Beverage Packaging Congress th -17 th October, 2018, Brussels, Belgium. Confirmed speakers 2018:

Transcription

1 Beverage Packaging Congress th -17 th October, 2018, Brussels, Belgium Confirmed speakers 2018: William Connolly Head of Packaging R&D, Britvic Hans van Bochove - Vice-President Public Affairs and Government Relations, Coca-Cola Santiago Navarro CEO, Garçon Wine Kirstie McCosh - Marketing Director Europe & Regional Manager Nordics, Treasury Wine Estates Michael Codd - Digital Marketing & Innovation Lead Europe, AB Inbev Dominic Cakebread - Director of Consulting, Packaging, GlobalData Raissa De Haas - Co-founder, Double Dutch Kinda Meri - Export Manager, Gallimaté Caitriona Murphy - Global Brand Manager, The Absolut Company Stuart Forsyth Director, Minor Figures Coffee Ruben Gonzalez CEO, Raw Superdrinks Joyce De Haas - Co-founder, Double Dutch Michael Delle Selve - Senior Communications Manager, FEVE Marcus Weise - Head of Sales & Marketing, Kübler & Niethammer Papierfabrik Nathalie Jude - Regional Market Development Director, Aptar Marvin Foreman, Sales Manager - Tonejet Limited Leticia Dellong, Business Development Specialist Sustainco2 Joe Fellner Owner, NOVAcarton James Harmer - Planning Director - Strategy & Innovation, Touch Packaging Innovation Alexis Van Maercke - Secretary General, APEAL Steve Claus - Sustainability & Environment Officer, APEAL The Beverage Packaging congress is an established European event which brings together over 170 alcoholic and non-alcoholic brand owners and service providers to discuss the latest trends and the most recent disruptive technologies taking place in the packaging industry. This is a must attend event for those who want to network with the most prestigious beverage brands, to learn about the latest strategies and innovations regarding sustainability, consumer behaviour and technology development.

2 Beverage Packaging Congress I October 16 th 2018 I Day One 08:15 Registration and refreshments Chair s opening remarks 09:00 Neil Hendry - Global Head of Consulting - GlobalData GlobalData Opening Address: Exploring the changing beverage packaging landscape to identify the innovations to drive revenue 09:15 Pinpointing which key consumer behaviour and packaging trends are driving revenue in the global beverage market to understand buying behaviour and influence their purchasing decision Delving deeper into the current packaging trends to keep your brand competitive across Alcoholic & Non-Alcoholic sectors Considering changing market conditions such as the rise of multi-channel distribution and Ecommerce to understand how this is influencing the development of alternative packaging design Underlining disruptive technological advancements and the increase in intelligent packaging apps to enhance the customer experience Dominic Cakebread, Director of Consulting Packaging, GlobalData Key Presentation: Delving deeper into Coca-Cola s sustainability strategy 09:45 Delving deep into European sustainability regulations to understand how these will affect the packaging industry in the near future Presenting how to build an effective sustainability strategy to earn the trust of stakeholders and consumers Evaluating implementation plans for recycled plastic (rpet) How sustainability challenges can be transformed into opportunities Hans van Bochove - Vice-President Public Affairs and Government Relations, Coca-Cola Presenting labelling sustainability challenges to reduce ecological footprint during production 10:15 Evaluating new raw materials used for the production of wet strength label paper to adopt a new generation of labels and reduce the use of virgin fibers Navigating the challenges producers need to overcome to adopt a 100% recycled packaging Uncovering the processes K-N Paper used to create the first label made with 100% recycled fibers Highlighting the importance of adopting more sustainable labels to reduce the use of virgin plastic Marcus Weise - Head of Sales & Marketing, Kübler & Niethammer Papierfabrik Morning refreshments and networking 10:30 Enjoy refreshments and visit the Vendor Lounge for a break and to network with brand owners from all over Europe

3 Case study: How integrating technology with packaging has increased consumer engagement for brands 11:15 Uncovering the limitless potential of intelligent labels to increase consumer touchpoints How to bring the business along with you Do s and don ts of leveraging smart technology successfully Kirstie McCosh - Marketing Director Europe & Regional Manager Nordics, Treasury Wine Estates Case Study: Outlining Gallimaté packaging solutions to understand the best practice when launching a product into a foreign country 11:45 Examining how to adapt a successful European product for the Asian market Analysing market trends to determine how to capture consumers attention and make products stand out on the shelf Navigating the legal requirements a European brand has to comply with when launching a product in a non-european country Reviewing cost implications of packaging re-design to understand how to do so on a tight budget Kinda Meri - Export Manager, Gallimaté Integrating sustainability with beverage plastic closures will change the consumer drinking experience Understanding how brands will adapt to comply to the new regulations Addressing new market requirements producers need to align to, and how to do it without reducing profit Navigating new trends in rigid and flexible packaging to promote innovation Defining and exploring innovative materials to tackle the challenge set by the Plastic Pact 12:45 Nathalie Jude - Regional Market Development Director, Aptar Lunch Break and Networking Enjoy refreshments and visit the Vendor Lounge whilst networking with brand owners from all over Europe Minor Figures Case Study: Reality & the hyper-normalisation of culture. Discovering new trends: Climate change, Veganism and our search for authenticity 14:00 Introducing Minor Figures, our brand proposition & uncovering a surprising trigger for consumer engagement Hyper-normalisation & seeking authenticity: The changing of perception of self, brands, & culture Future brand proposition: the alignment of purpose, message, packaging, and product 14:30 Stuart Forsyth Director, Minor Figures Coffee Introducing a direct to shape digital printing solution for low volume beverage can decoration

4 What is behind the canned Craft beer revolution? Exploring the current challenges to beverage can decoration and the alternatives available today Presenting the Tonejet Cyclone C4, a unique print technology offering solutions and opportunity 15:00 Marvin Foreman, Sales Manager - Tonejet Limited Afternoon refreshments and networking Enjoy refreshments and visit the Vendor Lounge whilst networking with brand owners from all over Europe Exploring Britvic R&D strategies to deliver novel packaging solutions 15:30 Debating the properties and limitations of packaging material to determine which packaging solutions are more versatile and sustainable Exploring Britvic processes from idea to prototype and how effectively develop a stand out packaging solution Debating the importance of packaging to communicate brand values Developing transformational strategies beyond insight and trends to develop commercially attractive packaging solutions William Connolly Head of Packaging R&D, Britvic Panel discussion: Debating the future of packaging evaluating the current trends affecting the industry Discussing what needs to be done to achieve the Circular Economy Targets Uncovering how the EU plastics strategy may have an impact on all packaging materials in terms of collection and recycling Evaluating communication strategies to educate consumers on sustainability Michael Delle Selve - Senior Communications Manager, FEVE Hans van Bochove - Vice-President Public Affairs and Government Relations, Coca-Cola Exploring carbonated soft drinks key challenges to reduce CO2 loss during filling process 16:30 Exploring the main factors that causes CO2 loss in PET packaging to ensure longer shelf life Uncovering the processes used to enhance production efficiency and reduce costs during filling process Highlighting how Sustain increase the perception carbonation on the finished poured beverage and how this improves brand reputation and customer satisfaction Leticia Dellong, Business Development Specialist Sustainco2 Chair s summary and drink reception 17:00 Neil Hendry - Global Head of Consulting - GlobalData Enjoy refreshments offered by our sponsor Sustainco2 whilst networking with brand owners from all over Europe

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6 Beverage Packaging Congress I October 17 th 2018 I Day Two 08:15 Registration and refreshments Chair s opening remarks 08:50 Neil Hendry - Global Head of Consulting - GlobalData Chair s opening remarks Speaker Hosted Roundtables Interactive roundtable sessions offer a unique opportunity to come together with your peers to share best practice and develop solutions to critical challenges facing the industry as a whole. Hosted by industry experts and each focused on a single issue, roundtables are an exciting, interactive way to build your 09:00 personal network and learn from the experience and expertise of others. Each roundtable session lasts for 45 minutes, and delegates may attend up to 2 roundtables Roundtable 1 Arguing the benefits and cost implications of adapting a regional product to an international market Kinda Meri - Export Manager, Gallimaté Roundtable 2 Roundtable 3 Roundtable Innovation with a purpose: combining functionality with emotional benefits Santiago Navarro CEO, Garçon Wine Discussing digital packaging innovations with smart technologies Michael Codd - Digital Marketing & Innovation Lead Europe, AB Inbev Debating communication strategies to educate the public on sustainability Alexis Van Maercke - Secretary General, APEAL Steve Claus - Sustainability & Environment Officer, APEAL Morning refreshments and networking Enjoy refreshments and visit the Vendor Lounge whilst networking with brand owners from all over Europe Spotlight Case study: Provide experiences beyond products. Following Malibu bottles digital transformation into interactive touchpoints 11: 00 Uncovering the potential of the IOT: how Malibu started the journey towards Connected Bottles From consumer to advocate: how to communicate brand values through smart campaigns that drive consumer engagement and relationships Evaluating different European launches to analyse successes and challenges and learn from production, communication and content Delving deeper into the future of packaging: NFC and beyond

7 Caitriona Murphy - Global Brand Manager - The Absolut Company Presenting CO2 bag in a box: A new packaging for carbonated beverages is born! 11:30 Analysing the latest technical innovations of the bag in a box packaging solution and how this is disrupting the beverage market Investigating how adopting bag in a box packaging can guarantee cost reduction during production Presenting how flexible packaging solutions can be a successful packaging design designated for a omni-channel model Joe Fellner Owner, NOVAcarton Case study: Disrupting wine delivery & retailing: engaging consumers with an eco-friendly solution 11:45 Delving deeper into the invention of flat wine bottles an innovation with a purpose and a solution to create an emotional bond with consumers through convenience Innovating whilst balancing the functional, emotional and traditional Analysing the importance of functionality and sustainability when adopting 100% PCR-PET packaging Sharing the sustainability message to inform consumers how the right plastic packaging is ecofriendly Exploring the challenges brands face when promoting innovation in an industry steeped in heritage Santiago Navarro, CEO & Co-Founder - Garçon Wines Case study: Exploring Raw Superdrinks strategy to launch the first 100% sports ecological brand 12:15 Highlighting the successful packaging strategies to launch an ecological brand into impulse channels Designing ecological packaging to understand how these can enhance brand reputation Pinpointing how communicate visually brand proposition with the packaging label to push customer engagement Exploring strategies to launch a 100% organic drink cross-nationally on a competitive price Ruben Gonzalez CEO, Raw Superdrinks Beverage Innovation against the odds! 12:45 How do we tackle the requirement for innovation against a back drop of financial uncertainty and increasing scrutiny about environmental impact 13:00 14:00 James Harmer - Planning Director - Strategy & Innovation, Touch Packaging Innovation Lunch and networking Enjoy refreshments and visit the Vendor Lounge whilst networking with hundreds of brand owners from all over Europe Uncovering AB-Inbev technology innovations and how they are enhancing their packaging functionality

8 Pinpointing the value of digital printing technologies to enhance packaging design customization Analysing connected packaging data to drive business value Exploring how smart packaging communication tools have reviled new possibilities to connect with customers Michael Codd - Digital Marketing & Innovation Lead Europe - AB-Inbev Conveying your brand message through your packaging 14:30 Challenges young companies face when choosing the correct packaging How to demonstrate your brand values through your packaging Creative packaging tips to engage with your customers. Emotional connections between your brand and packaging 15:00 Joyce De Haas and Raissa De Haas - Co-founders, Double Dutch Afternoon refreshments and networking Enjoy refreshments and visit the Vendor Lounge whilst networking with hundreds of brand owners from all over Europe Panel Discussion: Navigating trends and consumer demands to engage younger consumers 15:30 Mapping popular packaging solutions amongst young shoppers to customise the consumer experience, create loyalty and drive revenue How to communicate and visualise new sugar reduced formulas through packaging Evaluating different packaging design solutions to overcome the energy drink ban to under 16s 16:00 Michael Codd - Digital Marketing & Innovation Lead Europe, AB Inbev Stuart Forsyth Director, Minor Figures Coffee Chair s summary and close of conference Neil Hendry - Global Head of Consulting - GlobalData