengage Learning Representative. Special price requests for class adoption are subject to approval. Please contact your Cengage Learning Representative for details. Information contained in this catalog is correct at the time of printing. Prices are subject to change without prior notice.

6 MARKETING ADVERTISING/PROMOTION ADVERTISING CAMPAIGN STRATEGY, 5E A Guide to Marketing Communication Plans Donald Parente, Middle Tennessee State University; Kirsten Strausbaugh-Hutchinson, University of Georgia ADVERTISING CAMPAIGN STRATEGY not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. This text is a perfect addition to a principles of advertising text. NEW TO THIS EDITION Updated campaign references and ad examples throughout. Updated data throughout- MRI, consumer demographics/psychographics, etc. Added play to the creative process throughout including discussion of creative briefs, brainstorming, concepts, and creative executions to a level that equals already existing research, strategy, and media detail. Written to reflect the market s current interdisciplinary plan approach vs. previously an advertising plan with some IMC components offered as support. Written with the new consumer mindset and new media landscape in mind. Chapter 1 - Overview of advertising in the digital era. Chapter 2 - Niche market section (e.g., info on Hispanic, African American, LGBT markets, etc.) from previous chapter 9 moved to consumer research section. Additional demo/psychographic and media data added. Chapter 3 - Discussion of IBISWorld and Mintel added to market sources. Chapter 6 - Additional, detailed discussion on how to craft a creative brief, including agency formats and examples. New ad examples in the discussion of positioning and strategic direction. 1. Advertising from a Marketing Communications Perspective. 2. The Research Foundation Part One: Understanding Clients and Buyers. 3. The Research Foundation Part Two: Market Product, and Competitive Analyses. 4. Appraising Opportunities and Setting Objectives. 5. Building the Marketing Communication Strategy. 6. Developing a Creative Strategy that Moves People. 7. Integrated Communications. 8. Enhancing the Marketing Communication Mix. 9. Communication Planning: Media Strategy and Tactics. 10. Evaluating the Effectiveness of the Campaign. 11. Preparing the Plans Book. 12. Preparing a Winning Presentation. Index. CS-EBK: ADVERTISING CAMPAIGN STRAT A GDE TO MKTG COMM PLANS, 005e, ebook: Advertising Campaign Strategy: A Guide to Marketing Communication Plans, 005e, VS-EBK:ADVERTISING CAMPAIGN STRATEGY A GDE TO MKT COMM PLANS, 005e, , 432pp, Paperback,

7 NEW EDITION IN JULY 2017 CTE ADVERTISING AND INTEGRATED BRAND PROMOTION WITH CB VITALSOURCE EBOOK, 7E Thomas O Guinn, University of Wisconsin-Madison; Chris Allen, University of Cincinnati; Richard J. Semenik, Montana State University - Bozeman; Angeline Close Scheinbaum, University of Texas - Austin Please note that the digital access code that comes with the print book is valid for use in a specific Asia territory only. CB VitalSource ebook The ultimate ebook experience has arrived! Easily access our ebooks with features that will improve your reading experience, and tools to help you take notes and organize your studies. Place yourself in the midst of today s fast-paced exhilarating world of advertising with O Guinn/Allen/Semenik/Close s ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you ll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with realworld applications. The book s integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Today s most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book s focus on real advertising practice is reflected in the book s contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today. NEW TO THIS EDITION NEW ONLINE COMPANION. A new fully integrated online companion to the printed book provides previously undeliverable access to television advertising and up-to-date data related to advertising. In addition to the content, the authors have woven in commentary on how the practice of advertising relates to the concepts in the chapter. Finally, integrated exercises and assessments provide students with feedback on how well they understand the material, and faculty with insights into how well their students are progressing in the course. New Chapter 14 Media Planning: Advertising and IBP in Digital & Social Media highlights all of the new trends in Advertising and IBP through social media. Also the basics of e-commerce and how it relates to IBP are discussed. New information about social media and implementing advertising and IBP campaigns in the digital world are explored. FEATURES CUTTING-EDGE COVERAGE HIGHLIGHTS TODAY S MOST CURRENT TOPICS AND EMERGING TRENDS. This extensively revised, updated new edition highlights the latest topics, the most contemporary social media issues, and emerging trends from the field. Introduce your students to the world of advertising as it happens today with new coverage of advertising media, design thinking, exhibits that highlight the latest advertising examples, and other advancements. PROJECT-BASED ACTIVITIES PROVIDE PRACTICAL, REAL EXPERIENCE WORKING IN 3

8 GROUPS. Now you can expand your advertising knowledge with challenging, practical new project-based group projects at the end of each part. You practice working in teams to complete assignments that highlight many of today s well known actual companies. EXPANDED VISUALS AND THE LATEST AD EXAMPLES BRING LEARNING TO LIFE. A hallmark feature of this dynamic text, this edition s highly visual presentation provides a captivating backdrop that clearly exemplifies how advertising concepts are applied. More than 250 captivating ads and exhibits are highlighted within a magazine-style presentation that further enhances the visual impact of each ad. A LEADER IN BRAND STRATEGY, THIS EDITION CONTINUES TO BE AMONG FIRST TO INTRODUCE EMERGING TRENDS. The first to emphasize Integrated Brand Promotion (IBP), this innovative text continues to lead the field -- highlighting how advertising and promotion are developed and deployed to build brand awareness and affinity. This new edition reflects how today s entire advertising and promotion trade focuses on using promotional tools to build the brand. Brand Promotion integrated throughout each chapter emphasizes the importance of building brand awareness in advertising. PRACTICAL STRUCTURE CLEARLY PRESENTS FUNDAMENTALS OF ADVERTISING. In addition to setting the standard for coverage of emerging topics, such as social media, this edition s strengths lie in the authors compelling presentation of the fundamentals of advertising. Students learn all of the key issues necessary to prepare a sound advertising plan. With a presentation that follows the same process as an advertising agency, this edition s logical parts reflect how advertising and IBP are developed and executed in business today. Part 1: ADVERTISING AND INTEGRATED BRAND PROMOTION IN BUSINESS AND SOCIETY. 1. The World of Advertising and IBP. 2. The Structure of the Advertising Industry: Advertisers, Advertising Agencies, and Support Organizations. 3. The History of Advertising and Brand Promotion. 4. Social, Ethical, and Regulatory Aspects of Advertising and Promotion. Part 2: ANALYZING THE ENVIRONMENT FOR ADVERTISING AND INTEGRATED BRAND PROMOTION. 5. Advertising, Integrated Brand Promotion, and Consumer Behavior. 6. Market Segmentation, Positioning, and the Value Proposition. 7. Advertising Research. 8. Planning Advertising and Integrated Brand Promotion. Part 3: THE CREATIVE PROCESS. 9. Managing Creativity in Advertising and IBP. 10. Creative Message Strategy. 11. Executing the Creative. Part 4: PLACING THE MESSAGE IN CONVENTIONAL AND NEW MEDIA. 12. Media Planning Essentials. 13. Media Planning: Newspapers, Magazines, Television, and Radio. 14. Media Planning: Advertising and IBP in Digital & Social Media. Part 5: INTEGRATED BRAND PROMOTION. 15. Sales Promotion, Point-of- Purchase Advertising, and Support Media. 16. Event Sponsorship, Product Placements, and Branded Entertainment. 17. Integrating Direct Marketing and Personal Selling. 18. Public Relations, Influencer Marketing, and Corporate Advertising. Instructor s Resource CD-ROM for O Guinn/ Allen/Semenik/Close s Advertising and Integrated Brand Promotion, 007e, CS-EBK: ADVERTISING AND INTEGRATED BRAND PROMOTION, 007e, MindTap Marketing, 1 term (6 months) Instant Access for O Guinn/Allen/Semenik/Close s Advertising and Integrated Brand Promotion, 007e, LMS Integrated for MindTap Marketing, 1 term (6 months) Instant Access for O Guinn/Allen/ Semenik/Close s Advertising and Integrated Brand Promotion, 007e, CourseMate, 1 term (6 months) Instant Access for O Guinn/Allen/Semenik/Close s Advertising and Integrated Brand Promotion, 007e, LMS Integrated for CourseMate, 1 term (6 months) Instant Access for O Guinn/Allen/ Semenik/Close s Advertising and Integrated Brand Promotion, 007e, , 312pp, Paperback,

9 NEW EDITION IN AUGUST 2017 INTEGRATED MARKETING COMMUNICATIONS, 4E Bill Chitty, Murdoch University (Retired) ; Edwina Luck, QUT; Nigel Barker, Bond University; Michael Valos, Deakin University Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 4th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up to date theories and practice, the text clearly explains and demonstrates how to best select and co-ordinate all of a brand s marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer s and marketer s perspective. A wide range of local and global examples include: Spotify, Pandora, Coca-Cola, Pepsi, Woolworths, Nike, KFC, Victoria Bitter, Tigerair and Air New Zealand. Each new copy of the text also offers 12 month access to wealth of student on-line revision and learning tools: CourseMate Express + Search me! marketing. Unique to the text is a series of end of chapter local videos showing students how key objectives in IMC theory are applied by real businesses. Part 1: Integrated marketing communications a conceptual framework 1. Integrated marketing communications and brand equity enhancement 2. The communication process 3. Persuasion in marketing communications 4. Market segmentation and brand positioning Part 2: Managing integrated marketing communications 5. Advertising and interactive marketing communications 6. Planning and implementation Part 3: Media channels 7. Broadcast media 8. Print and support media 9. Media analysis Part 4: Supporting elements of integrated marketing communications 10. Direct marketing and Sales promotion 11. Interactive marketing 12. Personal selling 13. Marketing Public Relations and sponsorship marketing Part 5: Evaluating integrated marketing communications 14. Evaluating integrated marketing communication effectiveness Search Me! Marketing, 1e, Integrated Marketing Communications - Instructor s Manual, 4e, Integrated Marketing Communications - ExamView Test Bank, 4e, Integrated Marketing Communications - PowerPoint Slides, 4e, Integrated Marketing Communications - Artwork form the Text, 4e, Integrated Marketing Communications - Videos, 4e, Integrated Marketing Communications - Instant Access Code for 12 Months, 4e, Integrated Marketing Communications - Premium Website for CourseMate, 4e, ebook: Integrated Marketing Communications, 4e, ebook: Integrated Marketing Communications with Student Resource Access, 4e, , 504pp, Paperback,

10 ADVERTISING AND SALES PROMOTION Ken Kaser, Clements High School, Sugarland TX ADVERTISING AND SALES PROMOTION is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and legal issues of advertising, historical influences, strategies, and media decision processes as well as integrated marketing communications. Students will gain knowledge of techniques used in current advertising, including print, broadcast, and digital. The text provides an overview of how communication tools can be used to reach target audiences and increase consumer knowledge. A student ACTIVITIES AND PROJECTS supplement as well as COURSEMATE add content and value to the product family. COURSEMATE provides instructors with all of the reporting tools needed to track student engagement, while students can access interactive study tools in a dynamic, online learning environment. It includes an enhanced ebook providing students with an interactive, online-only version of the printed textbook, a Student Learning Pathway, customized to the book, featuring a variety of integrated digital media, and has a simple, user-friendly interface. ADVERTISING AND SALES PROMOTION employs relevant ads, exhibits, and photographs to capture your students interest and through its writing style, gives them a solid understanding of advertising along with the challenges facing the promotion, advertising, and marketing industries today. FEATURES A student ACTIVITIES AND PROJECTS supplement as well as COURSEMATE add content and value to the product family. COURSEMATE provides instructors with all of the reporting tools needed to track student engagement, while students can access interactive study tools in a dynamic, online learning environment. It includes an enhanced ebook providing students with an interactive, online-only version of the printed textbook, a Student Learning Pathway, customized to the book, featuring a variety of integrated digital media, and has a simple, user-friendly interface. ENGAGEMENT TRACKER, available within every CourseMate product, allows you to assess your students preparation and engagement. This intuitive, online reporting tool makes it easy for you to evaluate use of study resources, monitor time-on-task and track progress for the entire class or for individual students. Instantly see what concepts are the most difficult for your class and identify which students are at risk throughout the semester. This text brings a solid understanding of advertising strategy to life with dynamic visuals and graphic examples to provide the innovative, integrated learning experience your students need for winning advertising results and business success. Sharpen Your 21st Century Skills offers 21st Century learning skill-building information with activities that help encourage critical thinking. Make Academic Connections provides the integrated curriculum activities that show students how advertising concepts relate to other courses of study. Impact Advertising is a case study of a real ad campaign, followed by thought-provoking questions, that captures the student s interest and introduces the concepts in each chapter. Focus on Advertising uses real advertising examples to introduce and reinforce concepts covered in each lesson for better comprehension. Spotlight on Success, found in every chapter, describes advertising success stories of real companies. Advertisements and illustrations provide realworld examples that make the content interesting, relevant, and tangible for students. 6

11 1. WHAT IS ADVERTISING? 2. CONSUMER BEHAVIOR. 3. THE BASICS OF MARKETING. 4. PRODUCT AND PRICE PLANNING. 5. DISTRIBUTION PLANNING. 6. PROMOTION PLANNING. 7. ADVERTISING MEDIA. 8. EFFECTIVE ADVERTISING AND SALES PROMOTION. 9. COMMUNICATING EFFECTIVE ADVERTISING AND PROMOTIONAL MESSAGES. 10. MANAGEMENT OF EFFECTIVE ADVERTISING. 11. CONSUMER-ORIENTED ADVERTISING AND SALES PROMOTION. 12. THE ECONOMICS OF ADVERTISING. 13. LEGAL AND ETHICAL ISSUES AFFECTING ADVERTISING. 14. ADVERTISING IN A MULTICULTURAL MARKET. 15. PLANNING YOUR FUTURE IN ADVERTISING. Project Workbook for Kaser s Advertising and Sales Promotion, 001e, ExamView for Kaser s Advertising and Sales Promotion, 001e, Online Adobe PDF ebook for Kaser s Advertising and Sales Promotion, 001e, Online Adobe PDF ebook Instant Access Code for Kaser s Advertising and Sales Promotion, 001e, Online Adobe PDF ebook Printed Access Card for Kaser s Advertising and Sales Promotion, 001e, Online Adobe PDF ebook Instant Access Code for Kaser s Advertising and Sales Promotion, 001e, Online Adobe PDF ebook for Kaser s Advertising and Sales Promotion, 001e, Online Adobe PDF ebook Printed Access Card for Kaswer s Advertising and Sales Promotion, 001e, Instructor s Resource CD-ROM for Kaser s Advertising and Sales Promotion, 001e, Interactive ebook for Kaser s Advertising and Sales Promotion, 001e, Business CourseMate for Kaser s Advertising and Sales Promotion, 001e, CourseMate Instant Access for Kaser s Advertising and Sales Promotion, 001e, CourseMate Printed Access Card for Kaser s Advertising and Sales Promotion, 001e, Web Site for Kaser s Advertising and Sales Promotion, 001e, MindTap Reader for Kaser s Advertising and Sales Promotion, 001e, Interactive ebook Instant Access Code for Kaser s Advertising and Sales Promotion, 001e, Interactive ebook Printed Access Card for Kaser s Advertising and Sales Promotion, 001e, CS-EBK: ADVERTISING AND SALESPROMOTION, 001e, ebook: Advertising and Sales Promotion, 001e, , 480pp, Hardback,

12 NEW EDITION IN MARCH 2017 ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, INTERNATIONAL EDITION, 9E Terence A. Shimp, University of South Carolina; J. Craig Andrews, Marquette University Market-leading ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Comprehensive treatment of the fundamentals focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition the most current I.M.C. text on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns. NEW TO THIS EDITION All-New Social Media Coverage: Analyzing the effects of social media on the economy and traditional media, this new chapter broadens student interest in a topic they know well. Place-Based Marketing Integration: Mobile phones have given place-based marketing a key spot in I.M.C. today and ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition seamlessly integrates their applications throughout the readings. Insightful Privacy Discussions: Embracing the digital age often means trading privacy for progress, and the text asks students to evaluate the ethical and other considerations of doing so. New Personal Selling Chapter: ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition addresses this growing area in sales and marketing, highlighting methods and specific activities for students. Expanded Intellectual Property: Ignite classroom discussions about brands as intellectual property, and the potential legal issues to watch out for in business. FEATURES Up-to-Date Material: ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E International Edition discusses the latest I.M.C. methods, research, and practices--including social, ethical, regulatory, and international dimensions--to give students a comprehensive picture of I.M.C. today. Emerging Practices: I.M.C. coverage would not be complete without discussions of online, mobile, viral, and social media practices and options, making INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND PROMOTION, 9E International Edition the most current text of its kind. Interesting Insights: Chapter-opening features entitled, Marcom Insights introduce students to the topics with practical, professional guidance. Contemporary Ads: Turning products into household names, campaigns in the readings demonstrate effective advertising, while special I.M.C. Focus boxed features draw student attention to a variety of brilliant ads, and illustrate key I.M.C. concepts with real-company situations. Global Features: Global Focus boxed features 8

13 enhance the text s global marketing perspective, and spotlight unique international applications and impacts on I.M.C. campaigns. PART I: THE PRACTICE AND ENVIRONMENT OF INTEGRATED MARKETING COMMUNICATIONS (I.M.C.). 1. An Overview of Integrated Marketing Communications. 2. Enhancing Brand Equity and Accountability. 3. Brand Adoption, Brand Naming and Intellectual Property Issues. 4. Environmental, Regulatory and Ethical Issues. PART II: FUNDAMENTAL I.M.C. PLANNING BACKGROUND AND DECISIONS. 5. Segmentation and Targeting in I.M.C. 6. The Communications Process and Consumer Behavior. 7. The Role of Persuasion in I.M.C. 8. I.M.C. Objective Setting and Budgeting. PART III: ADVERTISING MANAGEMENT AND NEW MEDIA CHOICES. 9. An Overview of Advertising Management. 10. Effective and Creative Ad Messages. 11. Endorsers and Message Appeals in Advertising. 12. Traditional Ad Media. 13. Online Advertising. 14. Social Media. 15. Direct Advertising and Other Media. 16. Media Planning and Analysis. 17. Measuring Ad Message Effectiveness. PART IV: SALES PROMOTION MANAGEMENT. 18. Sales Promotion Overview and the Role of Trade Promotion. 19. Consumer Sales Promotion: Sampling and Couponing. 20. Consumer Sales Promotion: Premiums and other Promotions. PART V: OTHER I.M.C. TOOLS. 21. Public Relations, Buzz Marketing, and Sponsorships. 22. Packaging, POP Communications, and Signage. 23. Personal Selling. Instructor s Manual, Intl. Edition for Andrews/ Shimp s Integrated Marketing Communications in Advertising and Promotion, International Edition, 9th, 009e, PowerPoint, Intl. Edition for Andrews/Shimp s Integrated Marketing Communications in Advertising and Promotion, International Edition, 9th, 009e, PowerPoint, ExamView, Intl. Edition for Andrews/Shimp s Integrated Marketing Communications in Advertising and Promotion, International Edition, 9th, 009e, Web Site, Intl. Edition for Andrews/Shimp s Integrated Marketing Communications in Advertising and Promotion, International Edition, 9th, 009e, ebook: Advertising Promotion and Other Aspects of Integrated Marketing Communications, 009e, PAC-R ebook: ISE Integrated Marketing Communications in Advertising & Promotion EMEA, 009e, I-EBK: AISE INTEGRATED MARKETING COMM ADVERTISING & PROMO, 009e, , 752pp, Paperback, PROMO2 (WITH COURSEMATE, 1 TERM (6 MONTHS) PRINTED ACCESS CARD), 2E Thomas O Guinn, University of Wisconsin-Madison; Chris Allen, University of Cincinnati; Richard J. Semenik, Montana State University - Bozeman Created by the continuous feedback of a studenttested, faculty-approved process, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an ebook in addition to a set of interactive digital tools all at a valuebased price and proven to increase retention and outcomes. PROMO 2e employs relevant ads, exhibits, and photographs to capture your students interest and through its concise writing style, gives them a solid understanding of promotion along with the challenges facing the promotion, advertising, and marketing industries. 9

14 NEW TO THIS EDITION Updated examples of technology and popular culture in the opening vignette. New example of advertising new products (Snuggies in place of Uncle Ben s Rice Bowls). Added the idea that promotion is moving from interruptive to engagement in response to social media and other forms of consumer control over media. Discussion of the last decade s media consolidation removed to make room for more on social media and Web 2.0. Added restructuring of agencies for greater efficiency. Section on 2000 Present expanded to include coverage of the recessions of this period. New example of branded entertainment in Lady Gaga video (replaces James Bond/BMW and Friends/Pepsi). Updated reference to Southwest Airlines success in implementing a consistent positioning strategy. New example of micro-sponsorships as a way to link a brand to a cause to deliver emotional benefits (replaces survey about cause-related marketing). New reference to recent sources of political/ social turmoil in the discussion of advertising and social rift. PART I: THE PROCESS OF BRAND PROMOTION IN MARKETING. 1. The World of Integrated Marketing Communication. 2. The Promotion Industry. 3. The Evolution of Promoting Brands. PART II: UNDERSTANDING THE MARKET AND ENVIRONMENT FOR PROMOTING BRANDS. 4. Understanding the Marketing Environment: Segmentation, Targeting, and Positioning. 5. Understanding Buyer Behavior and the Communication Process. 6. The Regulatory and Ethical Environment of Promotions. 7. The International Market Environment for Brand Promotion. PART III: THE TOOLS, EVALUATION, AND MEASUREMENT OF BRAND PROMOTION. 8. Messaging and Media Strategies. 9. The Internet. 10. Direct Marketing. 11. Sales Promotion and Point of Purchase. 12. Sponsorship, Product Placements, and Branded Entertainment. 13. Public Relations, Influencer Marketing, Social Media, and Corporate Advertising. 14. Personal Selling and Sales Management. 15. Measuring the Effectiveness of Brand Promotions. Endnotes. Glossary. Company Index. Subject Index. CourseMate, 1 term (6 months) Printed Access Card for O Guinn/Allen/Semenik s PROMO, 001e, Instructor s Resource CD-ROM, Reprint for O Guinn/Allen/Semenik s PROMO, 1st and 2nd, 001e, CourseMate, 1 term (6 months) Printed Access Card for O Guinn/Allen/Semenik s PROMO2, 002e, Mindtap Reader for O Guinn/Allen/Semenik s PROMO2, 002e, CourseMate, 1 term (6 months) Printed Access Card for O Guinn/Allen/Semenik s PROMO2, 002e, WebTutor on Blackboard with ebook on Gateway Printed Access Card for O Guinn/Allen/ Semenik s PROMO2, 002e, WebTutor on WebCT with ebook on Gateway, 1 term (6 months) Printed Access Card for O Guinn/Allen/Semenik s PROMO2, 002e, Marketing CourseMate for O Guinn/Allen/ Semenik s PROMO2, 002e, Interactive ebook for O Guinn/Allen/Semenik s PROMO2, 002e, CourseMate Instant Access for O Guinn/Allen/ Semenik s PROMO2, 002e, WebTutor on Blackboard with ebook on Gateway Instant Access Code for O Guinn/Allen/ Semenik s PROMO2, 002e, WebTutor on WebCT with ebook on Gateway, 1 term (6 months) Instant Access for O Guinn/Allen/Semenik s PROMO2, 002e, Interactive Quizzing for O Guinn/Allen/ Semenik s PROMO2, 002e, Media Quizzing for O Guinn/Allen/Semenik s PROMO2, 002e, CS-EBK: PROM02, 002e, General MindLink for CourseMate, 1 term (6 months) Instant Access for O Guinn/Allen/ Semenik s PROMO2, 002e, PAC ML CRSMTE PROMO, 002e, General MindLink for CourseMate, 1 term (6 months) Instant Access for O Guinn/Allen/ 10

15 Semenik s PROMO2, 002e, Blackboard MindLink for CourseMate, 1 term (6 months) Instant Access for O Guinn/Allen/ Semenik s PROMO2, 002e, General MindLink for CourseMate, 1 term (6 months) Printed Access Card for O Guinn/Allen/ Semenik s PROMO2, 002e, Blackboard MindLink for CourseMate, 1 term (6 months) Printed Access Card for O Guinn/Allen/Semenik s PROMO2, 002e, , 368pp, Paperback, B2B/INDUSTRIAL MARKETING MINDTAP MARKETING, 1 TERM (6 MONTHS) INSTANT ACCESS FOR HUTT/SPEH S BUSINESS MARKETING MANAGEMENT B2B, 12E Michael D. Hutt, Arizona State University; Thomas W. Speh, Miami University - Ohio MindTap Marketing for Hutt/Speh s Business Marketing Management B2B, 12th Edition is the digital learning solution that helps instructors engage and transform today s students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, realtime course analytics, and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. This edition of MindTap is also available as a bundle option with the Loose- Leaf Version of Hutt/Speh s Business Marketing Management B2B. As an instructor using MindTap you have at your fingertips the right content and unique set of tools curated specifically for your course, all in an interface designed to improve workflow and save time when planning lessons and course structure. The control to build and personalize your course is all yours, focusing on the most relevant material while also lowering costs for your students. Stay connected and informed in your course through real time student tracking that provides the opportunity to adjust the course as needed based on analytics of interactivity in the course. FEATURES MindTap helps streamline your workflow with carefully curated content and a unique set of tools saving you valuable time in your course preparations. In addition, automatically grades assignments and quizzes while also providing students with instant feedback on their work. Provide students with organizational and study tools designed to better manage their limited time, allowing them to complete assignments whenever and wherever they are ready to learn. Save students money in their course materials with a single destination that reflects exactly what s important to you, the instructor. Track students in real time with the Progress app adjust the course as needed based analytics of interactivity in the course. With the MindTap Mobile App, you can keep your students informed of assignments, course due dates, or any changes to your course while also arming them with on-the-go study tools like flashcards and quizzing. Build and personalize your course by integrating your own content into the MindTap Reader using your own documents or pull from sources like RSS feeds, YouTube videos, websites, Google Docs and more. Control what content students see and when they see it with a learning path that can be used as-is or matched to your syllabus exactly. Empower students with the information to know where they stand at all times both individually and compared to the highest performers in class within the student view of the Progress App. Engage students with course material specially customized for them by you streamlined in one proven, easy-to-use interface. 11

16 PART I: THE ENVIRONMENT OF BUSINESS MARKETING. 1. A Business Marketing Perspective. 2. Organizational Buying Behavior. PART II: MANAGING RELATIONSHIPS IN BUSINESS MARKETING. 3. Customer Relationship Management Strategies for Business Markets. 4. Segmenting the Business Market and Estimating Segment Demand. PART III: FORUMLATING BUSINESS MARKET STRATEGY. 5. Business Marketing Planning: Strategic Perspectives. 6. Business Marketing Strategies for Global Markets. 7. Managing Products for Business Markets. 8. Managing Innovation and New Industrial Product Development. 9. Managing Services for Business Markets. 10. Managing Business Marketing Channels. 11. Supply Chain Management. 12. Pricing Strategies for Business Markets. 13. Business Marketing Communications: Advertising and Sales Promotion. 14. Business Marketing Communications: Managing the Personal Selling Function. PART IV: EVALUATING BUSINESS MARKETING STRATEGY AND PERFORMANCE. 15. Marketing Performance Measurement. MindTap Marketing for Hutt/Speh Business Marketing Management B2B, 012e, MindTap Marketing, 1 term (6 months) Printed Access Card for Hutt/Speh s Business Marketing Management B2B, 12th, 012e, Cengage Learning Testing, powered by Cognero for Business Marketing Management B2B, 012e, Cengage Learning Testing, powered by Cognero Instant Access for Business Marketing Management B2B, 012e, LMS Integrated for MindTap Marketing, 1 term (6 months) Instant Access for Hutt/Speh Business Marketing Management B2B, 012e, LMS Integrated for MindTap Marketing, 1 term (6 months) Printed Access Card for Hutt/jSpeh Business Marketing Management B2B, 12th, 012e, Instructor s Web Site for Business Marketing Management B2B, 012e, Instructor s Resource DVD for Hutt/Thomas Business Marketing Management B2B, 012e, , NonBook-Disk, BUSINESS MARKETING MANAGEMENT, 11E B2B, International Edition Michael D. Hutt, Arizona State University; Thomas W. Speh, Miami University - Ohio Reflecting the latest trends and issues, marketleading BUSINESS MARKETING MANAGEMENT: B2B, 11E, International Edition delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today s dynamic B2B market. Highlighting the similarities--and emphasizing the differences-- between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to realworld decision making. The new edition includes additional emphasis on automated B2B practices and the impact of the Internet. A well-balanced mix of cases equips students with a variety of hands-on applications. With its complete and timely treatment of business marketing, BUSINESS MARKETING MANAGEMENT: B2B, 11E, International Edition minimizes the overlap with other marketing courses. It is an excellent text for undergraduate as well as MBA-level courses. NEW TO THIS EDITION Packed with practical, real-world examples, the 12

17 11th Edition offers cutting-edge coverage of all the standard industrial marketing topics. The authors include addition material on automated B2B practices that are being facilitated with the Internet. All-new Chapter 6 focuses on organizational demand analysis. FEATURES Helping students make the most of their study time, each chapter provides an overview, highlights key concepts, and includes several carefully chosen examples of contemporary business marketing in practice as well as a cogent summary and a set of proactive discussion questions. Emphasizing relationship marketing strategies, the text offers expansive coverage of the drivers of relationship marketing effectiveness and the financial impact of relationship marketing programs. A timely and richly illustrated discussion highlights the determinants and social ingredients of strategic alliance success. Specific steps are outlined for building and managing a profitable B2B brand. Specific metrics are presented for measuring the impact of marketing strategy decisions on firm performance. The text s value-based approach for pricing offers a framework for identifying and measuring value by customer segment. Coverage of customer-centered approached to channel design illustrates how to design channels from the bottom up, rather than the top down. PART I: THE ENVIRONMENT OF BUSINESS MARKETING. 1. A Business Marketing Perspective. 2. The Business Markets: Perspectives on the Organizational Buyer. PART II: MANAGING RELATIONSHIPS IN BUSINESS MARKETING. 3. Organizational Buying Behavior. 4. Customer Relationship Management Strategies for Business Markets. PART III: ASSESSING MARKET OPPORTUNITIES. 5. Segmenting the Business Market. 6. Organizational Demand Analysis. PART IV: FORMULATING BUSINESS MARKETING STRATEGY. 7. Business Marketing Planning: Strategic Perspectives. 8. Business Marketing Strategies for Global Markets. 9. Managing Products for Business Markets. 10. Managing Innovation and New Industrial Product Development. 11. Managing Services for Business Markets. 12. Managing Business Marketing Channels. 13. E-Commerce Strategies for Business Markets. 14. Supply Chain Strategies. 15. Pricing Strategy for Business Markets. 16. Business Marketing Communications: Advertising and Sales Promotion. 17. Business Marketing Communications: Managing the Personal Selling Function. PART V: EVALUATING BUSINESS MARKETING STRATEGY AND PERFORMANCE. 18. Controlling Business Marketing Strategies. Companion Web Site, Intl. Edition for Hutt/ Speh s Business Marketing Management: B2B, International Edition, 11th, 011e, ExamView, Intl. Edition for Hutt/Speh s Business Marketing Management: B2B, International Edition, 11th, 011e, PowerPoint, Intl. Edition for Hutt/Speh s Business Marketing Management: B2B, International Edition, 11th, 011e, Instructor s Manual, Intl. Edition for Hutt/ Speh s Business Marketing Management: B2B, International Edition, 11th, 011e, Instructor s Manual, Intl. Edition for Hutt/ Speh s Business Marketing Management: B2B, International Edition, 11th, 011e, Videos for Hutt/Speh s Business Marketing Management: B2B, 11th, 011e, ebook: Business Marketing Management: B2B, International Edition, 011e, PAC-R ebook: AISE Business Marketing Management EMEA, 011e, I-EBK: AISE BUSINESS MARKETING MANAGEMENT B2B, 011e, , 480pp, Paperback,

18 BUSINESS LOGISTICS SUPPLY CHAIN MANAGEMENT, 10E A Logistics Perspective John J. Coyle, Penn State University; C. John Langley, Jr., Pennsylvania State University; Robert A. Novack, Penn State University; Brian J. Gibson, Auburn University The tenth edition of SUPPLY CHAIN MANAGEMENT: A LOGISTICS PERSPECTIVE refined its focus on the supply chain approach by blending logistics theory with practical applications and includes updated material on the latest technology, transportation regulations, pricing, and other issues. Each chapter opens with Supply Chain Profiles vignettes introducing students to real-world companies, people, and events. New and updated On the Line boxed features are applied examples providing students with hands-on managerial experience of the chapter s topics. Supply Chain Technology boxes appear throughout the text, helping students relate technological developments to supply chain management concepts and logistics practices while taking in consideration global changes. Short Cases at the end of each chapter are updated and build on what students have learned in the chapter. NEW TO THIS EDITION Chapter 4 updates materials related to network design, includes significant new material related to omni-channel and new content of e-commerce. Chapter 5 features a new model for strategic sourcing process, enhanced content related to working effectively with suppliers, a focus on sourcing a a key process area, current information on TLC (total landed cost) analysis, and new and updated material related to e-commerce and e-sourcing. Chapter 12 has significant new content related to aligning supply chains and forming and sustaining supply chain relationships. It also introduces a process model to facilitate the development and implementation of successful supply chain relationships. Chapter 12 also emphasizes the importance of collaboration and collaborative supply chain relationships and includes new coverage of information technology and strategic options available through use of 3PLs, 4PLs, etc. Chapter 15 has been significantly revised with new content including substantive new material on: Supply Chain Analytics and Big Data; Omni- Channel; Sustainability and Reverse Flows; 3-D Printing; and The Growing Need for SCM Talent. Chapter 15 also takes a current and future look at The Seven Principles of Supply Chain Management. FEATURES SUPPLY CHAIN MANAGEMENT: A LOGISTICS PERSPECTIVE refined its focus on the supply chain approach, one of the latest developments in logistics management. Supply Chain Profiles vignettes at the beginning of each chapter that introduce topics to students using familiar real-world companies, people, and events. Practical applications of supply chain management are provided using new and updated On the Line boxed featuring hands-on managerial experience of the chapter s topics. Short Cases at the end of each chapter helps students build their knowledge by applying the principles learned in the chapter. Part I. Supply Chain Foundations. 1. Supply Chain Management: An Overview. 2. Global Dimensions of Supply Chains. 3. Role of Logistics in Supply Chains. 4. Distribution and Omni Channel Network Design. Part II. Supply Chain Fundamentals. 5. Sourcing Materials and Services. 6. Operations Producing Goods and Services. 7. Demand Management. 8. Order Management and Customer Service. Part 14

19 III. Cross-Chain Logistics Processes. 9. Managing Inventory in the Supply Chain. 10 Distribution. 11. Transportation. Part IV. Supply Chain Challenges and Future Directions. 12. Aligning Supply Chains. 13. Supply Chain Performance Measurement and Financial Analysis. 14. Supply Chain Technology. 15. Strategic Challenges and Change for Supply Chains. 3P-EBK:SUPPLY CHAIN MANAGEMENT LOGISTICS PERSPECTIVE, 010e, Cengage Learning Testing Powered by Cognero Instant Access for Coyle/Langley/ Novack/Gibson s Supply Chain Management: A Logistics Perspective, 010e, Cengage Learning Testing Powered by Cognero for Coyle/Langley/Novack/Gibson s Supply Chain Management: A Logistics Perspective, 010e, Instructor Website for Coyle/Langley/Novack/ Gibson s Supply Chain Management: A Logistics Perspective, 010e, CS-EBK: SUPPLY CHAIN MANAGEMENT LOGISTICS PERSPECTIVE, 010e, PDF EBK SUPPLY CHAIN MANAGEMENT, 001e, ebook: Supply Chain Management: A Logistics Perspective, 010e, , 672pp, Hardback, CTE TRANSPORTATION, 8E A Global Supply Chain Perspective with CB CourseSmart ebook John J. Coyle, Penn State University; Robert A. Novack, Penn State University; Brian Gibson, Auburn University; Edward J. Bardi, University of Toledo Please note that the digital access code that comes with the print book is valid for use in a specific Asia territory only. CB CourseSmart ebook The ultimate ebook experience has arrived! Easily access our ebooks with features that will improve your reading experience, and tools to help you take notes and organize your studies. TRANSPORTATION: A SUPPLY CHAIN PERSPECTIVE, 8E equips you with a solid understanding of what is arguably the most critical and complex component of global supply chains. It explains the fundamental role and importance of transportation in companies and in society, as well as the complex environment in which transportation service is delivered. Providing a framework and foundation for the role of transportation in supply chains, it offers an overview of the operating and service characteristics, cost structure, and challenges faced by today s providers of transportation. It also highlights a variety of critical transportation management issues, providing insight into the strategic activities and challenges involved in the movement of goods through the supply chain. Completely up to date, TRANSPORTATION emphasizes global topics throughout, includes the latest coverage of hard and soft technology, and offers in-depth discussions of fuel, energy, managerial, economic, and environmental issues. NEW TO THIS EDITION Cutting-Edge Coverage: Reflecting the latest 15

20 trends, issues, and developments from the field, TRANSPORTATION: A SUPPLY CHAIN PERSPECTIVE, 8E offers the most current coverage available. Examples, boxes, tables, and end-of-chapter materials have been thoroughly updated to reflect the latest industry information and practices, while numerous chapters feature all-new Cases. Expanded Topics: Drawing straight from realworld practice, the text offers in-depth discussions of hard and soft technology as well as fuel, energy, managerial, economic, and environmental issues. International Emphasis: The Eighth Edition offers new and expanded discussions of global topics throughout the text, providing thorough coverage of issues specific to international transportation and supply chains. New Cases and Readings: Each chapter includes at least one new case spotlighting current examples from real-world practice. Suggested readings have also been updated. Updated Instructor Resources: The instructor manual and test banks have been completely updated to coincide with the textbook. FEATURES Comprehensive Coverage: TRANSPORTATION: A SUPPLY CHAIN PERSPECTIVE, 8E delivers thorough coverage of current domestic and global transportation trends. The U.S. has seen an increased importance placed on transportation security both within and outside its borders, and the dramatic volatility in worldwide fuel prices has put a strain on transportation costs and capacity. These events illustrate that transportation may be the most critical and most vulnerable component of global supply chains. This text ensures your students have a thorough understanding of the key transportation issues impacting today s market. Part I. 1. Transportation and Global Supply Chains. 2. Transportation and the Economy. 3. Transportation Regulation and Public Policy. 4. Transportation Costing and Pricing. Suggested Readings for Part I. Part II. 5. Motor Carriers. 6. Railroads. 7. Airlines. 8. Water Carriers and Pipelines. Suggested Readings for Part II. Part III. 9. Global Transportation and Risk Management. 10. Global Transportation Planning. 11. Global Transportation Execution. 12. Global Transportation Strategic Sourcing. Suggested Readings for Part III. Part IV. 13. Fuel Management. 14. Issues and Challenges for Global Supply Chains. Suggested Readings for Part IV. Glossary. Name Index. Subject Index. Cengage Learning Testing, powered by Cognero Instant Access for Coyle/Novack/ Gibson/Bardi s Transportation: A Global Supply Chain Perspective, 008e, CS-EBK: TRANSPORTATION GLOBAL SUPPLY CHAIN PERSPECTIVE, 008e, , Paperback, CONSUMER BEHAVIOR CONSUMER BEHAVIOR, 7E Wayne D. Hoyer, University of Texas, Austin; Deborah J. MacInnis, University of Southern California; Rik Pieters, Tilburg University The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today s global business environment. The new edition of this pioneering text incorporates cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. Students also examine controversies in consumer decision- 16

21 making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, examining both the dark side and constructive possibilities. With even more realworld examples and thought-provoking application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR, 7E provides a thorough, yet engaging, guide to this essential subject. NEW TO THIS EDITION THOROUGH UPDATES HIGHLIGHT SOME OF TODAY S MOST IMPORTANT IDEAS AND ISSUES THAT INFLUENCE CONTEMPORARY CONSUMER BEHAVIOR. Students examine the relationship of materialism, self-control, financial management and money, goals, emotions, contagion, pricing, environmental concerns and sustainability, social media, childhood obesity, mobile marketing, sharing, technology, and charitable behavior to consumer behavior. EXTENSIVE RESEARCHED REVISIONS CITE HUNDREDS OF ACADEMIC STUDIES. This new edition is complete with hundreds of recent academic citations in addition to references to classic academic studies. Students gain a solid grounding in the fundamentals while additional coverage introduces emerging trends and cuttingedge theories. INTERNATIONAL EXAMPLES ENCOURAGE A STRONG GLOBAL PERSPECTIVE. Many of the worldwide examples in the Marketing Implications sections offer students the advantages of a global perspective as well as insights into how U.S. marketers actually apply consumer behavior concepts every day, both domestically and abroad. QUESTIONS OF ETHICS AND SOCIAL RESPONSIBILITY ARE INTEGRATED AT THE CHAPTER LEVEL. Extended coverage in Chapter 17 explores not only the dark side of marketing and consumer behavior, but also how organizations and consumers can use marketing for constructive purposes. NEW COVERAGE EXAMINES SPECIFIC INFLUENCES ON DECISIONS MADE BY MILLENNIAL CONSUMERS. This edition reviews the decisions this group makes in the context of issues such as money management, work-life balance, marketing ethics, and the environment. FEATURES MANY NEWLY-PROMINENT CONSUMER BEHAVIOR THEMES RECEIVE SPECIAL ATTENTION. Chapter 1 previews hot topics, such as financial decisions and money management, obesity, self-control, materialism, privacy and transparency, and social media marketing. New key terms, such as ethical sourcing and contagion, highlight the growing influence of particular aspects of consumer behavior. DETAILED CONCEPTUAL MODELS CLARIFY KEY TOPICS IN EACH CHAPTER. These models help students understand how the chapter s key topics relate to one another and how the topics connect to coverage in other chapters. This understanding provides a valuable roadmap to your course. MARKETING IMPLICATION SECTIONS DEMONSTRATE HOW CONSUMER BEHAVIOR CONCEPTS APPLY TO THE PRACTICE OF MARKETING. Students examine essential functions, such as market segmentation, target market selection, positioning, and decisions on promotion, price, product, and place. Many of these features focus on international marketing, which helps students gain the broader perspective needed in today s global economy. DISCUSSION QUESTIONS EXTEND YOUR STUDENTS OPPORTUNITIES TO APPLY WHAT THEY VE LEARNED. These meaningful questions at the end of every chapter encourage students to recall, analyze, and dig deeper into what they have learned as they apply the chapter s concepts to real-world marketing situations. ONLINE EXERCISES INTERACT WITH REAL ADVERTISEMENTS, CONSUMER DATA, AND MARKETING STRATEGIES. As students work extensively with today s ads, data and marketing, they are able to relate chapter concepts to concrete experiences from their own lives. They also explore how chapter concepts can be used in the current workplace. Part I: AN INTRODUCTION TO CONSUMER 17

22 BEHAVIOR. 1. Understanding Consumer Behavior. Appendix: Developing Information about Consumer Behavior. Part II: THE PSYCHOLOGICAL CORE. 2. Motivation, Ability, and Opportunity. 3. From Exposure to Comprehension. 4. Memory and Knowledge. 5. Attitudes Based on High Effort. 6. Attitudes Based on Low Effort. Part III: THE PROCESS OF MAKING DECISIONS. 7. Problem Recognition and Information Search. 8. Judgment and Decision Making Based on High Effort. 9. Judgment and Decision Making Based on Low Effort. 10. Post-Decision Processes. Part IV: THE CONSUMER S CULTURE. 11. Social Influences on Consumer Behavior. 12. Consumer Diversity. 13. Household and Social Class Influences. 14. Psychographics: Values, Personality, and Lifestyles. Part V: CONSUMER BEHAVIOR OUTCOMES AND ISSUES. 15. Innovations: Adoption, Resistance, Diffusion. 16. Symbolic Consumer Behavior. 17. Marketing, Ethics, and Social Responsibility in Today s Consumer Society. Instructor s Companion Website for Hoyer/ MacInnis/Pieters Consumer Behavior, 007e, Cengage Learning Testing, powered by Cognero for Hoyer/Macinnis Consumer Behavior, 007e, Cengage Learning Testing, powered by Cognero Instant Access for Hoyer/ MacInnis/Pieters Consumer Behavior, 007e, MindTap Marketing for Hoyer/Macinnis Consumer Behavior, 007e, MindTap Marketing, 1 term (6 months) Instant Access for Hoyer/MacInnis/Pieters/Close- Scheinbaum s Consumer Behavior, 007e, LMS Integrated MindTap Marketing, 1 term (6 months) Instant Access for Hoyer/MacInnis/ Pieters/Close-Scheinbaum s Consumer Behavior, 007e, LMS Integrated MindTap Marketing, 1 term (6 months) Printed Access Card for Hoyer/MacInnis/Pieters/Close-Scheinbaum s Consumer Behavior, 7th, 007e, MindTap Marketing, 1 term (6 months) Printed Access Card for Hoyer/MacInnis/Pieters/Close- Scheinbaum s Consumer Behavior, 7th, 007e, DVD for Hoyer/MacInnis/Pieters Consumer Behavior,, 007e, MindTap Marketing Sample Chapter Instant Access for Hoyer/MacInnis/Pieters/Close- Scheinbaum s Consumer Behavior, 007e, MindTap Marketing Sample Chapter for Hoyer/MacInnis/Pieters/Close-Scheinbaum s Consumer Behavior, 007e, P-EBK:CONSUMER BEHAVIOR, 007e, , 560pp, Paperback, NEW EDITION IN MARCH 2017 CB7 (WITH COURSEMATE AND CAREER TRANSITIONS 2.0, 1 TERM (6 MONTHS) PRINTED ACCESS CARD), 7E Barry J. Babin, Louisiana Tech University; Eric Harris, Pittsburg State University Created by the continuous feedback of a studenttested, faculty-approved process, CB 7 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an ebook in addition to a set of interactive digital tools all at a valuebased price and proven to increase retention and outcomes. NEW TO THIS EDITION Overhaul of exhibits are featured throughout the text; stats and figures are updated. 18

23 Updated and changed box features include current topics that are being discussed in Consumer Behavior and related fields. Updated images are included throughout the text; 40 percent or more of the photos have changed within each chapter. Enhanced CourseMate allow you to track the progress of students and compare/contrast students performance in class. New trackable activities within Enhanced CourseMate include Drag and Drops, Fill-in-theblanks, and Media Quizzes. FEATURES Every 4LTR Press solution comes complete with an engaging print textbook, tear-out review cards, an interactive digital solution (CourseMate), and an ebook all of which were directly influenced from student focus groups and surveys, and from interviews with students that had taken or were currently enrolled in a Consumer Behavior course. Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format without minimizing coverage for your course. Tear-Out Review Cards at the back of the Student Editions provide students a portable study tool containing all of the pertinent information for class preparation. Instructor Prep Cards at the back of the Instructor s Edition make preparation simple with detachable cards for each chapter, offering a quick map of chapter content, a list of corresponding PowerPoint and video resources, additional examples, and suggested assignments and discussion questions to help you organize chapter content efficiently. Every 4LTR Press solution comes with Enhanced CourseMate, the interactive digital component that offers a full suite of unique learning tools that appeal to different learning styles. Quizzes, audio downloads, video podcasts, and more are only a click away. 1. What is CB and Why Should I Care? 2. Value and Consumer Behavior Value. 3. Consumer Learning Starts Here: Perception. 4. Comprehension, Memory and Cognitive Learning. 5. Motivation and Emotion: Driving Consumer Behavior. 6. Personality, Lifestyles and the Self-Concept. 7. Attitudes and Attitude Change. 8. Group and Interpersonal Influence. 9. Consumer Culture. 10. Microcultures. 11. Consumer in Situations. 12. Decision Making I: Need Recognition and Search. 13. Decision Making II: Alternative Evaluation and Choice. 14. Consumption to Satisfaction. 15. Consumer Relationships. 16. Consumer and Marketing Misbehavior. CourseMate for Babin/Harris CB 7, 007e, MindTap Reader for Babin/Harris CB 7, 007e, CourseMate, 1 term (6 months) Instant Access for Babin/Harris CB 7, 007e, CourseMate, 1 term (6 months) Printed Access Card for Babin/Harris CB 7, 007e, Cengage Learning Testing, powered by Cognero for Babin/Harris CB 7, 007e, Cengage Learning Testing, powered by Cognero Instant Access for Babin/Harris CB 7, 007e, Instructor s Website for Babin/Harris CB 7, 007e, P-EBK:CB 7, 007e, CS-EBK: CB 7, 007e, MindLink for CourseMate, 1 term (6 months) Instant Access for Babin/Harris CB 7, 007e, LMS Integrated CourseMate, 1 term (6 months) Printed Access Card for Babin/Harris CB 7, 007e, VS-EBK:CB7, 007e, , 400pp, Paperback,

24 CTE CONSUMER BEHAVIOR WITH CB COURSESMART EBOOK, 2E Frank Kardes, University of Cincinnati ; Maria Cronley, Miami (Ohio) University; Thomas Cline, Saint Vincent College Please note that the digital access code that comes with the print book is valid for use in a specific Asia territory only. CB CourseSmart ebook The ultimate ebook experience has arrived! Easily access our ebooks with features that will improve your reading experience, and tools to help you take notes and organize your studies. This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, Second Edition, devotes ample attention to classic consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior. In addition, this innovative text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumerfocused, strategy-oriented approach, CONSUMER BEHAVIOR, Second Edition, will serve you well in the classroom and help you develop the knowledge and skills to succeed in the dynamic world of modern business. NEW TO THIS EDITION New marketing metrics - This is a new section being added to selected chapters. These smaller cases will provide an applied business problem, with Excel data sets, that ties back to chapter content for students to explore. These problems will help illustrate various consumer research techniques by simple statistical analyses. New Chapter 15 - The Influence of Subculture, Family and Other Reference Groups - This chapter investigates the influence of important demographics and subcultures on consumer behavior. Specifically, population size and density, social class, and generational cohorts, such as Pre-depression, Depression, Baby-Boomer, Gen X, Gen Y, and Gen Z are examined. This chapter takes a look at ethnic and religious subcultures, including African-Americans, Hispanics, Asians, Native Americans, Christian, Jewish, Muslim, and Buddhist groups. Finally, the influence of households and household lifecycle on consumer decision making are explored. Reorganization of chapters and parts-chapter flow has been improved just slightly, moving more brand-related macro-strategic perspectives up to the front of the book, followed by deeper dive into individual consumer information processing and decision-making. The last section comes full circle by focusing on social and external drivers of consumer behavior. FEATURES CONSUMER BEHAVIOR, Second Edition, focuses on why and how consumers make specific decisions and behave in certain ways, exploring what captures their attention, motivates them, and retains their loyalty (turning mere customers into fans of an organization). In addition to thorough coverage of key consumer behavior principles, the text features unique managerial application sections related to relevant advertising, branding, social media content, marketing research, and marketing management decisions. The second edition includes updated chapters summarizing the latest developments in consumer research including new material on cognitive 20

25 neuroscience, new persuasion techniques, new developments in behavioral decision theory, and many other important topics. Each of the text s four parts opens with an interview with a well-respected consumer researcher to stimulate student interest and introduce key topics in an engaging, conversational way. Every chapter includes innovative and appealing learning resources such as Marketing in Action features that illustrate consumer behavior concepts through stories of real companies, products, and situations; Global Perspectives segments that discuss applications of consumer behavior concepts in international contexts; and Ethics boxes to raise student awareness of ethical issues and stimulate classroom discussion. The writing is scientifically grounded, authoritative, engaging, and concise. Numerous photographs, advertisements, and illustrations of products, package designs, and consumers in action help to bring chapter concepts to life and increase student interest and involvement in the material. Social media - The second edition will include a dedicated chapter to social media and online consumer behavior. This chapter will include an overview of the overview of social media landscape from the consumer behavior perspective, how companies conduct consumer research in this unique environment, and how companies are leveraging marketing techniques suited to this domain. In addition, numerous examples drawn from social media are included throughout the textbook. PART I: CONSUMER BEHAVIOR AND MARKETING STRATEGY. 1. Understanding Consumer Behavior and Consumer Research. 2. Consumer Focused Strategy: Segmentation and Positioning. 3. Branding Strategy and Consumer Behavior. PART II: CONSUMER INFORMATION PROCESSING. 4. Consumer Perception. 5. Learning and Memory. 6. Automatic Information Processing. 7. Motivation and Emotion. 8. Attitude and Judgment Formation and Change. PART III: CONSUMER DECISION MAKING. 9. The Consumer Decision Making Process. 10. Product Consideration, Evaluation, and Choice. 11. Behavioral Decision Theory. PART IV: CONSUMER SOCIAL INFLUENCES AND CONTEMPORARY STRATEGIES FOR MARKETERS. 12. Self-Concept and Personality. 13. Social Influence and Behavioral Compliance. 14. The Influence of Culture and Values. 15. The Influence of Demography. 16. Contemporary Strategies in Reaching Consumers. 17. Engaging Consumers Through Online Marketing. PART V: MANAGERIAL DECISION MAKING (ONLINE CHAPTERS). 18. Biases in Managerial Decision Making. 19. Strategies for Improving Managerial Decision Making. CS-EBK: CONSUMER BEHAVIOR, 002e, , 368pp, Paperback, CONSUMER BEHAVIOR Roger D. Blackwell, Ohio State University; Paul W. Miniard, Florida International University; James F. Engel, Eastern College; Pai Di-ching Consumer Behavior offers a practical approach to help students apply consumer behavior principles to their studies in business and marketing. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. The authors keep students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. The book sets out to explore why as well as how consumers make specific decisions and behave in certain ways what motivates them, what captures their attention, and what retains 21

26 their loyalty, turning customers into fans of an organization. FEATURES Buyer Beware : This feature, found in all chapters, focuses on educating readers about how to be better consumers, as well as how to do a better job in analyzing and influencing consumer behavior. Consumer Behavior and Marketing : This feature, which appears throughout the text, provides contemporary examples of how the actions of a variety of companies and industries are shaped by consumer behavior. Market Facts : These facts provide the reader with an up-to-date understanding of various aspects of the marketplace. Case studies: Fifteen case studies of retailing and services companies from Asia, Europe, Africa, and the United States are included in the text. Among them, Amazon and Facebook are two cases that introduce students to consumer behavior on the Internet. Case studies: Fifteen case studies of retailing and services companies from Asia, Europe, Africa, and the United States are included in the text. Among them, Amazon and Facebook are two cases that introduce students to consumer behavior on the Internet. Bayesian analysis: This concept has been around for several centuries, but has recently gained widespread interest among marketers so it has been included in Chapter 2, Creating Customer- Centric Organizations. PART 1. Introduction to Consumer Behavior. 1. Consumer Behavior and Consumer Research. 2. Creating Marketing Strategies for Customer- Centric Organizations. PART 2. Consumer Decision Making. 3. The Consumer Decision Process. 4. Pre-Purchase Processes: Need Recognition, Search, and Pre-Purchase Evaluation. 5. Purchase. 6. Post-Purchase Processes: Consumption and Post-Consumption Evaluations. PART 3. Individual Determinants of Consumer Behavior. 7. Consumer Motivation. 8. Consumer Beliefs, Feelings, Attitudes, and Intentions. PART 4. Environmental Influences on Consumer Behavior. 9. Culture, Ethnicity, Social Class, Family and Household Influences. 10. Group and Personal Influence. PART 5. Influencing Consumer Behavior. 11. Making Contact. 12. Shaping Consumers Opinions. 13. Helping Consumers to Remember. Case 1: Amazon.com. Case 2: Volvo YCC (Your Concept Car). Case 3: Equitec. Case 4: Family Furniture. Case 5: Facebook.com. Case 6: Aldi. Case 7: Pick n Pay. Case 8: Battle of the Beers. Case 9: T-Mobile USA. Case 10: Creating Brands That Last. Case 11: i.con (Singapore). Case 12: CrimsonCup. Case 13: National Christmas Tree Association. Case 14: Deciding Where to Deliver Our Baby: Weighing the Pros and Cons. Case 15: Marketing to Women. 2012, 0pp, Paperback, INTERNATIONAL MARKETING INTERNATIONAL MARKETING STRATEGY, 7E Analysis, Development and Implementation Isobel Doole, Sheffield Hallam University; Robin Lowe, Sheffield Hallam University; Alexandra J. Kenyon, Leeds Metropolitan University FEATURES Comprehensive coverage of principles and theories of international marketing strategy. Extensive coverage of small and medium-sized enterprises (SMEs) give students a broader perspective. Boxed real-world Illustrations throughout the text enable the reader to focus on the key issues and discuss the practical implications of these issues for international marketing strategy development. 22

27 All chapters conclude with a case study which reflects the main focus of the chapter, whilst also encouraging the student to draw on their learning from the chapter. Thought-provoking discussions of corporate social responsibility, ethical and environmental issues to ensure that students fully comprehend the latest developments in international marketing and its changing focus. Chapters have been fully updated to reflect the latest developments in international marketing strategy. New Illustrations and Management Challenges in each chapter give students insight in to the current issues that businesses are facing. New Directed Study cases will get students to practice and think about what they have just learned. Part 1 Analysis 1. An Introduction to International Marketing 2. The World Trading Environment 3. Social and Cultural Considerations in International Marketing 4. International Marketing Research and Opportunity Analysis Part 2 Strategy Development 5. International Niche Marketing Strategies for Smalland Medium-sized Enterprises 6. Global Strategies 7. Market Entry Strategies 8. International Product and Service Management Part 3 Implementation 9. International Communications 10. The Management of International Distribution and Logistics 11. Pricing for International Markets 12. Technology Enabled Sustainable International Marketing CS EBK: IMS: AN, DEV AND IMP, 007e, ebook: International Marketing Strategy, 007e, I EBK: International Marketing Strategy 7E, 007e, Cengage Learning Testing, powered by Cognero Instant Access for International Marketing Strategy, Doole/Lowe/Kenyon, 007e, Cengage Learning Testing, powered by Cognero for International Marketing Strategy, Doole/Lowe/Kenyon, 007e, , Paperback, INTERNATIONAL MARKETING, 3E Asia Pacific Edition Michael R. Czinkota, Georgetown University; Ilkka Ronkainen, Georgetown University; Catherine Sutton-Brady, The University of Sydney; Tim Beal, Victoria University New Zealand (retired) This third Asia Pacific edition of International Marketing continues to offer up-to-date examples from Australia, New Zealand and throughout the Asia Pacific region alongside an international perspective to provide a truly global context. The text examines the unique conditions in which businesses from this region operate, concentrating on the challenges that face marketers. Students are provided with a comprehensive overview of both the theory and application of international marketing, including an examination of the distinct issues that affect a range of enterprises from start-up operations to small, medium and multinational firms. The ongoing concerns of the environment and the sustainability of business are integrated throughout the text. Other important emergent areas affecting the practice of international marketing, such as the dominance of social media and e-commerce are also discussed. To aid class discussions, short case studies are presented at the end of each chapter as well as a case for more extensive analysis at the end of each part. Part 1: The international environment 1. Introduction to international marketing 2. The economic environment 3. Trade institutions and trade policy 4. The political and legal environment 5. The cultural environment Part 2: International market entry 6. Building the knowledge base 7. Foreign market entry 8. Channels of distribution and logistics Part 3: International marketing mix 9. Product policy 23

28 and adaptation in international markets 10. Product and brand management in international markets 11. Services marketing 12. Pricing in international markets 13. International marketing communications Part 4: Planning and future development 14. Social Networking and Communications 15. The future of international marketing International Marketing Instant Access Code for 12 Months, 3e, International Marketing Instructor s Manual, 3e, International Marketing Test Bank, 3e, International Marketing PowerPoint Slides, 3e, International Marketing Student Companion Website, 3e, International Marketing Artwork from the Text, 3e, International Marketing Video Case Studies (US), 3e, ebook: International Marketing, 3e, ebook: International Marketing with Student Resource Access, 3e, , 0pp, Paperback, INTERNATIONAL MARKETING, INTERNATIONAL EDITION, 10E Michael R. Czinkota, Georgetown University; Ilkka A. Ronkainen, Georgetown University INTERNATIONAL MARKETING, 10E, International Edition is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education. NEW TO THIS EDITION New Parsimony of Structure: The book now covers the marketing issues of both small- and mediumsized firms, as well as multi-national corporations. It does so by identifying both the similarities and the differences in marketing activities which result from differences in size, impact, and resources. New Color and Design: The 10th Edition is now in four colors, which further enhances the readability of the text and enhances students understanding of the key concepts, especially in the exhibits and maps. New Chapters: A series of new chapters in the 10th Edition produces in-depth analysis covering new marketing directions and challenges. NEW Chapter 6 focuses on the global consumer. Chapter 16 represents an entirely new thrust on Social Networks and Communication. NEW Chapter 17 on Leadership--including responsibility 24

29 and sustainability. Also newly revised is the appendix covering how to find one s calling in Global Markets. New Topics: The 10th Edition addresses new controversies such as corruption, volatility, and the need for a reduction in product and brand complexity. The authors also cover their newly developed concept of curative marketing, which analyzes how marketing can shape its context, and how it needs to remedy the problems international marketing issues and approaches have caused. Updated Vignettes: The vignettes--which appear at the beginning of each chapter and an additional 3 to 4 throughout the chapter--have been condensed and targeted, so that they permit a tighter focus of analysis and more challenging class debate. Virtually all of the vignettes in this edition are brand new or updated, setting the stage for the chapter discussion and elucidate chapter topics. New Cases: In this edition, most of the cases following each Part in the text are either new or updated and cover a variety of topics. New Challenge Us Feature: Appearing at the end of each chapter, this NEW feature provides a description of issues for debate, so that classroom discussions can be elevated and interactive. FEATURES Focus on the Physical Environment and Geography: Updated maps provide context in terms of social and economic data, including electronic maps. An appendix directly addresses the relationship between geography and international marketing. New Cases: Each Part section is followed by 4 cases, with 2 additional cases online. Presented on a variety of topics, these cases present students with real business situations. All cases address the activities of actual or former companies and cover a broad geographic spectrum. Video Cases: Video cases are located within the case section and are available on DVD for instructors. These cases further illustrate chapter topics and have been expanded from previous editions. Part I: THE INTERNATIONAL MARKETING ENVIRONMENT. 1. The Global Environment. 2. International Trade Frameworks and Policy. 3. The Role of Culture. 4. The Economic Environment. 5. The Political and Legal Environments. Part II: FINDING GLOBAL CUSTOMERS. 6. The Global Consumer. 7. Strategic Planning. 8. Analyzing People and Markets. 9. Market Entry and Expansion. 10. Organization for Global Marketing. Part III: THE GLOBAL MARKETING MIX. 11. Product Management and Global Brands. 12. Marketing of Services. 13. Advertising, Promotion, and Sales. 14. Pricing Strategies and Tactics. 15. Global Distribution and Logistics. Part IV: LEADERSHIP IN GLOBAL MARKETING. 16. Social Networks and Communication. 17. Leadership: Responsibility and Sustainability. 18. New Directions and Challenges. Appendix. Finding Your Calling in Global Markets: Jobs and Careers. Marketing CourseMate with ebook Instant Access Code, Intl. Edition for Czinkota/ Ronkainen s International Marketing, International Edition, 010e, Marketing CourseMate with ebook Printed Access Card, Intl. Edition for Czinkota/ Ronkainen s Principles of International Marketing, International Edition, 10th, 010e, Marketing CourseMate, Intl. Edition for Czinkota/Ronkainen s Principles of International Marketing, International Edition, 010e, ebook Instant Access Code, Intl. Edition for Czinkota/Ronkainen s Principles of International Marketing, International Edition, 010e, ebook Printed Access Card, Intl. Edition for Czinkota/Ronkainen s Principles of International Marketing, International Edition, 10th, 010e, ebook, Intl. Edition for Czinkota/Ronkainen s Principles of International Marketing, International Edition, 010e, ExamView, Intl. Edition for Czinkota/ Ronkainen s Principles of International 25

30 Marketing, International Edition, 10th, 010e, ebook: International Marketing, 010e, I-EBK: AISE PRIN INTERNATIONAL MRTK, 010e, , 720pp, Paperback, INTERNET MARKETING MINDTAP MARKETING, 1 TERM (6 MONTHS) INSTANT ACCESS FOR ZAHAY/ROBERTS INTERNET MARKETING, 4E Debra Zahay; Mary-Lou Roberts, Retired Professor of Marketing MindTap Marketing for Zahay/Roberts Internet Marketing, 4th Edition, is the digital learning solution that helps instructors engage and transform today s students into critical thinkers. Understanding how to manage online and offline marketing strategies is a critical skill needed for today s business environment and Zahay and Roberts Internet Marketing provides this needed knowledge. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie-cutter into cutting-edge, apathy into engagement, and memorizers into higher-level thinkers. As an instructor using MindTap, you have at your fingertips the right content and unique set of tools curated specifically for your course, all in an interface designed to improve workflow and save time when planning lessons and course structure. The control to build and personalize your course is all yours, focusing on the most relevant material while also lowering costs for your students. Stay connected and informed in your course through real-time student tracking that provides the opportunity to adjust the course as needed based on analytics of interactivity in the course. FEATURES MindTap helps streamline your workflow with carefully curated content and a unique set of tools saving you valuable time in your course preparations. In addition, automatically grades assignments and quizzes while also providing students with instant feedback on their work. Provide students with organizational and study tools designed to better manage their limited time, allowing them to complete assignments whenever and wherever they are ready to learn. Save students money in their course materials with a single destination that reflects exactly what s important to you, the instructor. Track students in real time with the Progress app adjust the course as needed based analytics of interactivity in the course. With the MindTap Mobile App, you can keep your students informed of assignments, course due dates, or any changes to your course while also arming them with on-the-go study tools like flashcards and quizzing. Build and personalize your course by integrating your own content into the MindTap Reader using your own documents or pull from sources like RSS feeds, YouTube videos, websites, Google Docs and more. Control what content students see and when they see it with a learning path that can be used as-is or matched to your syllabus exactly. Empower students with the information to know where they stand at all times--both individually and compared to the highest performers in class within the student view of the Progress App. Engage students with course material specially customized for them by you streamlined in one proven, easy-to-use interface. StudyHub is one-stop-studying tool that allows you to deliver important information and empowers your students to personalize their experience. Share content from the MindTap Reader and 26

31 create notes and study guides to help students focus and succeed. The Message Center app helps you to quickly and easily contact students directly from the MindTap platform. Any message posted in the Message Center is communicated directly to each student enrolled in the course via the communication medium designated by the student. Table of Contents: Part I: FOUNDATIONS OF INTERNET MARKETING. 1. Internet Marketing as Part of Marketing Communications Mix. 2. The Internet Value Chain. 3. Business Models and Strategies. 4. Direct and Database Foundations. Part II: ESSENTIAL INTERNET MARKETING TOOLS. 5. Branding and Video Marketing. 6. Display Advertising and Other Customer Acquisition Tools. 7. Marketing to Build Consumer and Business Relationships. 8. Search Marketing SEO and PPC. 9. Social Media Marketing. Part III: DEVELOPING INTERNET MARKETING STRATEGIES AND PROGRAMS. 10. Lead Generation and Conversion in B2B and B2C Markets. 11. Customer Relationship Development and Management. 12. Developing and Maintaining Effective Web Sites. 13. Customer Service and Support in Web Space. Part IV: EVALUATING PERFORMANCE AND OPPORTUNITIES. 14. Measuring and Evaluating Web Marketing Programs. 15. Social and Regulatory Issues: Privacy, Security, and Intellectual Property. 16. Mobile Marketing and Media Convergence. MindTap Marketing Sample Chapter Instant Access for Zahay/Roberts Internet Marketing, 004e, MindTap Marketing Sample Chapters for Zahay/Roberts Internet Marketing, 004e, , NonBook-Disk, SOCIAL MEDIA MARKETING, 2E A Strategic Approach Melissa S. Barker, Spokane Falls Community College; Donald I. Barker, Spokane Falls Community College; Nicholas F. Bormann, George Mason University SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E builds on the strength of the first edition, adding to the book s real-world focus with practical examples and case histories woven throughout the text. You ll find more explicit focus on the marketing use of popular social media platforms, including both those that are well established and those that are emerging. Conceptual frameworks and the explication of a social media marketing plan are illustrated using a strong example. This edition s conceptual frameworks are strengthened with additional teaching concepts, and best practices are emphasized. The authors provide a variety of social media initiatives to help you keep up with the latest developments and enable you to weave current social media marketing campaigns and developments into your course. Prepare your students for today s ever-changing world of social media marketing with this winning book and package that are easy for you to modify for your needs. NEW TO THIS EDITION IMPROVED CONCEPTUAL FRAMEWORKS STRENGTHEN THIS EDITION S APPROACH. This edition offers enhanced conceptual frameworks that present a proven eight-step strategy for developing a winning social media marketing plan. In addition, new frameworks further structure the book s successful teaching and learning approaches. 27

32 NEW SOCIAL MEDIA CAMPAIGN EXAMPLES EMPHASIZE THE PRACTICALITY OF WHAT STUDENTS ARE LEARNING. Numerous timely and relevant examples are woven into each chapter to illustrate the book s concepts in action. NEW CHAPTER ADDRESSES A MULTITUDE OF TODAY S SOCIAL MEDIA MARKETING TOOLS. You and your students examine a wealth of contemporary social media marketing tools that are potentially useful in your course itself. Students clearly see, first-hand, the many ways in which the complexity of social media marketing can be managed. NEW INSTRUCTORS MANUAL PROVIDES SUPPORT FOR ENGAGING STUDENT ACTIVITIES. This helpful resource provides details for meaningful course projects and activities, including developing social media marketing plans and other relevant projects. It also offer helpful suggestions to integrate the development of a personal brand into course activities and projects. UNPRECEDENTED ONLINE SUPPORT KEEPS YOUR COURSE UP TO DATE. Numerous, timely online tools as well as useful resources reflect the latest developments in the field to help you prepare your course and keep your course content relevant and engaging. FEATURES MAJOR STRUCTURAL FRAMEWORK OFFERS A COMPREHENSIVE EIGHT-STEP STRATEGY FOR DEVELOPING A WINNING SOCIAL MEDIA MARKETING PLAN. Student learns how to listen to the social web to identify marketing opportunities and potential target audiences. They then learn how to set marketing goals and strategies to take advantage of these factors, as well as select the optimal social media tools and implement tactics to execute, monitor, and tune social media marketing campaigns for success SOCIAL MEDIA PLANNING MODEL CREATES A POWERFUL CUMULATIVE LEARNING EXPERIENCE. Each step in the book s distinctive social media planning model is presented in a way that provides a richly textured overview of the conceptual and practical knowledge necessary to effectively implement social media marketing initiatives. NUMEROUS EXAMPLES HIGHLIGHT SUCCESSFUL SOCIAL MEDIA MARKETING INITIATIVES. This edition features the social media efforts of forward-thinking Fortune 500 companies, innovative small businesses, and adaptive non-profit organizations BEST PRACTICES PROVIDE GUDIANCE FOR MARKETING ON SOCIAL MEDIA PLATFORMS. Each chapter concludes with a list of marketing tactics that have proven effective for the major types of social media platforms, such as blogs, social networks, video and photo sharing sites, microblogs (Twitter), podcasts, social news sites, online communities, and article directories. FINAL CHAPTER AND APPENDIX DRAW ON ALL KEY INFORMATION PRESENTED THROUGHOUT THE BOOK. This capstone chapter provides detailed explanations and illustrations of how to apply the eight-step social media planning model as students construct an extensive, real-world social media marketing plan. 1. The Role and Importance of SMM. 2. Goals and Strategies. 3. Identifying Target Audiences. 4. Rules of Engagement for Social Media Marketing. 5. Social Media Platforms and Social Networking Sites. 6. Micro blogging. 7. Content Creation and Sharing Blogging, streaming video, podcasts, and webinars. 8. Video Marketing. 9. Marketing on Photo Sharing Sites. 10. Social bookmarking and news aggregation, collaboration. 11. Content Marketing: Publishing Articles, White Papers, and E-books. 12. Mobile Marketing on Social Networks. 13. Social Media Monitoring. 14. Tools for Managing the SMM Effort. 15. SMM Plan. Appendix: Sample SMM Plan XYZ Coffee. Cengage Learning Testing, powered by Cognero for Barker/Barker/Bormann/Zahay/ Roberts Social Media Marketing: A Strategic Approach, 002e, Cengage Learning Testing, powered by Cognero Instant Access for Barker/Barker/ Bormann/Zahay/Roberts Social Media Marketing: A Strategic Approach, 002e,

33 Instructor s Companion Website for Barker/ Barker/Bormann/Neher s Social Media Marketing: A Strategic Approach, 002e, P-EBK:SOCIAL MEDIA MARKETING STRATEGIC APPROACH, 002e, CS-EBK: SOCIAL MEDIA MARKETING STRATEGIC APPROACH, 002e, ebook: Social Media Marketing: A Strategic Approach, 002e, F-EBK:SOCIAL MEDIA MARKETING STRATEGIC APPROACH, 002e, , 400pp, Paperback, INTERNET MARKETING, 3E Integrating Online and Offline Strategies Mary-Lou Roberts, Retired Professor of Marketing; Debra Zahay INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer s arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text. NEW TO THIS EDITION New approaches to student engagement throughout the text--i.e. new features, new guidelines. Expanded emphasis throughout on social media marketing. Two NEW chapters: one on social media marketing, and one on lead generation and conversion in B2B markets. New Internet Marketing Tools section with completely updated chapters. Illustrations of mobile marketing and apps throughout with a completely rewritten Mobile Marketing chapter. FEATURES Information Technology concepts easy to grasp: Students must understand the basics of the underlying technology that supports Internet marketing. This text makes rather complex IT concepts understandable to the student who has only the required MIS basics. Internet marketing is presented throughout as a global phenomenon: The Internet is a world without walls. Global material and examples are used throughout the text integrated by subject matter. Internet Exercises give students an opportunity to explore the topics and discussions in the chapter in the real-life setting of the Internet. Numerous screen captures from the Internet showcase real-world, and timely relative examples of concepts from the text. Part I: FOUNDATIONS OF INTERNET MARKETING. 1. Internet Marketing as Part of Marketing Communications Mix. 2. The Internet Value Chain. 3. Business Models and Strategies. 4. Direct and Database Foundations. Part II: ESSENTIAL INTERNET MARKETING TOOLS. 5. Branding and Video Marketing. 6. Display Advertising and Other Customer Acquisition Tools. 7. Marketing to Build Consumer and Business Relationships. 8. Search Marketing SEO and PPC. 9. Social Media Marketing. Part III: DEVELOPING INTERNET MARKETING STRATEGIES AND PROGRAMS. 10. Lead Generation and Conversion in B2B and B2C 29

34 Markets. 11. Customer Relationship Development and Management. 12. Developing and Maintaining Effective Web Sites. 13. Customer Service and Support in Web Space. Part IV: EVALUATING PERFORMANCE AND OPPORTUNITIES. 14. Measuring and Evaluating Web Marketing Programs. 15. Social and Regulatory Issues: Privacy, Security, and Intellectual Property. 16. Mobile Marketing and Media Convergence. Web Site for Roberts/Zahay s Internet Marketing, 3rd, 003e, CS-EBK: INTERNET MARKETING, 003e, ebook: Internet Marketing, 003e, , 512pp, Paperback, MARKETING CHANNELS MARKETING CHANNELS, 8E A Management View, International Edition Bert Rosenbloom, Drexel University Marketing Channels: A Management View, 8e, International Edition a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry. NEW TO THIS EDITION Increased emphasis on the role of technology in marketing channels. Increased emphasis on manning the supply chain. Increased coverage of global markets, and how currency fluctuations can affect pricing in multiple markets and pricing. The eighth edition has been heavily revised to bring the most up-to-date marketing channels coverage. Major influences in today s business models, such as green or sustainable marketing channels as well as major technology and communications breakthroughs, are included in this edition. The use of real companies relevant to students throughout the book, as well as in the cases in part 5, provides students with a dynamic and engaging learning experience. The chapter opening vignettes have been completely rewritten and updated for this new edition to stimulate the reader s interest and set the stage for the chapter. Opening vignettes include, Amazon.com, Gazelle, The Beatles distribution methods, Burger King s one dollar Whopper Junior, and more. This new edition brings the field of marketing channels to life through an abundance of all new examples, providing readers with the most current, real-world examples and content. There are a number of new examples in the area of services, business-to-business, and integrated channels. Through extensive use of case studies, students are provided the opportunity to see market channeling in action, with real companies. The text contains approximately twenty-five cases, of which about a third have been updated. FEATURES Focus on Channels: The chapter opening vignettes stimulate the reader s interest with up-to-date examples that are relevant to today s students. Cases: Through extensive use of case studies, students are provided the opportunity to see market channeling in action with real companies. Electronic and Sustainable Marketing: Chapter covering electronic marketing channels and sustainable business models has been heavily revised to reflect the integrated convergence of electronic and conventional channels as well as 30

35 the advantages of a sustainable business model. Part I: MARKETING CHANNEL SYSTEMS. 1. Marketing Channel Concepts. 2. Marketing Channel Participants. 3. The Environment of Marketing Channels. 4. Behavioral Processes in Marketing Channels. Part II: DEVELOPING THE MARKETING CHANNEL. 5. Strategy in Marketing Channels. 6. Designing Marketing Channels. 7. Selecting Channel Partners. 8. Target Markets and Channel Design Strategy. Part III: MANAGING MARKETING CHANNELS. 9. Motivating the Channel Members. 10. Product Issues in Channel Management. 11. Pricing Issues in Channel Management. 12. Promotion in Marketing Channels. 13. Logistics and Supply Chain Management in Marketing Channels. 14. Evaluating Channel Member Performance. Part IV: ADDITIONAL PERSPECTIVES ON MARKETING CHANNELS. 15. Online Channel Systems and Management. 16. Franchise Marketing Channels. 17. Marketing Channels for Services. 18. Global Marketing Channels. Part V: CASES. Instructor s Manual, Intl. Edition for Rosenbloom s Marketing Channels, International Edition, 8th, 008e, Companion Web Site, Intl. Edition for Rosenbloom s Marketing Channels: A Management View, International Edition, 8th, 008e, PowerPoint, Intl. Edition for Rosenbloom s Marketing Channels: A Management View, International Edition, 8th, 008e, ExamView for Rosenbloom s Marketing Channels, International Edition, 8th, 008e, CS-EBK: AISE MARKETING CHANNELS A MANAGEMENT VIEW, 008e, ebook: Marketing Channels: A Management View, International Edition, 008e, I-EBK: AISE MARKETING CHANNELS A MANAGEMENT VIEW, 008e, , 688pp, Paperback, MARKETING MANAGEMENT MARKETING MANAGEMENT, 5E Dawn Iacobucci, Vanderbilt University Provide a complete overview and the detailed material that your upper level undergraduate, first-year MBA and EMBA courses where students need to master core concepts in marketing management with Dawn Iacobucci s MARKETING MANAGEMENT, 5E. Simply pair this proven book with cases, group work, and/or simulations to create a dynamic and engaging upper-level course. MARKETING MANAGEMENT, 5E reflects the vibrant and challenging environment facing today s marketers. Engaging explanations, timely cases and memorable examples help readers understand how an increasingly competitive global marketplace and current changes in technology affect the marketing decisions that today s managers must make. Part I: MARKETING STRATEGY. 1. Why Is Marketing Management Important? 2. Customer Behavior. 3. Segmentation. 4. Targeting. 5. Positioning. Part II: PRODUCT POSITIONING. 6. Products: Goods and Services. 7. Brands. 8. New Products and Innovation. Part III: POSITIONING VIA PRICE, PLACE, PROMOTION. 9. Pricing. 10. Channels of Distribution. 11. Advertising Messages and Marketing Communication. 12. Integrated Marketing Communication and Media Choices. 13. Social Media. Part IV: POSITIONING: ASSESSMENT THROUGH THE CUSTOMER LENS. 14. Customer Satisfaction and Customer 31

36 Relationships. 15. Marketing Research Tools. Part V: CAPSTONE. 16. Marketing Strategy. 17. Marketing Plans. LMS Integrated MindTap Marketing, 1 term (6 months) Printed Access Card for Iacobucci s Marketing Management, 5th, 005e, MindTap Marketing, 1 term (6 months) Instant Access for Iacobucci s Marketing Management, 005e, Cengage Learning Testing, powered by Cognero Instant Access for Iacobucci s Marketing Management, 005e, Instructor s Companion Website for Iacobucci s Marketing Management, 005e, MindTap Marketing, 1 term (6 months) Printed Access Card for Iacobucci s Marketing Management, 5th, 005e, DVD for Iacobucci s Marketing Management, 005e, LMS Integrated MindTap Marketing, 1 term (6 months) Instant Access for Iacobucci s Marketing Management, 005e, P-EBK:MARKETING MANAGEMENT, 005e, , 352pp, Paperback, MARKETING MANAGEMENT IN ASIA Dawn Iacobucci, Vanderbilt University; Randall Shannon, Mahidol University; Nicholas Grigoriou, Monash University Malaysia FEATURES Anatomy Feature assists student understanding of specific marketing management principles. This innovative learning feature explains the composition of key marketing management topics using detailed graphics to ensure that students comprehend each critical area within marketing management. An innovative combination delivers key content both in print and online. Marketing Management in Asia offers a wealth of comprehensive multimedia teaching and learning assets based on input from student focus groups and surveys and from extensive interviews with a wealth of today s faculty and students. CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook. Traditional concepts provide solid foundation in marketing management. Concise, yet thorough, the book covers all core marketing management topics in 17 succinct chapters to equip students with a solid foundation in marketing management. Content and resources provide a supplement package that is second to none. The book provides all of the content and resources you expect with a supplement package, including CourseMate comprehensive online tools, PowerPoint slides, an Instructor s Manual, and a Test Bank. Preface Acknowledgements About the Authors 32

37 Part I. Marketing Strategy 1. Why Is Marketing Management Important? 2. Customer Behavior 3. Segmentation 4. Targeting 5. Positioning Part II. Product Positioning 6. Products: Goods and Services 7. Brands 8. New Products Part III. Positioning via Price, Place, and Promotion 9. Pricing 10. Channels of Distribution and Logistics 11. Advertising Messages and Marketing Communication 12. Integrated Marketing Communications and Media Choices 13. Social Media Part IV. Positioning: Assessment Through the Customer Lens 14. Customer Satisfaction and Customer Relationships 15. Marketing Research Tools Part V. Capstone 16. Marketing Strategy 17. Marketing Plans References Index Student Reference 2015, 520pp, Paperback, MM4 (WITH COURSEMATE, 1 TERM (6 MONTHS) WITH CAREER TRANSITIONS 2.0 PRINTED ACCESS CARD), 4E Dawn Iacobucci, Vanderbilt University Created through a student-tested, facultyapproved review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of today s learners at a value-based price. MM4 employs an integrated marketing management framework using new and proven learning features to detail key concepts, and useful exhibits and graphics further describe key principles. This engaging book incorporates the latest statistics as well as new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management. A complete set of accompanying cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with specific MM4 chapters. Trust the unique MM4 comprehensive content and complete resources to help students better understanding and apply marketing management for business success. NEW TO THIS EDITION NEW MARKETING MANAGEMENT CONTENT REMAINS RELEVANT TO TODAY S TIMES. Open any page of MM4 and you and your students will find the most current marketing management statistics with engaging contemporary examples that keep content applicable to today s current business challenges and meaningful to life today. NEW INSTRUCTOR PREP CARDS MAKE TRANSITION TO THIS EDITION EASY. Individual detachable Prep Cards for each chapter, conveniently located in the back of the Instructor s Edition, outline specific content updates and changes from MM3 to help make the transition to MM4 as seamless as possible. You ll also find time-saving, convenient chapter outlines, discussion questions, video teaching notes, and more to help you plan and deliver your course efficiently. FEATURES ANATOMY OF... FEATURE ASSISTS STUDENT UNDERSTANDING OF SPECIFIC MARKETING MANAGEMENT PRINCIPLES. This innovative learning feature explains the composition of key marketing management topics using detailed graphics to ensure that students comprehend each critical area within marketing management. AN INNOVATIVE COMBINATION DELIVERS KEY CONTENT BOTH IN PRINT AND ONLINE. The MM, 4E core text offers a wealth of comprehensive multimedia teaching and learning assets based on input from student focus groups and surveys and from extensive interviews with a wealth of today s faculty and students. CourseMate for MM, 4E brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook. SHORTER COMPREHENSIVE CHAPTERS 33

38 COMMUNICATE MARKETING MANAGEMENT CONCEPTS IN A MODERN DESIGN. This edition uses an engaging and accessible format to present marketing management content in a more engaging, accessible format without minimizing coverage for your course. CONTENT AND RESOURCES PROVIDE A SUPPLEMENT PACKAGE THAT IS SECOND TO NONE. This edition provides all of the content and resources you expect with a supplement package, including CourseMate comprehensive online tools, PowerPoint slides, an Instructor s Manual, a Test Bank, and ExamView electronic testing. TRADITIONAL CONCEPTS PROVIDE SOLID FOUNDATION IN MARKETING MANAGEMENT. Concise, yet thorough, MM, 4E covers all core Marketing Management topics in 17 succinct chapters to equip students with a solid foundation in marketing management. NONTRADITIONAL STREAMLINED PRESENTATION APPEALS TO TODAY S STUDENTS. Using a vibrant visual style that s more like a business magazine than a textbook, MM, 4E resonates with today s active, fastpaced learners. The book clearly communicates concepts and ideas through clear visuals and manageable blocks of information rather than using large portions of text. MM 4E s conceptdriven format gives you the flexibility to weave other materials into your course. HARVARD CASES OFFER THE BEST IN LEADING BUSINESS EXAMPLES AND PRACTICE. The author has partnered with Harvard Business Publishing, Darden and Ivey, to provide a complete set of teaching and learning materials that focus on cases that can be customized in to the textbook. These best-selling business cases from leading case providers, such as Harvard Business School Publishing, align at the chapter level to Iacobucci s MM, 4E. CHAPTER-IN-REVIEW CARDS AT THE BACK OF THE STUDENT EDITION PROVIDE STUDENTS WITH A PORTABLE STUDY TOOL. These cards contain all of the pertinent information students need for class preparation. Part I: MARKETING STRATEGY. 1. Why Is Marketing Management Important? 2. Customer Behavior. 3. Segmentation. 4. Targeting. 5. Positioning. Part II: PRODUCT POSITIONING. 6. Goods and Services. 7. Brands. 8. New Products. Part III: POSITIONING VIA PRICE, PLACE, PROMOTION. 9. Pricing. 10. Channels of Distribution and Logistics. 11. Advertising Messages and Marketing Communications. 12. Integrated Marketing Communications and Media Choices. 13. Social Media. Part IV: POSITIONING: ASSESSMENT THROUGH THE CUSTOMER LENS. 14. Customer Satisfaction and Customer Relationships. 15. Marketing Research Tools. Part V: CAPSTONE. 16. Marketing Strategy. 17. Marketing Plans. Instructor s Resource CD-ROM for Iacobucci s MM, 3rd and 4th, 003e, Video for Iacobucci s MM, 3rd and 4th, 003e, PowerPoint for Iacobucci s MM, 3rd & 4th, 003e, EV MM, 003e, CourseMate with Career Transitions 2.0 Printed Access Card for Iacobucci s MM 4, 004e, CourseMate for Iacobucci s MM 4, 004e, ebook for Iacobucci s MM 4, 004e, CourseMate with Career Transitions 2.0 Instant Access for Iacobucci s MM 4, 004e, WebTutor on Blackboard with ebook on Gateway Printed Access Card for Iacobucci s MM, 4th, 004e, WebTutor on WebCT with ebook on Gateway Printed Access Card for Iacobucci s MM, 4th, 004e, WebTutor on WebCT with ebook on Gateway Instant Access Code for Iacobucci s MM, 004e, CS-EBK: MM, 004e, Interactive ebook for Iacobucci s MM 4, 004e, Interactive Quizzing for Iacobucci s MM 4, 004e, MindTap Reader for Iacobucci s MM 4, 004e, General MindLink for CourseMate, 1 term (6 34

39 months) Printed Access Card for Iacobucci s MM 4, 004e, General MindLink for CourseMate, 1 term (6 months) Instant Access for Iacobucci s MM 4, 004e, Blackboard MindLink for CourseMate, 1 term (6 months) Printed Access Card for Iacobucci s MM 4, 004e, Blackboard MindLink for CourseMate, 1 term (6 months) Instant Access for Iacobucci s MM 4, 004e, , 352pp, Paperback, MARKETING RESEARCH MARKETING RESEARCH: ASIA- PACIFIC EDITION WITH STUDENT RESOURCE ACCESS 6 MONTHS, 4E Steve D Alessandro (formerly Ward), CSU; Ben Lowe, University of Kent, UK; Hume Winzar, Macquarie University; William Zikmund, Oklahoma State University Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text. Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easyto-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its learning by doing approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course. Part 1: Introduction to the research process 1. The role of marketing research and the research process Part 2: Defining the problem 2. Problem definition and the research process Part 3: Planning the research design 3. Qualitative research 4. Secondary research with big data 5. Survey research 6. Observation 7. Experimental research and test marketing 8. Measurement 9. Questionnaire design Part 4: Planning the sample 10. Sampling: Sample design and sample size Part 5: Collecting the data 11. Editing and coding: Transforming raw data into information Part 6: Analysing the data 12. Univariate statistical analysis: A recap of inferential statistics 13. Bivariate statistical analysis: Tests of differences 14. Bivariate statistical analysis: Tests of association 15. Multivariate statistical analysis Part 7: Formulating conclusions and writing the final report 16. Communicating research results: Research report, oral presentation, and research follow-up Search Me! Marketing, 1e, Marketing Research Instructor s Companion Website, 4e, Marketing Research Instructor s Manual, 4e, Marketing Research ExamView Test Bank, 4e, Marketing Research PowerPointSlides, 4e, Marketing Research Artwork from the Text, 4e, Marketing Research Instant Access Code for 6 Months Access, 4e, Marketing Research Printed Access Card for 6 Months Access, 4e,

40 Marketing Research Coursemate Express Premium Website, 4e, , 656pp, Paperback, ESSENTIALS OF MARKETING RESEARCH (WITH QUALTRICS, 1 TERM (6 MONTHS) PRINTED ACCESS CARD), 6E Barry J. Babin, Louisiana Tech University; William G. Zikmund, Oklahoma State University ESSENTIALS OF MARKETING RESEARCH, 6E, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. Covering essential principles and techniques in a streamlined, engaging way, the text equips students with the core knowledge and skills needed to manage marketing research effectively. This proven text provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. Designed specifically for instructors who prefer a concise introduction to marketing research topics, the Sixth Edition of this trusted text features updates based on recent trends and technology, including an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research. NEW TO THIS EDITION The Sixth Edition features expanded coverage of big data, including ethical and privacy issues, current technologies relevant to finding and storing data, and methods to leverage stored and analyzed data to develop predictive marketing analytics and drive effective marketing practices. The text now employs a more concise approach to marketing research fundamentals, creating a clear distinction between coverage of essential principles and more detailed analytical material to help students build knowledge and skills related to analyzing data. Increased coverage of basic analytical tools provides a strong grounding in practices and processes students are likely to encounter in today s business environment. The Qualtrics Research Suite survey software facilitates online surveys and data collection with its powerful research tool included with every new copy of Babin and Zikmund. For more information, visit Each chapter opens with a story relevant to upcoming material, and most are new to the Sixth Edition. Many chapter-opening vignettes involve famous brands and companies students are likely to know, while others focus on slice of life stories describing a businessperson s struggle to make smart decisions based on effective research. FEATURES Survey This! features invite students respond to online questionnaires using Qualtrics software, providing firsthand exposure to survey construction and the ways research hypotheses are addressed, as well as opportunities to use real survey data to answer research questions. Students also get access to Qualtrics to design their own questionnaires. Each chapter contains a Tips of the Trade feature with advice related to the current stage of the research process. Tips address practical considerations such as interview length, question wording, interviewer involvement, sample size requirements, guides for data reliability and validity, and testing hypotheses using inferential statistics. Boxed material, chapter objectives, and end- 36

41 of-chapter materials are presented in a simple, engaging form that allows students to focus on important information. Highlights include Research Snapshots that provide detailed examples of real marketing research and explore its ethical aspects, learning objectives to help guide reading and study, and a focus on practical statistical applications rather than intensive statistical theory. JMP software from SAS Institute is an easy to use, point-and-click, data analysis and visualization software for Windows and Mac. Used by many leading consumer products companies across the globe, 24-month access of JMP Student Edition is included with every new copy of Babin and Zikmund. For more information, visit com/se. Strong coverage of qualitative research is included to reflect the growing importance of phenomenology, grounded theory, ethnography, case study approaches, and qualitative Internet research, including artifactual data collected on social networking web sites, company chat rooms, blogs, Twitter, and more. Part I: INTRODUCTION. 1. The Role of Marketing Research. 2. Information Systems, Big Data and Knowledge Management. 3. The Marketing Research Process. 4. The Human Side of Marketing Research: Organizational and Ethical Issues. Part II: DESIGNING RESEARCH STUDIES. 5. Qualitative Research. 6. Secondary Data Research in a Digital Age. 7. Survey Research. 8. Observation. 9. Conducting Marketing Experiments. Part III: MEASUREMENT. 10. Measurement and Attitude Scaling. 11. Questionnaire Design. Part IV: SAMPLING AND STATISTICAL THEORY. 12. Sampling Designs and Sampling Procedures. 13. Determination of Sample Size: A Review of Statistical Theory. Part V: ANALYSIS AND REPORTING. 14. Basic Data Analysis: Making Statistical Inferences. 15. Testing for Differences Between Groups and for Relationships Among Variables. Appendix A: Communicating Research Results. Appendix B: Statistical Tables. Part VI: COMPREHENSIVE CASES WITH COMPUTERIZED DATABASES AND SEMESTER PROJECT. Endnotes. Index. QUALTRICS, 1 term (6 months) PRINTED ACCESS CARD FOR BABIN/ZIKMUND S ESSENTIALS OF MARKETING RESEARCH, 006e, Instructor s Edition for Babin/Zikmund s Essentials of Marketing Research, 6th, 006e, Instructor s Companion Website for Babin/ Zikmund s Essentials of Marketing Research, 006e, Cengage Learning Testing, powered by Cognero for Babin/Zikmund s Exploring Marketing Research, 011e, Cengage Learning Testing, powered by Cognero Instant Access for Babin/Zikmund s Exploring Marketing Research, 011e, CS-EBK: ESSNTLS MRKTG RESRCH, 006e, ebook: Essentials of Marketing Research, 006e, VS-EBK:ESSNTLS MRKTG RESRCH W/ QUALTRICS CRD, 006e, , 512pp, Paperback, EXPLORING MARKETING RESEARCH (WITH QUALTRICS PRINTED ACCESS CARD), 11E Barry J. Babin, Louisiana Tech University; William G. Zikmund, Oklahoma State University EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text 37

42 prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. In addition to updates based on recent trends and technology, the new 11th Edition features an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research. NEW TO THIS EDITION The 11th edition features expanded coverage of big data, including ethical and privacy issues, current technologies relevant to finding and storing data, and methods to leverage stored and analyzed data to develop predictive marketing analytics and drive effective marketing practices. The text now employs a more concise approach to marketing research fundamentals, creating a clear distinction between coverage of essential principles and more detailed analytical material to help students build knowledge and skills related to analyzing data. Increased coverage of analytical tools--including multivariate analysis procedures--provides a strong grounding in practices and processes students are likely to encounter in today s business environment. The Qualtrics Research Suite survey software facilitates online surveys and data collection with its powerful research tool included with every new copy of Babin and Zikmund. For more information, visit Each chapter opens with a story relevant to upcoming material, and most are new to the 11th Edition. Many chapter-opening vignettes involve famous brands and companies students are likely to know, while others focus on slice of life stories describing a businessperson s struggle to make smart decisions based on effective research. FEATURES Survey This! features invite students respond to online questionnaires using Qualtrics software, providing firsthand exposure to survey construction and the ways research hypotheses are addressed, as well as opportunities to use real survey data to answer research questions. Students also get access to Qualtrics to design their own questionnaires. Each chapter contains a Tips of the Trade feature with advice related to the current stage of the research process. Tips address practical considerations such as interview length, question wording, interviewer involvement, sample size requirements, guides for data reliability and validity, and testing hypotheses using inferential statistics. Boxed material, chapter objectives, and endof-chapter materials are presented in a simple, engaging form that allows students to focus on important information. Highlights include Research Snapshots that provide detailed examples of real marketing research and explore its ethical aspects, learning objectives to help guide reading and study, and a focus on practical statistical applications rather than intensive statistical theory. JMP software from SAS Institute is an easy to use, point-and-click, data analysis and visualization software for Windows and Mac. Used by many leading consumer products companies across the globe, 24-month access of JMP Student Edition is included with every new copy of Babin and Zikmund. For more information, visit com/se. Strong coverage of qualitative research is included to reflect the growing importance of phenomenology, grounded theory, ethnography, case study approaches, and qualitative Internet research, including artifactual data collected on social networking web sites, company chat rooms, blogs, Twitter, and more. Part I: INTRODUCTION. 1. The Role of Marketing Research. 2. Information Systems, Big Data and Knowledge Management. 3. The Marketing Research Process. 4. The Human Side of Marketing Research: Organizational and Ethical Issues. Part II: DESIGNING RESEARCH STUDIES. 5. Qualitative Research. 6. Secondary Data 38

43 Research in a Digital Age. 7. Survey Research. 8. Observation. 9. Conducting Marketing Experiments. Part III: MEASUREMENT. 10. Measurement and Attitude Scaling. 11. Questionnaire Design. Part IV: SAMPLING AND STATISTICAL THEORY. 12. Sampling Designs and Sampling Procedures. 13. Determination of Sample Size: A Review of Statistical Theory. Part V: ANALYSIS AND REPORTING. 14. Basic Data Analysis: Making Statistical Inferences. 15. Testing for Differences Between Groups and for Relationships Among Variables. Part VI: SAMPLING, FIELDWORK, DATA PREPARATION. 16. Generalizing Results: Issues in Sampling. 17. Fieldwork. 18. Dealing with Raw Data: Editing and Coding. Part VII: DATA ANALYSIS AND PRESENTATION. 19. Advanced Bivariate Analyses and ANOVA. 20. Multiple Regression Analysis. 21. Introduction to Multivariate Statistics 22. Bivariate Statistical Analysis: Differences Between Two Variables. 23. Bivariate Statistical Analysis: Measures of Association. 24. Introducing Multivariate Statistical Analysis. 25. Multivariate Modeling, Metrics, and Dashboards. Appendix A: Communicating Research Results. Appendix B: Statistical Tables. Part VIII: COMPREHENSIVE CASES WITH COMPUTERIZED DATABASES AND SEMESTER PROJECT. Endnotes. Instructor s Companion Website for Babin/ Zikmund s Exploring Marketing Research, 11th, 011e, Cengage Learning Testing, powered by Cognero for Babin/Zikmund s Exploring Marketing Research, 011e, Cengage Learning Testing, powered by Cognero Instant Access for Babin/Zikmund s Exploring Marketing Research, 011e, CS-EBK: EXPLORING MARKETING RESEARCH, 011e, ebook: Exploring Marketing Research, 011e, , 656pp, Hardback, NEW EDITION IN JULY 2017 BASIC MARKETING RESEARCH (WITH QUALTRICS PRINTED ACCESS CARD), 8E Tom J. Brown, Oklahoma State University; Tracy A. Suter, Oklahoma State University; Gilbert A. Churchill, University of Wisconsin BASIC MARKETING RESEARCH is the best-selling introductory marketing research text because it is accessible to students while maintaining its level of coverage. BASIC MARKETING RESEARCH provides a framework for the choices and decisions that must be made by managers-an important aspect of marketing research-because decisions made in one stage of the process have consequences for other stages. Managers and marketing researchers need to appreciate the interactions among the parts of the research process so they can have confidence in a particular research result. This edition provides readers with an overview of the information gathering function from the perspective of the researchers who gather the information and the marketing managers who use it. NEW TO THIS EDITION In this eighth edition of BASIC MARKETING RESEARCH, co-authors Tracy Suter and Tom Brown continue to revise and update existing examples, exhibits, and figures, while also adding many new ones. This edition features examples to open each of the five sections of the book. These short examples, drawn from the business world, are designed to engage students interest in the materials presented in the chapters of a particular section. For instance, the example for the fifth section, 39

44 which deals with reporting the results of a research project, shows the political leanings of U.S.-based fans of 19 of the world s top 20 brands based on an analysis of Facebook activity using Wisdom, a big data analytic tool. The supplemental materials available to instructors have been completely retooled, from teaching tips to test bank questions to classroom-ready presentation slides. Our goal is to make the learning experience for students-and the teaching experience for instructors-as complete, efficient, and effective as possible. Instructors can completely customize the classroom presentation by including (or excluding) material from the presentation slides we provide or by using the presentation template and adding their own material. FEATURES Part Openers. Each part of the book is introduced by an opening example from the business world related to marketing research. The goal is to present a real example that can stimulate reader interest and attention; the part openers usually relate directly to the material presented in the chapters within that part. Examples include how Sony and Nielsen teamed up to assess the most memorable TV events (Part 1); how data visualization tools can be used with mountains of college football recruiting data to enhance understanding (Part 2); and how pictograms can be used to present the political leanings of the top-20 brands (Part 5). Manager s Focus. These short features provide insights into how the information in that particular chapter is relevant to marketing managers. The goal is to emphasize the role of marketing managers in the research process and to offer guidelines for achieving the most usable results. Jon Austin, who teaches marketing research at Cedarville University and has a strong background working with clients in industry, provided the inspiration and most of the writing for the Manager s Focus entries. The manager s focus discussions highlight one of the key distinctions of this book we favor managerial usefulness and understanding over deep technical sophistication. It s not that we don t appreciate the nuts and bolts of topics such as big data integration and analysis, sampling, and sophisticated statistical analysis. We just believe that in a beginning course covering everything from exploratory research to big data analytics to behavioral customer insights to primary data collection to statistical analysis it s a lot more important to communicate the basic uses of marketing research, key decisions along the way, when and why to apply certain analysis techniques, and how to interpret the results of an analysis. Deeper knowledge about most of the topics in the book is readily available in advanced courses and textbooks. Research Windows. The Research Windows provide a view of what is happening in the world of marketing research, describe what is happening at specific companies, and offer some specific how-to tips. They serve to engage the readers interest in the chapter topic and to provide further depth of information. Some examples include Marketing Research Company Job Titles and Compensation (Chapter 1); Online Focus Groups for Better Oral Hygiene (Chapter 4); Data, Data Everywhere: Target, Big Data, and You (Chapter 6); and Driving Towards Golfer Insights at PING (Chapter 10). BRIEF. PART I: INTRODUCTION TO MARKETING RESEARCH AND PROBLEM FORMULATION. 1. The Role of Marketing Research. 2. The Research Process and Ethical Concerns. 3. Problem Formulation. 4. Exploratory Research. PART II: Working with Existing Information to Solve Problems. 5. Decision Support Systems: Introduction. 6. Decision Support Systems: Working with Big Data. 7. Using External Secondary Data. PART III: COLLECTING PRIMARY DATA TO SOLVE PROBLEMS. 8. Causal Research. 9. Collecting Descriptive Primary Data. 10. Collecting Data by Observation. 11. Collecting Data by Communication. 12. Asking Good Questions. 13. Designing the Data Collection Form. 14. Developing the Sampling Plan. 15. Data Collection: Enhancing Response Rates while Limiting Errors. PART IV: ANALYZING DATA. 16. Data Preparation for Analysis. 17. Analysis and Interpretation: Individual Variables Independently. 40

45 18. Analysis and Interpretation: Multiple Variables Simultaneously. PART IV: REPORTING THE RESULTS. 19. The Oral Research Presentation. 20. The Written Research Report. Appendix. Endnotes. Glossary. Index. Qualtrics Printed Access Card for Churchill/ Brown/Suter s Basic Marketing Research, 8th, 008e, Website for Churchill/Brown/Suter s Basic Marketing Research, 8th, 008e, CS-EBK: BASIC MARKETING RESEARCH, 008e, CS-EBK: BASIC MARKETING RESEARCH, 008e, IBM SPSS Statistics Student Version 21.0 for Windows, 001e, ebook: Basic Marketing Research, 008e, P-EBK:BASIC MARKETING RESEARCH, 008e, , 512pp, Hardback, MR2 (WITH COURSEMATE, 1 TERM (6 MONTHS) PRINTED ACCESS CARD), 2E Tom J. Brown, Oklahoma State University; Tracy A. Suter, Oklahoma State University Created through a student-tested, facultyapproved review process, MR2 is an engaging and accessible solution to accommodate the diverse lifestyles of today s learners at a value-based price. MR2 provides an exciting, innovative approach to Marketing Research that provides the material needed for a successful course. NEW TO THIS EDITION UPDATED FAST FACTS: The Fast Facts have been updated throughout the text. NEW RESEARCH REPORT: A new research report is included in Chapter 14. VERIFIED ANALYSES: Verified analyses throughout the text. FEATURES Thorough coverage of basic research process (structure is based on well-known book in 8th edition) with a casual writing style and appealing visuals. Access to Qualtrics packaged with MR2. Students can take an online survey and use the data collected from the survey to do data analysis. Students can also use Qualtrics to design and deploy their own surveys. This text has been vetted by industry advisory panel. An innovative combination of content delivery both in print and online provides a core text and a wealth of comprehensive multimedia teaching and learning assets based on input from student focus groups and surveys, and from interviews with faculty and students. Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format without minimizing coverage for your course. Chapter In Review Cards at the back of the Student Edition provide students a portable study tool containing all of the pertinent information for class preparation. Instructor Prep Cards at the back of the Instructor s Edition as well as Qualtrics and SPSS Quickstart guides make preparation simple with detachable cards for each chapter, offering a quick map of chapter content, a list of corresponding PowerPoint and video resources, additional examples, and suggested assignments and discussion questions to help you organize chapter content efficiently. Brief Contents. 1. Marketing Research: From Data to Information to Action. 2. The Research Question: Formulation of the Problem. 3. Exploratory, Descriptive, and Causal Research Designs. 41

46 4. Collecting Secondary Data from Inside and Outside the Organization. 5. Collecting Primary Data by Observation. 6. Collecting Primary Data by Communication. 7. Asking Good Questions. 8. Designing the Questionnaire. 9. Developing the Sampling Plan. 10. Data Collection: Enhancing Response Rates while Limiting Errors. 11. Data Preparation for Analysis. 12. Analysis & Interpretation: Individual Variables Independently. 13. Analysis & Interpretation: Multiple Variables Simultaneously. 14. The Research Report. Endnotes. Index. Chapter in Review Cards. Qualtrics Quickstart Card. SPSS Quickstart Card. Instructor s Resource CD-ROM for Brown/ Suter s MR2, 001e, CS-EBK: MR2, 002e, Interactive ebook for Brown s MR 2, 002e, CourseMate Printed Access Card for Brown s MR, 2nd, 002e, CourseMate for Brown s MR 2, 002e, CourseMate Instant Access for Brown s MR2, 002e, Qualtrics for Brown s MR 2, 002e, Qualtrics Instant Access Code for Brown s MR 2, 002e, Qualtrics Printed Access Card for Brown s MR, 2nd, 002e, MindTap Reader for Brown s MR 2, 002e, EPIN BB ML CM W/EBK MR2, 002e, General MindLink for CourseMate, 1 term (6 months) Instant Access for Brown/Suter s MR2, 002e, Blackboard MindLink for CourseMate Printed Access Card for Brown/Suter s MR 2, 002e, General MindLink for CourseMate, 1 term (6 months) Printed Access Card for Brown/Suter s MR 2, 002e, IBM SPSS Statistics Student Version 21.0 for Windows, 001e, , 240pp, Paperback, MODERN MARKETING RESEARCH, 2E Concepts, Methods, and Cases, International Edition (with Qualtrics Printed Access Card) Fred M. Feinberg, University of Michigan; Thomas Kinnear, University of Michigan; James R. Taylor, University of Michigan Illustrative and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition is a comprehensive introduction to the practice of marketing research. The text treats marketing research design as an integrated process, walking students through each step, from identifying data sources to analyzing findings with various statistical methods. Making sense of complex marketing data for students, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition explains in detail the analytical and statistical approaches essential in marketing research, including standard multivariate methods like Factor, Cluster, and Conjoint Analyses, as well as the latest Hierarchical Bayes, Heterogeneity, and Sample Selection techniques. More than three dozen in-text cases highlight research projects in business and academic settings, while numerous examples and special interviews with industry experts give them an in-depth perspective of marketing research and its applications in the real world. NEW TO THIS EDITION All-New Cases: Two new capstone cases illustrate basic and advanced statistical techniques, and round out a broad selection of more than 40 cases with real-world, global marketing data to show students how to manipulate and use findings. Current and Emerging Online Coverage: MODERN 42

47 MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition discusses the latest online trends in marketing research to keep students in step with the ever-evolving field. Quick-Reference List: This descriptive list of online marketing resources, databases, and web links is an up-to-date, go-to resource for students in your course. Expanded Statistical Techniques: This edition delivers even more discussion and illustration of multivariate techniques, including cluster and discriminant analyses for segmentation, as well as state-of-the-art methods like Hierarchical Bayes, heterogeneity, and various types of conjoint analysis Census Coverage: Students evaluate the research methods and data from the 2010 U.S. Census with the in-depth discussion in MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition. FEATURES Integrated Perspective: Rather than abstract discussions, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition uses cases and examples to explain each aspect and stage of the marketing research process for a deeper, more comprehensive understanding. Managerial, Detailed Approach: This high-level approach delivers exceptionally detailed coverage of research methods, particularly for data-driven marketing, a must-know subject in marketing research today. Helpful Data Sets and Instructor Slides: Assign complete data sets from cases to student teams and use classroom-tested PowerPoint lessons to enhance your lessons. Comprehensive Statistical Techniques: Cover all essential statistical techniques used in marketing research--starting with basic summary statistics, through regression, and ending in state-of-the-art methods--with the most complete and modern text on the market. Special Expert Features: Interviews of worldclass scholars and industry leaders show students how marketing research applies to ongoing, realworld projects. 1. Purpose and Process of Marketing Research. 2. Research Design and Data Sources. 3. Measurement in Marketing Research. 4. Causal Designs and Marketing Experiments. 5. Data Collection: Exploratory and Conclusive Research. 6. Designing Surveys and Data Collection Instruments. 7. Sampling. 8. Data Analysis and Statistical Methods: Univariate and Bivariate Analyses. 9. Modeling Multivariate Relationships: Multiple Regression for Interval, Binary, and Nominal Dependent Variables. 10. Factor, Cluster, Discriminant, and Latent Class Analyses. 11. Conjoint Analysis and Multidimensional Scaling. 12. Advanced Topics, Research Frontiers, and Preparing the Final Report. Qualtrics Printed Access Card for Feinberg/ Kinnear/Taylor s Modern Marketing Research, 2nd, 002e, Instructor s Resource CD-ROM for Feinberg/ Kinnear/Taylor s Modern Marketing Research, 2nd, 002e, ebook: Modern Marketing Research: Concepts, Methods, and Cases, 002e, I-EBK: ISE CONCEPTS METHODS AND CASES, 002e, , 720pp, Paperback,

48 MARKETING RESEARCH FOR BEGINNERS Dr Khoo Hong Meng, Nanyang Technological University This book is aimed at providing students and corporate professionals with some understanding of the basic principles of marketing research. By setting the foundation of the necessary skills to conduct research in the market place, readers will learn how to gather valid information for better managerial decision-making. While most books written on Marketing Research tend to adopt either an academically rigorous or generalist approach to the topic, Marketing Research for Beginners: A Practical Handbook targets readers who may or may not have any prior knowledge and experience with its requirements. Furthermore, it is designed to assist beginners in carrying out marketing research in a quick, dirty and painless way, especially for those who lack the motivation for it, but have been tasked to conduct some form of it. It uses a straightforward, direct and easy-to-follow writing style to discuss the common research woes that students, business executives and professionals face in the research process. Its writing style and design are intended to maximize readers appreciation of research. A problem-solving approach through the use of in-case activities and questions is used to facilitate readers learning experiences. As a handbook for beginners, the content will not only help beginners get started with marketing research, but also provide step-by-step instructions to hand-hold them in their research. Also available in the Gale Virtual Reference Library platform eisbn 13: FEATURES OPENING RESEARCH CASE SCENARIOS - To illustrate how marketing research should be designed to solve problems. KEY QUESTIONS - To highlight the frequently encountered marketing problems. TABLES AND FIGURES - To demonstrate key ideas and concepts in a concise and easy-tofollow manner. MARKETING RESEARCH ACTIVITIES - To guide readers in applying what they have learned to real-life situations. END-OF-CHAPTER REVIEW QUESTIONS - To emphasize the key ideas and concepts taught in each chapter. Acknowledgements. Preface. 1. Introduction to Marketing Research. 2. Ethical Consideration in Marketing Research. 3. Getting Started with Marketing Research. 4. Designing a Marketing Research. 5. Exploratory Research Design. 6. Descriptive Research Design. 7. Causal Research Design. 8. Question and Scale Development. 9. Questionnaire Development. 10. Sampling Design. 11. Research Errors. 12. Fieldwork. 13. Qualitative Data Analysis. 14. Quantitative Data Analysis Data Preparation. 15. Quantitative Data Analysis Statistical Analysis. 16. Communication of Research Findings. Bibliography. 2012, 0pp, Paperback,

49 MARKETING STRATEGY MINDTAP MARKETING STRATEGY, 1 TERM (6 MONTHS) INSTANT ACCESS, 7E O. C. Ferrell, Belmont University; Michael Hartline, Florida State University MindTap Marketing Strategy, 7th Edition is the digital learning solution that helps instructors engage and transform today s students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, realtime course analytics, and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers. This edition of MindTap is also available as a bundle option with the Loose-Leaf Version of Ferrell/Hartline s Marketing Strategy. As an instructor using MindTap you have at your fingertips the right content and unique set of tools curated specifically for your course, all in an interface designed to improve workflow and save time when planning lessons and course structure. The control to build and personalize your course is all yours, focusing on the most relevant material while also lowering costs for your students. Stay connected and informed in your course through real time student tracking that provides the opportunity to adjust the course as needed based on analytics of interactivity in the course. FEATURES MindTap helps streamline your workflow with carefully curated content and a unique set of tools saving you valuable time in your course preparations. In addition, automatically grades assignments and quizzes while also providing students with instant feedback on their work. Provide students with organizational and study tools designed to better manage their limited time, allowing them to complete assignments whenever and wherever they are ready to learn. Save students money in their course materials with a single destination that reflects exactly what s important to you, the instructor. Track students in real time with the Progress App adjust the course as needed based analytics of interactivity in the course. With the MindTap Mobile App, you can keep your students informed of assignments, course due dates, or any changes to your course while also arming them with on-the-go study tools like flashcards and quizzing. Build and personalize your course by integrating your own content into the MindTap Reader using your own documents or pull from sources like RSS feeds, YouTube videos, websites, Google Docs and more. Control what content students see and when they see it with a learning path that can be used as-is or matched to your syllabus exactly. Empower students with the information to know where they stand at all times both individually and compared to the highest performers in class within the student view of the Progress App. Engage students with course material specially customized for them by you streamlined in one proven, easy-to-use interface. 1. Marketing in Today s Economy. 2. Strategic Marketing Planning. 3. Collecting and Analyzing Marketing Information. 4. Developing Competitive Advantage and Strategic Focus. 5. Customers, Segmentation, and Target Marketing. 6. The Marketing Program. 7. Branding and Positioning. 8. Ethics and Social Responsibility in Marketing Strategy. 9. Marketing Implementation and Control. 10. Developing and Maintaining Long-Term Customer Relationships. MindTap Marketing Strategy, 007e,

50 MindTap Marketing Strategy, 1 term (6 months) Printed Access Card, 007e, Web Site for Marketing Strategy, 007e, Cengage Learning Testing, powered by Cognero for Marketing Strategy, 007e, Cengage Learning Testing, powered by Cognero Instant Access for Marketing Strategy, 007e, LMS Integrated for MindTap Marketing Strategy, 1 term (6 months) Instant Access, 007e, LMS Integrated for MindTap Marketing Strategy, 1 term (6 months) Printed Access Card, 007e, , NonBook-Disk, STRATEGIC MARKETING, 4E Decision Making and Planning Peter Reed, Monash University (Retired) This fully revised 4th edition of Strategic Marketing: Decision Making and Planning continues to set a framework for marketing decision making as a part of a holistic approach to an organisation s strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes. Strategic Marketing: Decision Making and Planning is written for those involved in the processes of developing and implementing marketing strategies. The book emphasises the role of marketing as an organisation-wide process rather than as a stand-alone organisational function. Accordingly, Strategic Marketing: Decision Making and Planning focuses on providing a framework for marketing decision making as part of a broad-based or holistic approach to strategic management. The framework provides for decision-making processes that are made both within and outside of formal strategic-planning processes. The guiding principle of Strategic Marketing: Decision Making and Planning is to provide strategists with the ability to develop and implement effective marketing strategies by drawing on relevant concepts and analytical tools. It is a book that emphasises the practical application of marketing and other strategy-related theories, concepts, tools and techniques. It is designed to be used by practising managers and students alike, from the first-timer to the experienced strategist. It is particularly appropriate for business students studying marketing in subjects such as strategic marketing, strategic marketing planning and strategic marketing management. The emphasis on 46

51 the application of relevant marketing concepts, tools and techniques provides the basis for organizing this book. Section 1: Introduction 1.The changing world of marketing 2.Strategic thinking & strategic decisionmaking Section 2: Marketing analysis 3.Strategic analysis Section 3: Strategy development High level decision 4.Strategy development high level decision making 5.Segmentation, targeting and brand positioning strategies 6.Marketing mix strategies Section 4: Strategy development product-market strategies 7.New product development strategies 8.Penetration marketing strategies 9.Market development strategies 10.Diversification marketing strategies Section 5: Implementation and control 11.Strategic marketing management 12.Preparing strategic marketing recommendations process 12. Writing the strategic marketing report Strategic Marketing - Decision Making and Planning Companion Website, 4e, Strategic Marketing - Decision Making and Planning Printed Access Card for 12 Months, 4e, Strategic Marketing - Decision Making and Planning Instant Access Code for 12 Months, 4e, Strategic Marketing - Decision Making and Planning PowerPoint Slides, 4e, Strategic Marketing - Decision Making and Planning Instructor s Manual, 4e, Strategic Marketing : Decision Making and Planning PDF, 4e, ebook: Strategic Marketing : Decision Making and Planning, 4e, ebook: Strategic Marketing : Decision Making and Planning with Student Resource Access, 4e, , 364pp, Paperback, CTE MARKETING STRATEGY, 6E Text and Cases with CB VitalSource ebook O. C. Ferrell, Belmont University; Michael Hartline, Florida State University Please note that the digital access code that comes with the print book is valid for use in a specific Asia territory only. CB VitalSource ebook The ultimate ebook experience has arrived! Easily access our ebooks with features that will improve your reading experience, and tools to help you take notes and organize your studies. Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text s signature studentfriendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. NEW TO THIS EDITION Updated content: This edition has been thoroughly updated and revised with expanded coverage throughout the text of recent events in marketing practice by well-known global companies. Cases: Eight cases are new to this edition, detailing current and relevant topics and companies, including: Netflix, Wyndham, Apple, and Chevrolet. The remaining cases have been fully updated to include the most current information. 47

52 Length: This edition has been shortened from 12 to 10 chapters, with a better integration of marketing program elements throughout and a separate chapter on branding/positioning. Versions: Two distinct versions are available this edition: One that includes the text and cases and one that is text-only for use with a separate simulation or case materials. FEATURES There is a focus on the strategic planning process and the writing of a marketing plan. Cases are shorter and focus on strategic issues rather than number crunching. Part 1: SETTING THE STAGE FOR MARKETING STRATEGY. 1. Marketing in Today s Economy. 2. Strategic Marketing Planning. Part 2: DISCOVERING MARKET OPPORTUNITIES. 3. Collecting and Analyzing Marketing Information. 4. Developing Competitive Advantage and Strategic Focus. Part 3: DEVELOPING MARKETING STRATEGY. 5. Customers, Segmentation, and Target Marketing. 6. The Marketing Program. 7. Branding and Positioning. Part 4: PUTTING STRATEGY INTO ACTION. 8. Ethics and Social Responsibility in Marketing Strategy. 9. Marketing Implementation and Control. 10. Developing and Maintaining Long-Term Customer Relationships. Part 5: CASES. 1. USA Today: Innovation and Evolution in a Troubled Industry.. 2. Apple. 3. Monsanto. 4. New Belgium Brewing (A): Social Responsibility as a Competitive Advantage. 5. New Belgium Brewing (B): Developing a Brand Personality. 6. Mattel: Overcoming Marketing and Manufacturing Challenges. 7. Mistine: Direct Selling in the Thai Cosmetics Market. 8. BP Focuses on Sustainability to Repair Its Reputation. 9. Chevrolet. 10. Wyndham. 11. NASCAR 12. The Indy Racing League (IRL): Driving for First Place. 13. FedEx: Building a Global Distribution Powerhouse. 14. Sigma Marketing: Innovation in a Changing Environment. 15. Netflix. 16. Gillette. 17. IKEA Looks to Further Penetrate the U.S. Market. 18. Sushilicious: Standing out in a Crowded Field. 19. Trouble Brews at Starbucks 20. Groupon. Part 6: TOOLS FOR DEVELOPING A MARKETING PLAN. Appendix A: Marketing Plan Worksheets. Appendix B: Example Marketing Plan (VirPharm, Inc.). CS-EBK: MARKETING STRATEGY TXT CASES, 006e, Instructor s Resource CD-ROM for Ferrell/ Hartline s Marketing Strategy, Text and Cases, 6th, 006e, , 440pp, Paperback, MARKETING Planning and Strategy with Student Resource Access 12 Months Subash C. Jain, University of Connecticut, Storrs; George T. Haley, University of New Haven ; Ranjit Voola, University of Sydney; Mark Wickham, The University of Tasmania While retaining its analytical approach and managerial orientation, this first Asia-Pacific edition of Jain and Haley s renowned text Marketing: Planning and Strategy is strengthened by the integration of a strategy implementation focus. Having a strong practical orientation, the text incorporates the relation of theory to practice as well as a critical aspect through questioning assumptions and learning through success and failures. 1. Marketing and the concept of planning and strategy 2. Strategic marketing 3. Corporate appraisal 4. Understanding competition 5. Focusing on the customer 6. Scanning the environment 7. Measuring strengths and weaknesses 8. Developing marketing objectives and goals 9. Strategy selection 10. Portfolio analysis 11. Organisational structure 48

53 12. Strategic tools 13. Market strategies and the marketing mix cases Search Me! Marketing, 1e, Marketing Planning and Strategy Instant Access, 1e, Instructors Manual, 1e, PowerPoint slides, 1e, Testbank, 1e, Student quizzes, 1e, ebook: Marketing: Planning and Strategy, 1e, ebook: Marketing: Planning and Strategy with Student Resource Access, 1e, Student companion website, 1e, , 496pp, Paperback, PRICING PRICING STRATEGY Setting Price Levels, Managing Price Discounts and Establishing Price Structures, International Edition Tim Smith, Depaul University Show students how to use pricing decisions to maximize a firm s profits by creating and capturing customers. PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES, International Edition is written by Tim J. Smith, recognized pricing thought leader and successful principal of a respected pricing firm. The most comprehensive pricing text on the market, PRICING STRATEGY, International Edition highlights the stakeholder s importance in making decisions, as well as key trade-offs to consider when choosing between opposing outcomes. Students will gain a better understanding of the most important influences to consider when making pricing decisions. This text strikes an appropriate balance between quantitative skill sets and the qualitative concepts necessary for business growth. Core concepts are presented in chapters with optional appendices that require more rigorous knowledge of introductory calculus. The book draws the best thinking from numerous disciplines, including marketing, economics, and finance, to deliver a comprehensive presentation that comes alive through numerous case studies, memorable examples, and graphs. FEATURES HIGHLIGHT THE IMPORTANCE OF THE STAKEHOLDER IN MAKING POWERFUL PRICING DECISIONS. This unique, comprehensive book emphasizes the pivotal role of the stakeholder in making pricing decisions. Students learn which key trade-offs to consider when selecting between opposing outcomes as well as which influences should guide successful decision making. LEVERAGE THE BEST THINKING FROM MULTIPLE DISCIPLINES FOR A COMPREHENSIVE PRESENTATION. As a field of study, pricing spans many disciplines. To meet that need, this unique text leverages the best thinking in marketing, economics, competitive strategy, consumer behavior, and finance to deliver a comprehensive presentation on pricing. ADDRESS THE CURRENT MAJOR PRICING DECISIONS FACING EXECUTIVES TODAY. This book is more direct than an economics text focused on industry-level dynamics or a marketing text that emphasizes price as one of several management levers. This text extends beyond the accounting text that provides the mechanics of price-to-profit relationships but lacks the strategy and insight needed to make price decisions. This book goes beyond a strategy text that focuses on competitive dynamics. CHOOSE THE RIGHT LEVEL OF QUANTITATIVE INSTRUCTION FOR YOUR INDIVIDUAL COURSE. Core chapters in the text are written at a level appropriate for students familiar with 49

54 basic algebra. For more advanced students, the book includes numerous appendices that require little more than an introductory level of calculus. EMPHASIZE REAL PRICING CONCEPTS THROUGH NUMEROUS CASE STUDIES, MEMORABLE EXAMPLES, AND MEANINGFUL GRAPHICS. Contributing to an effective learning environment for future or practicing professionals, actual case studies, significant examples, and clear tables and graphics further communicate key pricing concepts from the text. Part I: SETTING THE PRICE. 1. Boundaries of a Good Price. 2. Profit s Sensitivity to Price. 3. Consumer Perception Driven Pricing. 4. Price to Value. 5. Psychological Influences to Price Sensitivity. Part II: MANAGING PRICE VARIANCES. 6. Price Segmentation. 7. Price Promotions. 8. Discount Management. Part III: ESTABLISHING PRICE STRUCTURES. 9. Price Structures and Multipart Tariffs. 10. Add-ons and Accessories. 11. Versioning. 12. Bundling. 13. Subscriptions and Customer Lifetime Value. 14. Yield Management. Part IV: PRICING STRATEGY. 15. Competition and Pricing. 16. Product Life Cycle Pricing. 17. Pricing Decisions and the Law. ebook: Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures, 001e, ebook: Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures, 001e, , 344pp, Paperback, PRINCIPLES OF MARKETING MINDTAP MARKETING, 1 TERM (6 MONTHS) INSTANT ACCESS FOR PRIDE/FERRELL S MARKETING 2018, 19E William M. Pride, Texas A&M University; O. C. Ferrell, Belmont University Get your students actively engaged in understanding the unique, exciting challenges and important impacts marketing can have in a business by ensuring they can learn fundamental course concepts through application with Pride and Ferrell s MindTap for MARKETING The text both available in MindTap and as an optional lowcost print add-on provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven text in MindTap, along with the accompanying activities, helps students develop the knowledge and decision-making skills they need to succeed in today s competitive business environment. MARKETING 2018 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples. MindTap for Marketing 2018 has been updated with new assessments like Concept Checks and activities like Group Projects and Marketing Plan assignments that promote applications not just recall of course concepts. As an instructor using MindTap, you have at your fingertips the right content and unique set of tools curated specifically for your course, all in an interface designed to improve workflow and save time when planning lessons and course structure. 50

55 FEATURES MindTap helps streamline your workflow with carefully curated content and a unique set of tools saving you valuable time in your course preparations. In addition, automatically grades assignments and quizzes while also providing students with instant feedback on their work. Provide students with organizational and study tools designed to better manage their limited time, allowing them to complete assignments whenever and wherever they are ready to learn. Build and personalize your course by integrating your own content into the MindTap Reader using your own documents or pull from sources like RSS feeds, YouTube videos, websites, Google Docs and more. Control what content students see and when they see it with a learning path that can be used as-is or matched to your syllabus exactly. Marketing on the Street opening videos. In these videos, student hear from their peers as they respond to relevant marketing questions posed in man on the street interviews. Students see these as an introduction to chapter materials and an opportunity for personal reflection about chapter concepts. Upon submission students can see how their responses compare in aggregate to their classmates, others at their institution, and globally. The chapter content serves as a foundation and reference source for the course. Concept Checks are short, automatically graded assessments that appear in-line in the reader and allow students to check their understanding of key concepts one section at a time before moving on. These concept-based questions also allow you to ensure students are familiar with those concepts before coming to class so you can go further with the time you have. There are also valuable study tools like highlighting, note taking, dictionary, flashcards, a text-to-speech tool, and more. Chapter Video: Highlighting relevant companies, these videos and their corresponding activities help students solidify core chapter concepts by tying chapter themes or topics to real-world examples. Chapter Homework: These pre-built assignments include scenario-based questions assessing comprehensive understanding of the entire chapter. These are automatically graded and include rejoinder feedback for right and wrong answers. In the News : These are lesson-specific, current articles written by marketing instructors that automatically feed/flow in to the learning path throughout the semester. These current events help students relate to concepts and see them applied in the real world while saving instructors time spent seeking out articles that apply to specific concepts. You Make the Decision: Students are put in the shoes of a marketer in these interactive, media-rich activities. Following a scenario related to course content covered so far, students are presented with decision points as they progress through this interactive activity. Every decision a student makes impacts the outcome of the scenario, creating a unique business experience for each student. Appearing at the end of each part, these activities act as a summative opportunity, ultimately aiding students in connecting concepts from multiple lessons. Writing Activity: Understanding that effective writing is an import skill in marketing, these case-based writing assessments offer students point-of-need writing support and editing tools while automatically scoring submissions on a comprehensive rubric. These allow for student writing practice without adding to the instructor grading workload. Table of Contents: Marketing 2018 Edition Part 1: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS. 1. An Overview of Strategic Marketing. 2. Planning, Implementing, and Evaluating Marketing Strategies. Part 2: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITES. 3. The Marketing Environment. 4. Social Responsibility and Ethics in Marketing. Part 3: MARKETING RESEARCH AND TARGET MARKET ANALYSIS. 5. Marketing Research and Information Systems. 6. Target Markets: Segmentation and Evaluation. Part 4: BUYING BEHAVIOR, GLOBAL MARKETING, AND DIGITAL MARKETING. 7. Consumer Buying Behavior. 8. Business Markets and Buying 51

56 Behavior. 9. Reaching Global Markets. 10. Digital Marketing and Social Networking. Part 5: PRODUCT DECISIONS. 11. Product Concepts, Branding, and Packaging. 12. Developing and Managing Products. 13. Services Marketing. Part 6: DISTRIBUTION DECISIONS. 14. Marketing Channels and Supply- Chain Management. 15. Retailing, Direct Marketing, and Wholesaling. Part 7: PROMOTION DECISIONS. 16. Integrated Marketing Communications. 17. Advertising and Public Relations. 18. Personal Selling and Sales Promotion. Part 8: PRICING DECISIONS. 19. Pricing Concepts. 20. Setting Prices. Online Appendix A: Financial Analysis in Marketing. Online Appendix B: Sample Marketing Plan. Online Appendix C: Careers in Marketing. MindTap Marketing, 1 term (6 months) Printed Access Card for Pride/Ferrell s Marketing 2018, 019e, MindTap Marketing for Pride/Ferrell s Marketing, 019e, LMS Integrated MindTap Marketing, 1 term (6 months) Instant Access for Pride/Ferrell s Marketing 2018, 019e, LMS Integrated MindTap Marketing, 1 term (6 months) Printed Access Card for Pride/Ferrell s Marketing 2018, 019e, Cengage Learning Testing, powered by Cognero Instant Access for Pride/Ferrell s Marketing 2018, 019e, Cengage Learning Testing, powered by Cognero for Pride/Ferrell s Marketing, 019e, Instructor s Companion Website for Pride/ Ferrell s Marketing 2018, 019e, MindTap Marketing Sample Chapter Instant Access for Pride/Ferrell s Marketing, 019e, MindTap Marketing Sample Chapter for Pride/ Ferrell s Marketing, 019e, , NonBook-Disk, MKTG (WITH MKTG ONLINE, 1 TERM (6 MONTHS) PRINTED ACCESS CARD), 11E Charles W. Lamb, Texas Christian University; Joe F. Hair, Louisiana State University; Carl McDaniel, University of Texas, Arlington Through ongoing research into students workflows and preferences, MKTG from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience all at an affordable price. With MKTG Online, students explore MKTG anywhere, anytime, and on most devices! The intuitive StudyBits functionality empowers students to study more effectively and visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, MKTG with MKTG Online engages students of all generations and learning styles, and integrates seamlessly into your Principles of Marketing Course. With cutting-edge cases, engaging images, and profiles of today s most compelling marketers, MKTG shows students how the principles of marketing are applied at the world s top companies every day. Part I: THE WORLD OF MARKETING. 1. An Overview of Marketing. 2. Strategic Planning for Competitive Advantage. 3. Ethics and Social Responsibility. 4. The Marketing Environment. 5. Developing a Global Vision. Part II: ANALYZING MARKETING OPPORTUNITIES. 6. Consumer Decision Making. 7. Business Marketing. 8. Segmenting and Targeting Markets. 9. Marketing Research. Part III: PRODUCT DECISIONS

57 Product Concepts. 11. Developing and Managing Products. 12.Services and Nonprofit Organization Marketing. Part IV: DISTRIBUTION DECISIONS. 13. Supply Chain Management and Marketing Channels. 14. Retailing. Part V: PROMOTION AND COMMUNICATION STRATEGIES. 15. Marketing Communications. 16. Advertising, Public Relations, and Sales Promotion. 17. Personal Selling and Sales Management. 18. Social Media and Marketing. Part VI: PRICING DECISIONS. 19. Pricing Concepts. Endnotes. Index. Student/Instructor Review Cards. Online, 1 term (6 months) Printed Access Card for Lamb/Hair/McDaniel s MKTG 11, 011e, MKTG Online for Lamb/Hair/McDaniel s MKTG, 011e, MKTG Online, 1 term (6 months) Printed Access Card for Lamb/Hair/McDaniel s MKTG 11, 011e, MKTG Online, 1 term (6 months) Instant Access for Lamb/Hair/McDaniel s MKTG 11, 011e, Cengage Learning Testing, powered by Cognero for Lamb/Hair/McDaniel s MKTG, 011e, Cengage Learning Testing, powered by Cognero Instant Access for Lamb/Hair/ McDaniel s MKTG 11, 011e, Instructor s Companion Website for Lamb/Hair/ McDaniel s MKTG 11, 011e, LMS Integrated MKTG Online, 1 term (6 months) Printed Access Card, 011e, LMS Integrated MKTG Online, 1 term (6 months) Instant Access for Lamb/Hair/McDaniel s MKTG 11, 011e, P-EBK:MKTG, 011e, , 432pp, Paperback, FOUNDATIONS OF MARKETING, 7E William M. Pride, Texas A&M University; O. C. Ferrell, Belmont University Introduce the essentials and latest trends in today s marketing with strong visuals and exciting, timely discussions found in the proven marketing text for students of all backgrounds - Pride/Ferrell s FOUNDATIONS OF MARKETING, 7E. This edition s extensive coverage of current marketing strategies and concepts addresses social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate especially well with today s students who are striving for success in today s fast-paced, evolving business world. Captivating photos, screenshots, advertisements, and examples from actual life make concepts meaningful for students. A wealth of learning supplements, such as self-testing, videos, and an interactive marketing plan, further help your students develop critical decision-making and marketing skills. NEW TO THIS EDITION UPDATED AND NEW BOXED FEATURES ENSURE READINGS ARE RELEVANT TO TODAY S STUDENTS. In addition to engaging Boxed Features, this edition s captivating Video Cases at the end of every chapter support and add interest to each chapter s material. UPDATED LEARNING OBJECTIVES DIRECT STUDENT ATTENTION TO KEY POINTS. Learning Objectives correlated to the latest and 53

58 most important concepts in this edition ensure students focus efforts on each chapter s most critical information. NEW ADS ILLUSTRATE CURRENT MARKETING TRENDS AND PROMOTIONS. Many of today s latest memorable ads visually reinforce chapter discussion. UPDATED FIGURES AND TABLES HIGHLIGHT IMPORTANT CONCEPTS. Key visuals throughout the book further clarify and support this edition s examination of today s marketing in action. NEW CONTENT ADDRESSES EMERGING TRENDS IN MARKETING. This edition introduces and explains approaches that are reshaping thinking in marketing today, including native advertising, big data, and marketing analytics. FEATURES NEW OPENING VIGNETTES INTRODUCE ACTUAL BUSINESS MARKETING IN ACTION WHILE COVERAGE DEMONSTRATES THE IMPACT OF TODAY S SOCIAL MEDIA. Marketing Insights vignettes depict real businesses challenges and success and help students envision themselves in exciting marketing careers. Students also examine the power of contemporary social media and its growing influence in marketing strategy. This edition delves into this significant trend in today s marketplace with up-to-the-minute information that demonstrates the immediate and long-term capabilities of social media. MARKETING DEBATE FEATURE REQUIRES STUDENTS TO APPLY MARKETING PRINCIPLES TO ACTUAL SITUATIONS IN BUSINESS. Students learn to use critical thinking skills to solve problems. In addition, Emerging Trends features focus on the changing landscape of marketing. These important feature boxes highlight the latest trends, such as globalization, social media, and more. BOOK INCORPORATES A CONCISE, STRAIGHTFORWARD, PROVEN APPROACH. The authors effectively introduce students to basic marketing concepts and strategies, while providing you, the instructor, with the flexibility to integrate supplemental resources or activities into your lessons. CONSOLIDATED PRESENTATION PROVIDES COMPREHENSIVE COVERAGE IN AN ABBREVIATED FORMAT. This edition effectively highlights ethics, e-marketing, and customer relationship management. The book supports and reinforces understanding of these key topics with up-to-date research and meaningful examples. EXPERIENCED AUTHOR TEAM BRINGS WEALTH OF PRACTICAL EXPERIENCE TO THE TOPIC. Respected and distinguished authors Dr. William Pride and Dr. O.C. Ferrell are wellknown throughout the world for their decades of marketing and consulting expertise. PART I: STRATEGIC MARKETING AND ITS ENVIRONMENT. 1. Customer-Driven Strategic Marketing. 2. Planning, Implementing, and Evaluating Marketing Strategies. 3. The Marketing Environment, Social Responsibility, and Ethics. PART II: MARKETING RESEARCH AND TARGET MARKETS. 4. Marketing Research and Information Systems. 5. Target Market Segmentation and Evaluation. PART III: CUSTOMER BEHAVIOR AND E-MARKETING. 6. Consumer Buying Behavior. 7. Business Markets and Buying Behavior. 8. Reaching Global Markets. 9. Digital Marketing and Social Networking. PART IV: PRODUCT AND PRICE DECISIONS. 10. Product, Branding, and Packing Concepts. 11. Developing and Managing Goods and Services 12. Pricing Concepts and Management. 13. Marketing Channels and Supply-Chain Management. 14. Retailing, Direct Marketing, and Wholesaling. PART V: PROMOTION DECISIONS. 15. Integrated Marketing Communications. 16. Advertising and Public Relations. 17. Personal Selling and Sales Promotion. Online Appendices. Financial Analysis in Marketing. Sample Marketing Plan. Careers in Marketing. Instructor s Companion Website for Pride/ Ferrell s Foundations of Marketing, 7th, 007e, Cengage Learning Testing, powered by Cognero for Pride/Ferrell s Foundations of Marketing, 007e, Cengage Learning Testing, powered by Cognero Instant Access for Pride/ Ferrell s Foundations of Marketing, 007e, 54

59 MindTap Marketing for Pride/Ferrell s Foundations of Marketing, 007e, MindTap Marketing, 1 term (6 months) Instant Access for Pride/Ferrell s Foundations of Marketing, 007e, MindTap Marketing, 1 term (6 months) Printed Access Card for Pride/Ferrell s Foundations of Marketing, 7th, 007e, LMS Integrated for MindTap Marketing, 1 term (6 months) Instant Access for Pride/ Ferrell s Foundations of Marketing, 007e, LMS Integrated for MindTap Marketing, 1 term (6 months) Printed Access Card for Pride/ Ferrell s Foundations of Marketing, 7th, 007e, P-EBK:FOUNDATIONS OF MARKETING 7E, 007e, CS-EBK: FOUNDATIONS OF MARKETING 7E:, 007e, ebook: Foundations of Marketing, 007e, , 544pp, Paperback, CONTEMPORARY MARKETING, 17E Louise E. Boone, University of South Alabama; David L. Kurtz, University of Arkansas CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field. Because it is so technologically advanced, student-friendly, instructor-supported, and more relevant than ever, CONTEMPORARY MARKETING, Seventeenth Edition, remains in a class by itself. NEW TO THIS EDITION Every chapter features updated statistics, figures, tables, and end-of-chapter material, providing readers with the most current, accurate, and relevant material available. Updated chapter 10 on marketing research explores the new and evolving uses of big data in this field. Feature boxes throughout the text have been updated with new and revised information, ensuring that material related to Career Readiness, Marketing Success, and Ethics is always timely and relevant for today s marketing professionals. Ten of the text s chapter-opening vignettes are brand-new for the Seventeenth Edition, while the remaining nine Evolution of a Brand vignettes have been reviewed and updated for the current edition. Extensive new and updated end-of-chapter material is designed to help students review key concepts, assess their learning, and deepen their understanding; highlights include 10 new cases, nine updated cases, and 26 updated video cases. FEATURES Each chapter contains a Career Readiness feature exploring practical considerations for professional success, such as business etiquette and communication, business dinners, and building strong customer relationships. Self-quizzes to conclude each chapter and Assessment Checks at the end of each text section allow students to quickly evaluate their learning and identify any areas in need of further reinforcement. The text is supported by a full suite of teaching and learning supplements, including a Test Bank 55

60 with more than 4,000 questions categorized by objective, difficulty level, Bloom s taxonomy, and AACSB and Rubin/Dierdorff requirements; an updated Instructor s Manual with detailed lecture outlines, collaborative learning exercises, answers to end-of-chapter questions, and a media guide; and PowerPoint presentations. An online suite of student assessment solutions is available to help enhance understanding of course material and give instructors the ability to manage classes, organize assignments, and track student progress using a variety of platforms. Preface. Part I: DESIGNING CUSTOMER- ORIENTED MARKETING STRATEGIES. 1. Marketing: The Art and Science of Satisfying Customers. 2. Strategic Planning in Contemporary Marketing. 3. The Marketing Environment, Ethics, and Social Responsibility. 4. Social Media: Living in the Connected World. 5. E-Business: Managing the Customer Experience. Part II: UNDERSTANDING BUYERS AND MARKETS. 6. Consumer Behavior. 7. Business-to-Business (B2B) Marketing. 8. Global Marketing. Part III: TARGET MARKET SELECTION. 9. Market Segmentation, Targeting, and Positioning. 10. Marketing Research in the Era of Big Data. 11. Relationship Marketing and Customer Relationship Management (CRM). Part IV: PRODUCT DECISIONS. 12. Product and Service Strategies. 13. Developing and Managing Brand and Product Categories. Part V: DISTRIBUTION DECISIONS. 14. Marketing Channels and Supply Chain Management. 15. Retailers, Wholesalers, and Direct Marketers. Part VI: PROMOTIONAL DECISIONS. 16. Integrated Marketing Communications, Advertising, and Public Relations. 17. Personal Selling and Sales Promotion. Part VII: PRICING DECISIONS. 18. Pricing Concepts. 19. Pricing Strategies. Appendix A: Developing an Effective Marketing Plan. Appendix B: Financial Analysis in Marketing. Online. Appendix: Your Career in Marketing. Glossary. Name & Company Index. Subject Index. International Index. Instructor s Companion Website for Boone/ Kurtz s Contemporary Marketing, 17th, 017e, Cengage Learning Testing, powered by Cognero for Boone/Kurtz s Contemporary Marketing, 017e, Cengage Learning Testing, powered by Cognero Instant Access for Boone/Kurtz s Contemporary Marketing, 017e, MindTap Reader for Boone/Kurtz s Contemporary Marketing, 017e, MindTap Marketing, 1 term (6 months) Instant Access for Boone/Kurtz s Contemporary Marketing, 017e, Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access for Boone/Kurtz s Contemporary Marketing, 017e, Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Printed Access Card for Boone/Kurtz s Contemporary Marketing, 17th, 017e, DVD for Boone/Kurtz s Contemporary Marketing, 17th, 017e, LMS Integrated for MindTap Marketing, 1 term (6 months) Instant Access for Boone/ Kurtz s LMS Integrated for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access for Boone/ Kurtz s Contemporary Marketing, 017e, LMS Integrated for MindTap Marketing, 1 term (6 months) Printed Access Card for Boone/ Kurtz s Contemporary Marketing, 17th, 017e, MindLink for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Printed Access Card for Boone/ Kurtz s Contemporary Marketing, 17th, 017e, CS-EBK: CONTEMPORARY MARKETING, 017e, P-EBK:CONTEMPORARY MARKETING, 017e, ebook: Contemporary Marketing, 017e, VS-EBK:CONTEMPORARY MARKETING, 017e,

61 ACP SSO CLEBK CONTEMPORARY MARKETING 730 DAYS, 017e, Custom LMS Integrated CL ebook for Contemporary Marketing days, 017e, ACP SSO CLEBK CONTEMPORARY MARKETING 1 TERM, 017e, Custom LMS Integrated CleBook and Cartridge Printed Access Card for Contemporary Marketing days, 017e, Custom LMS Integrated CleBook and Cartridge Instant Access for Contemporary Marketing days, 017e, Custom LMS Integrated CleBook and Cartridge epin Instant Access for Contemporary Marketing days, 017e, PDFEBK:CONTEMPORARY MARKETING, 017e, SSO Custom MindTap Reader: Sales and Marketing- SWTC, 017e, Instant Access: Custom MindTap Reader: Sales and Marketing- SWTC, 017e, , 768pp, Hardback, MARKETING 2016, 18E William M. Pride, Texas A&M University; O. C. Ferrell, Belmont University Pride and Ferrell s MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven text helps students develop the knowledge and decisionmaking skills they need to succeed in today s competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated learning objectives, and access to new Ask a Marketer videos to introduce key concepts. Perfect for students of all backgrounds and interest levels, MARKETING 2016 is an essential resource for classroom and career success. NEW TO THIS EDITION A new chapter on managing services and branding consolidates material from two chapters in the previous edition, creating a more streamlined presentation and natural organization of related topics. The chapter on Marketing Research and Information Systems includes a new section on Big Data, reflecting the growing importance of 57

62 sophisticated marketing data and analytics, as well as their challenges and ethical implications. The section includes relevant, current examples showcasing real-world uses of Big Data by Target, Samsung Mobile, DataSift, Best Buy, and Burke. The text includes updated learning objectives based on current marketing trends, techniques, and best practices, ensuring that text material relates to specific, measurable outcomes that will help prepare students for professional success. New Ask A Marketer videos offer an engaging, memorable introduction to key marketing concepts, providing a reliable way to connect with today s learners and illustrate the real-world relevance of text concepts. FEATURES Marketing Debate features present controversial marketing issues and encourage students to apply critical thinking processes to take a stance on topics such as marketing children s toys with fast food, privacy issues in retail return tracking, child-free seating zones on airplanes, consumer monitoring via cell phones, and Promoted Tweets. Marketing success stories outside of traditional corporate environments are showcased in Entrepreneurship in Marketing features, providing examples of ways that good ideas and strong marketing strategies can help anyone launch, grow, and sustain a business. Emerging Trends in Marketing features highlight the role marketers play in organizational success during times of transition, such as the digital era boom, the economic collapse, and periods when consumer habits and global markets are evolving rapidly. Examples include the comeback of vinyl LPs, Limited Time Only fast food promotions, pet-friendly hotels, Starbucks, and Pinterest. Special features on Green Marketing illustrate how organizations are transforming their own marketing models to develop sustainable, environmentally conscious business practices, as well as changing the way consumers think about products and services. Examples include the global market for electric cars, sustainability as a competitive advantage, zero-waste initiatives, ecotourism, certifiable organics, green packaging and distribution, and sustainable energy. A full range of text-specific supplements is available to enhance teaching and learning, with resources that combine cutting-edge technology, appealing design, and modern multimedia to meet the diverse needs of today s instructors and students. Part I: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS. 1. An Overview of Strategic Marketing. 2. Planning, Implementing, and Evaluating Marketing Strategies. Part II: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITIES. 3. The Marketing Environment. 4. Social Responsibility and Ethics in Marketing. Part III: MARKETING RESEARCH AND TARGET MARKET ANALYSIS. 5. Marketing Research and Information Systems. 6. Target Markets Segmentation and Evaluation. Part IV: BUYING BEHAVIOR, GLOBAL MARKETING, AND DIGITAL MARKETING. 7. Consumer Buying Behavior. 8. Business Markets and Buying Behavior. 9. Reaching Global Markets. 10. Digital Marketing and Social Networking. Part V: PRODUCT DECISIONS. 11. Product Concepts, Branding and Packaging. 12. Developing and Managing Products. 13. Services Marketing. Part VI: DISTRIBUTION DECISIONS. 14. Marketing Channels and Supply-Chain Management. 15. Retailing, Direct Marketing and Wholesaling. Part VII: PROMOTION DECISIONS. 16. Integrated Marketing Communications. 17. Advertising and Public Relations. 18. Personal Selling and Sales Promotion. Part VIII: PRICING DECISIONS. 19. Pricing Concepts. 20. Setting Prices. Career Appendix. Financial Analysis. Sample Marketing Plan. 58

63 Instructor s Companion Website for Pride/ Ferrell s Marketing 2016, 018e, MindTap Reader for Pride/Ferrell s Marketing 2016, 018e, MindTap Marketing, 1 term (6 months) Instant Access for Pride/Ferrell s Marketing 2016, 018e, MindTap Marketing, 1 term (6 months) Printed Access Card for Pride/Ferrell s Marketing 2016, 018e, Instructor s Resource CD-ROM for Pride s Marketing, 18th, 018e, DVD for Pride s Marketing 2016, 18th, 018e, Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access for Pride s Marketing 2016, 018e, Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Printed Access Card for Pride s Marketing 2016, 18th, 018e, LMS Integrated for MindTap Marketing, 1 term (6 months) Instant Access for Pride s Marketing 2016, 018e, LMS Integrated for MindTap Marketing, 1 term (6 months) Printed Access Card for Pride s Marketing 2016, 18th, 018e, MindLink for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Printed Access Card for Pride s Marketing 2016, 18th, 018e, MindLink for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access for Pride s Marketing 2016, 018e, CS-EBK: MARKETING 2016, 018e, P-EBK:MARKETING 2016, 018e, Cengage Learning Testing, powered by Cognero Instant Access for Pride/Ferrell s Marketing 2016, 018e, Cengage Learning Testing, powered by Cognero for Pride/Ferrell s Marketing 2016, 018e, ebook: Marketing 2016, 018e, , 720pp, Paperback,

64 MKTG3 WITH STUDENT RESOURCE ACCESS 12 MONTHS, 3E Charles W. Lamb, Texas Christian University; Joseph F Hair, Louisiana State University; Carl McDaniel, University of Texas, Arlington; Jane Summers, University of Southern Queensland A unique approach to learning the principles of marketing, MKTG3 is the third Asia-Pacific edition of a proven, innovative blended solution to enhance the learning experience. Expanded content, supported by a suite of online learning aids, equips students with the tools required to successfully undertake an introductory marketing course. Continuing to pave a new way to both teach and learn, MKTG3 is designed to truly connect with today s busy, tech-savvy student. Students have access to online interactive quizzing, videos, podcasts, flashcards, marketing plan, games and more. An accessible, easy-to-read text with tearout review cards completes a package that helps students to learn important concepts faster. MKTG3 delivers a fresh approach to give students what they need and want in a text. Part one: An introduction to marketing 1. An overview of marketing 2. Marketing strategy 3. Ethics and the marketing environment Part two: Customer information 4. Consumer decision making 5. Business-to-business marketing 6. Segmenting and targeting markets 7 Insight management research Part three: Managing the marketing mix 8. Product concepts 9. Developing and managing products 10. Services, non-profit and other intangibles 11. Marketing channels and distribution decisions 12. Integrated marketing communication: IMC 13. The promotions mix 14. Pricing Part four: The world of marketing 15. Global marketing 16. Marketing and new technology Search Me! Marketing, 1e, MKTG3 Instructor s Manual, 3e, MKTG3 Test Bank (Word), 3e, MKTG3 PowerPoint Slides, 3e, MKTG3 Artwork from the Text, 3e, MKTG3 Videos from US Text (Instructor s Only), 3e, MKTG3 Instant Access Code for 12 Months, 3e, MKTG3 Printed Access Card for 12 Months, 3e, MKTG3 Cengage Learning ebook, 3e, MKTG3 Coursemate, 3e, ebook: MKTG3, 3e, ebook: MKTG3 with Student Resource Access, 3e, MKTG3 CourseMate Express 12m Instant Access Code, 3e, MKTG3 CourseMate Express Single Sign On, 3e, , 328pp, Paperback,

65 MARKETING PRINCIPLES, 2E William M. Pride, Texas A&M University; O. C. Ferrell, Belmont University; Bryan Lukas, University of Melbourne; Sharon Schembri, University of Texas Pan America Perfect for students of all backgrounds and interest levels, this second edition of Marketing Principles combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. The text and a full range of supplementary learning resources (including animated activities, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they ll need to succeed in today s competitive business environment. Marketing principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has an new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. o Marketing Principles is designed to teach relevant, contemporary concepts and best practices in Asia-Pacific undergraduate marketing through: o The importance of being market-oriented, considering the expanded marketing mix through all areas of marketing o The need for a dynamic outlook on marketing, which responds to the continually changing world (e.g. where lines between traditional marketing concepts and strategies are blurred) o Branding, the expanded marketing mix and customer-focus o Increasing interdependence of goods and services o The centrality of positioning to marketing Winner, Tertiary (Adaptations): Teaching and Learning Resource, Australian Publishers Association (APA) Educational Publishing Awards 2015 Marketing Principles, 2nd Asia-Pacific Edition (William Pride et al, Cengage) Part 1: MARKETING GROUNDWORK 1. Key concepts in marketing 2. Marketing Planning and Strategy in a competitive environment 3. Marketing research and information systems as the backbone of marketing Part 2: UNDERSTANDING MARKETS. 4. Consumer Behaviour. 5. Segmentation, target markets and positioning 6. Business Markets and Buying Behaviour. Part 3: THE EXPANDED MARKETING MIX. 7. The Power of Branding 8. Product Decisions 9. Developing and Managing Goods and Services. 10. Pricing Decisions. 11. Distribution Decisions. 12. Integrated Marketing Communications: Designing promotional campaigns 13. Marketing Communications mix variables: application 14. Expanding the marketing mix 15. Digital marketing and social networks Marketing Principles Instructor s Manual, 2e, Marketing Principles PowerPoint Slides, 2e, Marketing Principles ExamView Test Bank, 2e, Marketing Principles Artwork from the Text, 2e, Marketing Principles Instant Access Code for 12 Months, 2e, Marketing Principles SSO for CengageNow, 2e, ebook: Marketing Principles, 2e, ebook: Marketing Principles with Student Resource Access, 2e, Marketing Principles MindTap Instant Access Code for 12 Months, 2e, Marketing Principles MindTap Reader, 2e, Marketing Principles MindTap Course, 2e,

66 Marketing Principles MindTap Printed Access Code for 12 Months, 2e, Marketing Principles CNOW Express Instant Access Code for 12 Months, 2e, Marketing Principles CNOW Express Printed Access Card for 12 Months, 2e, Marketing Principles CNOW Express SSO, 2e, , 640pp, Paperback, CTE MARKETING WITH CB VITALSOURCE EBOOK, 12E Charles W. Lamb, Texas Christian University; Joe F. Hair, Louisiana State University; Carl McDaniel, University of Texas, Arlington Please note that the digital access code that comes with the print book is valid for use in a specific Asia territory only. CB VitalSource ebook The ultimate ebook experience has arrived! Easily access our ebooks with features that will improve your reading experience, and tools to help you take notes and organize your studies. Engaging and thorough, MARKETING, 12th Edition shows you how marketing principles affect your day-today life, as well as their significant influence in business decisions. Core topics include the social marketing phenomenon, entrepreneurship, C.R.M., global perspectives, and ethics, as well as in-depth discussions on key tools of the trade, such as metrics and the marketing plan. Intriguing coverage of newsworthy events clarifies the readings and gets you thinking about your own decisions in the consumer marketplace. Loaded with helpful learning features like detailed appendices, cases, vignettes, boxed features, and videos, MARKETING, 12th Edition gives you countless opportunities to develop and apply critical-thinking skills as you acquire the marketing knowledge essential for success in the business world. NEW TO THIS EDITION Exciting Social Media and Marketing Chapter: A hot topic in marketing today, social media comes with unique challenges and opportunities. MARKETING, 12th Edition uses pop culture to examine the growing trend, discussing Lady Gaga s successful self-marketing campaign, Korean BBQ food trucks, Adobe s Facebook Real or Fake campaign, and many other examples. Marketing Metrics Boxes: New feature boxes illustrate how profitability and other standards of measurement lead to business decisions, giving a mathematical foundation to the decision-making process as it applies to distribution, product development, pricing, and all aspects of the marketing mix. Annotated Marketing Plan Appendix: Positioned after Chapter 2, the actual marketing plan from E-Motion Software helps students understand the level of detail needed to plot out an effective marketing strategy. Entrepreneurship Cases: Several new cases on the Girl Scouts, Groupon, LivingSocial, Ford, Pantone, Gatorade, Marriott, BMW, and others illustrate marketing success stories, and enable students to apply newfound knowledge to realworld scenarios. FEATURES Integrated Instructor Support: Spend less time preparing for class and make more of your time in it with the Integrated Learning System, which ties chapter learning objectives to the instructor supplements for faster, easier planning! Real-World Companies: Packed with examples and end-of-chapter applications, MARKETING, 12th Edition demonstrates global perspectives, customer experience, ethics, and other marketingrelated issues through profiles of actual companies, giving students a close-up perspective of modern marketing in action. 62

67 PART I: THE WORLD OF MARKETING. 1. An Overview of Marketing. Career Appendix. 2. Strategic Planning for Competitive Advantage. Marketing Plan Appendix. 3. Ethics and Social Responsibility. 4. The Marketing Environment. 5. Developing a Global Vision. PART II: ANALYZING MARKET OPPORTUNITIES. 6. Consumer Decision Making. 7. Business Marketing. 8. Segmenting and Targeting Markets. 9. Decision Support Systems and Marketing Research. PART III: PRODUCT DECISIONS. 10. Product Concepts. 11. Developing and Managing Products. 12. Services and Nonprofit Organization Marketing. PART IV: DISTRIBUTION DECISIONS. 13. Marketing Channels. 14. Supply Chain Management. 15. Retailing. PART V: PROMOTION AND COMMUNICATIONS STRATEGIES. 16. Promotional Planning for Competitive Advantage. 17. Advertising and Public Relations. 18. Sales Promotion and Personal Selling. PART VI: PRICING DECISIONS. 19. Pricing Concepts. 20. Setting the Right Price. PART VII: TECHNOLOGY-DRIVEN MARKETING. 21. Customer Relationship Management (C.R.M.). 22. Social Media and Marketing. CS-EBK: MARKETING, 012e, Instructor Resource CD-ROM for Lamb/ Hair/McDaniel s Marketing, 12th, 012e, Company Clips DVD for Lamb/Hair/McDaniel s Marketing, 12th, 012e, WebTutor on Blackboard with ebook on Gateway Instant Access Code for Lamb/Hair/ McDaniel s Marketing, 012e, WebTutor on WebCT with ebook on Gateway, 1 term (6 months) Instant Access for Lamb/Hair/McDaniel s Marketing, 012e, CourseMate with Career Transitions 2.0 Instant Access for Lamb/Hair/McDaniel s Marketing, 012e, CengageNOW Instant Access for Lamb/Hair/ McDaniel s Marketing, 012e, MindLink for CengageNOW, 1 term (6 months) Instant Access for Lamb/Hair/McDaniel s Marketing, 012e, LMS Integrated for Aplia, 1 term Instant Access for Lamb/Hair/McDaniel s Marketing, 012e, MindTap Marketing, 1 term (6 months) Instant Access for Lamb/Hair/McDaniel s Marketing, 012e, , 568pp, Paperback, MARKETING A Global Perspective (with CourseMate and ebook Access Card) Bronis Verhage, Professor of Marketing at Georgia State University s Robinson College of Business in Atlanta, USA Marketing: A Global Perspective is the muchanticipated EMEA edition of Grondslagen van de Marketing, the market leader in the Netherlands for over 25 years. In this bestseller, Dr Bronis Verhage strikes the right balance between marketing theory and practice. The text features perspectives from Europe, the Middle East, Africa and the wider world, embedded in a global context, offering a cutting-edge review of new priorities in marketing, as illustrated by a diverse selection of analyses of world-class companies customerfocused strategies. **NOT FOR SALE TO THE NETHERLANDS** Part 1 Insight into Marketing 1. What is marketing? 2. Strategy development and marketing planning 3. The marketing environment Part 2 Analyzing the Market 4. Buying behaviour 5. Marketing research and marketing information 6. Market segmentation and positioning Part 3 Product Decisions 7. Product strategy and services marketing 8. New product development Part 4 Promotion Decisions 9. Marketing communication strategies 10. Advertising 11. Sales management Part 5 Pricing Decisions

68 Pricing strategies and price determination Part 6 Distribution Decisions 13. Distribution 14. Retailing 15. Global marketing SSO CourseMate Marketing: A Global Perspective, 001e, CourseMate Marketing: A Global Perspective Instant Access, 001e, PAC CourseMate Marketing: A Global Perspective, 001e, SSO CL ebook Marketing: A Global Perspective, 001e, CL ebook Marketing: A Global Perspective Instant Access, 001e, PAC CL ebook Marketing: A Global Perspective, 001e, CS EBK: MARKETING: GLOBAL PERSPECT, 001e, ebook: Marketing: A Global Perspective, 001e, , 776pp, Paperback, MARKETING ESSENTIALS (WITH COURSEMATE AND EBOOK ACCESS CARD), 2E Sally Dibb, The Open University, UK; Dr. Lyndon Simkin, Oxford Brookes University, UK Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy. Marketing Essentials is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use on strategic marketing, marketing analysis and marketing management courses. NEW TO THIS EDITION This second edition reflects how the world has gone digital so ensuring that students comprehend how social media, for example, has impacted marketing. Additional coverage of critical themes and analyses broaden the text s content to encompass a greater range of approaches to marketing and help students develop their critical thinking skills. Updated coverage of ethical issues in marketing including sustainability and green marketing and the link between social responsibility and improved marketing performance. This coverage keeps students up-to-date with current developments in the field. Considers the importance of marketing during an economic downturn so making readers aware of the key role of marketing in this real-world situation. FEATURES Each Part concludes with a full-length strategic case study and helps students understand the underlying importance of strategic marketing. Draws on the authors extensive consultancy knowledge to illustrate to students how marketers use insights from marketing in practice Includes insights from leading marketing practitioners thus allowing students to learn from marketing experts. The concise nature of the text makes it perfect for shorter courses so providing students on these courses with a textbook tailored to their needs. Superb pedagogical features (including case studies, boxed insight features and both discussion and review questions) aid the understanding of key concepts. A range of accompanying digital tools for lecturers 64

69 teaching from the book including an ExamView testbank. Part 1 MARKETING DEFINIED AND MARKETING IN CONTEXT. 1. The Marketing Concept. 2. Marketing Strategy and Understanding Competitors. Part 2 UNDERSTANDING MARKETS. 3.The Marketing Environment. 4. Consumer Buying Behaviour. 5. Business Markets and Business Buying Behaviour. 6. Segmenting, Targeting and Positioning. 7. Marketing Research. Part 3 MARKETING PROGRAMMES. 8. Product Decisions. 9. Developing Products and Managing Product Portfolios. 10. The Marketing of Services. 11. Marketing Channels. 12. Pricing. 13. Marketing Communications. 14. Branding and Packaging. Part 4 MANAGING MARKETING. 15. Planning and Implementation. CourseMate Marketing Essentials Instant Access, 002e, CL ebook Marketing Essentials Instant Access, 002e, CS ebook: Marketing Essentials 2e, 002e, ebook: Marketing Essentials 2e, 002e, I EBK Marketing Essentials, 002e, , 512pp, Paperback, ESSENTIALS OF MARKETING, 7E Charles W. Lamb, Texas Christian University; Joe F. Hair, Louisiana State University; Carl McDaniel, University of Texas, Arlington Help your students achieve marketing success by delivering the best up-to-the-minute coverage of key marketing topics available in this complete, yet brief, latest edition of ESSENTIALS OF MARKETING by award-winning instructors and leading authors Lamb/Hair/McDaniel. ESSENTIALS OF MARKETING, 7E uses a fresh, streamlined design to focus on captivating examples and innovative applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. This edition now visually illustrates key marketing concepts and showcases the customer experience with an engaging writing style punctuated by the most recent marketing statistics and figures. A new appendix and exercises emphasize building a professional marketing plan with an integrated internet focus to further prepare students for success. This book s concise 15-chapter format offers unequaled flexibility to make this course your own with outside projects and readings, while still providing the comprehensive coverage students need. Powerful teaching and learning tools form part of the book s hallmark Integrated Learning System organized around the book s learning objectives. All-new videos produced specifically for this edition feature fascinating stories of marketing success, while a myriad of exceptional online and in-book tools answer the needs of a variety of learning and teaching styles. ESSENTIALS OF MARKETING, 7E s lively coverage and broad-based appeal is designed to create a learning experience that leaves your students saying, Now that s marketing! 65

70 NEW TO THIS EDITION NEW PRINTED AND ONLINE MARKETING PLAN EXERCISES GUIDE STUDENTS IN APPLYING CONCEPTS. A series of end-ofchapter Marketing Plan Exercises, as well as Marketing Plan Worksheets on the text s companion website, encourage students to apply the marketing principles and strategies they ve just learned. After completing each well-crafted exercise, your students are one step closer to building a complete strategic marketing plan for a company of their choosing. NEW INTERACTIVE EXERCISES ENCOURAGE DISCUSSION AND ENSURE CLASS PREPARATION. A series of new Interactive Exercises keep your students engaged and prepared to participate in class discussion. These focused homework exercises use a variety of media, such as videos or simulations, to help students master concepts. Every question is automatically graded with immediate feedback and review guidelines that direct students back to the text and help them come to class better prepared. You can efficiently review dashboard reports to measure student performance and progress in your course. NEW ANNOTATED MARKETING PLAN APPENDIX DEMONSTRATES HOW TO USE THE BOOK S CONCEPTS TO CREATE A PROFESSIONAL PLAN. A new Marketing Plan Appendix, early in the text after Chapter 2, uses annotations that connect each part of a professional marketing plan to material throughout this edition. Your students quickly see the direct correlation between chapters in the book and elements of a marketing plan for a real company. A thorough, real marketing plan from E-Motion software also helps students better understand the level of detail needed to plot out a successful marketing strategy. NEW GLOBAL PERSPECTIVES FEATURE HIGHLIGHTS MARKETING ISSUES THROUGHOUT VARIOUS CONTINENTS. Intriguing, new Global Perspectives boxes provide expanded global examples of marketing issues facing companies throughout the world. Each box concludes with thought-provoking questions carefully prepared to stimulate class discussion. Students examine engaging examples, such as how U.S. ethical practices compare around the globe, how McDonald s is emerging in Russia, and how luxury retailers are becoming global giants. REVISED ETHICS IN MARKETING FEATURE FOCUSES ON CRITICAL DECISION-MAKING SKILLS. This streamlined edition continues a strong emphasis on ethics. Revised Ethics in Marketing boxes throughout offer intriguing questions that guide students through ethical decision making. Provocative examples highlight the importance of ethics throughout numerous marketing decisions. NEW CUSTOMER EXPERIENCE SHOWCASES CURRENT EXAMPLES OF CONSUMERS IN ACTION. New, exciting feature boxes in each chapter demonstrate some of today s most current examples of the Customer Experience in action and highlight the chapter s topic at work. Students examine example, such as whether or not the customer experience at Starbucks--an integral part of that company s brand and a huge factor in customer loyalty--has been watered down in recent years. Students also review intriguing issues, such as how Zappos great customer service helps reduce cognitive dissonance. NEW ANATOMY OF FEATURE GRAPHICALLY ILLUSTRATES KEY MARKETING CONCEPTS. These new, full-page unique graphics use captivating photography to clearly illustrate particular concepts in select chapters. Each Anatomy Of demonstrates how the elements of a key marketing concept connect. Students review the anatomies of a multinational company, buying decision, packaging design, product life cycle, store layout, an integrated marketing campaign, and more. These anatomies help students clearly visualize the connection between marketing concepts and their applications in today s real business world. NEW BY THE NUMBERS REFLECTS TODAY S MOST RECENT STATISTICS AND MARKETING FIGURES. This edition punctuates key marketing concepts with interesting statistics and figures that reflect today s most recent developments 66

71 and make concepts more memorable for your students. FEATURES INTEGRATED INSTRUCTOR SUPPORT ENSURES TIME-EFFICIENT, COHESIVE PREPARATION. The hallmark Lamb/Hair/ McDaniel Integrated Learning System organizes all instructor supplements and teaching materials around the chapter learning objectives for a cohesive, structured course. With Lamb/Hair/ McDaniel s Integrated Learning System, you spend less time preparing and are able to make the more effective use of the time your students are in class. WEALTH OF INTERACTIVE TOOLS ENABLES POWERFUL LECTURES. Create a lively learning environment as you engage and involve students. CengageNOW guides you in developing lectures around your students comprehension of key concepts. Business & Company Resource Center delivers the latest examples for discussion. In additional PowerPoint slides includes stepby-step teaching notes with hundreds of full-color images, embedded videos, and hyperlinks to online activities for use during class. PART I: THE WORLD OF MARKETING. 1. An Overview of Marketing. Career Appendix. 2. Strategic Planning for Competitive Advantage. 3. Ethics and Social Responsibility. 4. The Marketing Environment. 5. Developing a Global Vision. PART II: ANALYZING MARKETING OPPORTUNITIES. 6. Consumer Decision Making. 7. Business Marketing. 8. Segmenting and Targeting Markets. 9. Decision Support Systems and Marketing Research. PART III: PRODUCT AND DISTRIBUTION DECISIONS. 10. Product Concepts. 11. Developing and Managing Products. 12. Marketing Channels and Supply Chain Management. 13. Retailing. PART IV: PROMOTION AND PRICING DECISIONS. 14. Marketing Communications and Advertising. 15. Public Relations, Sales Promotion, and Personal Selling. 16. Pricing Concepts. Product Web Site for Lamb/Hair/McDaniel s Essentials of Marketing, 7th, 007e, Marketing CourseMate for Lamb/Hair/ McDaniel s Essentials of Marketing, 007e, Marketing CourseMate with ebook and Career Transitions Instant Access Code for Lamb/ Hair/McDaniel s Essentials of Marketing, 007e, Marketing CourseMate with ebook and Career Transitions Printed Access Card for Lamb/Hair/ McDaniel s Essentials of Marketing, 7th, 007e, Interactive ebook for Lamb/Hair/McDaniel s Essentials of Marketing, 007e, Instructor s Resource CD-ROM for Lamb/Hair/ McDaniel s Essentials of Marketing, 7th, 007e, CS-EBK: ESSENTIALS OF MARKETING 7E, 007e, Videos for Lamb/Hair/McDaniel s Essentials of Marketing, 7th, 007e, WebTutor on WebCT, 1 term (6 months) Instant Access for Lamb/Hair/McDaniel s Essentials of Marketing, 007e, WebTutor on WebCT, 1 term (6 months) Printed Access Card for Lamb/Hair/ McDaniel s Essentials of Marketing, 7th, 007e, WebTutor on Blackboard, 1 term (6 months) Instant Access for Lamb/Hair/McDaniel s Essentials of Marketing, 007e, WebTutor on Blackboard, 1 term (6 months) Printed Access Card for Lamb/Hair/ McDaniel s Essentials of Marketing, 7th, 007e, CengageNOW on Blackboard Printed Access Card for Lamb/Hair/McDaniel s Essentials of Marketing, 7th, 007e, CengageNOW on Blackboard Instant Access Code for Lamb/Hair/McDaniel s Essentials of Marketing, 007e, CengageNOW for Lamb/Hair/McDaniel s Essentials of Marketing, 007e, CengageNOW with ebook Instant Access Code for Lamb/Hair/McDaniel s Essentials of Marketing, 007e, CengageNOW Printed Access Card for Lamb/ Hair/McDaniel s Essentials of Marketing, 7th, 007e, CengageNOW on WebCT Printed Access Card for Lamb/Hair/McDaniel s Economics, 7th, 67

72 007e, CengageNOW on WebCT Instant Access Code for Lamb/Hair/McDaniel s Essentials of Marketing, 007e, ebook: Essentials of Marketing, 007e, MindTap Reader for Lamb/Hair/McDaniel s Essentials of Marketing, 007e, ebook: Essentials of Marketing, 007e, MindLink for CengageNOW Instant Access for Lamb/Hair/McDaniel s Essentials of Marketing, 007e, LMS Integrated for CourseMate, 1 term (6 months) Instant Access for Lamb/Hair/ McDaniel s Essentials of Marketing, 007e, LMS Integrated for CourseMate, 1 term (6 months) Printed Access Card for Lamb/Hair/ McDaniel s Essentials of Marketing, 7th, 007e, , 672pp, Paperback, PURCHASING PURCHASING AND SUPPLY CHAIN MANAGEMENT, 6E Robert M. Monczka, Arizona State University; Robert B. Handfield, North Carolina State University; Larry C. Giunipero, Florida State University; James L. Patterson, Western Illinois University Providing a solid managerial perspective, PURCHASING AND SUPPLY CHAIN MANAGEMENT, 6e draws from the authors firsthand experiences and relationships with executives and practitioners worldwide to present the most current and complete coverage of today s supply management process. The text includes critical developments from the field, such as cases from emerging healthcare and service industries, procure-to-pay redesign, supply risk, innovation, sustainability, collaboration, and much more. Students examine key changes in supply management and the impact of the global economy and ongoing business uncertainty on continuous cost and value management across the supply chain. Numerous real-world cases and captivating examples help students gain contextual insights and knowledge into the strategies, processes, and practices of supply management. PURCHASING AND SUPPLY CHAIN MANAGEMENT, 6E equips future managers with a thorough understanding of the impact that purchasing and supply chain management have on the competitive success and profitability of today s organizations. It introduces students to the critical role of purchasing in the supply chain with a turnkey solution that can serve as a valuable professional reference well beyond the course. NEW TO THIS EDITION CUTTING-EDGE: Reflecting the latest developments and practices from the field, the powerful new Sixth Edition of PURCHASING AND SUPPLY CHAIN MANAGEMENT draws directly from the authors extensive research and work with purchasing and supply chain managers across industry and across the globe. THOROUGH COVERAGE: Focusing on the topics most important for future managers success, the text offers expansive coverage of cross-functional teaming, purchasing and supply performance measurement, supplier integration into new product development, electronic sourcing software, supplier risk management, contracting and Internet law, enterprise resource planning (ERP), as well as other innovations and future developments in purchasing. FEATURES TEXT COVERAGE REFLECTS AUTHORS EXTENSIVE FIRSTHAND EXPERIENCES AND INSIGHTS FROM EXECUTIVES AND PRACTITIONERS WORLDWIDE. The timely, 68

73 comprehensive coverage throughout this leadingedge text is a culmination of the authors ongoing discussions with purchasing and supply chain managers from various industries around the world. STRONG MANAGERIAL PERSPECTIVE PREPARES STUDENTS TO MANAGE THE PURCHASING FUNCTION EFFECTIVELY. The text s hallmark, the solid managerial perspective throughout enables students to examine the core tasks and challenges required to effectively manage the purchasing function in the context of today s integrated supply chain. HANDS-ON, APPLIED APPROACH ENSURES LEARNING SUCCESS. The text s engaging approach and integrated learning features, cases, and memorable examples have been thoroughly tested with student audiences to ensure that students remain interested and actively involved in the learning process. THE CONCEPT OF TEAMING IS EMPHASIZED THROUGHOUT THIS BOOK. Because crossfunctional teaming and collaboration are so critical in business today, many of the text s case exercises require team effort, helping students fully understand the impact of purchasing on business major functional activities. THE TEXT PROVIDES A VALUABLE REFERENCE TOOL. In addition to serving as a comprehensive learning tool during class, this leading strategy and purchasing book also serves as a valuable professional reference long after the course has ended. Part 1: INTRODUCTION. 1. Introduction to Purchasing and Supply Chain Management. Part 2: PURCHASING OPERATIONS AND STRUCTURE. 2. The Purchasing Process. 3. Purchasing Policies and Procedures. 4. Supply Management Integration for Competitive Advantage. 5. Purchasing and Supply Management Organization. Part 3: STRATEGIC SOURCING. 6. Supply Management and Commodity Strategy Development. 7. Supplier Evaluation and Selection. 8. Supplier Quality Management. 9. Supplier Management and Development: Creating a World-Class Supply Base. 10. Worldwide Sourcing. Part 4: STRATEGIC SOURCING PROCESS. 11. Strategic Cost Management. 12. Purchasing and Supply Chain Analysis: Tools and Techniques. 13. Negotiation and Conflict Management. 14. Contract Management. 15. Purchasing Law and Ethics. Part 5: CRITICAL SUPPLY CHAIN ELEMENTS. 16. Lean Supply Chain Management. 17. Purchasing Services. 18. Supply Chain Information Systems and Electronic Sourcing. 19. Performance Measurement and Evaluation. Part 6: FUTURE DIRECTIONS. 20. Purchasing and Supply Strategy Trends. Cengage Learning Testing, powered by Cognero for Monczka/Handfield/Giunipero/Patt s Purchasing and Supply Chain Management, 006e, Cengage Learning Testing, powered by Cognero Instant Access for Monczka/Handfield/ Giunipero/Patt s Purchasing and Supply Chain Management, 006e, CS-EBK: PURCHASING & SUPPLY CHAIN MANAGEMENT, 006e, ebook: Purchasing and Supply Chain Management, 006e, VS-EBK:PURCHASING & SUPPLY CHAIN MANAGEMENT, 006e, PDFEBK:PURCHASING & SUPPLY CHAIN MANAGEMENT, 006e, , 888pp, Hardback,

74 PURCHASING AND SUPPLY CHAIN MANAGEMENT, 6E (with CourseMate and ebook Access Card) Arjan J. van Weele, Eindhoven University of Technology In this era of turbulence and change, it is important to be up-to-date with the latest developments in Purchasing and Supply Chain Management theory and practice. Employing a flexible managerial perspective, Purchasing and Supply Chain Management sixth edition provides a complete introduction to the key concepts of this fast moving area. Global examples from Intel, Li and Fung and Hewlett-Packard to name a few, demonstrate the challenges and solutions to the problems companies face every day, while the latest research insights add a critical perspective throughout. FEATURES Brand new chapter on contract management for complex projects thoroughly explains this process from start to finish. Updated case studies and memo features bring current practice to life. Refined coverage of purchasing and business strategy and corporate social responsibility. Every copy of this book comes with access to premium online platform which includes a wealth of additional case material, questions, games, an integrated ebook and more. Section 1 1. The role of purchasing in the value chain 2. Industrial buying behaviour: decision-making in purchasing 3. The purchasing management process 4. Purchasing and facilities management 5. Buying business services 6. Public procurement 7. Market structures and supply market research Section 2 Strategy and Planning 8. Outsourcing and risk management 9. Purchasing and business strategy 10. Category sourcing: getting better performance from suppliers 11. Purchasing, innovation and quality management 12. Purchasing, logistics and supply chain management 13. Organization and structure of purchasing 14. Performance measurement and governance in purchasing Section 3 Implementation 15. Preparing for partnership with suppliers: cost approaches and techniques 16. Buying and supply management in retail 17. Purchasing, corporate social responsibility and ethics PAC Clebook Purchasing and Supply Chain Management 6e, 006e, Instant Access Clebook Purchasing and Supply Chain Management 6e, 006e, SSO Clebook Purchasing and Supply Chain Management 6e, 006e, PAC Coursemate Purchasing and Supply Chain Management 6e, 006e, Instant Access Coursemate Purchasing and Supply Chain Management 6e, 006e, SSO Coursemate Purchasing and Supply Chain Management 6e, 006e, CS-EBK: PURCH&SUPPLY MNGMNT, 006e, ebook: Purchasing and Supply Chain Management, 006e, , 416pp, Paperback,

75 RETAILING NEW EDITION IN JULY 2017 RETAILING, INTERNATIONAL EDITION, 8E Patrick M. Dunne, Texas Tech University; Robert F. Lusch, University of Arizona; James R. Carver, Auburn University The new, RETAILING, 8E, International Edition combines the text s signature in-depth coverage of fundamental retailing principles with cuttingedge updates on the latest trends and practices in today s fast-paced retail market. Retailing is constantly changing and adjusting to competitive, technological, society and consumer needs. This book emphasizes the creative and analytical aspects of retailing, with special emphasis on the impact of the Internet and continuing changes in the global economy. Authors Dunne, Lusch, and Carver draw on their expertise as seasoned instructors and retail authorities, including abundant, realworld examples and case studies to help students understand the intricacies of retail management. Endorsed by the National Retailing Federation, RETAILING, 8E, International Edition features a conversational writing style and a vibrant, full-color format with strong student appeal, as well as a streamlined structure of 14 chapters that can easily be covered in one term. The text also includes a built-in study guide with review questions, writing and speaking exercises, cases covering diverse retail operations, an interactive spreadsheet case, and other activities to give students hands-on experience applying key concepts and developing the creativity and analytical skills required for a successful career in the retail industry. In addition, challenging Planning Your Own Retail Business exercises focus on problems small business managers and owners face in day-to-day operations, helping students appreciate the financial impact of retail decisions. Also, the book focuses on some of the major trends in retailing which include more emphasis on design and fashion, e-tailing, global expansion, innovation, entrepreneurship, social media, and service. Finally, the book has a focus on explaining how retail decisions and strategy influence the financial performance of the retailer. NEW TO THIS EDITION Cases for chapters and Parts of book helps students apply theories and concepts to actual retail firms such as Macy s, Buffalo Wild Wings, Zumiez and Target. Boxed inserts are included on service retailing, new trends, and the inside story of how decisions and strategy is developed at actual retail enterprises. This provides the student with more in-depth retail industry examples, recent trends and developments that will get them more engaged in learning. It also exposes the student to new trends, services, and global aspects of retailing and makes course more practical and interesting. End of chapter study guide and learning exercises assist the student in developing communication skills and critical thinking. Helps student to understand what it takes to launch a retail business and involves the student in field projects to gain further insight. The House spreadsheet software enables the student to develop in-depth knowledge of how retail decisions influence a firm s performance. Retail Strategy Focus (in both chapter 2 and concluding chapter 14) puts the student in the driver s seat in terms of strategic action in retailing. FEATURES Created by the authors, the RETAILING, 8E, International Edition Web site offers myriad teaching and learning resources, including additional true/false and multiple-choice questions for every chapter to help students review and apply the text material, a section devoted to retailing career choices, and ongoing updates and new examples of retailing concepts and practices covered in the chapters. 71

76 RETAILING, 8E, International Edition equips students with a solid understanding of the various activities that retailers conduct on a daily basis and how they interrelate, skillfully illustrating how retailers must use both creativity and analytical skills in order solve problems and pursue opportunities in today s fast-paced environment. Included in every chapter, unique boxed features relate real-world examples to text material, often while incorporating humor or highlighting innovative business strategies. Retailing: The Inside Story presents interesting details of a specific retailing event or decision, while Global Retailing highlights key trends and events in international retailing. What s New? explores the impact of technology (especially the Internet) on retailers, and Service Retailing addresses issues unique to service providers. Each chapter closes with a thorough study guide, including review, discussion, and multiple-choice questions tied to learning objectives, while Writing and Speaking Exercises (mini cases) help instructors bolster oral/written communication skills and teamwork, and a Retail Project requires students to visit a library or Web site to complete exercises. Covering the spectrum of retail operations, case studies integrated throughout the text present important retailing issues through real-world stories of department stores, specialty shops, direct retailing, hardware stores, grocers, discount and convenience stores, and more. Part I: INTRODUCTION TO RETAILING. 1. Perspectives on Retailing. 2. Retail Strategic Planning and Operations Management. Part II: THE RETAILING ENVIROMENT. 3. Retail Customers. 4. Evaluating the Competition in Retailing. 5. Managing the Supply Chain. 6. Legal and Ethical Behavior. Part III: Market Selection and Location Analysis. 7. Market Selection and Retail Location Analysis. Part IV: Managing Retail Operations. 8. Managing a Retailer s Finances. 9. Merchandise Buying and Handling. 10. Merchandise Pricing. 11. Advertising and Promotion. 12. Customer Service and Retail Selling. 13. Store Layout and Design. Part V: Retail Administration. 14. Managing People. Appendix. Glossary. Endnotes. Subject Index. URL Index. WebTutor on WebCT with ebook on Gateway Printed Access Card for Dunne s Retailing, 8th, 008e, WebTutor on Blackboard with ebook on Gateway Printed Access Card for Dunne s Retailing, 8th, 008e, WebTutor on Blackboard with ebook on Gateway Instant Access Code for Dunne s Retailing, 008e, WebTutor on WebCT with ebook on Gateway Instant Access Code for Dunne s Retailing, 008e, Instructor s Resource CD-ROM for Dunne s Retailing, 8th, 008e, Video DVD for Dunne s Retailing, 8th, 008e, CourseMate with Career Transitions 2.0 Printed Access Card for Dunne s Retailing, 8th, 008e, Web Site for Dunne s Retailing, 8th, 008e, ebook: Retailing, 008e, PAC-R ebook: ISE Retailing EMEA, 008e, I-EBK: ISE RETAILING, 008e, , 720pp, Paperback,

77 SELLING SELL (WITH SELL5 ONLINE, 1 TERM (6 MONTHS) PRINTED ACCESS CARD), 5E Thomas N. Ingram, Colorado State University; Raymond W. (Buddy) LaForge, University of Louisville; Ramon A. Avila, Ball State University; Charles H. Schwepker, University of Central Missouri Through ongoing research into students workflows and preferences, SELL5 from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience all at an affordable price. New for this edition, students explore SELL5 anywhere, anytime, and on most devices with SELL Online! With the intuitive StudyBits functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, SELL5 with SELL Online engages students of all generations and learning styles, and integrates seamlessly into your Principles of Selling course. SELL5 features new box features throughout the text From the Classroom to the Field and Technology in Selling. NEW TO THIS EDITION NEW 4LTR PRESS ONLINE: Created through a deep investigation of students challenges and workflows both broadly and in Principles of Selling, SELL 5 Online enables students to study how and when they want including on their devices! With the unique StudyBits functionality, students easily collect notes and create StudyBits from interactive content to collect what s important. With intuitive tagging and filtering options, they maximize their study efforts as they make and review flashcards, take practice quizzes, view related content and track their progress all in one place! Coupled with straightforward course management, assessment, and analytics for instructors, SELL 5 with SELL 5 Online engages students of all generations and learning styles, and integrates seamlessly into your Principles of Selling and sets the stage for thinking critically about Principles of Selling. FEATURES Every 4LTR Press solution comes complete with an engaging print textbook, tear-out review cards, an interactive digital solution, which offers study tools and the full text narrative, all delivered and influenced by a deep understanding of student s workflow and learning styles. Available as print with online, print only, or online only, students have their choice of format all at the same affordable price. Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format that increases the number of students who read the chapter without minimizing coverage for your course. Tear-Out Review Cards at the back of the Student Editions provide students a portable study tool containing all of the pertinent information for class and test preparation. 1. Overview of Personal Selling. 2. Building the Trust and Sales Ethics. 3. Understanding Buyers. 4. Communication Skills. 5. Strategic Prospecting and Preparing for Sales Dialog. 6. Planning Sales Dialog and Presentations. 7. Sales Dialog: Creating and Communicating Value. 8. Addressing Concerns and Earning Commitment. 9. Expanding Customer Relationships. 10. Adding Value: Self-Leadership and Teamwork. SELL5 Online, 1 term (6 months) Printed Access Card for Ingram/Laforge/Avila/Schwepker/ Williams SELL5, 005e, SELL5 Online for Ingram/Laforge/Avila/ 73

78 Schwepker/Williams SELL 5, 005e, SELL5 Online, 1 term (6 months) Instant Access for Ingram/Laforge/Avila/Schwepker/Williams SELL5, 005e, SELL5 Online, 1 term (6 months) Printed Access Card for Ingram/Laforge/Avila/Schwepker/ Williams SELL5, 5th, 005e, Cengage Learning Testing, powered by Cognero for Ingram/Laforge/Avila/Schwepker/ Williams SELL5, 005e, Cengage Learning Testing, powered by Cognero Instant Access for Ingram/Laforge/ Avila/Schwepker/Williams SELL5, 005e, Instructor s Companion Website for Ingram/ Laforge/Avila/Schwepker/Williams SELL5, 005e, LMS Integrated for SELL Online, 1 term (6 months) Instant Access for Ingram/Laforge/ Avila/Schwepker/Williams SELL 5, 005e, P-EBK:SELL5, 005e, CS-EBK: SELL, 005e, PAC LMS INTG ONLN SELL, 005e, VS-EBK:SELL, 005e, PDFEBK:SELL, 005e, , 304pp, Paperback, SERVICES MARKETING SERVICES MARKETING, 5E Concepts, Strategies, & Cases K. Douglas Hoffman, Colorado State University; John E.G. Bateson Help students examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson s SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, the book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and other services. Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, giving students valuable insights for business success. A new online format offers features to keep your course current and is the perfect solution for online, hybrid, and traditional classes that want to take advantage of technology. NEW TO THIS EDITION Significant updates and revisions highlight the latest in services marketing concepts and practices. Updated coverage in every chapter emphasizes emerging topics, such as managing employees, managing service customers, implementing service recovery programs, understanding service supersectors and ethical considerations, and 74

79 creating a world-class service culture. Sustainability & Services in Action Boxes PROVIDE UNIQUE EMPHASIS. Perhaps the first services marketing book to incorporate sustainability throughout, this edition addresses sustainable services marketing practices in a variety of global industries. The book highlights how, despite the intangible nature of service products, the companies producing these services are some of the world s largest consumers of earth s natural resources. These box features emphasize industries and topics including green hotels, banking, airlines, restaurants, universities, Vail Resorts, TerraPass, and Starbucks. New chapter-opening vignettes spotlights service issues in real companies. These compelling, reallife situations draw the attention of readers and set the stage for the chapter topics that followed. Familiar companies, including Buri al Arab Hotel, Qatar Airlines, Planet Fitness, Chipotle Mexican Grill, Pay What You Can Restaurants, Dinner in the Sky, and RateMyProfessor.com, are featured. More than 50 video links illustrate key service concepts. Prepared specifically to meet the needs of current users, these Video Links are cross referenced by chapter. The videos offer a blend of humorous and serious content to bring services marketing practices alive in your classroom and help you establish a more interactive atmosphere for learning. Global Services in Action Boxes focus on international services marketing practices. In response to the growth of service economies throughout the world, this edition s global services feature demonstrates the subtle adjustments to international services marketing strategies that are necessary to become a world-class service organization. Boxes highlight medical tourism, Katitche Point Great House, tipping etiquette, ethnic pricing, dark dining, personal selling approaches around the world, and international considerations for creating world class service cultures. E-Services in Action Boxes highlight the dynamic nature of online service marketing practices. This special feature provides examples of popular and leading online companies and topics, such as Zappos.com; hotel marketing; Goggle.com; social media sites including Facebook, Twitter, and LinkedIn; online airline pricing, and the ins and outs of online customer satisfaction. FEATURES STREAMLINED 15-CHAPTER VERSION PERFECTLY FITS MOST SEMESTER OR QUARTER UNIVERSITY SCHEDULES. As a result of this revision, you ll find an effectively integrated service marketing text that incorporates online, global, sustainability and ethical considerations within one book, while providing the latest in service marketing concepts and practices. CHAPTER-OPENING QUOTES DIRECT STUDENT ATTENTION TO CHAPTER CONTENT. Every chapter begins with a managerially-oriented, thought-provoking quote that is directly pertinent to chapter content. Quotes, such as Washrooms will always tell if your company cares about its customers and The bitterness of poor quality is remembered long after the sweetness of low price has faded from memory, set the practical application tone for each chapter. LEARNING OBJECTIVES ESTABLISH THE FRAMEWORK FOR EVERY CHAPTER. You can more efficiently organize class lectures with this tool. Students can also use the Learning Objectives to organize class notes as they study for essay-oriented exams. Part I: AN OVERVIEW OF SERVICES MARKETING. 1. An Introduction to Services. 2. The Service Sector: Supersectors and Ethical Considerations. 3. Fundamental Differences between Goods and Services. 4. Services Consumer Behavior. Part II: THE TACTICAL SERVICES MARKETING MIX 5. The Service Delivery Process. 6. The Pricing of Services. 7. Developing the Service Communication Strategy. 8. Managing the Firm s Physical Evidence. 9. People as Strategy: Managing Service Employees. 10. People as Strategy: Managing Service Consumers. Part III: ASSESSING AND IMPLEMENTING SUCCESSFUL SERVICE STRATEGIES 11. Defining and Measuring Customer Satisfaction. 12. Defining and Measuring Service Quality. 13. Complaint & Service Recovery Management. 14. Customer Loyalty & Retention. 15. Pulling the Pieces together: Creating a World Class Service Culture. Instructor s Companion Website for Hoffman/ 75

80 Bateson s Services Marketing: Concepts, Strategies, & Cases, 005e, Cengage Learning Testing, powered by Cognero for Hoffman/Bateson s Services Marketing: Concepts, Strategies, & Cases, 005e, Cengage Learning Testing, powered by Cognero Instant Access for Hoffman/Bateson s Services Marketing: Concepts, Strategies, & Cases, 005e, MindTap Marketing for Hoffman/Bateson s Services Marketing: Concepts, Strategies, & Cases, 005e, MindTap Marketing, 1 term (6 months) Instant Access for Hoffman/Bateson s Services Marketing: Concepts, Strategies, & Cases, 005e, MindTap Marketing, 1 term (6 months) Printed Access Card for Hoffman/Bateson s Services Marketing: Concepts, Strategies, & Cases, 5th, 005e, LMS Integrated for MindTap Marketing, 1 term (6 months) Instant Access for Hoffman/Bateson s Services Marketing: Concepts, Strategies, & Cases, 005e, LMS Integrated for MindTap Marketing, 1 term (6 months) Printed Access Card for Hoffman/Bateson s Services Marketing: Concepts, Strategies, & Cases, 5th, 005e, P-EBK:SERVICES MARKETING: CONCEPTS STRATEGIES & CASES, 005e, CS-EBK: SERVICES MARKETING: CONCEPTS STRATEGIES & CASES, 005e, ebook: Services Marketing: Concepts, Strategies, & Cases, 005e, Instant Access: Custom MindTap Reader: Customer Services Marketing- - SWTC, 005e, SSO Custom MindTap Reader: Customer Services Marketing- SWTC, 005e, , 480pp, Hardback, SERVICES MARKETING, INTERNATIONAL EDITION, 4E Raymond P. Fisk, Texas State University; Stephen J. Grove, Clemson University; Joby John, University of Louisiana - Lafayette Interactive Services Marketing, 4e, International Edition covers the essentials of services marketing- -with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Fourth Edition focuses on interactions in service environments. This concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities. NEW TO THIS EDITION All chapters have been revised and updated. Material has been rearranged within some chapters to reflect a more logical flow. Includes up-to-date examples of technology, especially with respect to social media. Includes updated references, but retains the necessary classics that are considered a primary reference source for given topics. All opening vignettes have been either fully updated, or are new to this edition. New and updated Spotlights are featured in every chapter. FEATURES 2-3 Spotlight features per chapter engage 76

81 students with an interesting variety of subjects and scenarios. Examples of new spotlights include theater training for medical doctors, the smart phone mobile cash register, and Barcodes in health care services. Examples include stage actors who help to train doctors, services provided at the Ritz-Carlton, and employees at ebay dropoff stores. The theater model places the concept of services in the context of a stage production. This model likens service workers to actors, the customer to the audience, the business organization to the backstage, and the service environment to the stage where the performance unfolds. This student-friendly metaphor describes the service experience in familiar, easy-to-understand terms. Part openers explain how section concepts relate to services marketing. Each of these vignettes includes an overview, a model illustrating the organization of the section, and brief chapter outlines. The Third Fourth Edition highlights a variety of organizations and businesses, including The Weather Channel, the Louvre Museum, Windsor Court Hotel, and Jordan s Furniture Apple, The Broadmoor Hotel and IBM smart planet. The Careers in Services Appendix at the back of the book provides examples of career options in the services industry and resources for additional information. I. FOUNDATIONS OF SERVICES MARKETING. 1. Understanding Services Marketing. 2. Frameworks for Managing the Customer s Experience. 3. Plugging into the Information Age. II. CREATING THE INTERACTIVE EXPERIENCE. 4. Planning and Producing the Service Performance. 5. Designing the Service Setting. 6. Leveraging the People Factor. 7. Managing the Customer Mix. III. PROMISING THE INTERACTIVE SERVICE EXPERIENCE. 8. Setting a Price for the Service Rendered. 9. Promoting the Interactive Service Experience. 10. Building Customer Loyalty Through Service Quality. 11. Regaining Customer Confidence Through Customer Service and Service Recovery. 12. Researching Service Success and Failure. V. MANAGEMENT ISSUES IN SERVICES MARKETING. 13. Developing Marketing Strategies for Services. 14. Coping with Fluctuating Demand for Services. 15. Thinking Globally: It s a Small World After All. Appendix: Careers in Services. Glossary. Name Index. Organization Index. Subject Index. Instructor s Resource CD-ROM for Fisk/ Grove/John s Services Marketing Interactive Approach, 4th, 004e, Web Site Interactive for Fisk/Grove/John s Services Marketing Interactive Approach, 4th, 004e, ebook: Services Marketing Interactive Approach, 004e, PAC-R ebook: ISE Services Marketing EMEA, 004e, I-EBK: ISE SERVICES MARKETING, 004e, , 288pp, Paperback, SOCIAL MEDIA MARKETING SOCIAL MEDIA MARKETING, 2E A Strategic Approach Melissa S. Barker, Spokane Falls Community College; Donald I. Barker, Spokane Falls Community College; Nicholas F. Bormann, George Mason University SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E builds on the strength of the first edition, adding to the book s real-world focus with practical examples and case histories woven throughout the text. You ll find more explicit focus on the marketing use of popular social media platforms, including both those that are well established and 77

82 those that are emerging. Conceptual frameworks and the explication of a social media marketing plan are illustrated using a strong example. This edition s conceptual frameworks are strengthened with additional teaching concepts, and best practices are emphasized. The authors provide a variety of social media initiatives to help you keep up with the latest developments and enable you to weave current social media marketing campaigns and developments into your course. Prepare your students for today s ever-changing world of social media marketing with this winning book and package that are easy for you to modify for your needs. NEW TO THIS EDITION IMPROVED CONCEPTUAL FRAMEWORKS STRENGTHEN THIS EDITION S APPROACH. This edition offers enhanced conceptual frameworks that present a proven eight-step strategy for developing a winning social media marketing plan. In addition, new frameworks further structure the book s successful teaching and learning approaches. NEW SOCIAL MEDIA CAMPAIGN EXAMPLES EMPHASIZE THE PRACTICALITY OF WHAT STUDENTS ARE LEARNING. Numerous timely and relevant examples are woven into each chapter to illustrate the book s concepts in action. NEW CHAPTER ADDRESSES A MULTITUDE OF TODAY S SOCIAL MEDIA MARKETING TOOLS. You and your students examine a wealth of contemporary social media marketing tools that are potentially useful in your course itself. Students clearly see, first-hand, the many ways in which the complexity of social media marketing can be managed. NEW INSTRUCTORS MANUAL PROVIDES SUPPORT FOR ENGAGING STUDENT ACTIVITIES. This helpful resource provides details for meaningful course projects and activities, including developing social media marketing plans and other relevant projects. It also offer helpful suggestions to integrate the development of a personal brand into course activities and projects. UNPRECEDENTED ONLINE SUPPORT KEEPS YOUR COURSE UP TO DATE. Numerous, timely online tools as well as useful resources reflect the latest developments in the field to help you prepare your course and keep your course content relevant and engaging. FEATURES MAJOR STRUCTURAL FRAMEWORK OFFERS A COMPREHENSIVE EIGHT-STEP STRATEGY FOR DEVELOPING A WINNING SOCIAL MEDIA MARKETING PLAN. Student learns how to listen to the social web to identify marketing opportunities and potential target audiences. They then learn how to set marketing goals and strategies to take advantage of these factors, as well as select the optimal social media tools and implement tactics to execute, monitor, and tune social media marketing campaigns for success SOCIAL MEDIA PLANNING MODEL CREATES A POWERFUL CUMULATIVE LEARNING EXPERIENCE. Each step in the book s distinctive social media planning model is presented in a way that provides a richly textured overview of the conceptual and practical knowledge necessary to effectively implement social media marketing initiatives. NUMEROUS EXAMPLES HIGHLIGHT SUCCESSFUL SOCIAL MEDIA MARKETING INITIATIVES. This edition features the social media efforts of forward-thinking Fortune 500 companies, innovative small businesses, and adaptive non-profit organizations BEST PRACTICES PROVIDE GUDIANCE FOR MARKETING ON SOCIAL MEDIA PLATFORMS. Each chapter concludes with a list of marketing tactics that have proven effective for the major types of social media platforms, such as blogs, social networks, video and photo sharing sites, microblogs (Twitter), podcasts, social news sites, online communities, and article directories. FINAL CHAPTER AND APPENDIX DRAW ON ALL KEY INFORMATION PRESENTED THROUGHOUT THE BOOK. This capstone chapter provides detailed explanations and illustrations of how to apply the eight-step social media planning model as students construct an extensive, real-world social media marketing plan. 78

83 1. The Role and Importance of SMM. 2. Goals and Strategies. 3. Identifying Target Audiences. 4. Rules of Engagement for Social Media Marketing. 5. Social Media Platforms and Social Networking Sites. 6. Micro blogging. 7. Content Creation and Sharing Blogging, streaming video, podcasts, and webinars. 8. Video Marketing. 9. Marketing on Photo Sharing Sites. 10. Social bookmarking and news aggregation, collaboration. 11. Content Marketing: Publishing Articles, White Papers, and E-books. 12. Mobile Marketing on Social Networks. 13. Social Media Monitoring. 14. Tools for Managing the SMM Effort. 15. SMM Plan. Appendix: Sample SMM Plan XYZ Coffee. Cengage Learning Testing, powered by Cognero for Barker/Barker/Bormann/Zahay/ Roberts Social Media Marketing: A Strategic Approach, 002e, Cengage Learning Testing, powered by Cognero Instant Access for Barker/Barker/ Bormann/Zahay/Roberts Social Media Marketing: A Strategic Approach, 002e, Instructor s Companion Website for Barker/ Barker/Bormann/Neher s Social Media Marketing: A Strategic Approach, 002e, P-EBK:SOCIAL MEDIA MARKETING STRATEGIC APPROACH, 002e, CS-EBK: SOCIAL MEDIA MARKETINGSTRATEGIC APPROACH, 002e, ebook: Social Media Marketing: A Strategic Approach, 002e, F-EBK:SOCIAL MEDIA MARKETING STRATEGIC APPROACH, 002e, , 400pp, Paperback, SPORTS MARKETING SPORTS AND ENTERTAINMENT MARKETING, 4E Ken Kaser, Clements High School, Sugarland TX; Dotty B. Oelkers SPORTS AND ENTERTAINMENT MARKETING, 4E incorporates feedback from instructors across the country. It includes expanded coverage, updated content, and exciting new features. The popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process. NEW TO THIS EDITION The fourth edition will include: Social Media Marketing (feature) addresses current trends in social media as it relates to promotion and advertising. Math in Marketing (feature) applies the Common Core Practice Standards for Math by including activities with critical-thinking questions that require students to estimate, calculate, and perform other math functions. Communication Connection (feature) applies the Common core Standards for Language Arts with brief writing assignments that have a marketing spin. FEATURES Features bring the links between the sports and entertainment industries and marketing into clear focus. Students learn marketing concepts within the 79

84 framework of a topic with high levels of interest and excitement. 1. What Is Sports and Entertainment Marketing? 2. Putting the Customer First. 3. Sports and Entertainment Means Business. 4. The Wide World of Sports and Entertainment. 5. Marketing- Information Management. 6. The Products is Sports and Entertainment. 7. Managing the Channels. 8. The Economics of Supply and Demand. 9. Sports and Entertainment Promotion. 10. Promotional Planning. 11. Selling Sports and Entertainment. 12. The Marketing Game Plan. 13. Sports and Entertainment Legal Issues. 14. Business Ownership and Leadership. 15. Scoring a Career. Instructor s Companion Website for Kaser/ Oelkers Sports and Entertainment Marketing, 004e, ExamView for Kaser/Oelkers Sports and Entertainment Marketing, 4th, 004e, Instructor s Resource CD-ROM for Kaser/ Oelkers Sports and Entertainment Marketing, 4th, 004e, CS-EBK: SPORTS ENTERTAINMENT MARKETING, 004e, Sports and Entertainment Marketing ebook, 004e, Cengage Learning Testing, powered by Cognero for Kaser/Oelkers Sports and Entertainment Marketing, 004e, Cengage Learning Testing, powered by Cognero Instant Access for Kaser/Oelkers Sports and Entertainment Marketing, 004e, K12 VitalSource Mobile ebook Printed Access Card for Sports & Entertainment Marketing, 004e, , 448pp, Hardback,

85 Combined Author/Title Index A Advertising and Sales Promotion p.6 Advertising Campaign Strategy, 5e p.2 Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition, 9e p.8 B Babin/Harris, CB7 (with CourseMate and Career Transitions 2.0, 1 term (6 months) Printed Access Card), 7e p.18 Babin/Zikmund, Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card), 6e p.36 Babin/Zikmund, Exploring Marketing Research (with Qualtrics Printed Access Card), 11e p.37 Barker/Barker/Bormann, Social Media Marketing, 2e p.27/p.77 Basic Marketing Research (with Qualtrics Printed Access Card), 8e p.39 Blackwell/Miniard/Engel/Di-ching, Consumer Behavior p.21 Boone/Kurtz, Contemporary Marketing, 17e p.55 Brown/Suter/Churchill, Basic Marketing Research (with Qualtrics Printed Access Card), 8e p.39 Brown/Suter, MR2 (with CourseMate, 1 term (6 months) Printed Access Card), 2e p.41 Business Marketing Management, 11e p.12 C CB7 (with CourseMate and Career Transitions 2.0, 1 term (6 months) Printed Access Card), 7e p.18 Chitty/Luck/Barker/Valos, Integrated Marketing Communications, 4e p.5 Consumer Behavior p.21 Consumer Behavior, 7e p.16 Contemporary Marketing, 17e p.55 Coyle/Langley/Novack/Gibson, Supply Chain Management, 10e p.14 Coyle/Novack/Gibson/Bardi, CTE Transportation, 8e p.15 CTE Advertising and Integrated Brand Promotion with CB VitalSource ebook, 7e p.3 CTE Consumer Behavior with CB CourseSmart ebook, 2e p.20 CTE Marketing Strategy, 6e p.47 CTE Marketing with CB VitalSource ebook, 12e p.62 CTE Transportation, 8e p.15 Czinkota/Ronkainen, International Marketing, International Edition, 10e p.24 Czinkota/Ronkainen/Sutton-Brady/Beal, International Marketing, 3e p.23 D D Alessandro/Lowe/Winzar/Zikmund, Marketing Research: Asia-Pacific Edition with Student Resource Access 6 Months, 4e p.35 Dibb/Simkin, Marketing Essentials (with CourseMate and ebook Access Card), 2e p.64 Doole/Lowe/Kenyon, International Marketing Strategy, 7e p.22 Dunne/Lusch/Carver, Retailing, International Edition, 8e p.71 E Essentials of Marketing, 7e p.65 Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card), 6e p.36 Exploring Marketing Research (with Qualtrics Printed Access Card), 11e p.37 F Feinberg/Kinnear/Taylor, Modern Marketing Research, 2e p.42 Ferrell/Hartline, CTE Marketing Strategy, 6e p.47 Ferrell/Hartline, MindTap Marketing Strategy, 1 term (6 months) Instant Access, 7e p.45 Fisk/Grove/John, Services Marketing, International Edition, 4e p.76 Foundations of Marketing, 7e p.53 H Hoffman/Bateson, Services Marketing, 5e p.74 Hoyer/MacInnis/Pieters, Consumer Behavior, 7e p.16 Hutt/Speh, Business Marketing Management, 11e p.12 Hutt/Speh, MindTap Marketing, 1 term (6 months) Instant Access for Hutt/Speh s Business Marketing Management B2B, 12e p.11 I Iacobucci, Marketing Management, 5e p.31 Iacobucci, MM4 (with CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card), 4e p.33 Iacobucci/Shannon/Grigoriou, Marketing Management in Asia p.32 Ingram/LaForge/Avila/Schwepker, SELL (with SELL5 Online, 1 term (6 months) Printed Access Card), 5e p.73 Integrated Marketing Communications, 4e p.5 International Marketing, 3e p.23 International Marketing, International Edition, 10e p.24 International Marketing Strategy, 7e p.22 Internet Marketing, 3e p.29 J Jain/Haley/Voola/Wickham, Marketing p.48 81

86 Combined Author/Title Index K Kardes/Cronley/Cline, CTE Consumer Behavior with CB CourseSmart ebook, 2e p.20 Kaser, Advertising and Sales Promotion p.6 Kaser/Oelkers, Sports and Entertainment Marketing, 4e p.79 Khoo, Marketing Research for Beginners p.44 L Lamb/Hair/McDaniel, CTE Marketing with CB VitalSource ebook, 12e p.62 Lamb/Hair/McDaniel, Essentials of Marketing, 7e p.65 Lamb/Hair/McDaniel, MKTG (with MKTG Online, 1 term (6 months) Printed Access Card), 11e p.52 Lamb/Hair/McDaniel/Summers, MKTG3 with Student Resource Access 12 Months, 3e p.60 M Marketing p.48 Marketing p.63 Marketing 2016, 18e p.57 Marketing Channels, 8e p.30 Marketing Essentials (with CourseMate and ebook Access Card), 2e p.64 Marketing Management, 5e p.31 Marketing Management in Asia p.32 Marketing Principles, 2e p.61 Marketing Research: Asia-Pacific Edition with Student Resource Access 6 Months, 4e p.35 Marketing Research for Beginners p.44 MindTap Marketing, 1 term (6 months) Instant Access for Hutt/Speh s Business Marketing Management B2B, 12e p.11 MindTap Marketing, 1 term (6 months) Instant Access for Pride/Ferrell s Marketing 2018, 19e p.50 MindTap Marketing, 1 term (6 months) Instant Access for Zahay/Roberts Internet Marketing, 4e p.26 MindTap Marketing Strategy, 1 term (6 months) Instant Access, 7e p.45 MKTG3 with Student Resource Access 12 Months, 3e p.60 MKTG (with MKTG Online, 1 term (6 months) Printed Access Card), 11e p.52 MM4 (with CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card), 4e p.33 Modern Marketing Research, 2e p.42 Monczka/Handfield/Giunipero/Patterson, Purchasing and Supply Chain Management, 6e p.68 MR2 (with CourseMate, 1 term (6 months) Printed Access Card), 2e p.41 O O Guinn/Allen/Semenik/Close Scheinbaum, CTE Advertising and Integrated Brand Promotion with CB VitalSource ebook, 7e p.3 O Guinn/Allen/Semenik, PROMO2 (with CourseMate, 1 term (6 months) Printed Access Card), 2e p.9 P Parente/Strausbaugh-Hutchinson, Advertising Campaign Strategy, 5e p.2 Pricing Strategy p.49 Pride/Ferrell, Foundations of Marketing, 7e p.53 Pride/Ferrell/Lukas/Schembri, Marketing Principles, 2e p.61 Pride/Ferrell, Marketing 2016, 18e p.57 Pride/Ferrell, MindTap Marketing, 1 term (6 months) Instant Access for Pride/Ferrell s Marketing 2018, 19e p.50 PROMO2 (with CourseMate, 1 term (6 months) Printed Access Card), 2e p.9 Purchasing and Supply Chain Management, 6e p.68 Purchasing and Supply Chain Management, 6e p.70 R Reed, Strategic Marketing, 4e p.46 Retailing, International Edition, 8e p.71 Roberts/Zahay, Internet Marketing, 3e p.29 Rosenbloom, Marketing Channels, 8e p.30 S SELL (with SELL5 Online, 1 term (6 months) Printed Access Card), 5e p.73 Services Marketing, 5e p.74 Services Marketing, International Edition, 4e p.76 Shimp/Andrews, Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition, 9e p.8 Smith, Pricing Strategy p.49 Social Media Marketing, 2e p.27/p.77 Sports and Entertainment Marketing, 4e p.79 Strategic Marketing, 4e p.46 Supply Chain Management, 10e p.14 V van Weele, Purchasing and Supply Chain Management, 6e p.70 Verhage, Marketing p.63 Z Zahay/Roberts, MindTap Marketing, 1 term (6 months) Instant Access for Zahay/Roberts Internet Marketing, 4e p.26 82

87 ORDER FORM / PRICE LIST QTY YEAR ISBN NO. AUTHOR TITLE/EDITION PAGE NO. PRICE(USD) A Kaser Advertising and Sales Promotion p Parente Advertising Campaign Strategy, 5e p Shimp Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition, 9e B Brown Basic Marketing Research (with Qualtrics Printed Access Card), 8e p p Hutt Business Marketing Management, 11e p C Babin CB7 (with CourseMate and Career Transitions 2.0, 1 term (6 months) Printed Access Card), 7e p Blackwell Consumer Behavior p Hoyer Consumer Behavior, 7e p Boone Contemporary Marketing, 17e p O Guinn CTE Advertising and Integrated Brand Promotion with CB VitalSource ebook, 7e Kardes CTE Consumer Behavior with CB CourseSmart ebook, 2e p.3 TBA p.20 TBA Ferrell CTE Marketing Strategy, 6e p.47 TBA Lamb CTE Marketing with CB VitalSource ebook, 12e p.62 TBA Coyle CTE Transportation, 8e p.15 TBA E Babin Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card), 6e p Lamb Essentials of Marketing, 7e p Babin Exploring Marketing Research (with Qualtrics Printed Access Card), 11e F p Pride Foundations of Marketing, 7e p I Chitty Integrated Marketing Communications, 4e p Doole International Marketing Strategy, 7e p Czinkota International Marketing, 3e p Czinkota International Marketing, International Edition, 10e p Roberts Internet Marketing, 3e p M Jain Marketing p Verhage Marketing p Pride Marketing 2016, 18e p Prices quoted here are correct at time of printing and are subject to change without prior notice

88 QTY YEAR ISBN NO. AUTHOR TITLE/EDITION PAGE NO. PRICE(USD) Rosenbloom Marketing Channels, 8e p Dibb Marketing Essentials (with CourseMate and ebook Access Card), 2e p Iacobucci Marketing Management in Asia p Iacobucci Marketing Management, 5e p Pride Marketing Principles, 2e p Khoo Marketing Research for Beginners p D Alessandro Marketing Research: Asia-Pacific Edition with Student Resource Access 6 Months, 4e Ferrell MindTap Marketing Strategy, 1 term (6 months) Instant Access, 7e Hutt MindTap Marketing, 1 term (6 months) Instant Access for Hutt/Speh s Business Marketing Management B2B, 12e Pride MindTap Marketing, 1 term (6 months) Instant Access for Pride/Ferrell s Marketing 2018, 19e Zahay MindTap Marketing, 1 term (6 months) Instant Access for Zahay/Roberts Internet Marketing, 4e Lamb MKTG (with MKTG Online, 1 term (6 months) Printed Access Card), 11e p p p p p p Lamb MKTG3 with Student Resource Access 12 Months, 3e p Iacobucci MM4 (with CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card), 4e p Feinberg Modern Marketing Research, 2e p Brown MR2 (with CourseMate, 1 term (6 months) Printed Access Card), 2e P p Smith Pricing Strategy p O Guinn PROMO2 (with CourseMate, 1 term (6 months) Printed Access Card), 2e p van Weele Purchasing and Supply Chain Management, 6e p Monczka Purchasing and Supply Chain Management, 6e p R Dunne Retailing, International Edition, 8e p S Ingram SELL (with SELL5 Online, 1 term (6 months) Printed Access Card), 5e p Hoffman Services Marketing, 5e p Fisk Services Marketing, International Edition, 4e p Barker Social Media Marketing, 2e p.27/p Kaser Sports and Entertainment Marketing, 4e p Reed Strategic Marketing, 4e p Coyle Supply Chain Management, 10e p Prices quoted here are correct at time of printing and are subject to change without prior notice

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