Black Label Yoga BOLD PATHS TO SUCCESS

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1 MINDBODY CASE STUDY Black Label Yoga In just one year Nina and her husband, Michael, have increased their revenue by 140%, increased their automatic monthly billing to account for 46% of their revenue, and successfully gained customer loyalty, with almost 55% of their members coming back. BOLD PATHS TO SUCCESS MINDBODY CASE STUDY Black Label Yoga Copyright 2015 MINDBODY 1

2 MINDBODY has the tools I need to run my studio and keep my customers happy. Nina Arndt and Michael Klumpp Owners, Black Label Yoga Gladbeck, Germany Nina and Michael s Story Nina Arndt grew up in Mülheim Ruhr, Germany, where she eventually went to work in the marketing department of an energy company. A few years later she was sent on a business trip where she met her now husband and business partner, Michael Klumpp, who introduced her to yoga. He was so good at it, I suggested he start teaching onsite yoga at his job. In September 2012, Michael ended up leaving his job, and Nina followed suit. I had just given birth to our son and we really needed a change of pace. We loved yoga, so we decided to pursue our aspirations of opening our own studio. Eight months later (April 2013), Nina and her husband opened Black Label Yoga in nearby Gladbeck, Germany. MINDBODY CASE STUDY Black Label Yoga Copyright 2015 MINDBODY 2

3 The Challenge Nina quickly realized that she needed a way to organize all of her work at the studio. I was looking for something that would put me at the helm of my business. I wanted the ability to track everything with detailed reports, take student payments and offer online booking to my customers. After looking at available software providers, Nina found that MINDBODY was the only software available that could do it all in one place. Since opening their doors in 2013, Nina has continued to use MINDBODY as their studio management software. I have never used anything else. Two years and running, I m still glad I chose MINDBODY. The Solution I can track everything that happens in my business, from student payments to attendance to revenue. As the business manager for Black Label Yoga, Nina s primary concern is having the ability to track her day-to-day operations. With MINDBODY s detailed reports, she s able to view sales trends, her most successful price points, attendance, inventory and so much more. I use my dashboard daily to view aggregate numbers and run more detailed reports when I need specific information. Having access to everything in one place makes it easy to check in on my business. And, because MINDBODY is on the cloud, Nina can see how her business is doing from any laptop or mobile device. As long as she has access to the Internet, she has access to her studio. Not being tied to my desk in the studio makes my life so much easier! MINDBODY CASE STUDY Black Label Yoga Copyright 2015 MINDBODY 3

4 Since using MINDBODY s AutoPay feature we ve increased our monthly income by 4.455! Nina no longer has to worry about collecting dues every month with MINDBODY s AutoPay feature. And because it schedules payments for a designated period of time, she can use her expected revenue to make projections for the week, month, quarter or year. I love this feature! It s helped steady my revenue and gives me the information I need to make better decisions about the future of our business. The AutoPay feature also includes automated alerts letting students know when their card on file is nearing its expiration date. And like all things in her software, Nina can run a report to view scheduled, pending, suspended and declined payments both online and from her phone using the MINDBODY Express app. My students love booking online and using MINDBODY Connect. I love it, too, because they re essentially doing my job for me! Online scheduling allows Nina s students to view available classes and book them from her website. And the best part is that it s all in real time. Whenever a student books a class, they are immediately added to the roster, so she never has to worry about overbooking. And with MINDBODY s free app, MINDBODY Connect, Nina s students can conveniently search Black Label Yoga s classes and book them directly from their phone. This is a newer concept in Germany. My clients have jumped onboard and are loving it! MINDBODY CASE STUDY Black Label Yoga Copyright 2015 MINDBODY 4

5 The Results 140% INCREASE IN REVENUE ( ) The convenience of software that updates schedule changes in real time has helped Nina and Michael keep their classes booked, their students happy and their revenue growing. With MINDBODY software we can make changes in seconds. This flexibility has helped us keep our classes full and substantially increase our revenue. 55% RETENTION RATE IN 2014 Relationships are important to Nina and Michael. We don t make our students sign long-term contracts. They come back because we care about helping them achieve their personal goals. And with MINDBODY s easy-to-use registration process and detailed client profiles, Nina and Michael are able to keep things personal, even when they have an influx of new students. MINDBODY allows us to see everyone enrolled in each class, so we re able to welcome each person by name. A personal greeting goes a long way in making people feel welcome. 46% AUTOPAY (% OF REVENUE IN 2014) Next to personal training sessions, automatic monthly billing is heavily promoted to students. Whenever we register a new student, we encourage them to opt in for recurring monthly billing. This helps us steady our cash flow and saves us time in the long run, because we don t have to worry about keeping track of who s paid and who hasn t. MINDBODY CASE STUDY Black Label Yoga Copyright 2015 MINDBODY 5

6 140% INCREASE IN REVENUE* 46% REVENUE FROM RECURRING PAYMENTS 55% RETENTION RATE IN 2014 *Data represents year-over-year change from The Future MINDBODY s many features makes running our business that much easier. As the Black Label Yoga schedule continues to grow, Nina s ideas do, too. I m planning on launching a line of organic yoga clothing that will be available both online and in our studio. Currently, Nina is in the process of creating three separate lines: Pink Label Yoga for women, Blue Label Yoga for men and Jack Label Yoga (named after her son) for kids. And Michael is working toward building his class schedule by training and hiring more instructors. After searching for teachers, we decided to pick candidates from our own students to train as instructors. This ensures that every student has a consistent experience, regardless of the class or teacher. No matter how much we grow, MINDBODY is equipped with the tools we need to help us continue to thrive. Discover the software that gives you the tools you need to achieve your goals. Request a tour today. MINDBODY CASE STUDY Black Label Yoga Copyright 2015 MINDBODY 6