COURSE BROCHURE. PDDM Professional Diploma in Digital Marketing Training & Certification

Transcription

1 COURSE BROCHURE PDDM Professional Diploma in Digital Marketing Training & Certification

2 What is PDDM? Digital marketing is a term used to describe the integrated marketing services used to attract, engage and convert customers online. Digital marketing utilizes multiple channels such as content marketing, influencer marketing, SEO, social media and online advertising to help brands connect with customers and uncover performance of marketing programs in real-time. Individuals who want to capitalize on the opportunities in the digital marketing domainyou will have to work with the analytical part of a website. You need to implement the latest SEO, PPC and CRO strategy.you have to track the visitors and implement the strategy according to the need of the project. The Digital Marketing enables you to harness the power of Digital Marketing as a core driver of the marketing strategy for your organization. You will understand the foundation principles of Digital Marketing, can provide you with an introduction to key digital specialisms, from mobile and social media marketing to , PPC and SEO. Who Should Attend? Anyone involved in the planning, implementation or measurement of digital strategies or anyone who would like to pursue a career in this area whether you are a business owner who wants to improve your online engagement or a complete beginner. Sales and Marketing professionals,entrepreneurs Students,Digital Marketers IT Professionals also can do this Course.

3 Benefit of PDDM Innovative and creative Mobile strategies. participants will also learn how to leverage these strategies to gain. competitive advantage for both their business and their career. Use content to connect to consumers online. Track customers from the first interaction and throughout the entire buyer's journey. Optimize for conversion. Connect with mobile customers. Realize higher ROI and revenue. Analyze and adapt easily. Become more competitive. Learning Objectives Upon successful completion of the education and examination components related to this qualification, candidates can expect to gain competencies in the following: Develop a far deeper understanding of the changing digital landscape. Find out how forward thinking companies are using digital effectively to build up their brands. Identify some of the latest digital marketing trends and skill sets needed for today's marketer Discover the hottest techniques to help you to successfully plan, predict, and manage your digital marketing campaigns. Understand how to smartly manage different digital assets for your marketing needs. Evaluate the importance of your digital marketing assets, which ones actually matter the most to your business. Assess digital marketing as a long term career opportunity, where's it heading, what's most suitable for yourself

4 Course Contents 1 2 Introduction to Digital Marketing Key Concepts of Digital Marketing Traditional v. Digital Marketing. The Opportunity of Digital Marketing. Characteristics of Digital Marketing. Implications of Digital Marketing Market Research v. Market Reality Search Marketing (SEO) 4 Digital Display Advertising Key Digital Display Concepts Benefits of Digital Display. Challenges of Digital Display. Business Value. Running Effective Ads Ad Formats Ad Features Ad Display Frequency Campaign Planning Key SEO Concepts Search Results & Positioning Benefits of Search Position Stakeholders in Search. Mechanics of Search. On-Page Optimisation The SEO Process Customer Insights Analysis & Review Campaign Steps Target Audience Campaign Objectives Campaign Budget Creative Formats Targeting Tracking your Campaign Optimising the Campaign 3 Keyword Research &Selection Content Updates &Layout Meta Tags SEO Site Map SEO Google Search Console Off-Page Optimisation Inbound Links & Link Building Ranking Search Marketing (PPC) 5 Marketing Key Marketing Concepts Campaign Process Online Data Capture Offline Data Capture Segmentation Design User Behaviour User Characteristics Structure Key PPC Concepts Strengths of Pay Per Click Keyword Research Google PPC Research Tools Search Campaign Process Keyword Selection Ad Copy Delivery Systems Filtering Scheduling Measurement Key Terms & Metrics Split Testing Landing Pages Targeting Budgets Scheduling Display Networks Ad Centre,Conversion Tracking Campaign Management. Bidding,Analytics, Conversion Metrics:CPA, CTR

5 Course Contents 6 Social Media Marketing (Part 1) 8 Mobile Marketing 7 Key Concepts Social Media Goals Setting Goals and Priorities Facebook Features Facebook Newsfeed Facebook Insights Facebook Business Page Twitter Features Twitter Engagement LinkedIn Setup & Profile LinkedIn Features LinkedIn Company Page Google+ Setup Google+ Features Google+ Insights Google+ Analytics Google+ Brand Page YouTube Setup YouTube Channels YouTube Channels YouTube Features Tumblr Blogging Social Media Marketing (Part 2) Implementing Social Social Listening Content Planning Scheduling Tools Facebook Advertising LinkedIn Groups LinkedIn Advertising Twitter Advertising Pinterest Instagram Snapchat Facebook Insight Google+ Insight YouTube Insight Facebook Analytics Twitter Analytics LinkedIn Analytics 9 10 Key Mobile Marketing Concepts Trends in Mobile Opportunities & Risks Mobile Devices,SMS Content,SMS Strategy Mobile Advertising,Mobile Apps Mobile Optimised Websites Attributes of Effective Apps DMI 6 Step Process for Mobile Apps Proximity Marketing Bluetooth,QR Codes Mobile Coupons & Ticketing Implementation Strategic Steps Marketing Goals Review & Testing Key Trends Social Media Channels Analytics Key Analytics Concepts Goal Set-up, Account Set-up Analytics Code, Analytics Profiles Goal Configuration &Funnels Audience, Dashboard Technology, Advertising Adwords Campaigns,Traffic Sources Scheduling & Delivery, Bounce Rate Site Speed, Site Search Events, Conversions ecommerce, Reporting Real Time Reporting, Intelligence Reporting Customised Reporting, Strategy & Planning Key Analytics Concepts Goal Set-up, Account Set-up Analytics Code, Analytics Profiles Goal Configuration &Funnels Audience, Dashboard Technology, Advertising Adwords Campaigns,Traffic Sources Scheduling & Delivery, Bounce Rate Site Speed, Site Search Events, Conversions ecommerce, Reporting Real Time Reporting, Intelligence Reporting Customised Reporting,

6 Certification PDDM Certification Information: Duration: 180 minutes Number of questions: 181(multiple choice, drag and drop, hot spot questions) Pass mark: 60%. To pass, you need to score 58% in each exam section as well. Open book/notes: no Electronic equipment permitted: no. Prerequisite An accredited training by an accredited training provider. Contact Us USA Office : India Office: info@wiselearner.com