Kent Union Media Guide

Transcription

1 Kent Union Media Guide

2 About Us Freshers On Campus Digital Charity

3 Connecting You To Students

4 03 Kent Union is at the heart of the University of the Kent s Canterbury campus. We are surrounded by students every day, we see their spending habits, their culture and trends and we know what they want. We can offer expert advice on how you can target this lucrative market, and how to get your brand noticed by the 20,000+ students studying at Kent. ABOUT US Our vast range of marketing and promotional channels will allow you to reach this large student population, and develop your relationship with them during their time at University. Meet The Team Chi Lau Business Development Manager chi@sunetwork.co.uk Lizzie Norcott Business Development Coordinator lizzie@sunetwork.co.uk Charlie Pearson Business Development Coordinator charlie@sunetwork.co.uk

5 04 Freshers Fair is the biggest event of the year, and a fantastic way to start your new relationship with students. You can introduce them to your brand, giveaway freebies, and create awareness before your competitors do. FRESHERS Freshers Fair takes place during the first week at university, when many students are still unaware of what products or services are available in the local area, and often willing to explore new brands and cultures. >> 8,000 students attend Freshers Fair each day Premium Package 2,000 Stall in marquee on both days with 4 access passes, full colour advert on the Welcome Week mailer and wall planner. Gold Package 1,500 Stall in marquee on both days with 3 access passes, full colour advert on the Welcome Week mailer OR wall planner. Two Day Stall 1,200 Stall for two days within marquee and 2 access passes. One Day Stall 750 Stall for one day within marquee and 2 access passes. Charity Stall 500 Two-day charity stall.

6 05 >> Sampling: 300 with 2,000 footfall each day ON CAMPUS Everyone loves a freebie, and for brands this is the perfect way to get someone to love your product. No one can recommend a product without trying it first. Get your brand in the hands of our students through on campus promotions. >> Campaigns: 1,000 Our Canterbury campus is based on 400 acres, so we have ample space for large campaigns and activities. This is your opportunity to reinforce brand messages throughout the year, and keep in the minds of your target audience, whilst providing the students with something they enjoy. >> Market Stalls: from 50 Our market plaza is based on central campus, and during term time has around 2,000 students pass through every day. We have resident food trucks in constant operation, providing a draw to the area. This is a chance for local brands to communicate directly with Kent students, for brand exposure, selling products or providing information regarding a service.

7 06 >> Brand Ambassadors We work with Kent Union Job Shop to find the best students to represent your brand. They will be your eyes and ears on campus, sharing your brand message with their peers, helping you promote, handing out freebies and generally working on your behalf. >> Sponsorship: 208 Societies 58 Sports clubs Sponsorship is a valuable opportunity to get your brand out to a wider audience and increase student awareness, as well as generate consumer preference and foster brand loyalty. Kent has a wide range of sponsorship opportunities, including sports clubs, societies and events throughout the year. Freshers Fair on the plaza Sponsoring a club or society will enable you to directly engage with these student groups and support them through their time at University. As teams can have hundreds of members, sponsoring them is like creating your own army of brand ambassadors full of engaged students. >> InQuire 250 2,000 copies every fortnight InQuire is our on campus student publication. It is written by students, for students. Opportunities include contributing to content, or purchasing half page or full page adverts. This will allow you to reach the students that work hard in producing this content, and feature in the 2,000 copies we print and distribute around campus. The plaza, The University of Kent

8 07 >> Newsletter: 300 Targeted newsletters are a great way to get direct contact with students. Our committees receive monthly updates from their coordinators, straight to their inbox; a valuable communication tool through which you can promote your brand messages. >> Social media: 50 per post 12,728 Facebook followers 11,500 on Twitter DIGITAL Social Media encompasses many different channels, marketing to different audiences and using different messages for each. Platforms like Facebook can be used to communicate messages to general students, or clubs and society members.

9 08 >> Digital screens: 250 per month 500 per term. Seen by over 35,000 people each week Our digital screens are located in prime locations on campus, including in the SU shop, outward facing onto the main campus walk way and in popular reception areas. This is a chance for you to have a constant presence on campus, boosting the reputation of your brand on a day to day basis. Adverts are displayed for 10 seconds, and on a rotation of a maximum of 10 adverts per screen. >> Website: 250 per month 500 per term, 5,000 unique views per week Websites are a prime spot for student and external advertising; the most effective time of year being in the first term, as many parents, carers and interested parties look on students unions websites to find out about the university and what it has to offer. We offer homepage advertising, which is limited to six clients at a time, so messages are not lost.

10 09 As a registered charity, we exist to support the progression and development of our 20,000 members. Operating across Kent, we have supported students and the community for fifty years. We employ over 500 staff members, including 350 students and support over 2,800 volunteers who play a key role in delivering community engagement projects to benefit the region. CHARITY As we are a not-for-profit organisation all the income generating from our advertising services is reinvested into improving student services, with the ultimate goal of giving our members the best student experience on the planet! STA Travel on campus

11 Our Clients We currently hold relationships with local, national and international clients. We pride ourselves on building flexible partnerships that suit both client and students, and we are always willing to explore new avenues of promotion and sponsorship. Here are just some of our current partners:

12 Connecting You To Students For bookings and enquiries, please contact: Mandela Building, Canterbury, CT2 7NW