Social Media apart, together Gabriela Avram

Transcription

1 Social Media apart, together Gabriela Avram Introduction to Digital Media 2017

2 Social Media p the use of web-based and mobile technologies to turn communication into an interactive dialogue. p "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content. (Kaplan and Hänlein, 2010)

3 Social Media p Social media are media for social interaction, as a superset beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media substantially change the way of communication between organizations, communities, as well as individuals. (Kietzmann et al, 2011)

4 Social Media p A common thread running through all definitions of social media is a blending of technology and social interaction for the cocreation of value. p

5 Brief history p 1940s Memex p 1960's ARPA and Licklider p 1960s Augmentation p 1970s Office Automation p 1970s Electronic Information Exchange System (EIES) p 1980s Groupware -"intentional group processes plus software to support them. p 1980s Computer-Supported Cooperative Work (CSCW) p 1990's Groupware -software that integrates work on a single project by several concurrent users at separated workstations

6 2000s Evolution of Social Software p p p It isn't until late 2002 that the term 'social software' came into more common usage, probably due to the efforts of Clay Shirky who organized a "Social Software Summit" in November of He recalls his first usage of the term to be from approximately April of I asked Clay if it was the loss of meaning in the terms 'groupware' that made him choose the term 'social software', and he replied: "I was looking for something that gathered together all uses of software that supported interacting groups, even if the interaction was offline, e.g. Meetup, ntag, etc. Groupware was the obvious choice, but had become horribly polluted by enterprise groupware work."

7 The Web 2.0 hype

8 What is Social Media? p Reflect for 1 minute p Write down a few applications that are part of Social Media p and a few that aren t! p Now let s compare notes! p Tweet your own Social Media definition using the #ixdm17 and the #socialmedia hashtags

9 Main Social Media Categories p Blogs p Microblogs p Wikis p Social curation Pinterest Scoop.it p Social reviews Digg reddit p Social Network Sites Facebook Google + Linkedin Diigo Flickr Snapchat YouTube

10 Blogs A weblog (a blog) is a web application enabling periodic posts on a common webpage with public access p Posts p Permalinks p Reverse chronological order p RSS (Really Simple Syndication, or Rich Site Summary) p Tools: editing and publishing news aggregators, weblog search tools p Usually belongs to an individual

11 BrownBag Studios - category/news

12 Tara Sparling writes - tarasparlingwrites.com/ Best Newcomer Blog in 2014 at Irish Blog Awards

13

14 Key concepts : p permalink p comments p links p trackbacks p images p search on blog p archives p audio&video blogging p mobile blogging

15 Other issues related to blogging: The Art p What should I write about? p Finding my own voice p The frequency of my posts p The interaction Social Effects p Becoming part of a community p Who reads my blog? p Who writes about me? p How many readers do I have? p Do they ever come back? What does it say about me: p Who I am - my permanent traces on the Net p Who are my mentors p Who are my pals p What have I produced until now - my portfolio Effects p Self development p Accountability p Independence p Self-determination p Being in control

16 Who reads my blog? Google Analytics

17

18 The reading blogs part p News readers (feed aggregators) p p RSS in Plain English p p Feedly.com, Digg

19 Microblogging p p p Micro-blogging is a form of blogging that allows users to write brief text updates (usually 140 characters) and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user. These messages can be submitted by a variety of means, including text messaging, instant messaging, , MP3 or the web. The content of a micro-blog differs from a traditional blog due to the limited space per message. Many micro-blogs provide short messages about personal matters, commentary on a person-to-person level, or a link dump. p Twitter p Identi.ca p Yammer p Tumblr p Instagram p (Facebook, Google+ etc.)

20

21 Search for #Limerick on Twitter

22

23

24 Wikis p A Wiki or wiki is a website (or other hypertext document collection) that allows users to add content, as on an Internet forum, but also allows anyone to edit the content. p Two core assumptions incorporated in the wiki mechanism: knowledge is transitory, not static the whole is greater than the sum of the parts (through each individual s contribution, the resulting product is made better and better.)

25

26

27

28

29 Saturday, 10 Oct 2015, 10:30-15:30, Fab lab Limerick

30 Let s see: pa blog is made of. pa wiki is made of... pa Twitter account contains... pa # (hashtag) can include several... pa post can have... authors pan article can have...authors

31 Social Network Services 1. Social Networking Sites Social network sites are web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system. (boyd & Ellison, 2007) Hundreds available; different categories: p wide-ranging online social networking sites: Facebook, DIASPORA, ello; p business networking (LinkedIn, XING) p location or event-based interaction (Swarm, MeetUp, Eventbrite) p dating (Tinder, Match.com, OKCupid) Have a read:

32 Facebook

33 Activity Stream on Linkedin

34 Social Network Services 2. Social Tagging Focused on a digital object: psocial bookmarking - type of online services, allowing users to save and categorize a personal collection of bookmarks; CiteULike, Diigo, Mendeley pphoto sharing Flickr pacademic papers p Academia.edu, ResearchGate pnews/gossip/discussion Reddit, Digg, Boards.ie

35

36

37

38

39 Social Network Services 3.Time and Location Management p Eventbrite.com p Meetup.com p Amiando p Foursquare/Swarm p Yelp p TripAdvisor Tools Google Maps OpenStreetMaps

40

41

42

43

44

45

46 p p p p Pinterest Scoop.it Paper.li storify Social curation

47

48 What does Social Media offer more than traditional communication tools? p and instant messaging, discussion lists and forums messages sent to a person or a group short-lived communication destined to a specific, already known, public p The content of weblogs and wikis, the profiles, the tags and the comments left on social networking sites remain available for a longer period of time meant for everybody( or for a group of friends)

49 How is Social Media different: p p p p Social media does not have a finite limit: there are no set number of pages or hours. The audience can participate in social media by adding comments or even editing the stories themselves. Content in social media can take the form of text, graphics, audio or video. Different formats can be mixed. Social media is typically available via feeds, enabling users to subscribe via feed readers, and allowing other publishers to create mashups.

50 Characteristics of Social Media p participation p collaboration p social p multiple, mixed media p collective intelligence p web as platform p various ways to consume it p the long tail

51 Conclusions p The bottom-up approach of Social Software: encourages responsibility and content ownership opens wide opportunities for collaboration and interaction. p The approach supported is informal, innovative and flexible it really empowers users, bringing the tools to them, and not the opposite. p the significant results of Social Software deployment: the generated content, the social interaction triggered a shared understanding of concepts and facts, a basis for joint actions. p The dangers: p Reduced privacy, big data collection