Your 2019 speaker faculty includes:

Transcription

1 Your 2019 speaker faculty includes: Paul Thomas, Global Head of Insights, Asahi Claire Cogan, Head of Insight & Category Marketing, Britvic Ireland Upma Vermani, Senior Manager, Consumer Insights, Analytics & Operations, Adidas Samuel Cernak, Category Manager, Anheuser-Busch InBev Ema Gawthorne, EUAU Omni-Channel Insights Manager, General Mills Binanti Cuzner, CMI Manager, Mars Daniela Busseni, Head of Category Development, Premier Foods Neil Blackburne, Shopper Insight Manager, Customer marketing, Essity Hygiene Product Rachit Kapoor, International Marketing Manager, Head of Motorsports Marketing, Gulf Oil International Limited Sam Page, Managing Director, Simply Lunch Martin Duffy, Category Manager, Crayola Mark Dempsey, Consulting Director, GlobalData Katharina Sutch, Director Shopper & Omnichannel Activation, LEGO Hayley Morgan, Lead UX Researcher, Photobox Luis Fernandes, International Accounts & Shopper Director, Campofrio Food Group Patrick Osborne, Head of Customer Insights & Analysis, QVC UK Caroline Chamberlain, Head of Insight, Sainsbury s Key Themes: Neuroscience Eye Tracking Big Data CRM

2 Conference Name: Executing Shopper Insights 2019 Conference Date: 6 th February 2019 Programme Day One 08:15 Registration and refreshments 08:50 Chair s opening remarks Separating technology from gimmick incorporating new technologies to drive better insights to give value add 09:00 Encompassing technologies alongside existing methodologies for a holistic approach to shopper insights Combining online, mobile and brick and mortar data to create a seamless experience Utilising virtual and augmented reality to create a stronger relationship with your shopper Garnering the next trends in shopper insights to stay ahead of the competition Mark Dempsey, Consulting Director, GlobalData Live Debate Is Big Data just a Big Distraction will Big Data ever be utilised to its full potential? In this unique format, two groups will share their thoughts on this controversial statement. 09:30 9:30 Moderator Opening Remarks 9:35 Initial Audience Vote 9:40 Arguments For 9:50 Arguments Against 10:00 Moderated Debate (with audience participation) Final Audience Vote 10:20 Session on Behavioural Science - TBC Claire Cogan, Head of Insight & Category Marketing, Britvic Ireland Creating hyper-personalised brands to trigger instant shopper activation Prioritising delivering the right message at the right time to your target shopper to capture them at the moment they are ready to buy Delivering ROI focused activation through impulse and convenience channels Focusing on customer experience to create brand longevity Personalising the shopper experience to create customer specific products and brands that resonate with the shopper Measuring the importance of discount shoppers on market dynamics 10:50 Morning refreshments and networking

3 Incorporating eye tracking into your existing insight model for a comprehensive understanding of your shopper 11:20 Optimising shelf layout to create trigger points and influence shoppers Applying psychological methods in-store to shoppers to make people trade up to premium products Setting different KPIs for offline vs online eye tracking to generate positive sentiment amongst shoppers Creating a natural environment when using eye tracking to understand what motivates their purchase Binanti Cuzner, CMI Manager, Mars Best Practice Panel: Developing a CRM system that is able to incorporate insights to proactively target shoppers 11:50 Shifting to an Omni-channel CRM programme to improve shopper dialogue across platforms and touchpoints Combining CRM with brand loyalty to drive customer retention Empowering staff to understand shoppers better to eliminate disconnects between the shopper and the brand Utilising data in a time efficient way for faster insights 12:35 Lunch and networking Turning the latest neuroscience theories into practice to map out the changing trends of shoppers 13:45 Understanding system 1 vs system 2 to implement highly targeted marketing that entices shoppers Executing the nudge impact theory by offering shoppers an incentive to shop with you Adapting your store layout in a way that encourages footfall and increases customer purchasing Embracing the concept of neuroscience to influence perceptions and buying decisions Hayley Morgan, Lead UX Researcher, Photobox Viewing neuroscience techniques through a multi-facet approach to garner fresh and undiscovered insights 14:15 Analysing commercials by the millisecond to create incremental changes to how shoppers digest advertising Using the predictive power of neuroscience to understand what effect it has on sales to create upselling opportunities Incorporating subtle cognitive triggers to create positive bias towards your product or brand Unlocking the moment of truth so that no shopper slips through the cracks Rachit Kapoor, International Marketing Manager, Head of Motorsports Marketing, Gulf Oil International Limited

4 Creating a path to purchase journey for your shopper that implements key touchpoints to drive retention 14:45 Capturing the key triggers that influence shoppers and encompassing them into your product brand and packaging Creating memorable out of store moments to influence in store purchasing Resonating your brand as a necessity of daily life to be embedded into your shoppers psyche Tracking the customer life cycle post purchase to improve brand loyalty Upma Vermani, Senior Manager, Consumer Insights, Analytics & Operations, Adidas 15:15 Afternoon refreshments and networking Breaking down the walls: Dissecting the emotional triggers to encourage people to spend on a premium product 15:45 Creating special occasions that celebrate your brand whilst incentivising sales Tracking potential barriers to identify upselling opportunities Evaluating the role of packaging and SRP vs pricing and promotions How does the role of craft play in a shopper journey? Paul Thomas, Global Head of Insights, Asahi Engaging shoppers to meet consumer needs and improve category productivity 16:15 Exploring the multiple trends that are converging to drive creativity Uncovering the 4 C s of 21stCentury learning to stimulate customer engagement Highlighting the UK Consumer perspective specific to Children s Arts and Crafts Revealing the three visual merchandising treatments that were tested Martin Duffy, Category Manager, Crayola Case Study: Tracking the Omni-channel journey for shoppers Showcasing the General Mills journey to mapping out Omni-channel experiences for their customers Incorporating Omni-channel marketing techniques that meet your business needs and performance KPIs Creating unique insights across Omni-channels to understand your shopper across platforms Understanding what people mean by Omni-channel to educate your team whilst ensuring insights are executed for the correct channel Ema Gawthorne, EUAU Omni-Channel Insights Manager, General Mills 16:45 Chair s summary and close of conference

5 Conference Name: Executing Shopper Insights 2019 Conference Date: 7 th February 2019 Programme Day Two 08:15 Registration and refreshments 08:50 Chair s opening remarks Speaker Hosted Roundtables Interactive roundtable sessions offer a unique opportunity to come together with your peers to share best practice and develop solutions to critical challenges facing the industry as a whole. Hosted by industry experts and each focused on a single issue, roundtables are an exciting, interactive way to build your personal network and learn from the experience and expertise of others. Each roundtable session lasts for 45 minutes, and delegates may attend up to 2 roundtables RT 1 The dreaded B word: Assessing the impact of Brexit on the industry RT 2 How is AR and VR going to influence insights in the next 5 years RT 3 How can we maximise insights as budgets and resources are cut Speaker: Neil Blackburne, Shopper Insight Manager, Customer marketing, Essity Hygiene Product RT 4 How should we be defining Omni-channel? Speaker: Ema Gawthorne, EUAU Omni-Channel Insights Manager, General Mills RT 5 Getting buy-in from the C-suite to implement technologies Morning refreshments and networking Highlighting your USPs to engage with customers and build brand loyalty to install repeat spending habits 11:00 Working alongside influencers that understand your product and brand as an extension of your marketing How to make your brand more shoppable Creating a positive external brand image that makes you the go-to shop for consumers and shoppers Implementing a mobile first strategy on your platform that embraces adaptable and responsive designs resulting in an efficient way to serve customers

6 Know your Shoppers and Know Them Well! 11:30 The challenge of translating shopper insight into strong and successful activations Exploring strategies for evaluating shopper insight to deliver ROI Understanding the importance of cross channel and global consistencies Unveiling the value of knowing your shopper (and where they shop) Katharina Sutch, Director Shopper & Omnichannel Activation, LEGO Leveraging packaging solutions to create a strong brand ethos that instils buying confidence 12:00 Creating specific packaging for online vs in store to illustrate your product above the competition Putting your brand ethos on the packaging to capture shoppers at first sight Incorporating shopper feedback into packaging innovation Diversifying your packaging options to increase your product portfolio Sam Page, Managing Director, Simply Lunch 12:30 Lunch and networking Panel: Understanding how shopper habits are going to evolve alongside new technology 13:30 Assessing the percentage of your shoppers who are tech savvy and how this impacts their spending Moving away from traditional shopper insight resources to gain a holistic understanding Developing your offerings through slick mobile optimisation in various Omni-channels in line with consumer browsing behaviours Understanding millennial s desire for mobile to create a seamless platform to meet these needs 1 year on: Assessing the effect GDPR has had on shopper insights to understand its impact on business decisions 14:30 Operating in a post GDPR world where focus has shifted from quantity to high quality information to utilise the data gathered correctly Ensuring you get a better ROI in a post GDPR world through the creation of a clean and relevant database Understanding the consumer perspective on GDPR do they feel better about how their data is used Segmenting your different shoppers and consumers to personalise brands based on their personality 15:00 Afternoon refreshments and networking 15:30 Combining shopper insights with category insights for a holistic understanding whilst interlinking strategies

7 Leveraging existing insights from your customers to assess how your relationship differs with shoppers from different demographics Working cross departmentally to share best practice and ensure one message is being shared Being proactive instead of reactive to changing trends and habits Combining data sets to create more reliable cross insights Delving into the influence that consumers have over shoppers to create a hybrid marketing and sales strategy to drive growth Daniela Busseni, Head of Category Development, Premier Foods Developing closer relationships with retailers to drive growth whilst improving the shopper experience across multiple platforms 16:00 Forming achievable KPIs alongside retailers to measure campaign success Encouraging risk taking in a time of store closures to employ diversification Working with retailers to understand gaps in the market and drive product innovation Understanding who the shopper in the retailer is to identify overlaps between your own shopper to drive cross sells Samuel Cernak, Category Manager, Anheuser-Busch InBev 16:30 Chair s summary and close of conference