SUBJECT (MODULE) DESCRIPTION The name of the academic subject (module) RETAIL MANAGEMENT AND MARKETING

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1 SUBJECT (MODULE) DESCRIPTION The name of the academic subject (module) RETAIL MANAGEMENT AND MARKETING Code Lecturer(s) Coordinator: Dr. R. Ivanauskas Other lecturers: Department where the course unit is delivered Economic Faculty Cycle Level of course unit Type of the course unit First Mandatory Mode of delivery Semester or period when the course unit is delivered Language of instruction Face-to-face Spring semester English Economic theory (Microeconomics), Marketing Prerequisites Number of ECTS credits allocated Student s workload Contact hours Individual work Purpose of the course unit: programme competences to be developed Ability to communicate in interpersonal and multicultural context Ability to analyse information and to draw logical conclusions Ability to study in accordance with ethical values and social responsibility Ability to plan, organise and manage practical activities Learning outcomes of the course unit Comprehension of Retail Management and Marketing main concepts and models. Perceiving them as universe of interrelated elements. Ability to apply them for retail market analysis purposes. Ability to search for information in secondary sources on global business and retail market and marketing. Ability to analyse real life examples and cases in relation to theoretical concepts of retailing. Skills and experience of working in teams and presenting to audience results of teamwork. Addressing queries and discussing with other students. Ability to generate solutions for business situations under review as well as discuss strengths and weaknesses of suggested solutions. Solutions and discussions should be at the level of theoretical knowledge gained. Teaching and learning methods Lectures, analysis of relevant additional materials outside classes, case studies, discussions Assessment methods Test (containing questions based on lectures and additional materials), evaluation of students activeness and discussions during classes Course content: breakdown of the topics Individual work: time and assignments

2 1. Introduction to the course. Brief introduction to Retail Management and Marketing: 1.1. Explaining the course objectives, structure and fit with studies. Explaining organisation of work, main literature and Introduction of requirements for students. Lectures Tutorials Seminars Laboratory work Internship/work placement Contact hours Individual work Assignments Studying literature and 1.2. Development of retailing and increasing role in value chain Information technologies in retailing Retail development concepts.. 2. Competitive environment: 2.1. Consumption and buying models Retail organization forms Types of retail companies and stores. 3. Understanding consumer behaviour: 3.1. Shopping motives Store choice Segmentation in retailing Loyalty in retailing. 4. Retail strategy and planning: 4.1. Strategic analysis models Strategic directions Strategies for growth Target consumers segment. 5. Evaluation of marketing activities results: 5.1. Image of store and store name value Image dimensions and their evaluation.

3 5.3. Comparison of image.. 6. Evaluation of financial results: 6.1. Productivity and profitability Costs and profitability Evaluation of product profitability. 7. Mid-term exam 8. Importance of place in retailing: 8.1. Store place selection models City planning and retailing. 9. Buying of products: 9.1. Buying function Buying decisions. 10. Private label: Development of private labels Private label strategies. 2 2 Studying literature and Studying literature and Buyer response to private labels. 11. Pricing in retailing: Correlation of price and demand Retailer s price parameters Comparison parameter Geographical parameter Assortment parameter Time parameter. 12. Advertising and sales promotion: Advertising and sales promotion trends in retailing Advertising solutions Advertising effect. 13. Selling environment:

4 13.1. Design and atmosphere Store layout Displays Impulse purchasing. 14. Retail services: Personal services Financial services Other elements of services Buyer satisfaction. 15. Global retailing: Forms of global retailing Factors enhancing retail globalisation Evaluation of global retail environment Implementation of global retailing. 16. E-Tailing: Development of e-tailing Requirements for e-tailing Prospects of e-tailing.. Total Assessment strategy Evaluation of seminars assignments Evaluation of activeness during lectures and seminars Weig ht % Deadline 25 February through May 10 February through May Assessment criteria Retailing and consumer research, presentations during seminars, addressing audience questions and comments. Students activeness to address lecturer s questions and to analyse cases under review. Mid-term exam (test) 25 April 20 open and close-ended questions, which are worth one point each. Final exam (test) 40 June 16 open and close-ended questions, which are worth one point each. Author Required reading Publis hing year Title Issue No or volume Publishing house or Internet site Peter J. McGoldrick 2002 Retail Marketing. Second McGraw-Hill Education

5 Optional reading Edition David Gilbert 2008 Retail Marketing Management Malcolm Sullivan, Dennis Adcock Patrick M. Dunne, Robert F. Lusch James R. Ogden, Denise T. Ogden Barry Berman, Joel R. Evans Pearson Education 2007 Retail Marketing Thomson 2005 Retailing Thomson 2006 Retailing: Integrated Retail Management 2009 Retail Management: A Strategic Approach, 11th Edition Mifflin Pearson Education