Your Partner for Success

Transcription

1 Keywords for Coaches July 2018 Keywords for Coaches, Consultants and Trainers Your Partner for Success Prepared for San Diego Professional Coaches Alliance by Joni Wilson VP Marketing Joni Wilson, VP Marketing 1

2 Marketing Minute News You Can Use by VP Marketing Joni Wilson 5 Key Questions to Unlock Your Keyword Cache As I write this I m just now coming off of the enormous high we all experienced at our July 9 th meeting, Member Marketing Mania. Listening to our talented members share their expertise made me so proud to be a member of this outstanding organization. That said, I need to fulfill a promise I made in my own presentation, to find the top keywords connected to our exciting new Coach Finder categories. But first: Here Are Five Important Questions Re: Keywords That Need Answers 1. What are Keywords and why do I need them? Answer: Keywords are the words and phrases that Internet users type into the search box of a search engine (such as Google), to find what websites or pages match what they are looking for. When chosen wisely, the right keywords can skyrocket your business success online. 2. How many keywords should I use on each page? Answer: There is no hard and fast answer to this question. The number can be as low as 1 and as high as 20. It s important to remember, there are keywords and keyword phrases, when writing your copy and trying to add keywords a-plenty. After adding your keywords to your script, make sure your copy is professional and makes sense to the reader. Poorly written copy with too-many-keywords brings little results, just as great copy with no-keywords also brings little results. 3. Is there an optimum process to use when choosing Keywords? Answer: Let s face it, choosing the right keywords and keyword phrases for your copy, can make or break your website, sales campaign, attracting coaching clients, ad response or webinar enrollment. Keyword research is one of the most important, valuable, and high return activities in the on-line marketing experience. By researching your Target Market s Keyword Demand, you can learn which terms and phrases your potential clients use to describe your market, services or brand. If you choose the right keyword phrase for a given article and weave it into an engaging and well-written script, your article (or page) could be well on its way to a page one ranking in search engines, and let s face it, that is our #1 goal here! Joni Wilson, VP Marketing 2

3 4. Where is the best place to find Keyword ranking information? Answer: There are many, many choices for finding keyword tools, and of course, we all want one that is free, fast and easy to use. So, after much web-searching and YouTubing, these are my top 4 picks. Check them out and see which one speaks your name! 1. WordTracker.com (Free version is limited but has enough info for small web businesses) 2. KeywordsEverywhere.com (Google Chrome and Firefox browsers) (Takes a bit to set up to install) 3. Spyfu.com (good for checking your competitions keywords) 4. Google Adwords Keyword Planner (included on this list because people will recommend it to you) FYI: Google is re-naming its Google AdWords to Google Ads on July 24, Here s the link to Google s keyword planner: 5. Are single Keywords better than Keyword phrases? And what is a Long-tail Keyword? Answer: Single keywords are now being replaced with keyword phrases that can take up to 6 words to identify your message. A well thought out keyword phrase can also be used as a headline, sub-headline, or meta-title. In your research you will probably come across the term: Long-tail keywords. This term describes a keyword phrase that contains at least three words (though some say two or more is considered long-tail) and are used to target niche demographics rather than mass audiences. In other words, they re more specific and less competitive than generic keyword terms. This is especially good for coaches as our services are more specific than competitive. (Watch for our new Coach Finder categories coming soon on our revamped website.) Stay tuned, we hope you will be delighted! Conclusion: Now that you have a better understanding of how important keywords are to your website, Facebook pages, and Coach Finder profile, here is a link to the PDF report containing my suggested list of keywords for the new Coach Finder categories. Note: Coach Finder is included in the Coach Member level of SDPCA membership. ( Please feel free to add your thoughts to this subject! As a community, helping and supporting each other, #SanDiegoCoaches welcomes input and suggestions from YOU, our members! Joni Wilson, VP Marketing 3

4 Keywords for Coaches, Consultants and Trainers Keywords are truly a hard taskmaster! They have been given the uncanny power to determine the success and/or failure of our on-line destiny. The interesting part of all this is that the who which gave them all this power are the same people we pursue as potential clients and customers. If we use the right words they will visit our site and choose to give us a try. If we use the wrong words, they will never know we exist. FYI: Keywords are not just used for coaches seeking clients and raving fans on-line, they are also used by employers seeking the perfect person to fill their open position. Investigative Life Coach Fabiola Allen discovered this from the first-hand experiences of her clients. Keywords are often underestimated by job seekers. They don t realize how important it is to use these descriptors which highlight their skills and attributes when looking for a job. Hiring managers use computer programs known as applicant tracking systems (ATS) to search for keywords when looking for potential candidates. If you are a job seeker and haven t made the effort to incorporate keywords into your resume, chances are your resume will end up at the bottom of the pile. Fabiola Allen, Investigative Life Coach, YourSpiritualDetective.com As coaches, consultants and trainers, knowing how and when to use the right keyword is an artform that we too must master. To help you get started in your keyword journey, I will be using the new categories list soon to be posted within the SDPCA s Coach Finder page on our website, sandiegocoaches.org. I am also using the free Keyword Research Tool, Wordtracker. In this report, I am only posting the highest-ranking volume numbers in each category. You will notice that some of the categories are changed to include keywords that will be picked up by Google. You may intermingle these Keywords to create your own Long-Tail Phrases. Have fun and be your best creative self! Joni Wilson, VP Marketing 4

5 Keywords for SDPCA s Coach Finder s Categories and Sub-categories NOTE: How this works: Keywords for each category will be given the monthly volume (number of hits or enquiries) for the United States, the UK and Australia. These are our three top markets. All data is current for (Many of the free Keyword trackers are not as current.) Main Categories: Volume UK Australia Coach Business Coach Life Coach Other: Consultant Trainer/Presenter NOTE: For the Sub-categories, we will only use the monthly volume for the United States. Business Coach (Sub-categories) Volume Financial advisor Career Coach Executive Coach 5400 Leadership Coach 2400 Management Coach 590 Life Coach (Sub-categories) Volume ADHD Health and Wellness Money and Finance Relationship advice Retirement Spiritual Women in Transition* *NOTE: I could find nothing on Google or Wordtracker for coaching Women in Transition except in sports. The best keywords are Women at and Life Coach at Create your own Longtail Keyword. It will be creative and fun! Other (Sub-categories) Volume Author Coaches Marketing Media Production 9900 Video Joni Wilson, VP Marketing 5

6 Videos Motivational Speakers Voice Coach 5400 Performance Public Speaking Storytelling Online My story Storytelling Storytelling Marketing 480 Storytelling for Business 590 Consultant (Sub-categories) Volume Business Consultant Health and Fitness Consultant 1300 Wellness coach 4400 Marketing Consultant 5400 Strategy Consulting 2900 Sales Sales Consultant Trainer/Presenter (Sub-categories) NOTE: Most of these sub-categories have already been covered in the Coaches section under the Other category on page 5. Conclusion This report is just The Icing on the Cake, as I have included the highest volume of hits in each category for the month of July These are the latest figures available and as we all know; a lot can change in a year! Below the figures that I have included in this report, there are 300 more suggestions, keywords, and long-tail phrases that you can choose from to create your copy/profile. It will be well worth your time to master the keyword puzzle. You will save yourself time and best of all, money as you put your ads and offers together. I have stated over and over that SDPCA s Coach Finder is worth its weight in Gold, and since you are the Coach they will be Finding, go now and weigh yourself. Whatever that number is, that IS what this information is worth to you and your business. Join us, bring a friend to the next SDPCA meeting. Be active in the community, and if you have questions, please let us help you! Joni Wilson, VP Marketing 6