Building Your Online Presence

Transcription

1 Building Your Online Presence Lina Duque, MBA Twitter: Website: LinaDuqueConsulting.com 1

2 Lina Duque, MBA Social Media Strategist and Executive Branding Coach Coach to Executives and Academics Instructor, Social Media for Executives, The Chang School Executive MBA from Ivey Business School Frequent speaker: McGill University, University of Toronto, York University, Western University, Ryerson University, Meridian Credit Union and Lean In Canada, among others. Published in Forbes, Globe and Mail and Huffington Post

3 What you ll learn today - How to build online presence - with focus on Twitter - How to use social media to engage students - Do s and Dont s

4 Why build online presence? 4

5 Your online brand precedes you 5

6 Who s on Twitter? 6

7 7

8 Great way to build your profile and attract media coverage 8

9 A 9

10 @RySciDean spoke up about bad advice posted by Science Careers. Her tweet was retweeted almost 50 times and her comments appeared in the Washington Post as a A 10

11 Engaging and being outspoken on Twitter led to the Dean s remarks appearing in the Washington A 11

12 It s amazing how many relevant connections I have made in the field of science through social media. These connections have advanced initiatives and helped me build networks to get things done. Dr. Imogen Coe Dean, Faculty of Science Ryerson University

13 True or False? 1. Social media is a time sink Twitter is about posting what you ve had for lunch Traffic on Twitter peaks around lunchtime A hashtag is a way to categorize postings around one topic or event I should only accept invitations from people I know on LinkedIn Self-publishing on LinkedIn is only for so-called influencers Eight of the 10 most powerful women on Forbes list are on Twitter

14 Hashtags 1) Categorize tweets by topic. For e.g. #highered #innovation #leadership 2) Categorize tweets around an event, such as a conference. Hashtag has to be unique. For e.g. #RyersonLTO

15 15

16 Which social media should you have presence on? Must-Have Nice-to-have 16

17 Why Google+? Set up an account on Google+ Google+ could be the #1 driver of SEO on Google

18 18

19 Frequency 4 times a day twice a day 2 to 3 times a week once a day 2 to 3 times a week 19

20 20

21 21

22 22

23 The more we share, the more we invite others to connect, and connections are key to building networks in the personal and professional spheres of our lives; networks, as we all know, are the breeding grounds of opportunity. Kirstine Stewart VP, Media North America, Twitter

24 Twitter Bio Checklist Include professional title and area of expertise s Twitter handle Link to your blog or LinkedIn profile Add hashtag Add a personal A 24

25 @LinaDuqueMB A Why you need your own hashtag - Helps you create a community around your content - Helps you track and promote conversations

26 26

27 What can I tweet about?

28 Share news and trends in your field

29 29

30 Share your news, articles and success stories.

31 31

32 @LinaDuqueMB A How to write good tweets Add value Give your two cents Include photo/link (most retweeted tweets include links, pictures, videos and quotes). Include hashtags Give credit when it s due

33 Tweet inspirational quotes

34 34

35 Impact on Retweets

36 @LinaDuqueMB A Canva.com - Create your own graphics - Optimize your photo/graphic for various social media platforms

37 For A

38 Time to tweet! Write a tweet about you ve learned so far using #RyersonLTO

39 Using Social Media to Engage Students 39

40 Social Media for Executives The Chang School 40

41 Class Hashtag #ChangSM

42 42

43 Communicating with students outside the class 43

44 Students tweeting guest speakers 44

45 A great way to reach out to amazing guest speakers! 45

46 Students continuing to learn and network after class 46

47 47

48 Creating a Twitter list 48

49 49

50 50

51 Hold a Twitter-based contest to drive engagement 51

52 How to optimize your online presence 52

53 Have you Googled yourself lately?

54 Set up a Google Alert for your name

55 How to create a Google Alert for your name 1. Go to 2. Type first name last name (for e.g. Lina Duque ) 3. Choose your filters 4. Create your alert

56

57 Make a small but daily time commitment to manage your brand.

58 Stick to your niche. Build your content around your area of expertise.

59 @LinaDuqueMB A Post during peak traffic times Twitter 1-3 pm Monday through Thursday Facebook 1-4 pm Traffic peaks on Wednesday LinkedIn 7 am 9 am 5 pm 6 pm Tuesday through Thursday

60 Schedule your postings to appear during peak hours Use tools such as Hootsuite.com Bufferapp.com

61 Cross-Promote

62 Manage your privacy settings on Facbook.

63 No profanity Avoid controversial issues Refer to Ryerson s social media policy

64 REMEMBER! You represent your employer at all times (regardless of your opinions are my own disclaimer)

65

66 Do what works for you Manage social media don t let it manage you!

67 Be authentic.

68 Take baby steps.

69 List 3 Action Items You Can Take Today to Engage in Social Media

70 3 action items to engage in social media 1. Tweet about what you learned today 2. Set up a Google+ account 3. Post to your LinkedIn status

71 Connect with me Twitter/Instagram LinkedIn linkedin.com/in/linaduque Website LinaDuqueConsulting.com