CSV Upload Guidelines

Transcription

1 CSV Upload Guidelines 1. Open CSV template with OpenOffice o Download HERE if you do not have OpenOffice o Choose UTF-8 as the Character set o Choose ONLY Semicolon in the Separated options section 2. Fill in all your SKU information o Refer to the Data Guide below (or click HERE) when inputting your SKU information, it will provide you with the formatting guide for each column o DO NOT DELETE any of the column title o In the first 30 rows, Brand, SaleStartDate, SaleEndDate, MinDeliveryTime, MaxDeliveryTime, Warranty and TaxClass have been filled in for you, please copy & paste the default information to the rest of your SKU list o If you have fewer SKUs to upload Please DELETE all unused information to avoid errors 3. Save the file o There could be a warning box pops out choose Keep Current Format 1

2 4. Go to Seller Center Please note that you can only upload new SKUs on Malaysia Seller Center 5. Select Products > Import Products 6. Choose Create new products and browse to upload your file 7. Check your upload results in the Feed Section at the bottom of the page o A tick means the upload was successful o A cross means the upload was NOT successful, you may download report to check the error messages and amend your file to upload again 2

3 Data Guide Please kindly refer to the following details for the necessary formatting and data input guides. Starred columns* are MANDATORY, others are optional. 1. PrimaryCategory* Fill in the category code that your SKU belongs to Need to input the deepest level category only, DO NOT input a code with a very broad category, example as shown below (choose the most relevant deepest level category that fits your SKU in case you cannot find the exact one) Category Id Category Name Category Level 1828 Clothes Shoes & Bags / Women / Bags Not the deepest level 1829 Clothes Shoes & Bags / Women / Bags / Tote Bags Deepest level Check Category Tree for the category codes, please download from Seller Center: 2. Name* Fill in the Product Name of your SKU For Mobiles & Tablets / Computers & Laptops / Cameras / Television / Home Appliance categories, please follow the Naming Format Guidelines below (Table 1), or click HERE For ALL other category, NO standard format is needed 3. NameMs* Fill in the Product Name of your SKU in Malaysian language (if any) You can just copy & paste your Product Name (in English) for this field 4. Brand* Fill in the brand of your SKU Default information for this field is Not Specified, please keep the information if you are selling OEM products / DO NOT want to specify the brand. If you wish to input the accurate brand, please make sure that the brand exists in our database, to check: Go to Seller Center > Products > Add a Product > Create a new Product > Choose any category > in the Brand field, input the brand you need and check if there is any record of it 3

4 If brand EXISTS You may input in the CSV template If brand DOES NOT EXIST You may simply put Not Specified as the detail (recommended) or request to add the brand via 5. Price* Fill in the Recommended Retail Price (RRP) of your SKU in local currency (i.e. Malaysian Ringgit) need to be a reasonable retail price Please round your price to the nearest dollar, recommended to have no decimal place DO NOT use ANY special characters e.g., in the Price 6. SalePrice* Fill in the actual selling price of your SKU in local currency (i.e. Malaysian Ringgit) All cost should be inclusive (e.g. product cost, shipping cost, tax and Lazada commission etc.) Please be reminded that your customers will purchase the item under this price Please round your price to the nearest dollar, recommended to have no decimal place DO NOT use ANY special characters e.g., in the Sale Price 7. SaleStartDate* Default information for this field is , please keep the information Format for the field must be Year-Month-Date: YYYY-MM-DD It is recommended to keep using your Sale Price at all time 8. SaleEndDate* Default information for this field is , please keep the information Format for the field must be Year-Month-Date: YYYY-MM-DD It is recommended to keep using your Sale Price at all time 9. SellerSku* Fill in the code of your SKU If you need to use variation: Please fill in the SKU code in sequence in the csv template from the smallest size to the largest size (see example below) 10. Variation (Mandatory only for some categories) Fill in the size variation for your SKU, NO color variation should be input Some categories must use variations - Fashion (Attire, Shoes, Rings) / Home & Living (Bed Linen) / Sports & Outdoors (Attire, Shoes) / Toys, Kids & Babies (Attire, Shoes) Check the Variation Guidelines below (Table 2), or click HERE Leave this column BLANK if you are NOT using variation 11. ParentSku (Mandatory only for some categories) Fill in the code of your SKU ONLY IF you need to use variation The Parent SKU code must be SAME as the Seller SKU code of the smallest variation (see example below) Leave this column BLANK if you are NOT using variation 12. Quantity* Fill in the Stock Level of your SKU 13. ShortDescription* Input at least 3 short highlights 4

5 Please use / to separate your 3 highlights (i.e. Highlight 1 / Highlight 2 / Highlight 3), Lazada team will help to separate your highlights into bullet points 14. Description* Fill in the Product Description of your SKU You may type out some paragraphs to describe your SKU You may also just copy & paste the Product Name (in English) as your description If you wish to do formatting, please apply HTML to the text (not mandatory) 15. DescriptionMs* Fill in the Product Description of your SKU in Malaysian Language (if any) You may just copy & paste the information from Description column 16. PackageContent* Fill in What s in the Box information, displaying what is included in your package Please use the following standard format for each item in the package: 1 x Product A Please use comma to separate package items: 1 x Product A, 1 x Product B, 1 x Product C 17. MinDeliveryTime* Default information for this field is 21, please keep the information 18. MaxDeliveryTime* Default information for this field is 25, please keep the information 19. PackageHeight* Fill in the height of your SKU package Provide the information in cm The value CANNOT be more than 2 decimal places, no measurement unit is needed 20. PackageLength* Fill in the length of your SKU package Provide the information in cm The value CANNOT be more than 2 decimal places, no measurement unit is needed 21. PackageWidth* Fill in the width of your SKU package Provide the information in cm The value CANNOT be more than 2 decimal places, no measurement unit is needed 22. PackageWeight* Fill in the weight of your SKU package Provide the information in kg The value CANNOT be more than 2 decimal places, no measurement unit is needed 23. Warranty* Default information for this field is No Warranty, please keep the information NO warranty is allowed EXCEPT watches category 24. TaxClass* Default information for this field is default, please keep the information 25. MainImage* / Image2 / Image3 / Image4 / Image5 / Image6 / Image7 / Image8 Input a URL link that can link to the image of your SKU The URL link needs to be from the internet and it should be in.jpg format MainImage* will appear as the first picture of your SKU Image needs to be at least 500 x 500 pixel All image ratio is allowed as long as it is in white background Non-white background is also allowed for only the following categories: Fashion images with 2 x 3 ratio and Home & Living categories Please check detailed Image Guidelines below, or click HERE 5

6 Naming Format Guidelines Category Naming Convention Mobiles & Tablets Computers & Laptops Cameras Brand + Model + Storage Capacity + Color Brand + Model + RAM Memory + CPU Brand + Display Size Point &Shoot: Brand + Model + Megapixels + Optical Zoom + Color DSLR: 1) Body only: Brand + Model + Megapixels + [Body Only] 2) With lens Kit: Brand + Model + Megapixels + Lens model + [Lens Kit] 3) With Lens and Accessories: Brand + Model + Megapixels + Lens model + Main accessories + [Deluxe Kit] CE > Television Brand + Screen Size + Screen Features/Technology + Color + Model Home Appliance Air Conditioners: Brand + Model + Horse Power + Type If Brand Name is Generic or OEM Microwaves & Ovens: Brand + Model + Type + Microwave/Oven Capacity in liters Refrigerators: Brand + Model + Type + Cubic Feet/Capacity Skip the Brand Name Bring Model Number to the end Start with the next element after Model. Washing Machines: Brand + Model + Type + Washing Capacity in Kg Blenders & Mixers: Brand + Model + Type + Capacity in liters Example: Front Load Washing Machine 7KG WM1423 Rice Cookers: Brand + Model + Type + Capacity in liters Table 1 Variation Guidelines Category that MUST use variations Fashion Home & Living Sports & Outdoors Toys, Kids & Babies Type of SKU Attire, Shoes, Rings Bed Linen Attire, Shoes Attire, Shoes Table 2 6

7 Attire includes Jeans, Dresses, T-Shirts & Tops, Blouses & Tunics, Sweaters & Cardigans, Pants & Shorts, Skirts, Jackets & Coats, Lingerie & Nightwear, Maternity, Swimwear, Sports Clothing, Suit, Bikini. Shoes includes all types of shoes ranging from flat shoes, heels, wedges, boots to sandals, flip flops and sneakers Please check the variations that you can use in List of Variation Options (Chinese sellers please download HERE) Image Guidelines Please note the following requirements: At least 500 x 500 pixel Maximum 2000 x 2000 pixel All ratio is allowed for all categories o 2x3 image is recommended for fashion categories o 1x1 image is recommended for non-fashion categories White background of the image o Except Home & Living categories o Except 2x3 Fashion images Minimum 72dpi resolution Image looks clear, sharp and is neither blurry or pixelated No watermark, text, logo or graphics Product should be unwrapped No cropped image Color of the item in the image matches the color in the product name / description / highlights Multi-product, multi-view and multi-color products are allowed in the same image o For multi-product and multi-color products, the exact product being sold must be mentioned in the short description/highlights o For Home & Living, if product is displayed with accessories, then main product being sold must cover 50% of the set o Front view of main product is not blocked or covered If only 1 image is provided, it should have front view or a 30 degree angle view of the product Image contains no persons o Except Fashion categories o Except Health & Beauty categories o Except Sports & Outdoors categories No reflection of model or other objects Product displaying on the canvas: o Recommended 2x3 images for fashion categories: Product covers 80% of one axis o Other size ratio: Product covers 80% of the longest axis of the canvas Make use of freebie template if selling with free gifts o Please contact partnersupporthk@lazada.com for more information Examples of correct & incorrect images are shown below: 7

8 Example 1 Image should not be cropped Image with a brand name on the product should match with the Brand details in description Seller can put either Not Specified / the exact brand name as the Brand details Example 2 Non-white background is allowed for Fashion categories with 2 x 3 ratio only Example 3 Non-white background is allowed for 2 x 3 fashion category 8

9 Example 4 All ratios are allowed for all categories as long as it has a white background Example 5 Home & living images can be in nonwhite background Example 6 Image should be with no watermarks Image should have no shadow 9

10 Example 7 Multi-color & Multi-view images are allowed The exact product being sold must be mentioned in the Product Name and Short Description/Highlights and Package Content/What s in the box Example 8 Prohibited images - obscene image 10