Ad*Views/Monitor-Plus Reporting Guidelines Zero/Low Share of Media

Transcription

1 Ad*Views/Monitor-Plus Reporting Guidelines Zero/Low Share of Media What is the Zero/Low Share of Media Report?... 2 Part I: Creating a Zero/Low Share of Media Report I. Step 1: Selecting the Proper Template... 2 II. Step 2: Filling in the Data Selections... 5 III. Step 3: Submitting the Report Part II: Retrieving and Manipulating a Zero/Low Share of Media Report I. Step 1: Retrieving the Completed Report II. Step 2: Constraining the Report III. Step 3: Sorting the report Helpline

2 What is the Zero/Low Share of Media Report? The Zero Share of Media Report is used by a station to determine which accounts are advertising in the market, but not on spot television. A modification of the Zero Share of Media Report is the Low Share of Media Report. This report allows the user to determine which accounts have spent less than a certain percentage of their advertising dollars on spot television. In addition to being a prospecting tool, this report can be used to try to get advertisers to spend a greater percentage of their budget on television. Part I: Creating a Zero/Low Share of Media Report I. Step 1: Selecting the Proper Template A) Locate the Common folder within your Ad*Views Toolbox and double-click on it. Double-Click on Common Folder Helpline Page 2 of 17

3 B) Click on the Sample Templates folder Click on Sample Templates Folder C) Locate the Share of Media by Brand template within this folder and click on it. It will be highlighted in blue. Click on Share of Media by Brand C) Click on the Copy icon. D) Click on the Ad*Views Toolbox folder. Helpline Page 3 of 17

4 E) Click on the Paste icon. F) Click on Yes. A copy of the Share of Media by Brand template will now be in your Ad*Views Toolbox folder. G) Double-click on the Share of Media by Brand template in your Ad*Views Toolbox folder. Template is located in Ad*Views Toolbox Folder Double-Click on Share of Media by Brand Helpline Page 4 of 17

5 II. Step 2: Filling in the Data Selections The Data Selection screen contains two sections: Required Selections and Optional Selections. Tip: In all Ad*Views templates, including the Brand Share of Media report, always review and complete your Required Selections before moving on to the Optional Selections. Complete Required Selections First Complete Any Necessary Optional Selections Last A) Required Selections Tip: If your any of the Required Selections are already filled in, there is no need to reselect them all. Review your Current Selections (displayed on the right-hand side of the screen) and only change those items that are not correct. Often, you will only need to change the Report Period to proceed. 1) Double-click on Market. (a) Find the desired market in the list of Available Markets on the left hand side of the screen. (b) Double-click on this market to move it into the Selected Market(s) box on the right hand side of the screen. (c) Click on OK Helpline Page 5 of 17

6 Available Markets Appear in this Box Double-click on Your Market to Make it Appear in This Box 2) Double-click on Media Type. Select one or more media types by double-clicking on them. Available Media Types Appear in this Box Selected Media Types Appear in this Box Helpline Page 6 of 17

7 3) Double-click on Report Period. The report period you choose will determine the Start and End dates you can select. Choose one of the available report periods: (a) Current Month/Current Quarter/Current Week: Choosing any report period with the word current in front of it allows the user to set up an Auto Run report that will run every month/quarter/week automatically. If Current Month is selected, the report will be generated for the most recent month for which all data is available, and then automatically every month thereafter. (b) Month/Quarter/Week/Year: These selections are used for reports that the user does not want to be generated automatically at regular intervals. For example, choosing month will allow you to select a range of one or more months for the report (i.e. January February). Selecting Quarter will allow you to select a range of quarters (i.e. Q Q4 2002). Choose an Available Report Period 4) Select a Start Date and an End Date for the report. Note: If this is an Auto Run report (i.e. Report Period = Current Month/Current Quarter/Current Week) no Start Date or End Date must be entered. 5) Select either the Standard or Broadcast calendar. Click on OK. Tip: The load schedule for Ad*Views data varies by media type. As a result, data for one medium may not be as current as data for another medium. If you are unsure as to whether or not data is available for a specific media type, click on the Data Availability button in the lower left-hand corner of the template. This will display a list of media types monitored and the most recent data available. Helpline Page 7 of 17

8 Select Either the Standard or Broadcast Calendar Choose a Start Date Choose an End Date 6) If this is not an Auto Run report, skip to item 7. Click on the Auto Run Report drop-down box. Select Month. Note: If you have chosen Current Week as your report period, select Week from the Auto Run Report drop-down box. If you have chosen Current Quarter as your report period, select Quarter from this field. Select Month from the Auto Run Report Drop-down box Helpline Page 8 of 17

9 7) Double-click on Measures. Select Units and $$$. Click on OK. Place a Checkmark in the Boxes Next to Units and $$$ B) Optional Selections: No optional selections are necessary for the Brand Share of Media report. Tip: Optional selections are used to narrow down the finished report. For example, if you want this report to display only a select few brands, double-click on Brand under Optional Selections and choose the desired brands. The resulting report will only display those brands that you have selected. C) Excluding Promos and Direct Response: If you do not want promos and/or direct response brands to appear in your finished report, you can exclude them by checking off the Exclude Direct Response and/or Exclude Promos checkboxes. Place a Checkmark in the Boxes Next to Exclude Direct Response and Exclude Promos Helpline Page 9 of 17

10 III. Step 3: Submitting the Report A) Click on OK to submit the report. Click on OK to Submit the Report B) Check off the Send me an notification checkbox and make sure your correct address is listed below. (The server will send you an when your report is complete.) C) Select the folder within your Archive where you would like to store the finished report. D) In the File Name field, enter a name for the report. This title will appear at the top of the finished report. Helpline Page 10 of 17

11 E) Click on Submit to submit the report to the server. Check off the Send me an Checkbox Type Your Address Here. Select the Folder for the Finished Report Enter a Title for the Report Helpline Page 11 of 17

12 Part II: Retrieving and Manipulating the Zero/Low Share of Media Report I. Step 1: Retrieving the Completed Report A) Click on the Archive folder where the finished report has been stored. B) Double-click on the finished report Click on the folder where the report is stored. Double-click on the finished report. C) Click on OK D) Click on Yes to start the download E) Click on View to open the report. F) The finished report will be displayed on your screen. Helpline Page 12 of 17

13 II. Step 2: Constraining the Report A) Zero Share Constraints Note: At this point, your report is displaying all brands in the market that have been advertised during the specified report period. In order to display only those brands that did not advertise on Spot Television, you will need to apply Constraints as follows. 1) Click on the Properties icon. 2) Click on the Constraint tab. Constraint Tab Helpline Page 13 of 17

14 3) Click on Add 4) Complete the fields as follows and click on OK: (a) Constrain On: Share of (b) Report Column: Spot TV (c) Measure: $$$ (000) (d) Operator: = (e) Value: 0 5) The report will now only display those brands that did NOT advertise on your Spot Television. Helpline Page 14 of 17

15 B) Low Share Constraints 1) Click on the Properties icon. 2) Click on the Constraint tab. 3) Click on Add 4) Complete the fields as follows and click on OK: (a) Constrain On: Share of (b) Report Column: Spot TV (c) Measure: $$$ (000) (d) Operator: < (less than) (e) Value: low share percentage (i.e. if you want to see all brands that spent less than 2 of their money on Spot TV, type 20 in the Value field) The resulting report will only display those brands that spent less than 2 of their advertising dollars on the specified station. Constraint Tab Report Will be Filtered to Show Brands Spending Less than 2 on Spot TV Helpline Page 15 of 17

16 C) Dollar Value Constraints: Dollar value constraints can be used to eliminate brands that have spent less than a certain amount of money from the report. 1. Click on the Properties icon. 2. Click on the Constraint tab. 3. Click on Add 4. Complete the fields as follows and click on OK: (a) Constrain On: Value of (b) Report Column: Total (c) Measure: $$$ (000) (d) Operator: > (greater than) (e) Value: minimum expenditure amount in thousands (i.e. $5,000 would be expressed as 5). Note: Multiple constraints can be applied to a single report. In the example below, the report is being constrained to show all brands that did not advertise on Spot TV AND spent more than $5000. Brands with less than $5,000 of spending will be eliminated from the report Helpline Page 16 of 17

17 III. Step 3: Sorting the report Note: The report will automatically be sorted alphabetically by brand. Some users may wish to re-sort the report so that the brands are listed from highest to lowest dollars spent. Follow the instructions below to sort the report from highest to lowest dollars. A) Click on the Properties icon. 1) Click on the Sort tab. 2) Click on Add 3) Complete the fields as follows and click on OK: (a) Sort On: Value of (b) Report Column: Total (c) Measure: $$$ (000) (d) Sort Direction: Place check mark in Desc box Sort Tab The Report will be Sorted from Highest to Lowest. Tip: There are many ways to sort and constrain the Zero/Low Share of Media report. Please reference the Common Sorts & Constraints document for assistance with additional sorts and constraints. Helpline Page 17 of 17

18 Zero Brand Share of Media Sample Report Helpline

19 AD*VIEWS Report : Custom Report Brand Share of Media Selections Data View Measures ($000) Media: SP LN FS LM LS SR OU Sort Order: total $$$ (000) desc Market: NASHVILLE Constraint: spot tv $$$ (000) = 0.0 Period: May May Notes: Brand Total Spot TV Local Newspaper FSI Coupon Local Magazine Local Sunday Supplement Spot Radio Outdoor DALY STR-DEPT Units % % % $$$ (000) % % % BUDGET CAR & TRUCK SALES AUTO DLRSHP Units % % % $$$ (000) % % % FRESH FOODS SUPERMARKET Units % $$$ (000) % % % PARIS STR-DEPT Units 16 <0.1% $$$ (000) % HARTS SUPERMARKET Units % 4 0.6% % $$$ (000) % % % NISSAN AUTOS Units % % % $$$ (000) % JONES CHEVY-OLDS-CDLC AUTO DLRSHP Units 13 <0.1% $$$ (000) % % % WAYNE SAM CHEVY AUTO DLRSHP Units % % % $$$ (000) % % % COPYRIGHT 2007 by Nielsen Media Research Page: 1-1 of 241-1