VMT FOOD.BE MEDIA BROCHURE magazine website newsletter yearbooks social media Suppliers register search engine marketing

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1 MEDIA BROCHURE 2018 VMT FOOD.BE for Professionals in the Food Industry in Belgium magazine website newsletter yearbooks social media Suppliers register search engine marketing

2 ~ 2 ~ WHAT CAN VMT FOOD.BE DO FOR YOU? VMT FOOD.BE is the information platform for the Food Industry in Belgium The unique combination of the magazine; website; newsletters; events; suppliers register; books and SEM solutions delineates VMT Food.be as an authority and complete interlocutor for professionals in Belgium s food industry. VMT Food.be s content reflects the vast possibilities inherent in the food industry. VMT informs individuals at senior and middle management level of all developments in the areas of quality management; process technology; product development; food safety; sales and marketing as well as research and legislation. The Dutch VMT launched its Belgian counterpart, VMT Food.be in 2014 to extend its vision. Target Group VMT Food.be s target group spans the entire food industry and is distributed to individuals as well as companies and institutions that are professionally involved with the production of food in Belgium. VMT Food.be s readers are in the food sector, mainly in management, process and production development, quality management and consultancy. VMT Food.be is also distributed in supply sectors; retail; research organisations as well as educational and government institutions. Reach print per issue online a month 6 Reasons to Advertise 1. Bolster awareness of your products and brands. 2. Present your innovations or expertise from your area of knowledge. 3. Strengthen your public image. 4. Draw more participants to your event and announce your participation in trade fairs. 5. Recruit professionals from the food industry via four channels: website, newsletter, job service and the magazine. 6. VMT Food.be is a reliable and rapidly growing multimedia brand. TOTAL REACH Circulation* of magazine Reach Shared reading factor: Unique visitors a month Page views a month Newsletter Twitter 580

3 ~ 3 ~ THE MAGAZINE VMT FOOD.BE The information platform for the food industry in Belgium Circulation of magazine: Shared reading factor: 3 Reach: VMT Food.be magazine brings professionals in Belgium s food industry up to speed on the latest developments. VMT Food.be uses independent, expert editors who are supported by an editorial advisory board. In every issue you will find cutting edge information from all sectors of the food industry, all focused on inspiring and sharing knowledge. Publishing schedule VMT Food.be: Edition Closing date Delivery date Publication date Theme February February March 2018 Food safety & hygiene May May June 2018 Ingredients September September September 2018 Packagings November November November 2018 Trending topics

4 THE WEBSITE ~ 4 ~ VMT FOOD.BE The information platform for the food industry in Belgium LEADERBOARD 728 x 90 pixels and 320 x 100 pixels File formats: gif, jpg, HTML5 URL where large rectangle must link to Max. 6 positions LARGE RECTANGLE 336 x 280 pixels and 300 x 250 pixels File formats: gif, jpg, HTML5 URL where large rectangle must link to MINISITE Your own minisite within the VMTfood.be domain, underneath focus op. You will profit from VMTfood.be s high visitors frequency. LOGOLINKS On the homepage. 60 x 30 pixels plus 40 characters (incl. spaces) company name or slogan File formats: gif (non-animated), jpg Text in Word 6 positions (3 per position) Unique visitors: a month Page views: a month VMTFood.be VMTfood.be is the leading website for professionals in the food industry guaranteed to assist you in reaching your target group. This site offers the latest news happening in the food industry daily, background information, vacancies and a comprehensive event calendar for trade fairs, courses and conferences. The visitor consults VMT Food.be daily because it offers current, extensive and applicable information. VMT Food.be offers you the perfect opportunity to stand out with your online advertisements! ADVERTORIAL IN NEWS CAROUSEL Placed on the news page, between the news. Title: max. 50 characters Additional messages: max. 350 words Contact information: Name, address, telephone number and fax number Image file format: jpg, gif png file Image size: max 1 Mb BRANDED CONTENT Show your expertise, for example as an expert log. You can also sponsor most viewed content-parts on VMTFood.be For example, your organisation can be linked to job application tips in the career section of the website.

5 ~ 5 ~ THE NEWSLETTER VMT FOOD.BE The information platform for the food industry in Belgium Custom selected news in your target group s mailbox on a weekly basis registered subscribers The link with VMTfood.be results in an increased reach Click-through rate: 34% The digital newsletter informs the reader on a weekly basis of the latest news in the food industry. VMT Food.be s newsletter is linked to A banner or advertorial in the newsletter offers you additional exposure. Sponsored mailing You can choose the Sponsored mailing option for VMT Food.be s newsletter subscribers. Sponsored mailing contains 50% editorial content and the rest you can design to your own specifications! With Sponsored mailing you reach food professionals in your industry! Vacancies You can display your vacancies to a high-quality target group through the VMT Food.be Vacancies service. Your vacancy will be placed in VMT Food.be Magazine, on the website VMTfood.be and in the VMT Food.be newsletter. Social Media There are several options to strengthen your brand, sell your products and services or draw visitors to your events through our social networks. For example, you can reach the bulk of your target group with a Tweet on VMTfood s Twitter 580 followers EVENTS Eerlijk (over) eten February 8th, Van der Valk Hotel, Beveren Flanders' FOOD and VMT Food organize the seminar Eerlijk (over) eten ('Honest (about) food') to guide food professionals in a fair and transparent policy, essential for a future with more consumer confidence. FULL BANNER IN NEWSLETTERS 468 x 60 pixels File formats: gif (non-animated), jpg (no swf-format) URL waar full banner naar moet linken GRAPHIC ADVERTORIAL IN NEWSLETTERS Placed between editorials Format: 135 x 200 pixels File formats: gif (non-animated), jpg (no swf-format) URL waar full banner naar moet linken TEXT ADVERTORIAL IN NEWSLETTERS Format: 75 x 75 pixels File formats: gif (non-animated), jpg (no swf-format) Text: delivered in Word: - Headline: max. 45 characters - Message: max. 200 characters (incl. spaces) This advertorial or teaser contains a promotional text about three rules in length, which is linked through a read more button to an online advertorial on VMT.nl. The online advertorial may consist of text or video material. SPONSOR MAILING Max. 3 (news)messages in Word of max. 250 characters a message Headline: max. 52 characters Image: gif (animated and non-animated) or jpg (no swf-format) Image format: image 1st article 166 px wide, image 2nd and 3rd article150 px wide. VACANCIES To deliver: company name; type of employment; education; location; job title; job description; candidate profile; company information; contact and contact person. Text: delivered in Word Logo: jpg, png of non-animated gif; max 1 Mb

6 ~ 6 ~ LET GOOGLE FIND YOU! VMT FOOD.BE can help you increase your visibility! VMT offers marketing services to improve: Your visibility in Google Your online reach Your online revenue The number of exclusive website visitors Cost efficiency More than 94% of the Dutch are online and over 50% own a smartphone. Do you know whether your website meets (mobile) demands to optimally reach your clients? Achieve your goals and the right approach with the assistance of VMT Food.be. It is becoming increasingly more important that potential clients find you in Google. By enhancing your visibility your clients can contact you with greater ease. VMT Food.be offers state-of-the-art services that help you achieve this and allow you to score with your website. Through applying Search Engine Optimisation (SEO) and Search Engine Advertising (SEA) to your website, your marketing revenue will increase. Do not get left behind and make sure you are found in the 88 billion monthly searches in Google. QUICK SCAN A Quick Scan offers you immediate insight into what can be improved on your website. You will receive a clear report with the most crucial SEO adjustments needed to improve your website. Free of charge when combined with a consultation (worth 250). KEYWORD ANALYSIS You are not sure with which keywords your target group searches the Internet? Or are you having trouble analysing the online market? The SEM-team offers you a custom Keyword Analysis so that you know what your prospects are. 250 (once-off analysis). LINK BUILDING Through a Link Building campaign you can improve your Google PageRank. It increases your popularity with the search engine and improves your position. From 800. LANDING PAGES Landing Pages are designed to get a better position in Google. The advantage is that they can be created quickly and efficiently with a significant increase in visitors in a relatively short time. From 200 a month. Minimum period 12 months. LOCAL PRESENCE With Local Presence, your website is meticulously structured using the right keywords to ensure excellent visibility. Your address will immediately pop up when a client; who is within 25 km of your business; searches for products or services you offer. From 125 a month. Minimum period 12 months. ADWORDS Let our Google AdWords professionals create a campaign with you that matches your goals. With prime campaign management and within your predefined budget, we make sure you achieve optimum visibility on Google. From 250. WEBSITE ADVICE We offer different forms of advice, training and monitoring to improve your website s scores. This ensures a website that meets the search engines requirements and allows you to achieve continuous optimal results. From 200.

7 THE RATES VMT FOOD The information platform for the food industry in Belgium ~ 7 ~ THE MAGAZINE VMT Food.be 1x 3x 1/1 Page 2,500 2,375 2/1 Page* 2,950 2,825 1/2 Page 1,600 1,485 1/4 Page 1, *2/1 Page = 1/1 page + 1/1 page advertorial Other options Advertisement 90 x 63 mm within the category News, Technical news, Agenda or Ingredients Innovation notice within the 505 category Technical news or Ingredients Including online publication 665 Leaflet from 1,995 (e.g. for extra attention for your new product or service) Attached leaflet (e.g. for the programme of your event) upon request Stick-on + 1/1 advertisement from 2,800 (e.g. for direct response to your promotion) Fold-out cover from 2,995 (e.g. for publishing your organisation s calendar) Advertorial from 2,800 (e.g. for discussing your (new) product or service in an editorial) Booklet (2 pages double printed) from 4,500 (e.g. for celebrating an anniversary) THE WEBSITE Rates VMT Food.be Online Rates a month Leader board 750 Large Rectangle 750 Logo Links 150 Full banner 395 White paper 250 Branded Content 500 Mini-site 250 (min. 12 months) Advertorial 350 (per 2 weeks) Rich media bannering 1,500 MULTIMEDIA ENTRY PACKAGE 1/1 page in the magazine Full banner (1 month) on the website Full banner (1 month) in digital newsletter Special rate: 2,250 (Normal rate 3,290) THE NEWSLETTER Rates VMT Food.be Newsletter Rates Full Banner 395 per month Text advertorial 195 per placement Graphic advertorial 150 per placement Sponsored mailing 1,250 per mailing JOBSERVICE Rates job service VMT Food Combination Rate print/online Online 1/1 Page 1, a month 1/2 Page 1,000 Published online at vmtfood.be and in the VMT Food Newsletter. Discounts when publishing multiple vacancies a year 2-3 vacancies: 5% discount 4-10 vacancies: 10% discount vacancies: 15% discount All rates are in euros excluding VAT per placement. Temporary changes are reserved. All agreements are signed with MYbusinessmedia based on the terms of conditions, of which a copy will be sent on request. Visibility All positions are run of site.

8 ~ 8 ~ GENERAL INFORMATION VMT FOOD.BE The information platform for the food industry in Belgium Submitting Advertising Material We need to receive your advertising material as a certified PDF document before the ad material deadline. You can send your material to orders@vmtfood.be mentioning VMT and the issue number. Technical costs will be charged for material that cannot readily be included. Should you have any queries concerning the material please call the order supervision department on 0031-(0) Submitting Inserts and Leaflets We need to receive your material before the ad material deadline at the following address: Sikkens Grafische Afwerkers attn: Vincent Buitenhuis, mentioning VMT Food.be, the issue number and the order number Staverenstraat CJ Deventer. Submitting Banner Material You can send your banner material to the Online Traffic Department at orders@vmtfood.be. Banner submission dates to be determined in consultation with your media consultant. What can VMT Food.be do for you? Ask for the possibilities. Please contact one of the media consultants: For the Netherlands: Monique van Neutegem 0031 (0) m.neutegem@mybusinessmedia.nl or Anneloes Veerman 0031 (0) a.veerman@mybusinessmedia.nl For Belgium: Thomas Lannoo, thomas.lannoo@trevi-regie.be T F Trevi nv sa Meerlaan Zottegem Publishing company MYbusinessmedia Mr. H.F. de Boerlaan DA Deventer Postbus AB Deventer T: F: info@mybusinessmedia.nl Brandmanager Suzanne Wanders Editor-in-chief Yves De Groote redactie@vmtfood.be Editor Margo Verbiest Media consultants Monique van Neutegem, , m.neutegem@mybusinessmedia.nl or Anneloes Veerman, , a.veerman@mybusinessmedia.nl Marketing - Rosalie De Wildt - Oosterlaar Subscriptions klantenservice@vmtfood.be Website