2019 Speakers Thus Far:

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1 IHTF will bring together 500 hoteliers, management companies, OTAs and solution providers to uncover the practical steps needed to succeed in a digital era. Split into 2 distinct tracks for marketing and technology focused representatives, attendees will explore the strategic challenges and emerging opportunities to deliver operational efficiency for the hotel, increase guest bookings and exceed guest s digital expectations. The education sessions will be delivered in dynamic formats; avoiding the death by power-point trap, attendees will have the opportunity to engage in: 2019 Speakers Thus Far: John Flack, Senior Director - Guest Facing Technologies, Hilton Worldwide Cammy Houser, Program Manager, Airbnb Daniel Wishnia, Digital Marketing Consultant, GCH Hotels GmbH Tomeu Fiol, IT Global Hotel Technologies Director, Melia Hotels International Yvette Leung, Vice President - APAC Asset Management, Marriott International Christian Lunden, Director of Future Business, Nordic Choice Hotels Patty degruiter, Vice President Revenue and Distribution, Europe Hotels Private Collection John Veensma, Director of Operations, CR7 Pestana Christoph Maitz, Head of Innovation, Wombat Hostels Abbas Elshabasy, Regional IT Director, Sunrise Resorts and Cruises Joanna Schroder, Vice President Revenue Management, Deutsche Hospitality Eva Gallardo Morell, Marketing Director, Fergus Hotels Mirella Premeru, Director of Revenue Management Sector, Valamar Riviera Michael Mrini, Director of Information Technology, Edwardian Hotel Paul Hope, Head of Technology, Searcys Ted Horner, Director, E Horner & Associates Pty Ltd Kalayan Raman, Area Director of Hotel Technology Services - Europe & North Africa, Four Seasons Hotels and Resorts Joerg Boehler, Director of Operational Development, Ritz Paris Georg Gerstenkamp, Director of Revenue, Jumeirah Frankfurt Prashant Dutta, Vice President of IT, Mövenpick Hotels & Resorts Marta Varela, Director of Revenue Strategy, Barceló Hotel Group Frank Reeves, Co-Founder and CEO, Avvio Natasha Engler, Director Category Management EMEA, Groupon Travel International Joanna Becker-Birck, Senior Manager Marketing Strategy, Worldhotels Darryl Walker, Head of ecommerce and Distribution, SACO The Serviced Apartment Company Martijn Pannevis, Chief Technology Officer, CityHub Karan Gupta, Business Development Director, WeWork Toby Herbert, Group IT Director, Rocco Forte & Family Roger Macfarlaine, Director Technology, Accor Hotels

2 International Hotel Technology Forum Programme Day 1 14 May :00 11:50 Delegate Registration and Collection of Final Meeting Schedules 11:50 12:00 IHTF Chair s Welcome Address Ted Horner, Director, E Horner & Associates Pty Ltd 12:00 12:30 Artificial Intelligence Spotlight: Checking in on AI to optimise hotel performance on both the front end and back end Guest Facing: Highlighting the opportunities for AI to streamline the guest experience Assessing the use of AI for customer purchases, travel choices, journey patterns and itinerary Leveraging AI to identify consumer insight such as location preferences, hotel rating inquiries and payment methods Identifying bots as a revolutionary advancement in AI and a step towards changing the way hospitality relations work Operations: Using AI to improve internal processes as a contribution to overall hotel performance Using AI as a key tool to gather consumer data across all hotels and brands and to identify immediate trends to influence key decision making Using AI as a complement to new technologies rather than a replacement to humans to maintain quality service and differentiation Training staff on AI enabled technology as a starting point to successful implementation and continued usage Michael Mrini, Director of Information Technology, Edwardian Hotel 12:30 13:00 Session Reserved for Novility 13:00 13:45 Interactive Panel: Unlocking the door to the upcoming hi-tech millennial hotels to establish its impact on traditional hotels Panel Discussion Revealing how to best position oneself as an independent hotel on various sources against established brands Reviewing the means used to reach the traveler without a third party to attract new and

3 existing guests Utilising advanced technology as a differentiating point to attract millennials and offer a streamlined guest experience Comparing and contrasting traditional hotels to tech focused hotel brands to assess the success of the guest experience John Veensma, Director of Operations, CR7 Pestana Christoph Maitz, Head of Innovation, Wombat Hostels Yvette Leung, Vice President - APAC Asset Management, Marriott International Georg Gerstenkamp, Director of Revenue, Jumeirah Frankfurt Martijn Pannevis, Chief Technology Officer, CityHub 13:45 14:35 Lunch Networking Break 14:35 15:05 Session Reserved for Amadeus 15:05 15:25 Turning the light back on GDPR 12 months on to ensure continue compliance and avoid hefty fines Distinguishing the boundaries in B2B Sales to ensure the data being acquired is GDPR compliant Working with privacy consulting firms to not only ensure compliance but a continued GDPR compliant culture and training Highlighting cold calling as a means of generating leads in relation to GDPR guidelines Generating more leads in a GDPR compliant manner to maximise hotel sales opportunities 15:25 15:45 Session Reserved for Beekeeper 15:50 16:10 Business Meeting 1 Each 30 minute scheduled meeting is an opportunity for hoteliers to sit down with a provider to learn more about the solutions they hold which can help meet your business needs. We ll have over 80 innovative companies taking part and offer an arena for delegates to meet with a wide range of solution providers under one roof. Networking Break & Opportunity To Visit

4 16:15 16:45 Business Meeting 2 People Bingo For all those not involved in Business Meeting 2, don t miss out on your chance to network with your industry peers. The perfect chance to network and meet your peers. In this session, delegates will all be assigned a number and tasked to find 3 other numbers in the room, ask them their name and top challenge and reason for attending the conference. The delegate who completes this the fastest will win a prize. 16:50 17:10 Business Meeting 3 Networking Break & Opportunity To Visit Technology and Operations Stream This stream places great emphasis on the technology employed to contribute to streamlined operations internally. 17:15 17:20 Technology and Operations Chair Opening Address Distribution and Marketing Stream This stream in primarily focus on the communication and engagement with guests namely through sales and marketing. Marketing and Distribution Chair s Opening Address 17:20 18:05 Dynamic Panel: Identifying the vendor selection criteria in relation to start-ups versus established service providers WeWork Case Study: Transferrable lesion on making use and filling innovative meeting spaces Panel Discussion Identifying whether new technology offerings within a crowded market address your main challenges as a hotelier Distinguishing the benefits of working with start-ups to get access to new technologies that offer a unique product offering Ensuring start-ups are able to deliver with a minimal track record opposed to Utilising temporary working spaces to increase revenue Profiting from alternative service models to maximize time, space and resources Highlighting WeWork as a pioneer in unused spaces to drive innovative working spaces Creating a culture around shared spaces as a means of increased networking and

5 larger companies with proven delivery results Prioritising technologies that allow for easy integration of different platforms to maximize communication and efficiency on the back end joint ventures Karan Gupta, Business Development Director, WeWork Patty degruiter, Vice President Revenue and Distribution, Europe Hotels Private Collection Joanna Schroder, Vice President Revenue Management, Deutsche Hospitality Mirella Premeru, Director of Revenue Management Sector, Valamar Riviera Prashant Dutta, Vice President of IT, Mövenpick Hotels & Resorts Marta Varela, Director of Revenue Strategy, Barceló Hotel Group 18:05 18:30 Check-In & Chance To Refresh 18:30 19:00 Welcome Drinks Reception 19:00 21:00 Welcome Gala Dinner International Hotel Technology Forum Programme Day 2 15 May :30 07:45 Delegate Registration and Collection of Final Meeting Schedules Technology and Operations Stream This stream places great emphasis on the technology employed to contribute to streamlined operations internally. Distribution and Marketing Stream This stream in primarily focus on the communication and engagement with guests namely through sales and marketing. 07:45 08:00 IHTF Chair s Opening Marketing Chair s Opening 08:00 08:30 Nordic Choice Hotel Case Study: Showcasing the first implemented use of block chain in the hotel industry to manage distribution Case Study Placing inventory within a block chain Fireside Chat: Showcasing Virtual Reality in the hotel landscape as a means of enriching your visual content Mimicking real life visuals to create

6 to simplify the reservation process Centralising room distribution management through block chain to allow for full visibility by all Adding additional services to the block chain such as car, restaurant and spa bookings to have equal visibility of auxiliary services Identifying the possibility of block chain as a free alternative to the use of OTA s enriching content for potential guests to initiate greater room bookings Eliminating the traditional customer journey on a hotel website by offering 360 visuals of sites Using virtual reality as a way to stand out against a crowded market place Showcasing a concrete action plan on implementing virtual reality Christian Lunden, Director of Future Business, Nordic Choice Hotels Daniel Wishnia, Digital Marketing Consultant, GCH Hotels GmbH 08:30 09:00 Unlocking value from Data using Next Generation Technologies Frank Reeves, Co-Founder and CEO, Avvio 09:00-09:30 Live Audience Debate: Placing emphasis back on staff opposed to technology as the key to differentiation, loyalty and growing revenue This session will include group work to initiate a live debate. The audience will be split into two groups, each with a given spokesperson. One side will be focused on arguing for the prioritisation of creating a guest experience around the human element whilst the other side will argue for the side of creating a streamlined guest experience through technology. Human focus Identifying engaged and well trained staff as the main differentiating factor in an industry that is increasingly looking to become digital Using technology as a means of liberating rather than replacing staff to provide even better service for guests Admitting the reliance on staff to experiment, implement and support new technologies Technological focus Investing in technologies like AI as a solution to dealing with extensive inbound inquiries in a timely manner to secure more bookings Prioritising technology as a facilitator to better staff engagement and service Implementing new technological innovation in response to guest demands and reviews to create a more streamlined experience Spokespeople will present findings to audience and offer a conclusion. Joerg Boehler, Director of Operational Development, Ritz Paris Prashant Dutta, Vice President of IT, Mövenpick Hotels & Resorts 09:35 10:05 Business Meeting 4 Networking Break & Opportunity To Visit

7 10:05 11:05 Roundtable Debates Attendees will then have the chance to participate in a deep dive roundtable debate on a key issue impacting the industry. This is your chance to get into the granular detail of a topic and form meaningful connections with your peers in an informal, approachable setting. Roundtables last for 30 minutes and runs twice, they are led by an industry expert and take place concurrently. RT 1 RT 2 RT 3 RT 4 RT 5 RT 6 RT 7 RT 8 Revealing the effects of recent data breaches and the importance of network and physical level security Paul Hope, Head of Technology, Searcys Creating smart rooms by reducing manual functions through the use of a centralised system bringing the guest journey to a full online function Session Reserved for Duetto Understanding the boundaries of micro-targeting in digital advertising against a legal framework Session Reserved for Trustwave Exploring the impact of offering extra during and after the booking process to overall revenue Eva Gallardo Morell, Marketing Director, Fergus Hotels Reviewing the automated guest experience landscape such as automated check in and out and mobile access as the way forward Abbas Elshabasy, Regional IT Director, Sunrise Resorts and Cruises Defining your guest experience to resonate with our guests, stand out and build loyalty Joanna Becker-Birck, Senior Manager Marketing Strategy, Worldhotels Debating the contribution new tools such as the Elixir can have on revenue management by taking orders, room bookings and other auxiliary bookings Session Reserved Tracing the shift to the cloud as the most effective means of storing and moving data within a data heavy industry Session Reserved 11:10 11:40 Business Meeting 5 The Icebreaker For all those not involved in Business Meeting 6, don t miss out on your chance to network with your industry peers. The perfect chance to network and meet your

8 peers. In this session, delegates will all be assigned a number and tasked to find 3 other numbers in the room, ask them their name and top challenge and reason for attending the conference. The delegate who completes this the fastest will win a prize. 11:45 12:15 Business Meeting 6 Networking Break & Opportunity To Visit 12:20 12:50 Business Meeting 7 12:55 13:25 Business Meeting 8 13:25 14:25 Lunch, Networking Break & Opportunity To Visit 14:25 15:00 Thought Leading Panel: Assessing Mobile Access Technology as the first step to offering a more streamlined guest experience Panel Discussion Comparing the practicality of using a mobile key through a hotel app opposed to the traditional check in process Ensuring full technological integration between applications and other systems to provide a seamless mobile key experience for guests Pushing for full roll out of mobile access technology within all chains to provide guests with consistency and initiate loyalty Converting guests into new habits by making mobile access a new norm helping both back end services and the guest journey Tomeu Fiol, IT Global Hotel Technologies Director, Melia Hotels International Kalayan Raman, Area Director of Information Technology, Four Seasons Hotels and Resorts John Flack, Senior Director - Guest Facing Technologies, Hilton Worldwide 15:05 15:35 Business Meeting 9 Networking Break & Opportunity To Visit 15:40 16:10 Business Meeting 10 16:15 16:45 Session Reserved for RMS 16:45 17:15 Panel Discussion: Picking integration as the key ingredient to maximising hotel performance and ensuring the continued use of new technologies

9 Creating an integrated ecosystem of technologies to apply consistency in both back end and front end processes Bringing together emerging technologies with existing PMS systems in a flawless manner to create a centralised system Using a unified platform to initiate a faster vendor on boarding process and have a richer data source Distinguishing the future of integration as a resolved industry challenge leading to a stronger implementation of AI John Flack, Senior Director - Guest Facing Technologies, Hilton Worldwide Roger Macfarlaine, Director Technology, Accor Hotels Toby Herbert, Group IT Director, Rocco Forte & Family 17:45 Meet for Coaches to Off-site Dinner 18:00 18:30 Drinks Reception 18:30 21:00 Gala Dinner Hosted by Protel International Hotel Technology Forum Programme Day 3 16 May :00 09:15 Delegate Registration and Collection of Final Meeting Schedules 09:15 09:30 IHTF Chair s Opening Address Ted Horner, Director, E Horner & Associates Pty Ltd 09:30 10:15 Progressive Panel Discussion: Making up with the OTA by joining forces Panel Discussion Leveraging benefits from the love-hate relationship between the OTA and hotelier by offering a unique product Cutting down on internal marketing budgets by fully utilising OTA s as a main marketing channel Balancing the OTA s platform with the hotels product to maximise online presence Highlighting the possibility of mobile check in through apps to lead to greater direct booking and a move away from OTA s Marta Varela, Director of Revenue Strategy, Barceló Hotel Group Natasha Engler, Director Category Management EMEA, Groupon Travel International 10:15 10:45 Session Reserved for Furukawa Electric 10:45 11:15 Advocating for more industry innovation by taking a futuristic approach and pushing the

10 boundaries Making innovation more than a buzzword by developing a concrete roadmap on changes as well as the intel needed to do so Testing new innovation in a hotel lab to have a practicing ground before heavy roll out Setting yourself apart with groundbreaking innovation such as cognitive sensors to assess guest satisfaction and mood to cater accordingly Innovating by appealing to all guest senses including audio, visual, tactile and gustatory to create a dynamic guest experience and promote all services Yvette Leung, Vice President - APAC Asset Management, Marriott International 11:20 11:50 Business Meeting 11 11:55 12:25 Business Meeting 12 Networking Break & Opportunity To Visit Technology and Operations Stream This stream places great emphasis on the technology employed to contribute to streamlined operations internally. 12:25 12:55 Using IoT to gather guest data and offer hyperpersonalised services Tracking guests on wearables to send targeted offers based on location, time and other contextual factors Identifying IoT as a tool to track data of device consumption to improve back end efficacy Offering guests centralised automation to stand apart from competition and track habits to identify where costs can be reduced such as energy consumption Drawing a concrete action plan to make this more viable in Europe against a tight data privacy regulation John Flack, Senior Director - Guest Facing Technologies, Hilton Worldwide Distribution and Marketing Stream This stream in primarily focus on the communication and engagement with guests namely through sales and marketing. Marketing with ancillary products as a point of differentiation and a means of getting more guests in your rooms Partnering for merchandising opportunities to up sell venues at reservation point Using ancillary products as a differentiating point in a crowded market space Using various channels such as social media, mobile apps, and online distribution platforms to increase traffic and occupancy against competitors Adding auxiliary to room reservations to gain traction on OTA s and experience Darryl Walker, Head of ecommerce and Distribution, SACO The Serviced Apartment Company

11 12:55 13:25 Airbnb Panel: Identifying the changing needs of guests and trends in the marketplace Contrasting the ability to access information against various time frames and the impact this has on booking methods and guest types Highlighting the use of review driven sites such as TripAdvisor as a guest s main influencer on hotel standards and experiences Getting the right content, at the right time and place on user generated channels to maintain a high-quality reputation Remaining consistent on various online platforms to create a long lasting and positive impact on the guest to increase the likelihood of a booking Cammy Houser, Program Manager, Airbnb 13:25 14:25 Closing Gala Lunch