Digital Signage Store Transformation. Stefanos Kiposis LG Electronics Hellas S.A

Transcription

1 Digital Signage Store Transformation Stefanos Kiposis LG Electronics Hellas S.A

2 The Future of Retail is Personal The way we shop is changing fast as lines blur between offline and online e-commerce Showrooming In-store experience Analytics Interactivity Sensory technology

3 Market Trends in Retail Vertical Retail predictions for 2018 Number of predictions Buy Online Pickup In-store (BOPI) Emerging tech (AR, Voice, IoT, 3D Print, etc.) Improved in-store experiences Personalization & CRM Brick and mortar evolution Millennials Generation X Boomer 13% 30% 47% E-commerce, Mobile POS & Payment options Faster product development & Fulfillment AI, ML & Big data Omni-channel usage & experiences Would you find an in-store visit more exciting if the retailer used technology? % Ethical shopping (environment & supply chain issues) New consumer groups, kinds of shopping Evolution & Influence of Amazon Security & Data governance Millennials Generation X Boomer 23% 51% 38% Job losses & changes % Source: Studies by Markets and Markets, IDC Forecasts

4 Digital Signage Trends in Retail Vertical

5 Customer Journey in Retail Space In-store maps (digital signage) Shows location of a product in the store and best route to get there Efficiency Savings Engagement

6 Customer Journey in Retail Space In-store guidance (AR) Helps locate items on a consumer's shopping list in the store In-store maps (digital signage) Shows location of a product in the store and best route to get there Efficiency Savings Engagement

7 Customer Journey in Retail Space In-store guidance (AR) Helps locate items on a consumer's shopping list in the store In-store maps (digital signage) Shows location of a product in the store and best route to get there Efficiency Savings Checkout optimization Provides estimated wait time for each checkout line Engagement

8 Customer Journey in Retail Space In-store guidance (AR) Helps locate items on a consumer's shopping list in the store In-store maps (digital signage) Shows location of a product in the store and best route to get there Targeted offers (digital signage) Display offers on digital signage tailored to a consumer s interest and preferences. Efficiency Savings Checkout optimization Provides estimated wait time for each checkout line Engagement

9 Customer Journey in Retail Space In-store guidance (AR) Helps locate items on a consumer's shopping list in the store In-store offers (digital signage) Display special promotions available to everyone in the store Special offers (AR) Shows customized in-store offers available for product being scanned In-store maps (digital signage) Shows location of a product in the store and best route to get there Targeted offers (digital signage) Display offers on digital signage tailored to a consumer s interest and preferences. Efficiency Savings Checkout optimization Provides estimated wait time for each checkout line Engagement

10 Customer Journey in Retail Space Augmented reality reviews In-store ads (digital signage) In-store guidance (AR) Provides reviews and other information about the products being viewed Displays advertising and information about products in the store Helps locate items on a consumer's shopping list in the store In-store offers (digital signage) Display special promotions available to everyone in the store Special offers (AR) Shows customized in-store offers available for product being scanned In-store maps (digital signage) Shows location of a product in the store and best route to get there Targeted offers (digital signage) Display offers on digital signage tailored to a consumer s interest and preferences. Product recommender (AR) Recommends items to complement product being scanned, such as food and wine pairings Checkout optimization Provides estimated wait time for each checkout line Efficiency Savings Engagement

11 LG s Retail Innovations

12 LG Value Proposition Product Superiority IPS Technology Dust & Humidity Resistant Innovative display form factors Effective Management First Class Service Remote Management webos Signage Platform Design Consultancy Unique Products Color Transparent LED Film 86 /88 Ultra Stretch UHD High Brightness OLED Signage

13 Unique Products for Retail Unique Solutions

14 LG Transparent LED Film 73% transparency Self-adhesive Customizable size and layout Curvature up to 1,100R concave

15 LG Ultra Stretch 88 & 86 Ultra Stretched Monitors Resolution: 3,840 x 1,080 & 3,840 x 600 Aspect ratio: 32:9 & 58:9 Brightness: 700 cd/m2 & 500 cd/m2

16 LG UHD High Brightness Window-facing & open frame 2,500 / 3,000 nit Sunglasses viewable Fanless design

17 LG OLED Signage

18 Design Consultancy for Retail Design Consultancy

19 LG Design Concept Consultancy

20 Design Proposal for Shopping Mall by LG

21 Design Proposal for Sportswear by LG

22 Design Proposal for Cosmetics by LG

23 Design Proposal for Cinema by LG

24 Reference Sites with LG Monitor Signage La Vaguada Mall in Madrid Jaguar Land Rover Worldwide Mercedes me in China N Seoul Tower

25 Reference Sites with LG Monitor Signage Intersport The Mall Attica Stores Duty Free Rhodes Airport River West Mall

26 Be with us, LG Information Display Source: LG Information Display,

27 Thank you!