ProductADS. Ad in category listing - Position 2, 7, 12 in category listing. Ad in category listing Ad in Fashion section

Transcription

1 ProductADS ProductADS is a promotion tool that enables brands to move their products to top positions in category listings. Being on top positions will help you get in the spotlight, it will also point out new products on the market and special deals. This tool is designated for manufacturers or exclusive brand distributors that want to support and promote their products on Czech and Slovak market. Products are positioned accordingly to the amount of investment in auction that works on PPC basis. Your ad will be shown like this: Ad in category listing - 2, 7, 12 in category listing Ad in category listing Ad in Fashion section Ad in search results - 1 st position: the first search result 1

2 Ad in search results - 2 nd 3 rd 4 th position on the right side of the screen Ad in search results (mobile) - position 1,4,7 in category listing In your ad you can modify the name of your product, add a catchy description and enter product parameters. You also have an option of choosing a label such as TREND/TRENDING, NEW, SALE 2

3 Such labels will help your product to get customers attention and deliver a message you are trying to send. If you re introducing a new product, you ll use the NEW label. It will tell the customer right away that it is a new product on the market. It will attract those customers that are looking for new products and they are going to try to find out more about your product. If you re trying to dispose of your product at reduced price, you use the SALE label. The customers will see that they can buy your product at a great price. The label TRENDING is used for products that are popular among customers and have great reviews. This label will help to attract a broad spectrum of customers that are indecisive and need a push towards your product. Then in the product description you can tell the customers all about the competitive advantages of your product. You can find all important statistics in your account and then evaluate success of individual products. Ad position, placement and List of products in category 2 nd position 7 th position 12 th position approx. 3 % approx. 1 % Search results 1 st position in search results 2 nd 3 rd 4 th position on the right approx. 0,5 % List of products in category (mobile) 1 nd position 4 th position 7 th position approx. 3 % approx. 1 % Minimum click-through rate is 2 CZK (Heureka.cz) and 0,05 EUR (Heureka.sk) How to start? It s really easy. To begin, decide how much you want to invest. Register Charge your account Set up your ad campaign 3

4 Interface layout Overview After logging in you will be taken to quick outline of your campaigns. You ll be able to see current account credit amount and basic campaign statistics. To put it all together, everything will be displayed graphically as well. Statistics You have 2 options in this tab. In the Stats for advertised products section you can compare and evaluate how are your campaigns doing, based on impressions, clicks, or spending. In the Stats for all brands products section you can see the performance of your products on the market in different categories. You can also find a summary of clicks on your products in all categories that your products are placed in. 4

5 Ad outline Work with your campaigns fast. In the ad outline you can see your budget settings for individual ads and you can edit and modify your campaign here as well. Ad set up It s quick and easy to set up an ad in ProductADS. Once it s done, you can see your ad in the preview right away and make necessary adjustments before saving it. Within each ad you can set: Categories your ad will be displayed in selected categories. You can choose from categories corresponding to your product listing. Keywords your ad will be displayed once the user searches for your keyword. Make sure your keyword list is complex enough to cover most of the expressions user might insert to find your product us at: obchod@heureka.cz, our sales department is fully at your disposal.