CPA Lead Machine Neil Moran The Legal Stuff

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1 CPA Lead Machine by Neil Moran The Legal Stuff Copyright 2015 by CPALeadMachine.com All rights reserved. No part of this publication, in part, or in its entirety, may be reproduced, stored in any type of retrieval system, or transmitted in any form or by any means including electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without prior written permission of Neil Moran. While the publisher and author have given their best efforts in the preparation and presentation of this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages. Income and Earnings Disclaimer This guide makes no promises of realized income, ranking placement within search engines, or any type of success whatsoever. You recognize and agree that the author has made no implications, warranties, promises, suggestions, projections, representations or guarantees whatsoever to you about future prospects or earnings, or that you will earn any money, with respect to your purchase of this e book, and that the Author has not authorized any such projection, promise, or representation by others. Any earnings or income statements, or any earnings or income examples, are only estimates of what we think you could possibly earn. There is no assurance you will do as well as stated in any examples. If you rely upon any figures

2 provided, you must accept the entire risk of not doing as well as the information provided. This applies whether the earnings or income examples are monetary in nature or pertain to advertising credits which may be earned (whether such credits are convertible to cash or not). There is no assurance that any prior successes or past results as to earnings or income (whether monetary or advertising credits, whether convertible to cash or not) will apply, nor can any prior successes be used, as an indication of your future success or results from any of the information, content, or strategies. Any and all claims or representations as to income or earnings (whether monetary or advertising credits, whether convertible to cash or not) are not to be considered as "average earnings". Affiliate Disclaimer : Per the FTC's recent policy update that requests we be transparent about any and all affiliate relations we may have in this guide, you the visitor or customer should assume that any and all links in this guide are affiliate links. If you utilize these links and visit the resulting site, a cookie may be set in your web browser that will cause us to receive a commission if you make a purchase. Resell Rights You do NOT have any resell / reprint / distribution rights to this guide. No resell / reprint / redistribution rights exist I created this guide so you could quickly see the process of creating winning Bing ads campaigns without having to go through all of the case study videos again, however, if you haven't been through the videos at least once, please do so now as this guide is just a brief overview of the steps needed. OK, let's get started... Here's a breakdown of the process:find 2 or 3 CPA submit offers that only have a couple of fields that your visitors need fill in, the more fields a user has to fill in, the lower your conversion rate:- Create 3 squeeze pages with the only difference being the TITLE

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4 Go to Google Keyword Planner and enter the base keywords that most suit your offer:- Pick the keyword group most relevant to your squeeze page and offer, this is important, don't be tempted to download every single keyword Google finds, stick to the most relevant keyword groups.

5 Now it's time to create our campaigns, if you are new to Bing ads, you can get upto $150 in coupons from the links below, if you already have an account you could setup another new account to get a coupon. When you've signed up with Bing ads, sign in and click on create campaign:- Enter your campaign name and set your daily budget. Select the country

6 you are targeting and make sure you select People in your targeted location :- Create your first ad, make sure your ad title contains your main keyword, you can also add relevant keywords to the body copy along with a call to action, such as Click Here! Start Now Grab it Now Add your most relevant keyword group and select only Exact and

7 Phrase match, do not select Broad or Content match. Set the search bid to the maximum you are willing to pay per click:- Set your ad distribution. If you live in the US then this part will look slightly different, you will have a content network option, DO NOT select that! Select either All search networks, Bing and Yahoo!, Or Bing and Yahoo! Syndicated search partners. The very best traffic comes from Bing and Yahoo! However I show you how you can really get awesome results with the Syndicated search partners in the advanced training.

8 Have your ads set to rotate evenly so you can find a winning headline. Go back into settings and change the advanced targeting options to most suit your target audience demographics:-

9 Create More Ads Create 5 or 6 ads with different titles so we can split test them, keep the body copy exactly the same for now:- Tracking You must track your campaigns, if you don't track you will lose money, you need to track the following parameters:keyword = {keyword} Ad ID = {AdId} Query = {QueryString} Match Type = {MatchType} Your tracking link will look something like this:yoursite.com/tracking/base.php? c=375&key=0cbcc6c&keyword={keyword}&ad={adid}&query={querystring}&m atch={matchtype} Two tracking solutions:cpv Lab Prosper202 Create a Negative Keyword List

10 Negative keywords have a huge effect on your campaigns, you must create one:click on Shared Library:- Click on Create Negative Keyword List then add your keywords and save:-

11 After you have saved your negative keyword list you need to click on Add to campaigns to assign it to your campaign. Analyze the Data After you have run some initial traffic, take a look at your tracking stats and examine the following: Which keywords are generating clicks and which aren't Which keywords are generating optins Which squeeze pages are converting the best Which ads are getting good CTR's Which keywords have low quality scores There are other stats you can look at such as days of week and times of the day, but in the early stages of a campaign you probably won't have enough data to make a firm decision.

12 Analyzing data can be a bit tricky when you first do it as there is quite a few things to consider, for instance, some keywords maybe getting good CTR's on the ads but a low optin rate, so you have to decided whether you need to change your squeeze page to be more fitting with that keyword or just delete the keyword. Some keywords might be getting a low CTR on the ads but a high optin rate, these keywords probably need to be put into their own ad group to try and increase CTR's. Expand Your Campaign With Broad Match Modified Keywords Add your winning keywords into a separate campaign and turn them into broad match modified keywords as this will allow you to target far more keywords. Rinse and repeat... Good luck with your campaigns!

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