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1 Pyramid Research Publisher Sample Phone: (US) or or (Int'l) Hours: Monday - Thursday: 5:30am - 6:30pm EST Fridays: 5:30am - 5:30pm EST customerservice@marketresearch.com MarketResearch.com

2 Sample Pages Hungary: LTE, FTTx and DOCSIS 3.0 Networks to Ensure Market Growth This report is part of Pyramid Research s series of Europe Country Intelligence Reports June 2014 Edition Report price: US$990 (single copy) Olena Kaplan, Associate Analyst Kerem Arsal, Manager

3 Summary Hungary: LTE, FTTx and DOCSIS 3.0 Networks to Ensure Market Growth provides an executive-level overview of the telecommunications market in Hungary today, with detailed forecasts of key indicators up to It delivers deep quantitative and qualitative insight into the Hungarian telecom market, analyzing key trends, evaluating near-term opportunities and assessing risk factors, based on proprietary data from Pyramid Research s databases. It provides in-depth analysis of the following: Hungary in a regional context: a review of telecom market size and growth rate compared with other countries in the region. Economic, demographic and political context in Hungary. The regulatory environment and trends: a review of the regulatory setting and agenda for the next months as well as relevant developments pertaining to spectrum licensing, national broadband plans, number portability and more. A demand profile: analysis as well as forecasts and historical figures of service revenue from fixed telephony (including VoIP), broadband, mobile voice and data markets. The service evolution: a look at the change in the breakdown of overall revenue by fixed and mobile sectors and by voice and data in the current year as well as the end of the forecast period. The competitive landscape: an examination of key trends in competition and service providers performance, revenue market shares and expected moves over the next months. An in-depth sector analysis of fixed telephony and broadband services, mobile voice and data services: a quantitative analysis of service adoption trends by technology/platform as well as operator, average revenue per line/subscription and service revenue through the end of the forecast period. Main opportunities: this section details the near-term opportunities for operators, vendors and investors in Hungary s telecom market. 2

4 Key findings Key findings of the report include: The Hungarian telecom services market generated revenue of US$2.1bn in 2013, and mobile penetration reached 113.3% at the end of the year. [The number of fixed access lines in Hungary declined 1.9% in 2013, to 4.6m, while revenue from fixed services, including voice and Internet access, rose 1% year on year to an estimated US$1.5bn in 2013, driven by the broadband segment. The Hungarian telecom market has been affected by a number of price caps introduced by the regulator over the past few years. Prompted by intense competition and regulatory pressures, operators are looking at expanding their service portfolios and offering converged services in order to drive revenue growth. Intensifying competition is resulting in the market starting to consolidate. 3

5 Revenue (US$ millions) Report highlights (cont d) HUNGARY COMMUNICATIONS MARKET REVENUE, REVENUE CAGRs, $4,500 $4,000 $3,500 $3,000 $2,500 $2,000 $1,500 $1,000 $500 IPTV % Broadband Internet % Dial-up Internet % Fixed VoIP % Fixed circuit-switched voice % Mobile data % Mobile voice % Market total % $0 2011A 2012A 2013A 2014E 2015E 2016E 2017E 2018E 4

6 Report highlights (cont d) SEGMENT REVENUES (US$) 2011A 2012A 2013A 2014E 2015E 2016E 2017E 2018E Mobile voice Mobile data Fixed circuit-switched voice Fixed VoIP Dial-up Internet Broadband Internet IPTV Market total 5

7 Table of contents Executive summary 3 Market and competitor overview Regional context 5 Economic, demographic and political context 6 Regulatory environment 7 Demand profile 9 Service evolution 11 Competitive landscape 12 Major market players 13 Segment analysis Mobile services 15 Fixed services 19 Identifying opportunities 24 6

8 Table of exhibits The size of telecom services markets, 2013 Key economic and demographic indicators Regulatory structure and policy Major telecommunications policy issues Hungary communications market revenue, Revenue CAGRs, Segment revenues Service revenue mix: voice, data & video, 2013, 2018 Service revenue mix: fixed & mobile, 2013, 2018 Service revenue breakdown, 2013, 2018 Major market players Mobile subscriptions and penetration, Key market indicators, 2013E Total ARPS; data percentage of total ARPS, Mobile data revenue mix, 2013, 2018 Market shares (percentage of subscriptions), Subscriptions by technology family, Subscriptions by technology generation, Fixed-line penetration of population, Key market indicators, 2013A Voice revenue, Internet revenue, Market shares by service, 2013A Fixed access lines by technology, 2013, 2018 Market opportunities 7

9 Report methodology The Hungary Country Intelligence Report s detailed analysis of the trends, regulatory environment, competitive dynamics and opportunities in the fixed, mobile and pay-tv services markets in Hungary is built around Pyramid Research s Forecast products, the most comprehensive demand, growth and market share tracking service available in the industry. These forecasts are developed using a bottom-up methodology that combines secondary and primary research with international benchmarking and quantitative modeling in order to present a complete picture of the socio-demographic, competitive and demand trends affecting Hungary. Primary research involves interviews with service providers, vendors, the regulatory authority and other market participants as well as end-user surveys on an ongoing basis, led by Pyramid s regional experts. The secondary research effort includes obtaining relevant data and intelligence through publicly available sources, regulatory authority publications, trade associations, specialist databases, company financial reports, presentations and press releases. Pyramid Research s proprietary databases tracking 102 countries worldwide allows for unmatched international benchmarking capabilities to inform the assumptions behind projected technology and service adoption trends. 8

10 Reasons to buy This Country Intelligence Report on Hungary helps executives build proactive, profitable growth strategies by offering comprehensive, relevant analysis of Hungary s telecommunications and pay-tv markets based on insights directly from the local market players. The report offers a wealth of data on Hungary s telecom and pay-tv markets, with the mobile and fixed segments examined in detail. The competitive landscape and the major players are also given extra attention, enabling local players or prospective market entrants to gain the insight they need. The broad but detailed perspective will help operators, equipment vendors and other telecom industry players to succeed in the challenging telecommunications market in Hungary. The report is designed for an executive-level audience, boasting presentation quality that allows it to be turned into presentable material immediately. The report concludes with an exploration of the opportunities available in the Hungarian market to operators, vendors and investors. 9

11 Country Intelligence Reports Pyramid Research s premium Country Intelligence Reports are the industry s best available analysis of market trends, regulatory environments and competitive dynamics for 71 countries worldwide. Each report offers a precise, incisive profile of the converged telecommunications, media and technology sectors, based on proprietary data from Pyramid Research s country-bycountry research. Published annually, these executive studies provide a holistic view of communications markets around the world by analyzing key trends, evaluating near-term opportunities and assessing upcoming risks factors. Country Intelligence Reports available from Pyramid Research: North & Latin America Europe Middle East & Africa Asia-Pacific Argentina Honduras Bulgaria Romania Algeria Nigeria Afghanistan Philippines Bolivia Mexico Czech Republic Russia Benin Saudi Arabia China Singapore Brazil Nicaragua France Slovakia Cameroon Senegal Hong Kong South Korea Canada Panama Germany Spain Centr. Afr. Rep. South Africa India Sri Lanka Chile Paraguay Italy Ukraine Côte d Ivoire Sudan Indonesia Taiwan Colombia Peru Netherlands UK Egypt Tanzania Japan Thailand Costa Rica Puerto Rico Poland Gabon Togo Malaysia Vietnam Ecuador US Iran Tunisia Pakistan El Salvador Uruguay Israel Turkey Guatemala Venezuela Kenya UAE Morocco Uganda Niger 10

12 About Pyramid Research Advising Leaders in the Global Communications Industries on Emerging Markets and Services Opportunities Pyramid Research ( offers practical solutions to the complex demands our clients face in the global communications industry. Its analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market Forecasts for more than 100 countries a distinction that has remained unmatched for more than 25 years. How We Cover Communications Markets Our highly structured analysis closely examines the performance, technology trends, macroeconomic and regulatory environment, of service providers and equipment vendors in each of the more than 100 countries we cover. Using a bottom-up approach, we size market demand across services and countries, and conduct end-user surveys to validate adoption trends and anticipate shifts in demand. Our commitment to intensive, direct interviewing of regulatory authorities, service providers and manufacturers complemented with end-user data ensures the most reliable portrait of every market we examine. Office locations: EMEA, Asia Pacific John Carpenter House 7 Carmelite Street London, EC4Y 0BS United Kingdom Tel: +44 (0) sales@pyr.com Latin America, North America 179 South St., Suite 200 Boston, MA USA Tel: Fax: sales@pyr.com To learn more about Pyramid Research s product offerings and how they can be of service to your company, please contact sales@pyr.com or visit us on the Web at 11