3 FACTORS THAT CAN IMPROVE YOUR SEO AND CONVERSIONS TODAY. Presented By: Crystal Wiltshire

Transcription

1 3 FACTORS THAT CAN IMPROVE YOUR SEO AND CONVERSIONS TODAY Presented By: Crystal Wiltshire

2 Housekeeping Items All lines are muted Submit questions via dashboard Q&A session at end Webinar is being recorded

3 ABOUT WSI Global Leader in Digital Marketing Global Knowledge. Local Results. Provide advanced digital marketing solutions Businesses of all sizes and industries World s largest network of Internet Consultants Service more than 80 countries internationally Industry winning solutions Corporate head office in Toronto, Canada

4 About the Presenter Crystal Wiltshire Senior Marketing Manager, gshift Labs Nearly 10 years experience in digital marketing Strong passion for content and social marketing strategies Blogger & Social Media Addict

5 Agenda 1. Mobile SEO 2. Data-Driven Marketing Decisions 3. Setting Up & Tracking Conversions

6 1. Mobile SEO

7 What Is Mobile SEO? Mobile search refers specifically to the search queries made on mobile devices vs a desktop, laptop or tablet User experience is likely the same, but results may vary Marketers have struggled to understand the difference

8 Mobile SEO Algorithm As of April 21 st, Google now factors in mobile-friendliness into ranking If your site is not mobile friendly, you may not be found Continues Google s effort to improve user experience

9 The Rise of Mobile Device Use

10 Mobile SEO Elements Page speed Site design (mobile ready, responsive) Optimized images Minimal HTML and CSS Ensure fonts are legible

11 Mobile SEO Data Discoverability in mobile search vs desktop search Traffic by device and by channel Mobile, local rank data is crucial for local businesses

12 2. Data-Driven Marketing Decisions

13 What Is Data-Driven Marketing? Marketers today have a larger strategy matrix than ever before Nearly every marketing activity has some measurable component Data-driven marketing evaluates metrics to gage ROI It is not always about a true, direct revenue based return

14 Measuring Marketing Data

15 Proprietary Marketing Data Sessions (traffic) by channel and by device Conversion rates Leads/Contacts generated Site exploration - time on site, pages per session Keyword rank data Omni-channel content marketing performance sessions, social shares, etc

16 External Marketing Data Online social interactions Online search behavior Web browsing behavior Survey data from 3 rd party

17 Tracking Marketing Data Web analytics platform with insightful dashboards Google & Bing toolset Analytics & Webmaster Social analytics from each network

18 3. Setting Up & Tracking Conversions

19 What Are Conversions? Completed a form Request for demo Newsletter sign up Content download Clicking a call button Completing a transaction

20 Setting Up & Tracking Conversions Conversions are a key metric to track performance Every analytics system has some form of goals or conversions Review your system extensively to leverage the potential insights

21 Why Are Conversions Important? Take the guess work out of marketing effectiveness Highlight what is working and what is not Allow for better ROI Easy to do, but still under used

22 Questions & Answers

23 We Wrote the Book On This! Get your copy today! 12 Things Every Business Needs to Know About Digital Marketing bit.ly/wsidigitalmindsbook

24 Thanks for Attending!

25 Thanks for Attending!