TM AffordAble. TArgeTed To logistics. MeAsurAble results. TM

Transcription

1 TM Affordable. Targeted to Logistics. Measurable Results.

2 Your Ideal Marketing Solution. Targeted. Regularly communicate key messages to your hottest prospects and motivate them to take the actions you want. At the same time, strengthen your reputation in the overall marketplace. Integrated. Build your brand through a well-balanced strategy that incorporates tactics ranging from direct mail and e-marketing to PR, media relations, and sales promotion. Systematic. Choose how often you communicate with your prospects and customers, depending upon your budget all while tracking your program s progress through our reporting tool. Measurable Results. We ll conduct an initial benchmark survey to identify key customer metrics, followed by an attitude comparison survey 12 months later to measure the effectiveness of your campaign. You ll ultimately know the ROI of your marketing investment! TARGETED INTEGRATED SYSTEMATIC MEASURABLE RESULTS

3 The Value of Marketing. It s a well-known fact: A majority of small- to medium-sized transportation and logistics companies have solid expertise in operations but don t know how to market themselves. Yet, they re aware of the value of marketing in building name recognition, educating the industry about their capabilities, and ultimately helping to drive sales. Most have minimal marketing budgets and few (if anybody) on staff to develop an effective strategy that delivers results. In fact, many transportation or logistics companies have marketing budgets less than $100,000. Affordable Marketing That Delivers Results. Guaranteed. You now have a option that is targeted, integrated, systematic, measurable and affordable. As a full-service marketing firm focused exclusively on transportation and logistics, MindShare Strategies has developed a marketing program that will bring your company results. Guaranteed. You ll benefit from our marketing know-how in serving clients that range from motor carriers, intermodal and maritime players, to technology innovators, 3PLs and forwarders.

4 6 Steps to Success (1 year cycle) 1. Strategic Planning and Account Set-Up 2. Benchmark Brand Study 3. Key Message Development Using MindMap Process 4. Execute All Marketing Tactics 5. ROI Measurement 6. Marketing Program Modification and Renewal TM Marketing Made Simple Process Strategic Planning and Account Set-Up. We ll manage a strategic planning process and account set-up that ultimately identifies your business goals and key targets for your customized program. Benchmark Brand Study. Initial research will benchmark your company s reputation and brand recognition among your key targets, and ultimately will provide a competitive analysis on how you stack up against the competition. Key Message Development. You ll ultimately receive a single document that clearly articulates your value proposition through our unique MindMap process. This ensures consistency and continuity of messaging.

5 Execute Marketing Tactics. Content-driven programs will build your brand and ultimately will drive sales dialogue and results. Your program includes: Print newsletter customized with your brand and value proposition. Digital e-newsletter that drives dialogue with your prospects and educates why they should do business with you. Brief corporate video that effectively educates the marketplace about your company capabilities. Push content about your organization via social media channels that ultimately drives traffic to your website. Direct mail campaign that includes a custom cover letter and Corporate Profile highlighting your organization s unique value proposition. Ongoing media relations campaign that includes regular news releases that ultimately generates industry-wide presence for your company. ROI Measurement. After your 12-month Marketing Made Simple program, we ll conduct a follow-up comparison survey to measure the effectiveness of your marketing campaign. Marketing Program Modification and Renewal. After the first year s marketing cycle, we ll then work closely with you to determine the most effective next steps in maintaining your marketing momentum.

6 TM TM A full-service marketing firm bringing purpose-driven results to companies in transportation and logistics Oak Avenue Waconia, MN USA info@mindshare.bz