Todd Harbaugh Operations Mexico

Transcription

1 Todd Harbaugh Operations Mexico

2 My career in the company Assistant manager Store manager Field leadership District manager RPV VP Merchandising Samsclub.com Roadshows Wholesale Trading/Exports Demos Call Center SVP Replenishment Inventory Management Replenishment Logistics/Distribution Systems Planning Pricing Packaging SVP Planning & Integration Chief Integration Officer Integration & Planning Internal Communications Meetings & Events EVP Operations Operations & Membership U.S. & Puerto Rico Integration & Planning Internal Communications Meetings & Events SVP Sam s Club Operations Merchandising Replenishment Planning & Integration Membership & MKT Finance

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4 Positive 2 year stack in Self-service & Sam s % Comp Growth 2015 vs vs Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Jan Feb

5 Consistently growing by division SS SC % Comp growth Comp Growth % Food & Consumables General Merchandise Apparel & Shoes

6 Winning market share Region Comparison vs ANTAD 2015 SS SC Northwest (bps) North Center Southeast Northeast Metro Center Metro South Southwest North

7 Exceeding vs ANTAD but opportunity vs department stores 11.3 % Comp Growth Self Service & Clubs Department Stores Self-Service Mexico Antad (Excluding Walmex)

8 Sustained member base growth in Sam s Club Highest growth and base in the history of Sam's Club Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

9 And improving traffic throughout the year SS SC Q 2 Q 3 Q 4 Q YTD 2016

10 Our mission Innovate & optimize for sustained growth Physical digital integration Omnichannel Build the store of the future Become the most valued omnichannel retailer in Mexico Save people money so they can live better

11 Initiatives: leveraging the productivity loop Operate with excellence Transformational productivity Mkt optimization Operate for less Buy for less Relationship with suppliers Feature plan Differentiation across formats Regionalization & segmentation MRM & CRM Focus in perishables New credit proposal Grow sales Sell for less Our way of working Price leadership Omni-channel

12 Our strategy

13 Our strategy

14 Achieve at least 3% comp sales growth 1 Improve customer & member experience 2 Differentiation across formats 3 Regionalization & segmentation 4 Transformational productivity 5 Way of working

15 Improve customer & member experience 1 Operating with excellence MRM & CRM Focus in perishables New credit proposal Improve price perception

16 Improve customer & member experience 1 Operating with excellence Focus in perishables Operational focus Growth 2015 vs 2014 Improve price perception Fast Friendly Clean Secure MRM & CRM New credit proposal Fast Friendly Clean Secure

17 Improve customer & member experience 1 Operating with excellence Focus in perishables Improve price perception MRM & CRM New credit proposal

18 Improve customer & member experience 1 Operating with excellence Price perception Growth 2015 vs 2014 Focus in perishables Improve price perception MRM & CRM Total Self Service New credit proposal Continue to drive Price Leadership * In Sam s we consider the IES result on price perception

19 Improve customer & member experience 1 Operating with excellence MKT optimization Engagement plan Focus in perishables Targeted MKT Relationship plan Share of wallet plan Improve price perception Social media MRM & CRM New credit proposal Digital strategy

20 Improve customer & member experience 1 Operating mprove price with excellence perception Private card Focus in perishables Improve price perception Payments services MRM & CRM Bodega credit (pilot) New credit proposal

21 Differentiation across formats 2 Clear format strategy Alignment with our suppliers Differentiate merchandise

22 Differentiation across formats 2 Clear format strategy Who is the customer? Demographics Alignment with our suppliers Right assortment Different where it needs to be different Differentiate merchandise Pricing strategy vs which competitors

23 Differentiation across formats 2 Clear format strategy Alignment with our suppliers Differentiate merchandise Joint business plans Top to top meetings Supplier summit Execute feature plan

24 Differentiation across formats 2 Clear format strategy Focus in business member Mom & Pop s HORECA Offices Alignment with our suppliers Differentiate merchandise Veracruz 4X La Noria 2X

25 Differentiation across formats 2 Clear format strategy Presentations Alignment with our suppliers Differentiate merchandise

26 Differentiation across formats 2 Clear format strategy Differentiated products in groceries, consumables & fresh Alignment with our suppliers Exclusives Newness Quality Exclusives Brand Differentiate merchandise Exclusives Price Price Package Quality Exclusives Bulk Imports Exclusives Package Innovation Exclusives

27 Differentiation across formats 2 Clear format strategy Brand Differentiated products in general merchandise Exclusives Exclusives Innovation Newness Brand Alignment with our suppliers Differentiate merchandise Newness Imports Quality

28 Differentiation across formats 2 Clear format strategy Before Packaging Now Alignment with our suppliers Differentiate merchandise

29 Regionalization & segmentation 3

30 Regionalization & segmentation 3 1 Prototype Big Medium Small 2 Socioeconomic Level High Medium Low 3 Geography / Weather Cluster

31 Regionalization & segmentation Nationwide 3 Regional insights Regional mkt strategy North Regional competitive strategy Regional merchandise Store & club of the community

32 Transformational productivity 4 We move for less (WM4L) Logistics network redesign Cashier front end redesign Engineering standards Technology advancement Store of the future

33 Way of working 5 Think like the Ownership owner Innovating & testing Customer & member centric Walmart basic beliefs Ownership Teamwork

34 Our strategy

35 Win with new stores Store & club manager selection & training Good neighbor Store & club of the community Start off strong

36 Our strategy

37 ecommerce strategy Enabling the business Setting the path towards a physical & digital integration Drive omni-channel from the store

38 Setting the path towards a physical & digital integration Digital infrastructure Wifi in xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Enhanced assortment vs expanded assortment Align processes across all channels Best service during the whole process

39 Drive omni-channel from the store Kiosks in stores New App Deliveries: Home, business or pick up in the store Convert spaces in store to have a digital experience Click and pick

40 Commitments Exceed 3% comp. growth Leverage expenses through transformational productivity Exceed Customer & Member expectations everyday Become the best omni-channel retailer in Mexico

41 In the end our focus will always be

42 In the end our focus will always be