Have Your Message Seen by Millions in Times Square

Transcription

1 Have Your Message Seen by Millions in Times Square Morgan Stanley invites your organization to submit a Request for Consideration for our Lights on Broadway initiative. About Morgan Stanley Lights on Broadway What s your call to action if your organization had 13,000 square feet of signage in one of the most heavily trafficked places in the world? What would you say to get your mission noticed by nearly half a million people walking through Times Square every day? That is the question that the Morgan Stanley Lights on Broadway initiative wants you to answer. Selected non-profit organizations will be given a cost-free opportunity to showcase their message for one month on our high resolution digital signage, which spans the entire block between 47th and 48th Streets on Broadway. Morgan Stanley will help you create a 30-second silent sequence displaying your organization s approved images and messaging. This opportunity is not just about visibility, but also about engagement and impact. Morgan Stanley is looking for nonprofits that are able to leverage the signage in innovative and creative ways to propel their mission, communicate a meaningful call-to-action for the public, expand outreach through social media and engage Morgan Stanley employees.

2 Eligibility Requirements Judging Criteria Submission Materials and Deadline Registered 501(c)(3) nonprofit Affiliation with Morgan Stanley Submit to: organization or have a 501(c)(3) fiscal sponsor Nonprofit senior management must attend launch event at our building and utilize event promotion materials on organization s own communication and activation channels Selected nonprofits must have an active non-discrimination policy. Morgan Stanley will not work with organizations that discriminate on the basis of race, color, religion, creed, age, sex, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, protected veteran or military service status, or any other characteristic protected by law Compelling mission and story Unique, innovative and measurable call to action, measurable through use of signage (preference given to activities that are not direct fundraising efforts) Robust communication plan with varied, measureable impact levers Inventive and meaningful engagement morganstanley.com, receipt will be confirmed via within 24 hours; application must include 501(c)(3) designation letter Application Deadline: October 4, 2017 Application Decision Notification: November 15, 2017 opportunities for Morgan Stanley employees (no direct fundraising) Administrative capacity for partnership Appropriateness of messaging to Times Square unique audience Quality and variety of organization s visual content available for review Morgan Stanley

3 Organization Information Organization Name: Address: Contact Name*: Contact Title: Contact Phone: Contact Organization Profile: 1. Organization mission statement: 2. Geographic footprint: 3. Number of full time staff: 4. Primary programs and services your organization offers: 5. What is your current relationship with Morgan Stanley and its employees? * Note: Contact should be the main contact managing the initiative from the non-profit, working with Morgan Stanley

4 Organization Profile: 6. Please state your desired call-to-action through your message on our sign (Ex: onboard more volunteers, gain more social media followers, increase sign-ups to newsletters). How does this call to action help you meet your mission? How is this unique or innovative? 7. Does your message tie with a theme or awareness month (Ex: Hunger Action Month)? If so, please provide a timeline for the initiative. 8. Please describe your communications plan to utilize this unique opportunity and reach your target audiences through social media, traditional media, events and other ideas. 9. How is this call to action and messaging appropriate for a Times Square audience? 10. Describe activities or initiatives you can offer to engage our employees, especially in the local New York metro area. Morgan Stanley

5 11. Please share visuals you would use for the Lights on Broadway initiative. Morgan Stanley cannot accept most shared file sites such as DropBox, Google Doc, WeTransfer, etc, so please provide link to your website where we can view photos or low-resolution thumbnails in a separate document when you submit your application. Note: Morgan Stanley is unable to accept documents via Google Docs, DropBox, WeTransfer, or other share site. Morgan Stanley is a leading global financial services firm providing investment banking, securities, investment management and wealth management services. The Firm s employees serve clients worldwide including corporations, governments, institutions and individuals from more than 1,200 offices in 43 countries. Throughout the Firm s more than 80-year history, Morgan Stanley and its people have been committed to making an impact in communities where we live and work. We take a strategic multi-pronged approach that includes financial support, direct service and high value-added strategic consulting. To learn more about how Morgan Stanley is engaging in our communities and our world, please visit Morgan Stanley Smith Barney LLC. Member SIPC. CRC /17 CS /17