THE ANNUAL MEETING OF THE SECTOR LEADERS INNOVATE TO LEAD. Products, processes, operations. New concepts and business models

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2 INNOVATE TO LEAD THE ANNUAL MEETING OF THE SECTOR LEADERS Welcome to HORECA Digital Era. We live one of the best moments of the hospitality industry in Spain, where the entrepreneurs of the sector have great opportunities at their reach, but also threats. The main actors of the HORECA channel (bars, restaurants and hotels) that are going to lead the sector are betting on innovation and digital transformation, updating or creating new concepts and business models, optimizing their processes and operations and offering a unique experience to their clients. Learning and anticipating the needs of an increasingly digital and demanding consumer, less loyal and with more options available, as well as innovating and investing appropriately in each of the business areas, are the keys to achieve business success and maintain your leadership in the coming years. HIP through HOSPITALITY 4.0, the largest international congress dedicated to innovation and transformation of the HORECA sector, contributes to fulfil our visitors needs offering them a personalized agenda and solutions for each professional profile, type and size of business. A unique business platform, where you should invite your clients to, that will help you to improve customer loyalty and find many potential ones, which will eventually boost your business in an innovative environment and during 3 days of networking. Are you going to miss it? New concepts and business models Products, processes, operations Customer Experience Participation in Need to invest Search and exploration Comparison and assessment Purchase and investment Implementation and Experience

3 FOR THE WHOLE HORECA UNIVERSE ALL THE INNOVATION FOOD FOR FOODIES Premium Food Health & Nutrition Snacks and Tapas Pre-cooked meals Hospitality NON-FOOD Amenities Packaging Cleaning products BEVERAGE Wine & Spirits Beer Coffee Planet Soft Drinks & Juices Bar / Coffee Shop EXPO Restaurants HOUSEHOLD Crockery Cutlery Glassware Utensils Small kitchen equipment EQUIPMENT Delivery Franchises FACILITIES Kitchen Industrial Machinery Cooling Systems Air Conditioner Laundry Bath Pool Wellness & Fitness Energy and Efficiency Food Safety STUDIO INTERIORS TECHNOLOGY Furniture Terrace Lifestyle Textile DELIVERY Packaging Technology Logistics Equipment Catering Services Leisure CONGRESS Mass Catering Health Care Services Digital Transformation TPV + Tablets + ERP Digital Display Big Data + Cloud Loyalty systems Business Intelligence Entertainment Digital Marketing FRANCHISES Fast Food or QSR Casual Dining Fine Dining Coffee & Bakery Shop

4 THE EVENT THAT GATHERS THE LARGEST NUMBER OF OWNERS AND TOP MANAGERS 3 PAVILLIONS AND 33,000SQM OF INNOVATION Visitors HIP Professionals +33% vs Exhibitors +30% vs Stakeholders and associations 45 Media partners +400 Accredited journalists We continue to expand space where you can showcase your most innovative products and solutions to entrepreneurs and executives in the sector. Show your leadership and stand out in a top-level Marketplace. HOSPITALITY 4.0 CONGRESS Origin of the visitors Professional profile 91% Owners and top managers 76% HOSPITALITY 4.0 CONGRESS HOSPITALITY 4.0 CONGRESS Responsibility Area THEATRE International National General Management 44% 28% 18% 12% 11% F & B + Operations Purchases & Supply Chain 14% 12% Madrid Northeast Middle Catalonia and Aragon Castilla La Mancha and Castilla León 8% 8% South Andalusia and Extremadura 6% Marketing, Sales and Business Development Chefs, Production IT 10% 2% HALL 1 HALL 3 HALL 5 THEATRE East Valencian Community and Region of Murcia North Basque Country, Navarra, La Rioja, Cantabria, Asturias and Galicia Balearic Islands Canary Islands Others Partner Exhibitor Premium Exhibitor Business Newcomer HIP GATHERS ALL THE HORECA SECTOR AROUND INNOVATION FOR A UNIQUE BUSINESS EXPERIENCE 15% Bar & Coffee Shops 21% Restaurants 7% Restaurant Chains 1 Hospitality Mass Catering 95% 92% 8,91 5% Health Care Services 3% Leisure 11% Distribution 4% Decoration & Interior Design 6% Others Recommends HIP to other professionals Wants to take part in HIP2019 Visitor rating of HIP2018

5 HOSPITALITY 4.0 CONGRESS THE MOST IMPORTANT CONGRESS OF HORECA INNOVATION AT INTERNATIONAL LEVEL Forum that brings together 500 most influential managers of Restaurant Chains in Spain. Bar & Co. Annual hotel innovation summit with more than 1,000 general managers. Most important national meeting of purchasing managers of the Horeca channel. Food Innovation 9 Auditoriums +350 Worldwide experts Initiative of the Basque Culinary Center to promote gastronomic entrepreneurship from the hand of renowned chefs and entrepreneurs. +90 Business models European meeting to discuss gastronomy from a legal point of view. Digital Transformation 8 Summits More than a thousand social General managers, who meet to discuss the future of the sector. Concepts & Design

6 HIGH-PROFILE NETWORKING JOIN THE HIP INNOVATION LEADERSHIP SUMMIT The meeting of Presidents and CEOs of manufacturing companies and operators of the sector. REASONS TO EXHIBIT POSITION YOUR BRAND INTERACT WITH PURCHASE DECISION MAKERS BOOST YOUR SALES PARTICIPATE IN VARIOUS INDUSTRY FORUMS INCREASE LOYALTY OF YOUR CLIENTS SHOWCASE YOUR INNOVATION AND LEADERSHIP HORECA NEW BUSINESS MODELS AWARDS The Oscars of the Hospitality Innovation.. HIP is the best platform to boost your business. Are you going to miss this opportunity? MADRID CAPITAL HORECA During 3 days a year, HIP turns Madrid into the European capital of HORECA innovation thanks to its congress, exhibitions and networking events, which makes it a meeting point of key players in the sector. HIP is a unique opportunity to show from Madrid, one of the most outstanding capitals of the gastronomic avantgarde and with unique hotel projects, the leadership of Spain as a world authority in tourism and hospitality. Partner The best option to show your leadership in the sector and stand out from the competence. Locate your booth in the best area of the expo, gaining the maximum visibility, participate in the congress and invite your best clients and prospects, amongst many more activities. Exhibitor Present your products and solutions in the expo zone to thousands of potential buyers. Choose between Premium Zone to enjoy the major traffic to your booth, or Business Zone, if you are looking for more budget-friendly option. Newcomer We know how difficult the beginnings are. That is why we offer a Turnkey Pack so you can participate in the most innovative event of the sector, with the minimum investment. HIP must be included in your marketing and sales strategy for Don t miss it!

7 HOSPITALITY INNOVATION PLANET Network Knowledge Business opportunities Opened to innovative and sustainable companies BARCELONA BRUSSELS MADRID MOSCOW SHANGHAI TEL AVIV BOLOGNA DELHI FRANKFURT MEXICO SAO PAULO SILICON VALLEY TORONTO WARSAW HIP is an event in collaboration by: #HIP2019