Smartphone Strategies for Business. A project of ARC and ShinyDoor

Transcription

1 Smartphone Strategies for Business A project of ARC and ShinyDoor

2 Your Action Plan Today's sessions are less about your phone, and more about your customer's smart phone. We will work to develop strategies for your organization to engage customers via their smartphone.

3 Introductions To begin, let's get to know the group. Please share: Your Name Your Business (name and what you do) Your Current Level of Smartphone Use Rookie, Veteran, Master What you do with your smartphone

4 Who uses a smartphone? - 88% of US Adults own a cellphone - 55% use it to go online (smartphone) (Pew 2013) - 37% of all teens own a smartphone - Nielsen reports that U.S. youth send on average 3,000 texts A MONTH

5 What are they using it for? 31% of these current cell internet users say that they mostly go online using their cell phone, and not using some other device such as a desktop or laptop computer. That works out to 17% of all adult cell owners who are cell-mostly internet users that is, who use their phone for most of their online browsing. (Pew 2012)

6 Why? Respondents gave three main reasons they use cell phones to access the Internet o Always handy, convenient odon t always have other Internet connectivity options oeasier to use than a computer (Pew 2012)

7 What are they doing?

8 What Are People Using On Their Smart Phone? Apps also drive the lion s share of mobile audience engagement, accounting for four out of every five mobile media minutes. Washington Business Journal, May 7, 2012

9 What Apps Are People Using? Among iphone users, the five top apps used to access the Internet are itunes, Google Maps, Facebook, YouTube and Yahoo! Weather. Android s top five list: Android Market, Google Search, Google Maps, Gmail and Facebook. Washington Business Journal, May 7, 2012

10 What Apps?

11 What Are Consumers Doing with their phone while shopping? 46% of cell owners used their phone while inside a store to call a friend or family member for advice about a purchase they were considering. 28% of cell owners used their phone while inside a store to look up reviews of a product to help decide if they should purchase it or not. 27% of cell owners used their phone while inside a store to look up the price of a product, to see if they could get a better price elsewhere. Source: Pew Research 2013 Omnibus

12 Your business needs mobile strategies NOW 1 - Website - Optimized for mobile - Contains information tailored to mobile

13 Your business needs mobile strategies NOW 2 - Loyalty Programs - Aimed at impulse buyers - Easy to use, fun, interactive

14 Your business needs mobile strategies NOW 3 - Mobile Search and Review - Help new customers discover you - Informative and meaningful

15 Your business needs mobile strategies NOW 4 - Sales - Sell on the go - Tradeshows, craft expos, etc.

16 Strategy Development 1 - Website - Optimized for mobile - Contains information tailored to mobile

17 Mobile Website Optimization If your host supports it, automatic optimization works great (Weebly and Google Sites are two that provide free hosting and free optimization)

18 What does "tailored to mobile" mean? 1 - Fewer images 2 - Lightweight and fast 3 - Focused on providing the basics as quickly as possible - Location, hours of operation, etc Try to limit information to just the critical pieces, with navigation available for the other stuff customers may want to see

19 Action Plan: Website What do you need to do to make your website optimized for mobile?

20 Strategy Development 2 - Loyalty Programs - Aimed at impulse buyers - Easy to use, fun, interactive

21 Location-based services Apps like Foursquare and Google Places give your potential customers a way to find you and learn about your business. They also give your customers a sense of loyalty, community and fun surrounding your business!

22 Create a loyalty campaign! First Step - advertise something on your mobile site for mobile customers! For example "Show us this page on your phone for 15% off your next order"

23 Create a loyalty campaign! Next Step - Offer something on Foursquare For example "The mayor gets a free muffin!"

24 Loyalty and partnership This sign states that when you 'check in' via Foursquare, they will make a donation.

25 Action Plan: Loyalty Program What do you need to do to develop a loyalty program using Foursquare? What value might participating in Foursquare have for your business?

26 Strategy Development 3 - Mobile Search and Review - Help new customers discover you - Informative and meaningful

27 Mobile Search and Review Customers use apps like Google Search, Foursquare and Yelp to find local businesses. Does it make sense for you to be on there? How about your business?

28 Action Plan: Mobile Search What do you need to do to grow your presence in reviews? What are the pros and cons to having a presence in reviews?

29 Strategy Development 4 - Sales - Sell on the go - Tradeshows, craft expos, etc.

30 Now that you've done all that... You can use your smartphone to make sales!

31 Square Square is a free, easy to use app for ios and Android The card reader is free They charge 2.75% per charge Deposit funds on a regular basis

32 Square Customers find it 'Fun' and 'Cool' They get ed receipts almost instantly You get reports daily Can accept Visa, MC, AMEX and Discover Your phone can pay for itself!

33 Action Plan: Sales What do you need to do to make sales via smartphone? Is it an appropriate strategy for your business?

34 So now what? What are the steps you need to get started? What outside help do you need? Where do you get it? By what date do you want to see this happen? What is your Capital Letter Take-Away?

35 Thank You! And be sure to visit us on the web

36 Questions? Jason Schroeder

37 References References Smith, A. (2012, March 1). Nearly half of American adults are smartphone owners. Pew Internet & American Life Project. Retrieved from Reports/2012/Smartphone-Update-2012.aspx?src=prc-headline January 2013 Mobile Shopping Omnibus Pew Internet & American Life Project

38 Creative Commons License This presentation was created by ShinyDoor It is licensed under the Creative Commons Attribution 3.0 Unported License. To view a copy of this license, visit