1 Modern Strategies for Property Managers. Modern Strategies for Property Managers. Tips for reaching new property owners

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1 1 Modern Strategies for Property Managers Modern Strategies for Property Managers Tips for reaching new property owners

2 2 Modern Strategies for Property Managers Every property management company needs to have tactics in place to reach their property owners. More often than not, however, they fail.

3 3 Modern Strategies for Property Managers Engaging with a new property owner is the first step toward a ROI-enhanced relationship, in which the property owner could decide to become a property investor. This guide provides the top 5 ways that property managers can better reach new property owners.

4 4 Modern Strategies for Property Managers 01 Build an Exceptional Website According to the National Association of Realtors: 92% of buyers begin their home searches online. More than 70% of renters will begin their real estate journey online. As a property manager, you need to be able to capture both the buyer and the rental markets. An exceptional website is the first step.

5 Before launching your website, make sure it meets the following criteria. It s easy to find the necessary information. It includes photos, infographics, video, text, or some combination to appeal to a wider audience. 5 Modern Strategies for Property Managers Avoid language that is too salesy. Make it easy for your customers to contact you via , electronic form submission, or phone. It offers a special section just for owners, where you can speak to what you offer and what makes your service stand out from your competitors. It s user friendly with clear navigational paths. It provides clear links to additional sources.

6 6 Modern Strategies for Property Managers 02 Enhance your online reputation Building a website is great; now you need to enhance your online presence. To establish your site as a reputable source, employ any number of the following techniques.

7 Set a monthly budget for SEOrelated tasks. Are you going to hire a professional? Do you need to use Google Ads? Do you need to pay a content writer to help you produce engaging blog posts? 7 Modern Strategies for Property Managers Create and maintain social media accounts. Make sure that all internal website pages have proper titles and unique meta descriptions. Determine if you should purchase digital ad space on real estate platforms, such as Zillow.com, Apartments.com, Realtor.com, etc.

8 8 Modern Strategies for Property Managers 03 Create an Online Owner Portal Homeowners don t want to be bogged down trying to find out necessary information from their property managers; nor do they want to be bombarded with daily reminders about scheduled maintenance work or rent payment updates.

9 Owners want the peace of mind that an online portal offers. Here are a few of the benefits to hosting an online portal and why you should market this feature to new owners: Owners can view monthly statements on their time. It provides access to up-to-date information on the status of work orders. 9 Modern Strategies for Property Managers You can upload any relevant property reports so that owners can gain insight into the performance and status of their properties.

10 10 Modern Strategies for Property Managers 04 Offer Modern Payment Options While some people prefer to pay via check or money order, many residents appreciate being able to pay rent online. Owners will like the transparency that modern payment options offer them.

11 In short, whether it is through a credit card system or an online payment portal, make sure that your property management company offers modern payment options to its residents. This will give peace of mind to owners that payments are being collected and tracked in the most efficient way. 11 Modern Strategies for Property Managers

12 12 Modern Strategies for Property Managers 05 Implement a Referral Program A referral program is a great way to use your current customer base to capture potential new clients. Chances are, your property owners with investment properties will know other people who are like them or interested in purchasing a new investment property.

13 By starting a referral program, you can encourage your current customers to become brand ambassadors, and thus promote your services to other potential customers. 13 Modern Strategies for Property Managers

14 14 Modern Strategies for Property Managers With these tips in mind, you will soon discover that it s far easier to attract new owners than you might have previously thought. As with any new marketing project, it is always a good idea to track and analyze all results so that you can continuously learn and improve. Learn how AppFolio property management software can help you attract new owners and grow your business. Visit