Q Results 10 November 2011

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1 Q Results 10 November

2 Net growth Net growth (in '000) 2 2 Yogi Bär auf Sky Cinema HD 2010 Warner Bros. Ent.

3 Gross additions Gross additions (in '000) 3 3 Checker Jimi und Mitja probieren s aus auf Cartoon Network TM & Cartoon Network

4 Churn Churn rate (in %) 4 4 Die Pfotenbande, 1. Staffel auf Boomerang & TM 2010 Boomerang

5 High Definition 5 5 Duell der Magier auf Sky Cinema/HD Disney Enterprises, Inc. and Jerry Bruckheimer Inc. All rights reserved. Photography Credit: Robert Zuckerman, Abbot Genser, Eric Liebowitz, Myles

6 ARPU In, monthly 6 6 Alvin und die Chipmunks 2 auf Sky Cinema / HD 2009 Twentieth Century Fox Film Corporation. All rights reserved.

7 EBITDA (in m) 7 7 Die Fußball Bundesliga auf Sky Fußball Bundesliga picture alliance/dpa

8 Revenues (in m) 8 8 Megamind auf Sky Cinema HD TM & 2011 Dream Works Animation LLC. All Rights reserved.

9 Costs excluding depreciation and amortization (in m) 9 9 Die DEL auf Sky Sport 2 picture alliance/dpa

10 Q3 Cash Flow and Net Debt 48.3m cash used for operating activities 36.8m cash used for investing activities 64.9m cash from financing measures Net debt 494.5m at 30 September Dokumentationen auf National Geographic

11 Innovation 11 11

12 Sky Sport News HD On air from 1 December 2011 First ever 24/7 live sport news channel for Germany and Austria HD channel (with SD simulcast), offered as part of the Sky Welt package Available to ALL Sky satellite and cable customers 12 Also available on web, ipad, iphone/ ipod Touch and Xbox Kate Abdo Head Anchor Sky Sport News HD

13 Sky Guide and Anytime Circa 1 million set-top-boxes ready to receive the new Sky Guide and upgradable to Sky+ and Sky Anytime No internet connection needed, so no waiting Sky Guide Willingness to recommend Sky+ Hours of storage Record up to 100 hours of programmes to your Archive Enjoy SD, HD and 3D from your Sky+ box Sky Anytime Your favorite Sky programs on demand Hybrid 13 13

14 Sky Go FREE for Premium HD customers 19% Of Sky Go customers use the ipad 250 Live sports events every months 500 Blockbuster movies every year 56% Of Sky Go customers use the Web 25% Of Sky Go customers use the iphone Sky Go has been used over 4,000,000 times via the ipad, iphone & Web 14 14

15 Sky Go on the Xbox 360 Microsoft and Sky join together for cuttingedge entertainment service Beginning this winter, subscribers will be able to access Sky Go on the Xbox 360 Xbox Live users can enjoy a large choice from Sky s Fußball Bundesliga, Sky Sport and Sky Film packages Kinect for Xbox 360 takes viewing experience to the next level: content can easily be controlled through hand motions or voice commands 15 15

16 16 16

17 More to come Tron: Legacy auf Sky Select Disney Enterprises, Inc. All rights reserved.

18 Disclaimer This presentation contains forward-looking statements based on the currently held beliefs and assumptions of the management of Sky Deutschland AG, which are expressed in good faith and, in their opinion, reasonable. Forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, financial condition, performance, or achievements of Sky Deutschland AG, or media industry results, to differ materially from the results, financial condition, performance or achievements expressed or implied by such forward-looking statements. Given these risks, uncertainties and other factors, recipients of this document are cautioned not to place undue reliance on these forward-looking statements. Sky Deutschland AG disclaims any obligation to update these forward-looking statements to reflect future events or developments. Whilst all reasonable care has been taken to ensure that the information and facts stated herein are accurate and that the opinions and expectations contained herein are fair and reasonable, no representation or warranty, expressed or implied, is made by Sky Deutschland AG with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. It is pointed out that the existing presentation may be incomplete or condensed, and it may not contain all material information concerning Sky Deutschland AG or the Sky Deutschland group. Sky Deutschland AG reserves the right to change and complete the information in this presentation without notice

19 Questions & Answers 19 19

20 Appendix 20 20

21 Subscribers and Key Metrics (quarterly) '000 Q3 11 Q2 11 Q1 11 Q4 10 Q3 10 Direct subscribers at beginning 2,759 2,726 2,653 2,521 2,476 Gross additions Churn Net growth Direct subscribers at end 2,857 2,759 2,726 2,653 2,521 Premium HD subscribers (in '000) HD penetration (in %) Subscription ARPU (in, monthly) Churn rate (in %, quarterly annualized) Churn rate (in %, 12 month rolling) Wholesale subscribers at end Due to rounding differences of individual items, sums may not always add up. 21

22 Subscribers and Key Metrics (year-on-year) '000 Q3 11 Q3 10 Change (absolute) Change (in %) YTD 11 YTD 10 Change (absolute) Change (in %) Direct subscribers at beginning 2,759 2, ,653 2, Gross additions Churn Net growth > >100 Direct subscribers at end 2,857 2, ,857 2, Premium HD subscribers (in '000) HD penetration (in %) Subscription ARPU (in, monthly) Churn rate (in %, quarterly annualized) Churn rate (in %, 12 month rolling) Wholesale subscribers at end Due to rounding differences of individual items, sums may not always add up. 22

23 Revenues and Costs in m Change Q3 11 Q3 10 (absolute) Change (in %) YTD 11 YTD 10 Change (absolute) Change (in %) Revenues Subscription Hardware Wholesale Advertising Other Total Costs (including depreciation) Program Technology Hardware Customer service and other cost of sales Selling expenses General and administrative expenses Other operating expenses/income Total Depreciation included Costs (excluding depreciation) EBITDA Due to rounding differences of individual items, sums may not always add up. 23

24 Results in m Q3 11 Q3 10 Change (absolute) Change (in %) YTD 11 YTD 10 Change (absolute) Change (in %) Revenues Operating expenses EBITDA Depreciation and amortisation Amortisation of subscriber base EBIT Financial result < Result before taxes Income taxes < Net income Due to rounding differences of individual items, sums may not always add up. 24

25 Cash Flow and Net Debt in m Q3 11 Q3 10 YTD 11 YTD 10 Cash flow from operating activities Cash flow from investing activities Cash flow from financing activities Cash flow in m Cash and cash equivalents Net debt Due to rounding differences of individual items, sums may not always add up. 25