NETBALL SA GENERAL MANAGER BRAND, MARKETING AND COMMUNICATIONS JOB & PERSON SPECIFICATION

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1 NETBALL SA GENERAL MANAGER BRAND, MARKETING AND COMMUNICATIONS JOB & PERSON SPECIFICATION AUGUST 2016

2 JOB SPECIFICATION POSITION: REPORTS TO: GENERAL MANAGER BRAND, MARKETING & COMMUNICATIONS CEO Organisation Overview Netball is the leading women s participation sport in Australia and is the peak body responsible for the development and promotion of the sport in South Australia, including the operation of Priceline Stadium and the Adelaide Thunderbirds. As guardians of the sport, aims to provide outstanding services to its 30,000 plus members and enrich the broader community through the sport. The organisation strives to be high performing on and off the court and has set a bold strategic intent for what promises to be an exciting future for the organisation and the sport with the start of the new National Netball League. Broad scope of the role Reporting to the CEO, the General Manager Brand, Marketing and Communications is a crucial member of the Leadership Team and will lead and deliver the brand, marketing and communications objectives of and the Adelaide Thunderbirds against a platform of continual enhancement in the communication of brand image to achieve the organisation s strategic goals. Critical to the success of the role will be the ability to increase the awareness of the Netball SA and Adelaide Thunderbirds brands, providing support through key media relations, campaigns, advertising, point of sale and relationship marketing. A close working relationship will exist with key media outlets, marketing partners, affiliated bodies including s member Regions, Associations and Clubs, Netball Australia and the National Netball League to ensure the successful achievement of this position s objectives. Prime responsibilities deliver a communication and brand strategy across a range of internal and external channels (including traditional media, new media, advertising and PR); develop, refine and implement s brand, marketing and communication initiatives across multiple projects, programs and events; continually monitor the delivery and execution of the brand direction and recommend areas of improvement; grow the brand in a dynamic and vibrant way through the communication of best practice initiatives, advocacy, engagement and first class customer experience methodologies. lead, manage and mentor the Brand, Marketing and Communications team to achieve department strategic objectives; contribute to an environment of excellence by participating as a diligent and committed member of the senior management team; work with key staff and stakeholders to establish, measure, report and deliver on a range of annual key performance indicators.

3 JOB SPECIFICATION Key duties 1. articulate s desired brand image ensuring all communication and marketing strategies are in line with s vision, purpose, ambition and brand strategy across all internal and external departments; 2. ensure procedures are in place and followed to achieve departmental and organisational outcomes and goals; 3. work with key staff and stakeholders to drive the media strategy of the highest standards, exploring and utilising multiple channels including online, social media, SMS, podcasts and blogs as well as traditional media outlets to grow exposure whilst ensuring these platforms remain current, relevant and on brand; 4. manage and oversee the production of all print and electronic collateral including but not limited to program materials, brochures, annual report and websites; 5. work with key staff to produce scripts for key events ensuring adherence to key messages and related strategy; 6. ensure the delivery of all marketing, brand and media commitments and activations are agreed with various funding agencies, sponsors, members and key stakeholders; 7. oversee media activities, such as the development of joint media strategies and media risk management, in collaboration with key staff; 8. ensure that relevant internal departments are supported in their communication and brand needs; 9. monitor and report on the annual Brand, Marketing & Communications budget, including forecast s and all underpinning campaign budgets as required; 10. manage and develop s relationships with external suppliers, partner agencies and key media outlets including digital and print media, ensuring cost-effective solutions are maximised; 11. assist the Commercial and High Performance Departments in the identification of sponsorship and funding opportunities, the development of sponsorship and funding proposals, renewals and reviews to attract and retain sponsors and other government and non-government partners; 12. create a learning environment with the Brand, Marketing and Communications team by monitoring staff performance and providing timely feedback that fosters encouragement and innovation; 13. oversight of appropriate market research for the achievement of s purpose, goals and financial objectives ensuring evaluation systems are in place related to these goals and objectives; 14. stay informed of developments in the fields of brand, communications, marketing and marketing research, social marketing and new media and use this information to influence strategy and actions in the area of Marketing, Communications and Brand.

4 Qualifications and experience: PERSON SPECIFICATION a tertiary qualification in marketing, communications or a similar field is desirable; extensive professional experience in a senior role in brand, marketing and communications; strong knowledge of marketing and media relations; strong customer service and stakeholder relationship management experience; experience in social marketing and non-commercial communications and brand management is desirable; demonstrated relationships with main stream media outlets; understanding and appreciation of sport; demonstrated experience in the management of staff, volunteers and contractors; strong communication skills and ability to elicit cooperation from and work with a range of people/stakeholders; demonstrated ability to manage departmental budgets; the ability to plan and prioritise work and maximise the use of internal and external resources to achieve outcomes; strong competencies in Information Technology including the use of the Adobe Creative Suite and various website platforms; preparedness to be flexible in respect to work hours; appropriate Working with Children Check; a current C class SA driver s license; exposure to working within a member-based association, particularly of a sporting nature is desirable. Personal Qualities outstanding leadership and team building skills; ability to motivate and enthuse others; demonstrated capacity for delegation; contemporary, strategic thinker; high level judgment and decision making abilities; service and goal oriented self starting and highly motivated; innovative and proactive personality; commitment to quality management principles and procedures; commitment to the promotion of a culture of continuous improvement and efficiency; ability to develop relationships based on honesty, integrity and trust; preparedness to be hands on if required; strong ethics and professionalism in all matters; preparedness to admit fault and limitation; drive and enthusiasm; courteous assertiveness; authenticity, warmth, empathy and good humour;

5 HOW TO APPLY Applications in Word format only should be forwarded to Andrew Reed by to Telephone enquiries are welcome and may be directed to Lucy Dinnison-Mitchell on (08) Please note Your application will be automatically acknowledged by a return .