How To Double, Triple, or EVEN Quadruple Your Amazon Business

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1 How To Double, Triple, or EVEN Quadruple Your Amazon Business -In The Next Few Months The idea behind this PDF is to help you explore different things to do to make your Amazon business more of a success. Here are a few main points of what we will cover today: 1. Why you most likely ACT against your own best interests 2. The Amazon face off Jason VS. Ezra 3. Why even $100 dollar bills have wrinkles 4. 3 Questions you should ask any Amazon customer 5. Why linear and Sequential thinking are the kiss of death 6. How to spend more to get a customer at break even (or better) than what your competition sells their product for 7. How to get out of stagnation! 8. An exact step by step traffic solution for your business Anytime you are selling online, the goal is to set it up once, tweak it to where you are ranking and then let it run hands off once you get your products to rank.. You want them to STAY ranking! This screen shot was what Amazon recently deposited in to our account. The work that we originally did setting up the listing and the work that we put in to test and tweak until we were ranking laid the foundation for such a nice pay out from Amazon, this work was done many months ago. We set it up and then left it in place to run.

2 Amazons ad network There are very good advertising opportunities right inside of Amazon for running ads to your products. In the first example we spent $3, and we made $15, in sales. A 21% ACOS. Amazon is the single most trusted brand and site online. Customers even keep their credit cards on file on there. Mobile Friendly Customers who are online on their mobile phones wan to use sites that are completely mobile friendly. They can search, read about, purchase etc. All in one place.

3 Amazon is your merchant! And they pay out every 14 days. With all that GREAT stuff that Amazon offers, we do have to put up with some limitations: You can not track your conversions data is very limited We do not get any google analytics type of value No idea where our traffic is coming from (keywords) VERY limited data! It s hard to bump order size and qty. We do a try to bump up the orders with coupon stacking and with lines on our listings such as so consider ordering two or more. It is challenging on Amazon to upsell. 1 out of every 20 customers would buy more than 1 which is not a great. We would like to increase that order size for every single visitor, upsell at least half of them. Also, on Amazon, we are not able to use video in our listings, which would be huge! How do you build flow to make that happen when we are so limited? Even competitors listings show up on ours.

4 When Amazon is your sole platform, your business and your sales are dependent on Amazon. Customer (seller central) support is terrible. Check this out on August 4 th one of our listings, with 4000 pieces in stock got blocked. They didn t give us warning, or even a courtesy . After going back and forth with Seller Central support they wanted us to remove some words from our title. EVEN though every single seller on page 1 had the exact same wording, so we did. And finally we were able to get the listing back up. But think of all the sales we missed in the 48 hours we were down. Pricing is driven down over time (for examples think Garcinia or silicone baking mats We have complete lack of control Amazon has/owns everything. If Amazon wanted too, and without warning, they could double their fees. We would keep paying them. It would hurt but we would pay it. They have done it before; it was called project Gazelle.

5 Naturally we put up with this but day in and day out some of these may start to bother you as you start to sell more. Disconnect From Customers Amazons Communication Guidelines In general, you may contact a buyer who has purchased from you on Amaaon.com only to complete an order or to respond to a customer service inquiry. You may not contact buyers in any way for marketing or promotional purposes, via , physical mail, telephone or otherwise. If you send a permitted to a buyer, your may not include any of the following: Links to any website Logos, if they contain or display a link to your website Any marketing or promo messaging Any promotion for additional products or referral to third party products or promotions There are packaging limitations:

6 You can not even split test Copycat marketers (they may steal your copy, your images, your title or bullets) Hundred Dollar Bills Even Have Wrinkles. Even if you make a million dollars, you gotta pay about 40% to taxes. It s not like everything doesn t have limitations. It is just reality. When you deal with limitations for long periods of time, there are always certain challenges. You get sick of them, you want to find a solution for them, or maybe you want to avoid them all together. So you start to think about some other options Enter Shopify Platform.. Shopify is a very specific type of content management system that is specifically related to selling ecommerce products. They are the number 1 seller and they just went public this year and their stock is going through the roof!

7 It just so happens we have an inside connections on all levels.. from the ground all the way up to the top within Shopify! Why else choose Shopify? It is SO easy to use. Earlier this month live on a webinar Jason showed, with a recorded video, exactly how he set up the Shopify store from scratch and he did it in 1 minute and 7 seconds. If you are interested in trying out the Shopify platform, you can get an extended (45 days) free trial offer and 20% off select plans with this link: One of the BIGGEST reasons we decided to go with Shopify, is that it connects directly with Amazon for fulfilment of the sales. To set your account up with shipping directly from Amazon all you need to do is click on Activate. It will then take you over to Seller Central, where you can put in your and password. Then it pops up the Amazon MWS terms and conditions, you accept those and press next. Then it lets you know you are almost done, press continue. Then you are done. You will see this message pop up:

8 It s THAT simple to get started! Now any time a buyer buys in your Shopify store, Amazon just directly fulfills the order! Always-On Shopping People are shopping 24/7 these days. It is no longer a store closes at 10 pm world. You can shop anytime any place as long as you have access to the internet. Facebook has even jumped in on the band wagon. Since customers are always buying stuff, Facebook decided that they want to keep the buyers inside of Facebook so they have integrated to be able to accept payments right there inside of Facebook. Well guess who is integrated with Facebook? Shopify! Shopify has an exclusive on this. Of course, where Facebook goes Twitter goes. And where Twitter goes, Pinterest goes.

9 Shopify now accounting for 50.4% of ALL ecommerce traffic. Most Importantly the virtuoso feedback loop. Do the work once, get twice the output with the same amount of work! Why does this work? LEVERAGE! That is why this works. Do you have a brand? A logo? A color scheme? Then with our theme custom created for your theme for your success.. You can do something like this:

10 Inside of theme options for branding, you can hand pick your theme colors, upload your logo and your basic store is set up. By the way, this isn t just to look nice. We do things to increase sales and to make money. Just by changing the main primary color, you have already activated what we call The Isolation Effect, a known psychological trick to increase sales without buyers even realizing that it is working on them. For example, here is one of Ezra s stores, Boom, By Cindy Joseph: Just the pink color was changed and it updated the text, add to cart button, the video player button, etc. You change that main color in one place and it automatically updates the entire theme for you. Everything matches and is fluent throughout the visitors time on your site. This is the power of LEVERAGE my friends!

11 Another example: Add your product to your Shopify account. It s simple, let s walk through it! Under the products tab click on Add a New Product. You can take the exact title from Amazon and put it in the title field or you can take some of the keywords out and make it more pleasing visually, and then just enter it in the title field. Do the same with the description, images, etc. Just drag and drop the info right from your Amazon listing. Pricing in your Shopify account can be the same or higher than what you are selling on Amazon for. Make sure you click on Amazon Marketplace Web for Fulfillment service.

12 Reviews If you already have reviews on your Amazon product you can leverage them inside your Shopify store. Do you have a domain? You can leverage that inside of your Shopify. You can change your store name on Shopify from to very easily and Shopify has the tutorials to make it painless for you to do it. Overcoming Challenges Setting up your own site off of amazon.com will bring you some challenges. Just to name a few: Pages must be mobile friendly Overcoming customer distrust Creating all kinds of web pages Getting traffic to your site. How do you overcome all of those? Painlessly?! YES!

13 What you lack in credibility you make up with optimization. Optimize your home page. About 50% of your traffic will land on your home page. No matter how they reached the site originally.

14 Step Change your main color 2. Add your logo 3. Add your phone number (not required and if you want it can go to a recorded message) 4. Create an offer header add an Add To Cart onsite 5. Add search option 6. Dynamic coupon easy as checking a box and fill in your offer 7. Join the club ( list) 8. Banner section and tag line. Now all that is ABOVE the fold on your website, lets look below the scroll: 1. We add images. If you only have one product you can do collages like the image below.

15 2. Add to cart button is always at the bottom of the page. (It s everywhere) Any user on your website is 1 click away from accessing their shopping cart since the Buy Button is easily locatable no matter where they are on your site. If you have more than one product you can show most popular items 3. Next we add a giveaway or contest

16 4. Videos Why buy from us? HELLO! Welcome to. 5. Testimonials 6. Footer

17 How easy is it to do all that with the proven profitable theme? It s as easy as checking a box. These are all fill in the blank options with the customized theme options. The entire goal of your home page is to take your visitors to your products. If you have multiple products you want to take the visitors from the home page to the collection page. If you have a single product you will go from the home page to the product page. From the collection page they can decide which product(s) that they want to buy. It s important that you understand the psychology behind this page. This page is automatically created for you. The reason we lay this out like we do is on purpose. Check This Out: Heatmap Ezra has spent a lot of time and money to test these layouts thoroughly. To pin point exactly what works and what doesn t work. In the image below you can see where the red is this is where the visitors mouse most often is. The visitors didn t know where to go. These could be buyers were confused. And confused buyers do not purchase.

18 Here is how the heat map looks with this customized theme option. The pages that you use with this theme are already optimized for content to force the visitors to put their mouse where you want them to, which in this case is the video. If you don t have a video it will be the detail page for your product or the add to cart button, or possibly the header. Now, the collection page will then take them to the product page. Here is an example of what the product page will look like. Again, all of this copy for the product page you will pull right out of Amazon. It just takes minutes to set up each product.

19 With a check box you can also open this up: Instead of other peoples products showing up at the bottom of your listing, like on Amazon, you can link to your very own products. Next, you will want to bring in the footer. People are used to having lots of content and being on their mobile devices or Facebook with the constant scrolling down, so at this point in time, we do not mind going below the fold on our pages. We add the You may also like.

20 Once the buyer picks out their products they will head on over to the check out. And as you can see from the image below, the color scheme and logo and the whole header area in its entirety follows them and stays the same all the way until they are done paying. The color choice of your choosing for your store is flowing throughout the site.

21 Get on the phone and CALL your last 20 customers. Seriously. Ask them these 3 questions:

22 Do not, I repeat, DO NOT try to sell them anything. Just listen to their feedback. This is a very simple process, and a very effective technique. The feedback that we have received in doing this has helped us tremendously on our store, as well as on Amazon with our other listings. In one case, one of the people we talked to had a suggestion of another product that they thought we should sell. And we sell it on Amazon. So we brought it into the store as well. Don t leave money on the table! Now, I know this may be out of your comfort zone, I always joke that it is too painful to make an extra 6 figures. On the thank you page put a short video onto the page with a link to take a survey. This is why Amazon is so appealing!

23 Jason and Ezra have made it super simple to do all this work. Still the problem of traffic is not solved.

24 Would you like to know the traffic source that accounts for the majority of the traffic that comes? We have tested this theme out. In many niches. The figures above are lots of different niches. We always use the same theme, with the same options and the same traffic source. The only thing different is what the store itself is selling.

25 So what are we using? The main source for ALL our traffic is

26 Here are some examples of the different types of stores we tested this theme on. Coffee, a chair, dog toys, beauty products, etc. They ALL worked! All of these converted using Google Adwords and the One Stop Shop theme. Google rakes in 33% of ALL online Ad revenues this year.

27 A Tale of 2 Adwords Search Search is this: > We do NOT want to do use this search. There is very limited inventory. There are only about 8 spots per keywords.

28 Google Adwords Display Network. We will use Display Here is an example of display ads on Refinery29. You see we are using text ads. Text ads perform better than image. How Do You Use Google Ad Words Display Ads? Login to Adwords > select display network only > Select Buy on your website Start with $5 a day. Set your daily budge Next be sure to click on Affinity Audience

29 How do we serve these ads up? You can target by affinity or Keywords. Google will analyze the pages of any website and decide if your ad is relevant for the ad. Based on the contextual content will deliver your ad to that page. So you can do it by keyword, Show my ad on any page that is related to silicone baking mat. Or you can do it by affinity audiences, which is asking Google to do the work for you. They will go out there and find an audience for you and deliver the ads that way.

30 Next, create your text ad.

31 Who knows We have no data! Amazon doesn t supply that to us. We measure indirectly -but we are in a state of uncertainty.

32 The secret sauce: The best approach? You need the Place You need the Theme You need the Traffic MAGIC Happens.

33 You don t take the visitors directly to your product listing you take them to an article. An article between 400 and 600 words.

34 Google Adwords traffic takes care of the rest Are you ready to get started?

35 What was Ezras investment in time and resources? Over the span of 7 years.. programers, designers, engineres etc to perfect this theme? Split testing, finalizing, digital media advertising costs? Development and optimization world class support Just how much DID that cost? Well over $1.5 million dollars.

36 We even paid $12,000, for our staff to be sent to NYC to meet with Ezra and set up our store. For you today on this first time offer to the public launch the special the price is $3995